#1 VIDEOSVideo content is all the rage now, and social media platforms are optimising their algorithms to ensure video content is being prioritised, in comparison to static content.

PRO TIP!If you are looking to target the younger generation, consider making your video content in landscape format!

TECHNOLOGY SOLUTIONS

VIDEO EDITING TOOLS

Artificial Intelligence (AI) powered video editor that makes sense of the raw footages you load onto their platform, and creates a customisable edited video based on selected themes and music.

With a video script that you upload, the AI powered video maker will create the video for you, with a selection of voiceover tones in more than 10 different languages for your video.

FOR STOCK VIDEOS

Provides a vast variety of royalty-free stock images, photos, videos and more for yourcreative projects.

A collection of creative assets ranging from stock videos, stock photos, music tracks, graphictemplates and web templates.

FOR STOCK SOUNDS

Offers an extensive collection of high quality, royalty-free audio tracks and sound effects that

you could add to your videos.

#2GIFSShort form videos, aka gifs or animations, are the 2nd best alternative

to creating longer form video content. On social media platforms, yourcontent will be optimised as well as a long form video. Also, gifs can be

placed on websites to make it look more engaging.

PRO TIP!You can even use Microsoft Powerpointto create simple animation and export

them to your social media platforms.

TECHNOLOGY SOLUTION

ANIMATION SOFTWARES

#3 PHOTOSStatic images are best for marketing offline events or for when you want to bring across messages very sharply.

PRO TIP!The simplest way to ensure consistency in all your static image content is towatermark it.

PHOTO EDITING TOOLS

FOR STOCK PHOTOS

Provides a vast variety of royalty-free stock images, photos, videos and more for your creative projects.

An international, copyleft and free-to-use website with over1.7 million+ high quality stock images and videos free for

your commercial use.

A collection of free high-resolution images for your projects.

An easy-to-use video editing software withanimated title styles, video filters and special

effects to enhance your videos.

Create creative whiteboard or blackboard doodle videos with ready-made, click-and-drag doodle images or use the Smart Draw tool to draw any image you upload in seconds.

A professional photo editing software that allows creation of short animations with the Frame Animation function.

Design interactive animations with powerful drawing tools and publish them to multiple platforms in various formats with Adobe Animate.

An award winning app that is packed with creative tools you can use to create expressive sketches, inspiring paintings, stunning illustrations and beautiful animations.

Create beautiful designs with Canva’s photo filters and professional layouts, templates and designs you can choose from.

A professional photo editing software that offers a comprehensive set of image editing tools that allow you to adjust clarity, colour, tone and create image manipulation effects.

#4INFOGRAPHICSInfographics are the best way to explain complex information like

statistics. They also can be easily repurposed for placement ondifferent platforms. Talk about killing a few birds with one stone!

PRO TIP!Having an objective for this is very important,do you want to tell a cohesive story or wouldyou prefer to list down the content into bite

sized information?

GRAPHIC EDITING TOOLS

FOR STOCK VECTORS

Create beautiful infographics by gaining access tomillions of images, icons, shapes and fonts to

enhance your creative project.

The industry-leading vector graphics software thatenables you to create gorgeous typography, graphics,

logos, icons, product packaging and attentioncatching infographics.

One of the largest database of both free and paid vector icons available in multiple formats

A diverse collection of royalty-free vector icons that you caninclude in your projects

OTHERWISE... IF DOING YOUR OWN CONTENTIS TOO CHALLENGING, YOU MAY CONSIDER

GETTING FREELANCERS TO ASSIST YOU!

A platform that connects you with freelance writers, digital marketers, designers, video editors and developers.

One of the world’s largest freelance services marketplace that connects you with freelances offering digital services such as writing, video & animation creation, graphic designs.

CHEATSHEET:DIY CONTENT CREATION

An easy-to-use video editing software with animated titlestyles, video filters and special effects to enhance your videos.

The industry-leading video editing software packed with powertools and cinematic video effects that you can tap on to bring

your creative ideas to life and produce high quality videos withtotal control.

An international, copyleft and free-to-use website with over 1.7 million+ high quality stock images and videos free for your commercial use.