CHEAT SHEET

AGENCY NEWS

CULTURE

23 January - 30 January 2012

INNOVATION AND TRENDS

TECHNOLOGY

SUSTAINABILITY

Chicagorsquos first vertical farm The Plant has so far been a great success Foods like kale and tilapia being grown there and other small food-related businesses are springing up as well The Plant has the ambitious goal of be-ing net-zero energy and net-zero waste by 2015

Building a Vertical Chicago Farm in an Old Chicago Meatpacking Plant

Hybrid Design has created a unified experience for all Nike Inc worldwide brands The latest project combines the corporate media and affiliate pages of Nike Inc into one unified and engaging editorial database for news leg-acy stories and announcements

Hybrid Design Project for Nike Inc

Begun in 2001 the annual Deloitte TMT Predictions have evolved into one of the Technology Media amp Telecommunications industryrsquos most anticipated research publications The 2012 predictions forecast on topics such as social gaming tablets mobile online ads and 3D printing

Deloitte TMT Predictions 2012 Infographic

Pinterest a two-year old social bookmarking site that allows users to collect and share items of interest on the web is quickly growing Although it is a significant source of traffic for retailers the site has yet to prove itself as a major sales channel due to scant data about its conversion rates

Pinterest Becomes Top Traffic Driver for Retailers

Recent research and experimentation pertaining to the development of nucle-ar fusion has recently been completed by the Department of Energyrsquos SLAC National Accelerator Laboratory The experiment utilized an X-ray laser that is capable of turning a piece of aluminum foil into a cube of solid plasma

X-ray Laser Brings us Closer to Nuclear Fusion

Last Thursday Twitter announced that it would begin restricting Tweets in some countries ldquoStarting today we give ourselves the ability to reactively withhold content from users in a specific country while keeping it available in the rest of the worldrdquo the Twitter blog said

Twitter to Restrict User Content in Some Countries

Hirst the British art star who turns 47 this year has spread 331 of his signa-ture dotted canvases across 11 Gagosian spaces around the world Before the opening Mr Hirst announced that anyone who visited every location before the show closes on February 18 would win a Spot print personalized by the artist

Two Art Fans Complete the Circuit of Hirst Spot Shows

The standout of this yearrsquos Sundance and among the best films to play at the festival in two decades ldquoBeasts of the Southern Wildrdquo isnrsquot an obvious studio-dependent title Directed by Benh Zeitlin the film is a magical realist tale as well as a herorsquos journey set in a gloriously mythologized part of southern Louisiana nicknamed the Bathtub

At Sundance lsquoBeasts of the Southern Wildrsquo Is Standout

The Academy of Motion Picture Arts and Sciences pulled some surprises Tues-day morning in its Oscar nominations for the 2012 Academy Awards Each of the four acting categories left at least one likely contender off the list in fa-vor of a surprise choice The most surprising inclusions in the top nine for Best Picture were ldquoExtremely Loud amp Incredibly Closerdquo and ldquoThe Tree of Liferdquo two films that proved divisive with critics

Oscar Nominations 2012 Who was snubbed Who surprised

MampC Saatchi is set to reopen in New york next month and is hiring Jeff Brooks who has been the CEO and Chief Digital Officer at Euro RSCG for the past year Mr Brooksrsquo top priorities for MampC Saatchi include hiring a new Chief Creative Officer and a head of Planning to round out the manage-ment team

MampC Saatchi Hires Jeff Brooks to Open New York Office

Two by Four the award-winning and nationally recognized advertising firm based in Chicago Illinois has recently opened a new office in Chattanooga Tennessee ldquohellipChattanooga was the ideal location for our expansion and we expect it to grow rapidlyrdquo said David Stevenson

Two by Four Expands to the Southeast

This past week both MDC Partnersrsquo CPampB and Publicis Groupersquos Saatchi amp Saatchi let go about 5 of its staff while WPP Grouprsquos Ogilvy laid off about 3 ldquoThe economics of this business are changingrdquo said CPampB CEO An-drew Keller in a statement yesterday ldquoTo continue as an industry leader we are adjusting our operating model to be leaner and more flexible than everrdquo

Shops Begin the Year with Layoffs

For bicycling Portland wins the first place thanks to its 55 share of com-muters who bike to work Boston wins the first place in walking since 139 of its commuters walk to work The report denounces the fact that in 2009 87 of the trips shorter than 2 miles are by cars

Alliance Benchmarking Report Ranks Cities on Bicycling and Walking

Israeli designer Ori Sonnenschein had the idea to use orange peels as a source for kitchen accessories He calls his biodegradable collection Solskin in reference to the sunny optimistic nature of his own character and the proj-ect itself Sonnenschein re-uses discarded orange peels drying and molding them to the desired shapes and uses non-toxic shellac to make it water-repel-lent

Designer Uses Dried Orange Peels To Create Biodegrable Kitchenware

A new report from the National Trust for Historic Preservationrsquos Preservation Green Lab concludes that constructing new energy-efficient buildings almost never saves as much energy as renovating old ones The LEED standards in many new buildings use more energy and create more impact in order to construct an entirely new building than to fix up one of the same size for the same purpose

Why Historic Buildings Are Greener Than LEED-Certified New Ones

PopSci1-27-12

Nike Inc1-23-12

Deloitte1-25-12

Mashable1-30-12

Engadget1-26-12

Reuters1-27-12

NYT1-20-12

NYT1-27-12

LA Times1-24-12

AdAge1-30-12

4as1-27-12

Adage1-27-12

People Powered Movement

1-23-12

PSFK1-24-12

GOOD1-26-12

creativity + bravery