CHEAT SHEET

AGENCY NEWS

CULTURE

31 January - 6 February 2012

INNOVATION AND TRENDS

TECHNOLOGY

SUSTAINABILITY

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A study completed by Comex and Arkitip at the Ace Hotel Palm Springs shows that even a slight change in color composition can impact your mood positively - making you more relaxed, productive, and happy throughout the day.

Changing Environments at the Ace Hotel Curated by Arkitip:

Social Networks are becoming more and more involved in the every day lives of working professionals. There is even a social networking site for ro-bots now. “In the same way humans benefit from socializing, collaborating and sharing,” the MyRobots Web site says, “robots can benefit from those interactions too by sharing their sensor information giving insight on their per-spective of their current state.”

Facebooks for Doctors, Lawyers and Robots:

Surgeries in developing countries have to do without light often, due to the lack of electricity in many regions of the world. In order to solve these prob-lems, a surgical lamp that runs on a rechargeable 12-volt battery has been created as part of a contest run by India Future of Change.

A Surgical Light for the Developing World:

Linux’s new tablet, the Spark, will be available for pre-order starting this week and will start shipping in May. “The people who get to use these tab-lets will have in their hands a device that is more than an application bucket that sees them as a consumer,” said Seigo in the original blog post announc-ing Spark.

Details Emerge About the Spark Linux-Based Tablet:

Air guns have been used by Petroleum geologists in the past to search for oil and gas deposits. A team of Chinese scientists now believes that the same process may be used to study earthquakes by monitoring the changes in stress buildup along various fault zones.

Air Guns Shake Up Earthquake Monitoring:

Employment simulations are gaining popularity among high-tech firms that are seeking a different kind of data that one usually gets from sit-down inter-views. These interviews leverage simulation software in order to determine how well a candidate would perform in an actual job situation.

The Future of Hiring: Human Resources, Without the Humans:

Air has recorded its share of soundtracks but Le Voyage Dans La Lune is dif-ferent. Commissioned in conjunction with the restoration of the groundbreak-ing 1902 science-fiction film, the soundtrack provides a springily modern supplement to a work of massive historical import.

First Listen: Air, ‘Le Voyage Dans La Lune’:

The design thinking behind staggered seats in theaters was to provide a line of sight for each viewer. Photovoltaic arrays on solar farms have a similar problem, in that each panels need to be in the sun’s line of sight. By arrang-ing arrays in a computer model, MIT researchers were able to calculate an optimal layout for panels. When Manuel Torrilhon, a researcher at Germa-ny’s Aachen University, saw their design he realized he’d seen something simi-lar before: in a sunflower.

What do theaters, solar farms, and sunflowers have in commons?:

What does where we tweet say about how we live and work? That’s one of the questions Oakland-based programmer Eric Fischer hoped to answer with his latest mapping project. He manages to plot out the motion of New York-ers using public tweets on Twitter with geotags from May 2011 until January. It appears that there is a huge inkblot lining Broadway; it looks like the busy avenue is the backbone of the city.

Map of 10,000 Tweets Shows New York City at Work:

Ogilvy is handling the corporate and crisis PR for the non-profit foundation Susan G. Komen for the Cure, after it took a public beating for its initial de-cision to pull funding from Planned Parenthood. On February 3rd, the non-profit tweeted: “@komenforthecure We want to apologize for recent deci-sions that cast doubt upon our commitment to our mission of saving women’s lives.”

Ogilvy Working With Susan G. Komen for the Cure in PR Crisis:

Kraft recently handed Saatchi & Saatchi creative duties for Kool-Aid and Ca-pri Sun. “While we appreciate our long partnership with Ogilvy, we needed a fresh perspective as we drive our refreshment beverage brands forward,” said Bridget MacConnell, Kraft’s senior manager-corporate affairs for bever-ages via email.

Saatchi Snags Kraft’s Kool-Aid, Capri Sun:

Doritos won the Superbowl ad contest put on by Brand Bowl on twitter Sun-day night, which ranked the commercials in order to the 400,000 twitter comments about Big Game commercials they received on twitter that eve-ning.

Doritos’ cat murdering Great Dane wins Super Bowl ad contest:

The report “Active Transportation Beyond Urban Centers,” shows that in “ru-ral cores,” the share of total trips made on foot or by bike is only 20 percent below the rate for larger urban cores. When it comes to work trips, rural ar-eas fall right in line with the national rates of biking and walking.

Rails-to-Trails Busts Myth That “Nobody Walks” in Rural America:

Israeli designer Ori Sonnenschein had the idea to use orange peels as a source for kitchen accessories. He calls his biodegradable collection Solskin, in reference to the sunny, optimistic nature of his own character and the proj-ect itself. Sonnenschein re-uses discarded orange peels, drying and molding them to the desired shapes, and uses non-toxic shellac to make it water-repel-lent.

Communities Learn the Good Life Can Be a Killer:

Boulder Electric Vehicle has sold its first commercial, battery-powered truck. With a sticker price of about $70,000, the DV-500 has a lifespan of about three times that of its diesel competitor. Boulder Electric Vehicle’s CEO Carter Brown said, “This is the first electric truck in the world that has a maximum speed of 70 mph. This is not a glorified golf cart.”

World’s first electric truck:

creativity + bravery

NYT1-31-12

Arkitip2-1-12

NYT2-6-12

fastcodesign2-1-12

ScienceMag2-3-12

HotHardware2-5-12

AdAge2-3-12

The Atlantic2-3-12

NPR2-2-12

Core771-31-12

Mashable1-31-12

Street Blog1-30-12

AdAge2-2-12

Fox News2-6-12

EneryBoom1-30-12