SAC 2015 Digital Storytelling

Sanjeev Chatterje & Rhys Daunic

July 28, 2015

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MOSAIC WEBSITE

bit.ly/sacmosaic

Calls to Action from Partners

Final MAP Pitch and PDF Destination

SAC 2015 MAP Pitch Video Checklist

& Keys to Success

Objective of the Pitch Video

Get organizations like Red Cross, UNDP, Global

Voices to open your final MAP PDF on the

Mosaic website

MAP Checklist • Has a “hook” that engages audience with the video right away

• It is visual

• Defines a specific problem

• Clearly defined target challenge and community

• The “Big Idea” from the MAP is clear

• It is clear what the big idea will result in

• How does it demonstrate that this SAC group can take effective action?– Idea fits the target populations current media/technology landscape?

– Compliments existing programs or initiatives?

– Fills gaps in the desired future and the current state?

open checklist online

Keys to success

• Disconnect from yourself as the writer of the content and think as your target audience (be clear on who that is)

• Is the pace of the narration, statistics, graphics, etc. digestible?

• Do the graphics, music and visual hooks add value to the underlying narrative?

• Are you clear about who your audience is?

• Does your piece hang together as one piece, rather than a mish-mash of different styles and audiovisual strategies?

• Producer can answer “why is this not on radio?”

• Be clever, but err on the side of being directe.g. Anthony’s UI talk: “Less is more; make your point early and clearly; Simplify the progression of info -- reduce clutter, confusion, cognitive workload, reveal only the essentials and manage complexity”

Sample Videos

• Youth Unemployment in Bosnia (Modeled by

Rhys and Sanjeev)

• Corruption in the education system in Serbia

• Rooftop farming techniques for schools in

Jakarta

Critique these videos using the MAP Checklist

SAMPLE PITCH (i)

• Call to Action:

• UNDP country offices in Moldova, Serbia, and Armenia have partnered on an international effort to reduce corruption across sectors. Called Youth Bridge, it is conceived as a platform for anti-corruption programs in all three countries, targeted specifically at youth between the ages of 15-24. It will be comprised of multiple projects, from games, to social media campaigns to mobile applications. The Salzburg Academy for Media and Global Change was tasked with creating specific ideas and processes that could contribute to the Youth Bridge platform.

• Country: Republic of Moldova

Pitch this MAP!

SAMPLE PITCH (ii)

• Issue: Corruption in the Education System

• Partner Org: UNDP Youth Bridge

• Current State of Affairs:

• ⅓ of students addmiEed to paying for grades

• Educational corruption is in the top 5 most corrupt sectors

• Most common corruption crimes in Moldova are influence peddling (32%), passive corruption (26%) and abuse of power or abuse of service (16%)

• Thus, only 3% of corruption cases are filed on active corruption, and 0.4% on taking bribes.

• Everyone knows it occurs, but no one speaks of it or its consequences.

• Not an issue because kids are passing and graduating

SAMPLE PITCH (iii)

• Big Idea:

• Our game, Bribe?, is a unique tool that creates a transparent and safe environment for open discussion, acting as a thought-provoking icebreaker. By taking on a role that they may have not experienced in real life, players begin to understand the motivations of corrupt teachers, students and parents. Thus, after playing the game, players may feel safer and more comfortable talking about and reporting incidents of bribery and corruption. This game targets students, parents, teachers, school administrators, corrupt officials as well as everyday citizens with no direct connection to the school system. Youth Bridge will sponsor facilitated game sessions in which parents, teachers, students and anyone else who is interested can play the game. This can have a spill-over effect, attracting further attention on the game. There are a few civic games used in Moldova, but they do not tackle corruption within the education system specifically.

Q & A

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Next Steps

Create a Treatment for your Pitch Videos

Review a Rough Cut of your video by Next

Thursday