chaudhuri,arjun & holbrook, morris b-2

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Product-class effects on brand commitment and brand outcomes: The role of br... Arjun Chaudhuri; Morris B Holbrook Journal of Brand Management; Sep 2002; 10, 1; ABI/INFORM Global pg. 33

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Page 1: Chaudhuri,Arjun & Holbrook, Morris B-2

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Product-class effects on brand commitment and brand outcomes: The role of br...Arjun Chaudhuri; Morris B HolbrookJournal of Brand Management; Sep 2002; 10, 1; ABI/INFORM Globalpg. 33

Page 2: Chaudhuri,Arjun & Holbrook, Morris B-2

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Chaudhuri,Arjun & Holbrook, Morris B-2

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 5: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 6: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 7: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 8: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 9: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 10: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 11: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 12: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 13: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 14: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 15: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 17: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 18: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 21: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 22: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 23: Chaudhuri,Arjun & Holbrook, Morris B-2

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 24: Chaudhuri,Arjun & Holbrook, Morris B-2

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Page 25: Chaudhuri,Arjun & Holbrook, Morris B-2

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 26: Chaudhuri,Arjun & Holbrook, Morris B-2

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.