check yo self(ie)
TRANSCRIPT
CHECK YO SELF(IE)Connecting with students through engaging, meaningful social media campaigns
Kristofer Karol, IU director of social media strategy @kristoferkarol
OBLIGATORY CAT VIDEO
#TIE5 / @kristoferkarol
IUPUI IS NOT YOUR TYPICAL CAMPUS• Founded 1969
• 2 universities on 1 campus
• Located in downtown Indianapolis, Ind.
• About 94% live off-campus
• Student life scene growing, but still in its infancy
#TIE5 / @kristoferkarol
THAT EXTENDS TO SOCIAL MEDIA
Marketing + PR = Social Media
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GROUNDWORKClean up the house before
inviting others over
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WHERE DOES ONE START?
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CONDUCT A RESOURCES AUDIT
2. Money1. Time 3. People-power 4. Content
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KNOW THY AUDIENCE
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DON’T BE AFRAID TO BE BOLD
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SET STRATEGY: 3-STEP PROCESS
Set specific objectives:Engagements? ROI? Clicks? Response rate?
Sentiment? Followers?
R.P.I.E. your campaigns
Establish broad goals that connect to team goals
1 2
3
#TIE5 / @kristoferkarol
SOME OF IUPUI’S STRATEGY:
• Engage students so they feel like they’re part of the IUPUI community
• Enhance IUPUI’s reputation
• Highlight IUPUI’s globalization, community engagement efforts
#TIE5 / @kristoferkarol
WHAT DO WE TRACK?
Response rate Click-throughs Engagements Following
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WHAT TOOLS DO WE USE?
Wideo
Sprout Social
Piktochart
Adobe Premiere Pro
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CAMPAIGNSthat we thought were
pretty swell
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#50THINGSIUPUI
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PASS THE JAG
INSTAJAGS
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JAGFEED
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#IMAJAGUAR
#POSITIVEPOSTITDAY
THAT CAT VIDEO …
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TWITTERCAST: GOALS, RESULTS
Goal Result
Media mentions
New Twitter followers
Twitter mentions
Web traffic
+500 +1,363
50 1,754
25 101
+10% More traffic the morning of the Twittercast than in entire previous week
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HOOSIERS OF IU
#TIE5 / @kristoferkarol
THANK YOU!Kristofer Karol Director, Social Media Strategy Indiana University
Twitter, Instagram: @kristoferkarol e-mail: [email protected] Phone: (317) 274-0176
#TIE5 / @kristoferkarol