When was the last time you did something for the first time?

You will at &THEN.The ANNUAL EVENT of the DMA.

...

visionary

brilliant

UNEXPECTED

BLAKE MYCOSKIEFounder of TOMSMonday, October 5

KEVIN ROBERTSExecutive Chairman, Saatchi & SaatchiMonday, October 5

JON IWATASVP Marketing, IBMTuesday, October 6

GOO GOO DOLLSPrivate Concert Exclusively for &THEN AttendeesMonday, October 5

insightful

FASCINATING & FAR-REACHING

Keynotes from three of marketing’s hottest change-makers. Plus an unexpected performance by the Goo Goo Dolls. 

& WE’RE NOT DONE YET! Stay tuned for additional keynotes, panels, mashups, and more…

Join us at &THEN, in Boston - October 4–6, andyou will do something you have never done before.

&THEN is a total reinvention of the DMA Annual Event. It will challenge everything you know about marketing—from the way you

learn about it, to the way you apply it at a higher level.

&THEN delivers a next-generation marketing experience for a new generation of marketers—you. It is an open celebration of marketing passion–across every platform–and for every brand

to join in.

&THEN THE DMA ANNUAL EVENT DISRUPTED

Register today at andthen15.orgSave up to $500 off on-site rates. Register by July 31.

We are DMA. And this is ourannual EVENT.

this is &THEN.

THENA DMA EVENT

THE GLOBAL MARKETING EXPERIENCE OCT 4-6, 2015

BOSTON

Built by marketing experts and delivered by highly trained speakers who are out in the field every day, each session at &THEN will leave you feeling inspired, connected and prepared to take action.

SAVE UPTO $500 OFF ON-SITE RATES WHEN YOU REGISTER BY

JULY 31, AT: ANDTHEN15.ORG

& 195+ hands-on workshops and sessions

&THEN PROGRAM

Where marketers get inspired to make an impact.Plot your journey using six easy-to-navigate tracks. &THEN dive deeper to discover themes you can follow from inspiration, through ignition each day.

CONTENT & CREATION

Where left and right brains collide.Ignite your creative side with new ways to inspire, connect and engage. &THEN discover how to produce and execute content for deeper engagement.

DATA & ANALYTICS

Where it all begins.Start thinking of smart—not big—data. &THEN understand customers using actionable, proven insights only possible with intelligent, analytical thinking.

ENGAGEMENT & EXPERIENCE

When customers become advocates.Engage customers where they are—on screen and off. &THEN create relationships from experiences that shape their understanding of your brand.

INTEGRATION & ATTRIBUTION

Where 1 + 1 = 5.Amplify your marketing with tailored messages precisely where your customers are. &THEN quantify what works for better-educated investment decisions.

STRATEGY & BRANDING

Where the ethereal is revealed.Arm yourself with an arsenal of new technologies for exponential bottom-line impact. &THEN dive into more innovations coming in 2016 and beyond.

AN EPIC MASHUP

From figuring it out to getting it done, &THEN delivers more than the same old conference experience. Advanced MarTech solution providers featuring the biggest names in programmatic, digital, print, social, design and beyond – combined with hands-on workshops hosted by experts – will propel your business forward.

THE HUB is the sweet spot of the &THEN experience. It’s where exhibits are located, TED-style talks take place, team zones are provided, and high-energy networking happens. Special events engage attendees in new ways.

THE HUB

Industry innovators and thought leaders gather around timely business topics in a multimedia environment. Highlighted by keynotes from Blake Mycoskie – TOMS, Kevin Roberts – Saatchi & Saatchi, and Jon Iwata – IBM, the INSPIRATION ZONE is invigorating. Stay tuned for even more thought leader additions!

“A-list” executives from Loews Hotels & Resorts, OgilvyOne, 360 Live Media, Ad Agility, and others, curated five innovative content delivery styles, six topic tracks and three learning tiers to ensure learning at all levels.

Topic Tracks • Content & Creative• Data & Analytics• Engagement & Experience• Integration & Attribution• Technology & Innovation• Strategy & Branding

Learning Tiers • Pioneer• Apprentice• Authority

Many companies bring their entire teams. The TEAM ZONE and the MEET-UP ZONE offer space to meet, share session updates and schedule partner meetings. Participants can leverage these zones as their connection point throughout the day and then get right back to learning new things.

SAVE UPTO $500 OFF ON-SITE RATES WHEN YOU REGISTER BY JULY 31, AT: ANDTHEN15.ORG

CONTENT LABS

TEAM ZONE/ meet-up zone

INSPIRATION ZONE

&THEN NETWORKINGTHAT BUILDS NET WORTHIf you could have a conversation with the brightest minds in the marketing world, what would you say? &THEN is a hub for innovators, makers, and doers who love to share ideas.

REGI-CEPTION—THE ULTIMATE NETWORKING FORUM

&THEN transforms the registration process into the ultimate networking experience. It’s a dynamic time to meet your fellow marketers, take photos and relax in a casual but energetic atmosphere. Enjoy scheduled live-music performances, food, drinks and more—instead of standing in line.

Sponsored by Selligent and featuring &THEN ambassadors, this redesigned event will be the

most exciting registration you’ll ever take part in!

PEER-TO-PEER NETWORKINGSix Community Breakfasts designed

for marketers who specialize in Analytics, Data and Integrated Marketing.

Four Networking Lunches designed

for Young Marketers, Women in Marketing, Boston-based Marketers

and International Marketers.

SAVE UPTO $500 OFF ON-SITE RATES WHEN YOU REGISTER BY

JULY 31, AT: ANDTHEN15.ORG

DESIGNED FOR MARKETERS BY MARKETERS

&THEN PROGRAMMINGWhat will you discover? The choice is yours. &THEN is the only experience that immerses you

in the latest information across the entire marketing field. Built by marketing experts and delivered by highly trained speakers who are out in the field every day, each session

at &THEN will leave you feeling inspired, connected and prepared to take action.

Content & Creation

INSIGHTIncrease Your Creative Thinking?

Content Augmentation: How to Mix Content across Channels & Platforms

IDEATION

A Roadmap to Results-driven Creativity Creative Agility: Responding in Real Time

Creativity on a Budget SPONSORED SESSIONSetting Yourself Up for Creative Success: Productivity & Efficiency

Content Do’s & Don’ts How to Make Your Brand Story Pop across Different Channels

Content for Seemingly Content-unfriendly Products

Case Study: “Sound of Honda” Campaign

IGNITION

Is Your Data Accurate Enough for Your Creative?

Mobile, Beacons & Creative Content Execution

Social Media Successes & Failures in 2015

How to Use Social to Affect Your Bottom Line

Concentrating on the Detail: Copy & Color Choice

The Next Generation of Creatives

Figuring Out Your Content ROI

The Pros & Cons of Automated Content

Adding Video Content to Your Mix

Creative Workshop Content Opportunities in Retail Winning an ECHOTM Award

Sponsored by

DESIGNED FOR MARKETERS BY MARKETERS

&THEN PROGRAMMINGData & Analytics

INSIGHT

Tech Update: What Technology Can Do for Your Data and Analytics

Combining the Digital & the Physical: Financial Services Panel

IDEATION

Reporting Back: How to Build a CMO Dashboard

Maintaining Your Reputation All along the Customer Journey

Cross-device Attribution: Understanding User Behavior and Mobile Measurement

Viewability in Real-Time Buying: The Good, the Bad & the Ugly

How to Use Online Information for Offline Campaigns How Data Fuels Programmatic

Collecting Real-time Behavioral Data Utilizing Agency Data

IGNITION

What Metrics Does Your Boss Care About?

Analytics in Retention and Win-Back

Enhancing Your Customer Experience with Predictive Analytics

Preparing for Big Data: How to Set Yourself Up for Analytic Success

Tracking the Customer Journey

Maximizing Marketing Automation ROI

Maximum Gains for Minimal Budget: Data Management on a Shoestring

Add Research to Data for Improved Relevance

Is Programmatic the End of Marketing as We Know It?

Actionable & Flexible Data for Dynamic Customer Experiences

Finding Insights for Omnichannel Success

Using Data & Analytics in Ecommerce

DESIGNED FOR MARKETERS BY MARKETERS

&THEN PROGRAMMINGEngagement & Experience

Integration & Attribution

INSI

GHT The Importance of Emotion & Context in

Customer Experience Mobile Is the Keystone for Integration

The Intersection of Technology & Experience: Engagement

Precision Attribution: Game-changer or Pipe Dream?

IDEA

TION

7 Decision Science Secrets that Drive Online Behavior

Getting Your Agencies & In-house Teams Working Together

American Express: Improving Your NPS and Developing Seamless Experiences

SPONSORED SESSIONPrint’s Not Dead: Why Mail Has a Crucial Role in Your Mix

Tracking Engagement in Social/Mobile Crate & Barrel: The Impact of Branding on Sales

Uber’s Frictionless Engagement What Are the Right KPIs?

IGNI

TION

Using Behavioral Data to Offer Real-time Rewards that Matter

Marketing to Women

Preparing to Integrate: Mapping Your Customer’s Experience

Differentiating with Content: Staying True to Your Brand across Channels

Measurement 2.0: Measure Advocacy & Downstream Revenue

Focusing on Value: B2B’s Move Away from Products to Problem Solvers

Integrating on a BudgetBest Practices for All the Channels in Your Mix

The Essential Use of Social in Customer Support

Mobile Experiences: The New Rules

Understanding Emotional Needs through Research

Have You Accounted for the Sales Team in Your Attribution?

Gamification Is Your Next Marketing Strategy

Augmented & Virtual Reality: Emerging Technology Payoff

Do I Have the Right Technologies to Measure Attribution?

Preparing for Success: Flexibility to Make Insights Action-able

Sponsored by

DESIGNED FOR MARKETERS BY MARKETERS

&THEN PROGRAMMINGStrategy & Branding

Technology & Innovation

INSI

GHT

Disrupters & Industry Changers: How T-Mobile Flipped Over the Apple Cart Taking Advantage of the Programmatic Revolution

Marketing Is Dead… Long Live the Experience Innovating for the Customer

IDEA

TION

Changing Your Strategy: Vistaprint’s Move to Brand Marketing

SPONSORED SESSIONMarketing Automation and Mobile Apps

The Essentials of Journey Planning & Mapping

Social Media: Reaching the New but Fickle Demographics

The Effect of Company Culture on the Brand

The Increasing Cross-Pollination of Marketing & Engineering

Humanizing Your Brand: The GE Success Story The Digital Marketer’s Hot or Hype Index

IGNI

TION

Blurring the Lines between Demand & Brand Marketing

The Essential KPIs for Brand vs. Demand Reporting

Relevancy & Retargeting: A How-To

Programmatic: What’s Possible & How to Make It Happen

Aligning Your Marketing & Business Objectives

Managing Multi-agency Solutions

Adjusting Your Content for Rented vs. Owned Space

How to Extend a Comment to Deeper Engagement

Regional Strategy in a Global Brand

“Fail Fast”: Building Agility into Your New Technology Strategy

Designing an A-grade Customer Experience

Everything You Need to Know about Responsive Design

Navigating Engagement throughout the Customer Lifecycle

Sales Enablement: Don’t Forget the Human Touch in Sales & Marketing

What Can the Experienced Marketer Learn from Millennials?

Mobile: Evaluating Its Ever-changing Effectiveness

Sponsored by

SPECIAL FEATURE PROGRAMMING

Strategic Summit This closed-door session for marketing executives (VP and up) candidly explores market risks and personal perspectives on trends. The Summit host brings together a series of peer-to-peer conversations between high-level executives on the stage and the audience. Content includes emerging issues and advanced topics, to prepare and inspire you to handle the shifting landscape.  2015 International ECHOtm AwardsAs the premier direct and digital marketing competition, the International ECHO™ Awards honor the world’s best marketing campaigns. From strategy, creativity and results, no other competition looks at marketing in such totality. That’s why no other awards competition is so important to showcase your skill as a marketer.

Impact Sessions - Hub Studio StageDelivered in a dynamic format, the Impact sessions are designed to spark engagement in an environment full of compelling distractions. The unique short format is a perfect setting to complement a high energy level.  Experience StagesLocated at the front of the Experience Zone, the two Experience Stages are designed to feature solution providers and their products - matching learning from workshops and sessions.

Ask an Expert/ASK A MILLENNIAL1:1 appointments provide intimate access to subject matter experts and up-and-coming millennials from prominent marketing agencies and brands.

Seminar SeriesThese moderated lectures are for an advanced audience. Curated to have a global reach, professors from Harvard, Babson and Boston University will deliver presentations on topics like entrepreneurship and branding, competitive positioning, and partnership development.  &THEN Boot CampFocusing on fundamentals, this workshop prepares marketing’s next generation for issues impacting today’s organizations. Topics like Marketing Strategy, Consumer Behavior, Segmentation and Targeting, Brand Management, and Promotion Strategy cover ground for an audience newer to the field and eager to hone its skills. As an added benefit, Boot Campers will receive a complimentary invitation to the Young Marketers Lunch on October 5th.

SPECIAL FEATURE PROGRAMMING

SAVE UPTO $500 OFF

on-site rates when you register by JULY 31, AT: ANDTHEN15.ORG

READY TO JOIN THE &THEN MOVEMENT? Just select the experience that’s right for you, at

ANDTHEN15.ORG

ALL ACCESS$1195

(Starting at)

INTERNATIONAL$1095

(Starting at)

EXPERIENCE ZONE$495

(Starting at)

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