CHEAT SHEET

AGENCY NEWS

CULTURE

22 February - 27 February 2012

INNOVATION AND TRENDS

TECHNOLOGY

SUSTAINABILITY

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Sannah Kvist captures European hipsters with all of their worldly possessions in her series titled “All I Own.”

All I Own:

Da Chip has just released volume 2 of its chiptone compilation of Daft Punk covers. Streaming free online.

Da Chip Releases Second Album of Daft Punk Chiptune Covers:

Olson Kundig Architects’ storefront has been overhauled once again. For-merly a record store, it is now serving as an indoor mushroom farm. The mushrooms grow inside an indoor tent located in the store constructed out of salvaged plywood and plastic. There is also a gathering area for education-al workshops, lectures, and community lunches.

From Record Store to Mushroom Farm:

Here & There is a project by BERG that explores speculative projections of dense cities. The maps of Manhattan look uptown from 3rd and 7th, and downtown from 3rd and 35th. The intention is for the maps to be seen at those same places, which puts the viewer simultaneously above and in the city.

Here & There - A Horizonless Projection in Manhattan:

Lehmann Aviation’s newest drone is the LFPV, a manually piloted aircraft made especially for risky flight. It is their most affordable one yet and is great for shooting films as well.

Lehmann Aviation - Aerial Systems for Professionals:

Recently, Pinterest has become a top traffic driver for women’s lifestyle, home decor, and cooking magazines - some of which are seeing bigger referral numbers than from major portals like Facebook and Yahoo. Style, home de-cor, dood, and weddings are among the most popular pinning categories on Pinterest.

Pinterest Becomes Top Traffic Driver for Women’s Magazines:

This incredibly detailed map guide to the semantics of rap names spans over 7 square feet and contains 636 rapper names in addition to some all-time greats illustrated in the background. Each poster is signed and numbered by the artists.

Pop Chart Lab’s ‘The Magnificent Map of Rap Names’:

This unique book presents a fascinating historical perspective on how the ev-eryday flow of information can be translated into graphs in order to better understand complex ideas. It highlights the work of the masters of the profes-sion who created numerous breakthroughs that have changed the way we communicate. Available April 2012.

How Complex Ideas can be Communicated via Graphics:

‘Trimdoll’ is a collection of pop culture paperdolls created by Argentinian il-lustrator Andrés Martínez Ricci. The first two dolls in the series are Don Drap-er from Mad Men and Walter White from Breaking Bad. Ricci currently lives in Spain and is a member of Studio Banana, the first interdisciplinary design platform in Madrid.

Trimdoll:

Southwest Airlines and GSD&M have worked together for more than 3 de-cades, and Southwest has long credited much of its success to GSD&M. However, the airline is now looking for additional new creative resources. “As our business grows and service footprint grows...we are looking to add to the agency resources.” Linda Rutherford, a spokeswoman for Southwest, told Ad Age.

Southwest Airlines Looks Beyond Its Agency of More than 30 Years:

BBH, New York has recently been named creative agency of record for the Weather Channel. The hire of a creative AOR is part of an overhaul going on at the Weather Channel that is aimed at expanding its presence in the U.S. and abroad. “We’re still going to be the go-to place to find your weath-er, but we are going to be telling more how weather impacts people’s lives and what they do,” Mr. Pardy, CMO at the Weather Channel, told Ad Age.

The Weather Channel Taps BBH, New York, as Agency of Record:

Digitas and Crispin Porter + Bogusky’s “Small Business Saturday” campaign created with American Express has been named the top winner of the in-augural Facebook Studio Awards, receiving the “Blue” award. Nine other agencies were winners in the Gold, Silver, and Bronze tiers.

Digitas Grabs Top Honor in Inaugural Facebook Studio Awards:

Google partnered with the UQ Global Change Institute, the Underwater Earth NGO, and the Catlin Seaview Survey to create a “street view” of The Great Barrier Reef. Available on seaview.org, the photographs and maps of-fer visitors a unique glimpse of the world’s largest coral reef system. The goal of the project is to raise public awareness on impact of climate change on the reef as well as to assist scientists in conducting regular surveys of marine animals.

Google Street View Charts The Great Barrier Reef:

Catalytic Clothing, a futuristic collaboration between a nanotechnologist and a fashion designer, is raising the bar for environmentally friendly fashion. Storey and Ryan will uncover the first kilt and gown neutralizing asthma-trig-gering volatile organic chemicals in the Edinburgh International Science Fes-tival. “Using fashion as a Trojan Horse to get people interested in a scientific issue — waste — was something that worked for us very quickly,” explained Ryan.

Can a Denim Kilt Fight Climate Change?:

The European Union and the United States announced a historic partnership to make it easier to trade in organic foods. The new arrangement, which comes into force 1 June, allows products certified as organic in the EU to be sold in the US and vice versa, eliminating significant barriers for producers. In doing so, it recognizes that the EU and the US have credible organic certifi-cation systems.

New EU-US organics partnership is good news for both sides of Atlantic:

creativity + bravery

Savannah Kvist2--12

AdAge2--23-12

PSFK2--24-12

The Verge2--22-12

Architizer2--23-12

Berglondon2--12

Lehmann Aviation2--12

Mashable2--26-12

PopChartLabs2--12

Taschen2--12

Trimdoll2--12

AdAge2--22-12

AdWeek2--27-12

SmartPlanet2--21-12

Guardian2--15-12