chatila benton caicedo cirri assignment4
DESCRIPTION
SCAD Museum of Art: Service Optimization and TransformationTRANSCRIPT
SCADMaya Chatila, Marco Cirri, Kelly Benton, and Catalina Caicedo Serv 216- Blueprinting ServicesAssignment 4Fall 2015Professor Louis Baker
MUSEUM OF ART
SCAD MUSEUM OF ARTDesigning for Optimization
Insights Problems Solutions
SCAD MUSEUM OF ARTService Encounter Map
TRIGGER
Walk through the museum courtyard
View outside displays
ENTER THE MUSEUM
Walk up to interactive table
Swipe student id at admission desk
Enter main exhibition
Look around to discover assignment piece
Locate artwork
Use interactive table to learn about displays
Observe and take notes
Ask docent for more information
Exit museum exhibition doors
EXIT THE MUSEUM
Head back to dorm
Continue research through museum website
Art history professor wants acritique about an art piece
at the museum
User: SCAD Student
SCAD MUSEUM OF ARTService Blueprint
- Courtyard- Outside seating - Fountain- Window displays- Museum courtyard- Museum atrium exterior
- Museum main doors- Interactive table- Lobby displays - Reception table - Exhibition doors - Receptionists- Id cards
- Docent - Artwork - Artwork description plaques - Lights- Museum exhibition- Museum lobby
- Doors to courtyard- Courtyard seating- Courtyard exhibition- SCAD MOA website
BEFORE DURING AFTER
Use interactive table
Enter main exhibition space
Examine artwork/take notes
Walk to museum
Museum Courtyard
Walk through courtyard
Museum Lobby
Enter museumlobby
Check in
Museum Exhibition
Ask docent for information
Exit exhibition through corridor
TAD Cafeteria
Conduct furtherresearch using
museum websiteExit museum Buy a snack from
the cafeteria
Museum Lobby SCADMOA Web
LINE OF INTERACTION
LINE OF VISIBILITY
Interactive table Receptionist
InstallationTeam
Docent Attendant Website
!
Interactive table not always on/functional
!
No student work on display
!
Lack of variety/expensive snacks
!
Exhibition information o�ered is general (no pics, videos tours, etc)
SCAD MUSEUM OF ARTRe-visiting Problems
• How can museum classroom hours be extended for students?• How can the museum be promoted as a good work environment for students?
Teaching Spaces
• How can the admission price be made more affordable for non-SCAD prospective users?• How can online booking be improved?
Admission Services
• What new and unique perks could be offered for enrolling in SCADMOA’s loyalty program?
Loyalty Program
• How can more student work be integrated into the museum exhibition?
Art Exhibitions
• How can the cafeteria space be utilized more efficiently to display museum merchandise?• How can more visitors be enticed to enter the cafeteria?
TAD Cafeteria
• How can the content on the interactive table be relevant to current exhibitions?• How can more detailed exhibit information be integrated/added on the museum’s website?
Information Services
How can SCAD Student attendance be increased?
SCAD MUSEUM OF ARTChanging Perspectives: How Would...
.... a mother solve it? ... a best friend solve it? ... a 7 year old solve it?
• Fire everyone
• Cheaper admission
• Free admission for SCAD families
• Student work displays
• Educational exhibits
• More projections
• More social events
• Role-play/mystery night
• Outdoor activities
• Student work displays
• Train that runs through the lobby
• Games in exhibitions
• Interactive exhibitions
• Better food at the cafeteria
• Free candy/lollipops on the way
SCAD MUSEUM OF ARTRelated Worlds: RISD Museum
“The RISD Museum acquires, preserves, exhibits, and
interprets works of art and design representing diverse
cultures from ancient times to the present. Distinguished
by its relationship to the Rhode Island School of Design
(RISD), the Museum educates and inspires artists,
designers, students, scholars, and the general public
through exhibitions, programs, and publications”
(risdmuseum.org).Museum of Art, Rhode Island School of Design Image courtesy of Google Plus.
• Monday: Closed
• Tuesday: 10 a.m. to 5 p.m.
• Wednesday: 10 a.m. to 5 p.m.
• Thursday: 10 a.m. to 8 p.m.
• Friday: 10 a.m. to 5 p.m.
• Saturday: Noon to 5 p.m.
• Sunday: Noon to 5 p.m.
• Extended Evening Hours on third
Thursday of each month, open until 9pm
• Summer Saturdays open until 7 pm
Hours:
About
Museum of Art, Rhode Island School of Design. Sharpe, Shannon. RISD Museum Exterior. Digital image. American Craft Council. American Craft Council, 12 Aug. 2008. Web. 11 Oct. 2015.
SCAD MUSEUM OF ARTRelated Worlds: RISD Museum
The Museum collection spans across seven departments, and includes about 100,000 objects related to art and design.
Collection
All images courtesy of RISDMUSEUM.ORG.
Ancient Art Asian Art Contemporary Art Costume & Textiles
Decorative Arts Painting & Sculpture Prints, Drawings
SCAD MUSEUM OF ARTRelated Worlds: RISD Museum
Admission • Members: free• Adults: $12• Senior citizens (age 62+): $10• Youth (ages 5–18): $3• Children under 5: free
• College students: $5 with valid college ID
• Free admission for staff, students, RISD community• Free admission every Sunday• Free admission the third Thursday evening of each month.• Admission is free October 6-11• Free admission to U.S. military personnel and their families.
Loyalty Program • Free Alumni membership
SCAD MUSEUM OF ARTRelated Worlds: RISD MuseumPrograms and Opportunities
• Museum Guild
• Summer internships
• RISD HAVC Museum Fellowships
• RISD Graduate Research
College students• RISD Art Circle
• Summer Teen Intensive
• Art & Design Lab
• Teen Open Studio
• Project Open Door (college access program for locals)
• Young Adult Certificate Programs
• Young Artist Vacation Camps
• Pre-college program
Teens• Tours for tots (interactive tours & read-aloud story time)
• Open Studio
• Family See & Sketch
• The Joy of Looking
Children and tots
SCAD MUSEUM OF ARTRelated Worlds: RISD Museum
Collection information• All collection pieces with multiple views of each • Detailed identifying information: maker, medium, date, process• Information about the work• Section for educators: prompts/questions • Further readings are suggested• Links to published work that relate to the art• Audio from professionals or scholars related to the field of art
• Artists interviews, work in progress, studio notes • Student conservation efforts, student voices, and perspectives on art• Curator perspectives on art• Open studio: museum becomes a studio for all• Young explorer’s guide to art and design• How to techniques• Publications: catalogs, manuals, exhibition notes, analysis, studies• Work of the week• New acquisitions featured
Other Information
Simplification SCAD MUSEUM OF ART
Reduce
Learn
Emotion The One
Organize
Time
• Price of admission
• Contemporary art exhibits
• Price of snacks
• Placement of interactive table
• Online exhibit information
• Museum sections into different genres
• Add more time to experience
• Separate student hours
• Flexible hours for the general public
• More exhibit information online
• Description of work on interactive table or Ipads
• Student work to help with student body identity
• Personalized exhibitions & student bio
• Highlight star students
• Community involvement
• Student work
• Virtual tours online
• Free museum memorabilia
SCAD MUSEUM OF ARTScamper: List and Twist
Substitute
Modify
Put Eliminate
Combine
Add
• Student work area instead of cafe
• Description plaques for ipads
• Contemporary art for other genres
• Outdoor terrace and cafeteria
• Audio tours on website
• SCAD ID and Family Pass
• Student work displays
• Audio tours & interactive exhibitions
• Outdoor cafeteria
• Gift shop on second floor
• Theater space
• Online booking time slots
• Interactive table content
• Student presentations in theater
• Student work in theater
• Student cafe at the outdoor terrace
• Confusion by providing audio tours
• Paid admission for SCAD families
• Closure of courtyard
Rearrange
• Interactive table placement
• Admission table closer to entrance
• Overall lobby layout to accommodate student work
SCAD MUSEUM OF ARTAnalyzing Service Encounter
• Lack of videos
• Lack of resources for further research
• Lack of exhibit information on specific pieces
Before During After
• Tickets aren’t flexible
• No student hours
• Interactive table lacks content
• Lack of student work
• Lack of diversity in exhibits
• Price> value
• Time spent in there is too little
SCAD MUSEUM OF ARTIdeas for Optimization
1- Interactive table displays information about current works in exhibition & student work2- Extend museum hours to accommodate student schedules3- Schedule student hours only 4- Introduce different art genres5- Allow students to rent personal exhibition space6- Exhibition for the people, by the people7- SCAD family free admission8- Separate the TAD cafeteria and the gift shop9- More movie screenings10- Projector showcasing student work11- Weekly art and interpretation performances12- Artist convention/carnival13- Ipads near each exhibition piece, providing information14- Kids section related to the exhibition on display15- Online selection of next exhibition (polls)16- Free admission on certain days17- Extended summer hours18- Alumni memberships 19- Free admission to all SCAD community, including Alumni20- Velcro wall art (interactive)21- Art supplies weekly giveaway22- Collaborative sessions with Blick studios/demos23- Museum donation drives (for a cause)24- Student orientation 25- Museum crime/investigation game
26- SCAD artist of the week (work gets exhibited)27- Revamp the website to include more information about current exhibits 28- Audio tours in museum, through app, and online29- Relocate the TAD Cafeteria to courtyard30- Reduce snack and beverage prices31- Snacks and beverages should be included in student meal plans32- Section dedicated to educators on the website33- Links to publications related to the works displayed34- Audio from professionals and scholars about the works35- Free learning programs for children36- Free learning programs and workshops for teenagers37- Free souvenirs/candy after completing museum tour 38- Tracing your footsteps through the museum (projections)39- Expand museum’s online database/integrate it with library40- Reduce overall admission price41- Use the theater more- display student work42- Relocate the admission desk near the entrance43- Rearrange the lobby to house student work44- Student of the week- feature their work and personal journey45- Free admission for active and veteran military personnel46- Coffee shop on the second floor47- Acquire more space for exhibitions48- Expand second floor to house exhibitions49- Themed special events (Halloween haunting, Easter egg hunts)50- Offer free admission to Georgia students
SCAD MUSEUM OF ARTAffinitizing IdeasLoyalty Programs- Alumni memberships
Admission- Extend museum hours to accommodate student schedules- Schedule student hours only - SCAD family free admission- Free admission on certain days- Extended summer hours- Free admission to all SCAD community, including Alumni- Free souvenirs/candy after completing museum tour- Reduce overall admission price- Relocate the admission desk near the entrance- Rearrange the lobby to house student work- Free admission for active and veteran military personnel- Offer free admission to Georgia students
Informational/Educational Services- Interactive table displays information about current works in exhibition & student work- Ipads near each exhibition piece, providing information- Revamp the website to include more information about current exhibits- Audio tours in museum, through app, and online- Links to publications related to the works displayed- Section dedicated to educators on the website- Audio from professionals and scholars about the works- Free learning programs for children- Free learning programs and workshops for teenagers- Tracing your footsteps through the museum (projections)- Expand museum’s online database/integrate it with library
TAD Cafeteria- Separate the TAD cafeteria and the gift shop- Relocate the TAD Cafeteria to courtyard- Reduce snack and beverage prices- Snacks and beverages should be included in student meal plans- Coffee shop on the second floor
Special Events- More movie screenings- Artist convention/carnival- Art supplies weekly giveaway- Collaborative sessions with Blick studios/demos- Museum donation drives (for a cause)- Student orientation- Museum crime/investigation game- Themed special events (Halloween haunting, Easter egg hunts)
Exhibitions- Introduce different art genres- Allow students to rent personal exhibition space- Exhibition for the people, by the people- Projector showcasing student work- Weekly art and interpretation performances- Kids section related to the exhibition on display- Velcro wall art (interactive)- SCAD artist of the week (work gets exhibited)- Student of the week- feature their work and personal journey- Acquire more space for exhibitions- Expand second floor to house exhibitions- Online selection of next exhibition (polls)- Use the theater more- display student work
SCAD MUSEUM OF ARTIdeas: Funneling
Loyalty Programs- Alumni memberships
Admission- Schedule student hours only - SCAD family free admission- Free admission on certain days- Extended summer hours- Reduce overall admission price- Free admission for active and veteran military personnel
Informational/Educational Services- Interactive table displays information about current works in exhibition & student work- Ipads near each exhibition piece, providing information- Revamp the website to include more information about current exhibits- Links to publications related to the works displayed- Section dedicated to educators on the website- Audio from professionals and scholars about the works
TAD Cafeteria- Separate the TAD cafeteria and the gift shop- Relocate the TAD Cafeteria to courtyard- Snacks and beverages should be included in student meal plans
Special Events- Museum donation drives (for a cause)- Themed special events (Halloween haunting, Easter egg hunts)Exhibitions
- Introduce different art genres- Allow students to rent personal exhibition space- Exhibition for the people, by the people- Projector showcasing student work- Velcro wall art (interactive)- Student of the week- feature their work and personal journey- Expand second floor to house exhibitions- Use the theater more- display student work
SCAD MUSEUM OF ARTIdeas: Combining and Forming Concepts
Loyalty Programs• Offer Alumni Memberships for SCAD Alumni.
Admission• Extend museum hours to accommodate students and visitors alike.
• Offer free admission to SCAD families and alumni, as well as free admission on select days for the general public.
Exhibitions• To introduce different genres and help integrate and exhibit student work into the museum: use the resources (interactive table, projectors, theater, lobby space), allow students to rent personal exhibition space, and showcase a SCAD Student of the Week.
Informational/Educational Services• Integrate more educational information both online and in the museum: use the resources available (interactive table, ipads) to display content to visitors in the museum, and provide links to publications related to the works, a section dedicated to educators, and audio online.
Special Events• Hold themed special events (Halloween Hauntings) that both attract visitors and benefit the local population (donation drives).
TAD Cafeteria• Separate the gift shop and cafeteria to maximize product/efficiency.
• Allow student meal plan credit to be used at the cafeteria.
SCAD MUSEUM OF ARTIdeas: Final 3 Concepts
Concept 1Offer free admission to SCAD families and alumni, as well as free admission on select days for the general public.
Concept 2To introduce different genres and help integrate and exhibit student work into the museum: use the resources
(interactive table, projectors, theater, lobby space), allow students to rent personal exhibition space, and showcase a
SCAD Student of the Week.
Concept 3Integrate more educational information both online and in the museum: use the resources available (interactive table,
ipads) to display content to visitors in the museum, and provide links to publications related to the works, a section
dedicated to educators, and audio online.
SCAD MUSEUM OF ARTIdeas: Consequences and Sequel
Concept 1:Offer free admission to SCAD families and alumni, as well as free
admission on select days for the general public.
Concept 2:To introduce different genres and help integrate and exhibit student
work into the museum: use the resources (interactive table,
projectors, theater, lobby space), allow students to rent personal
exhibition space, and showcase a SCAD Student of the Week.
Concept 3:Integrate more educational information both online and in the
museum: use the resources available (interactive table, ipads)
to display content to visitors in the museum, and provide links to
publications related to the works, a section dedicated to educators,
and audio online.
Immediate Short-term Long-termIncrease in visitors
Increase in non-user visitors
Increase in visitors Increase in visitors
Immediate Short-term Long-termIncrease in visitors
Increase in student visitors
Museum and student body
identity
Increase in visitors
Increase in student visitors
Museum and student body
identity
Increase in visitors
Increase in student
visitors
Museum identity
Immediate Short-term Long-termIncrease in use of website Research tools Research tools
SCAD MUSEUM OF ARTDecision Matrix
Decision Criteria
Weight Concept 1 Concept 2 Concept 3
Feasibility 20
Total
20
20
20
20
Usefulness
Meaningfulness
Desirability
Accessibility
100
5
8
4
8
3
8
9
7
9
8
9
9
5
7
7
560 820 740
SCAD MUSEUM OF ARTBest Concept
To introduce different genres and help integrate and exhibit student work
into the museum: use the resources (interactive table, projectors, theater,
lobby space), allow students to rent personal exhibition space, and
showcase a SCAD Student of the Week.
SCAD MUSEUM OF ARTConcept Visualization
Sally accompanies her dad to the museum. A receptionist directs them to the newly updated interactive table; it now showcases student work.
Sally’s dad pans through some of the artwork on the interactive table. He is impressed by the work he sees.
Sally and her dad then make their way to the student wall, where more student work is being shown by an overhead projector.
To conclude their visit, Sally directs her dad to her personal section. She rents the space from the museum, and is able to exhibit her work. Sally’s dad is delighted and very proud of his daughter.
SCAD MUSEUM OF ARTUpdated Service Blueprint
- Courtyard- Outside seating - Fountain- Window displays- Museum courtyard- Museum atrium exterior
- Museum main doors- Interactive table- Lobby displays - Reception table - Exhibition doors - Receptionists- Id cards
- Docent - Artwork - Artwork description plaques - Lights- Museum exhibition- Museum lobby
- Doors to courtyard- Courtyard seating- Courtyard exhibition- SCAD MOA website
BEFORE DURING AFTER
Use interactive table to view student work
Enter main exhibition space
Examineartwork
Walk to museum
Museum Courtyard
Walk through courtyard
Museum Lobby
Enter museumlobby
Check in
Museum Exhibition
Ask docent for information
Exit exhibition through corridor
TAD Cafeteria
Conduct furtherresearch using
museum websiteExit museum Buy a snack from
the cafeteria
Museum Lobby SCADMOA Web
LINE OF INTERACTION
LINE OF VISIBILITY
Interactive table Receptionist
InstallationTeam
Docent Attendant Website
View student work on specialprojection wall
View artwork of Scad
student of the week
!
Exhibition information o�ered is general (no pics, videos tours, etc)
SCAD MUSEUM OF ARTDesigning for Transformation
Contemporary Art Exhibitions SCADMOA websiteOnline booking
CORE FACILITATINGLoyalty ProgramTAD CafeteriaTheater spaceCourtyard hangout
ENHANCINGOpen everydayexcept Mondays
FEATURES
SCAD MUSEUM OF ARTFour Action Framework
· Admission price for SCAD family· Contemporary art
· TAD Cafeteria
Reduce Remove
Raise Add
· Hours of operation· Booking time-slots online· Number of docents· Interactive table content
· Student exhibits· Outdoor cafeteria· Online virtual tour· Visible signs that identify areas· Photo booth· Interactive displays· Outdoor cafeteria· Audio tours· Alumni memberships
· Educational/research content on website
Alex Townsend Grand Courtyard
Lobby Atrium/ Ticketing
10 Classrooms
Restrooms
Art Study Suites Art Storage StudioTheater Mezzanine
GatheringSpace
& Elevator
Main Entrance
Theater
TAD Cafe and Museum Gift Shop
Main Exhibition
The Walter O. Evans Center for African American StudiesThe André Leon Talley Gallery
4 temporary exhibition galleries including the 290-foot long Pamela Elaine Poetter Gallery
Restrooms
Outdoor Exhibition Space
Outdoor Terrace
Four Action Framework for highlighted areas
SCAD MUSEUM OF ARTGap Analysis
What existing services o�ers What customer really needs
· No student work
· No student work
· No engaging activities for children
· No student work
· Price > value
· View their daughter’s work
· View the work of students of child’s potential college
· Educational experience for family
· Learn about SCAD and its student body
· Cheap and memorable experience while in town
·
·
Gap
· Space issues
· Space issues
· Space issues
· Space issues
· Museum identity
SCAD MUSEUM OF ARTRevolution: Break the Rules
Rule: Do not touch exhibited artwork Rule Breaker: More interactive art • Walk-through digital projections that react to viewer’s motion
• Material preview of exhibits so viewer can “feel” artwork (paper guns),
provides a more tangible and interactive experience for the user
• Add a section for kids
• Trace your steps through the museum via holograms
• Exhibits that can be climbed/jumped on (velcro wall)
SCAD MUSEUM OF ARTRevolution: Break the Rules
Rule: Only buy food from the TAD Cafeteria Rule Breaker: Partner with Chick-Fil-A to offer students another option • Nationally recognized brand that other schools partner with • Attract more students to the museum (good food), which will boost the traffic throughout the museum + exhibits
Partner with Chick-Fil-A
Viability
Feasibility
Acceptability
Suitability
Brand Relevance
Will pay for itself
Popular
Starbucks at the Hive, so it’s possible
National Chain
Increase student attendance
SCAD MUSEUM OF ARTRevolution: Break the Rules
Rule: Children aren’t allowed to play Rule Breaker: Kids section with interactive art
Rule: No trash allowed! Rule Breaker: Trash repurposed as art
MUSEUM OF ARTSCAMPER SCAD
Substitute
Modify
Put Eliminate
Combine
Add
• Chick-Fil-A instead of TAD Cafeteria
• Off-limit art to interactive art
• Contemporary art for other genres
• Outdoor terrace and cafeteria
• Audio tours and interactive table
• Visual and audio tours
• Student work displays
• Audio tours & interactive exhibitions
• Kids section
• Interactive jungle gym in courtyard
• Theater space
• Online booking time slots
• Interactive table content
• More student work
• General information plaques
• Separate student section
• Short stay at the museum
• Paid admission for SCAD families
• Expensive food at cafeteria
Rearrange
• Overall lobby layout
• Dark room to accommodate more
• Cafeteria
MUSEUM OF ARTMetaphors and Analogies SCAD
SCADMOA: The empty meeting place
One genre Bad hours
Better food Courtyard access
Themed events
National chains
Holiday parties
Student hours
Longer weekend hours
Bad foodNo student work
Why?
Vary artwork
How to fix it?
Hangout spot
STUDENT WORK!
MUSEUM OF ARTOpposites and Juxtapositions SCAD
Busy Empty
Spacious Crowded
Fun Boring
Classic Contemporary
Relevant Irrelevant
MUSEUM OF ARTRandom Links SCAD
BALLOON
Pop it
Colors
Cheap
Elastic
String
Fly away
Up
Balloon Art
GarbagePins
Needles
Expendable
Balloon Animals
Balloon Painting
Kidsactivity
Demos
Resources
People
Information
Imagine
FlexibleConnect
Dream
Boy scout
DisappearFree
SCAD MUSEUM OF ARTIdeas for Transformation
1- SCAD family package2- Flexible booking time slots3- Different museum packages (online + at scene) 4- Educational section on SCADMOA website5- Dedicated space for student exhibitions6- Special event: student exhibitions7- Alumni membership with added perks (free parking, free refreshment,)8- Complimentary guided tours to SCAD family members9- Incorporate digital media majors work into exhibits (users can test out student work)10- Gaming section where game design students can exhibit their work 11- Scholarly articles about work on website12- Rewards program13- Design pods for students to create art at scene14- Student work exhibition on second floor15- Fee for main exhibition remains, while student exhibition is free16- Free admission on weekends17- Free admission on holidays18- Interactive walls that display information (like table)19- Museum workshops for children20- Chick-Fil-A instead of TAD Cafeteria21- Sponsor a student: visitors can sponsor students to help them showcase art 22- Link museum and library resources to offer more information on art23- Provide audio for the interactive table24- Audio tours and activity suggestions25- Divide dark room to accommodate more work
26- Cycle the videos in the dark room to show more work27- Kids section, including a jungle gym in the courtyard 28- Community event: repurposed art29- Advertise free admission days on tv and in the local news30- Advertise events on tv/newspaper31- Sponsor local artists/artisans32- Integrate local community through events33- Walk-through digital projections that react to user’s motion34- Material preview of exhibits so user can “feel” artwork35- Take your child to the museum day, free with educational events36- Trace your steps through the museum (interactive floor)37- The Creative Space: create your own masterpiece38- Outdoor cafeteria for guests to enjoy39- Museum pamphlets with information40- Museum courtesy postcards41- For the students, by the students displays42- Feature alumni works/lectures43- Expand permanent collection44- The Making of the Museum: construction journey 45- Theater performances by SCAD students46- Projected displays on exterior of building at night47- Meet the curator/get their perspective48- White interactive wall (can draw/paint)49- Personalized souvenirs50- Replicas of art for sale
Loyalty Programs- Alumni membership with added perks (free parking, free refreshment)- Reward Program
Admission- SCAD family package- Flexible booking time slots- Different museum packages (online + at scene) - Fee for main exhibition remains, while student exhibition is free- Free admission on weekends- Free admission on holidays- Museum courtesy postcards- Personalized souvenirs- Replicas of art for sale
Informational/Educational Services- Educational section on SCADMOA website- Scholarly articles about work on website- Interactive walls that display information (like table)- Link museum and library resources to offer more information on art- Provide audio for the interactive table- Audio tours and activity suggestions- Advertise free admission days on tv and in the local news- Advertise events on tv/newspaper- Trace your steps through the museum (interactive floor)- Museum pamphlets with information- The Making of the Museum: construction journey - Meet the curator/get their perspective
TAD Cafeteria- Chick-Fil-A instead of TAD Cafeteria- Outdoor cafeteria for guests to enjoy
Special Events- Special event: student exhibitions- Museum workshops for children- Community event: repurposed art- Sponsor local artists/artisans- Integrate local community through events- Take your child to the museum day, free with educational events
Exhibitions- Dedicated space for student exhibitions- Complimentary guided tours to SCAD family members- Incorporate digital media majors work into exhibits- Gaming section where game design students can exhibit their work - Design pods for students to create art at scene- Student work exhibition on second floor- Sponsor a student: visitors can sponsor students to help them showcase art - Divide dark room to accommodate more work- Cycle the videos in the dark room to show more work - Kids section, including a jungle gym in the courtyard - Walk-through digital projections that react to user’s motion - Material preview of exhibits so user can “feel” artwork- The Creative Space: create your own masterpiece- For the students, by the students displays- Feature alumni works/lectures- Expand permanent collection- Theater performances by SCAD students- Projected displays on exterior of building at night- White interactive wall (can draw/paint)
SCAD MUSEUM OF ARTAffinitizing Ideas
SCAD MUSEUM OF ARTIdeas: Funneling
Loyalty Programs- Alumni membership with added perks (free parking & refreshment)
Admission- SCAD family package- Flexible booking time slots- Different museum packages (online + at scene) - Fee for main exhibition remains, while student exhibition is free
Informational/Educational Services- Educational section on SCADMOA website- Scholarly articles about work on website- Interactive walls that display information (like table)- Link museum and library resources to offer more information on art- Provide audio for the interactive table- Trace your steps through the museum (interactive floor)- Museum pamphlets with information- The Making of the Museum: construction journey
TAD Cafeteria- Chick-Fil-A instead of TAD Cafeteria
Special Events- Special event: student exhibitions- Museum workshops for children- Community event: repurposed art- Sponsor local artists/artisans- Integrate local community through events- Take your child to the museum day, free with educational events
Exhibitions- Dedicated space for student exhibitions- Gaming section where game design students can exhibit their work - Design pods for students to create art at scene- Student work exhibition on second floor- Sponsor a student: visitors can sponsor students to help them showcase art - Divide dark room to accommodate more work- Cycle the videos in the dark room to show more work - Walk-through digital projections that react to user’s motion - The Creative Space: create your own masterpiece- For the students, by the students displays- Projected displays on exterior of building at night
SCAD MUSEUM OF ARTIdeas: Combining and Forming Concepts
Loyalty Programs• Offer Alumni Memberships for SCAD Alumni with added perks
Admission• Offer a family package with bonus discounts
• Visitors pay a fee to view main exhibition space, however, student exhibition is free.
Exhibitions• The power of projection: project displays on the exterior of the building at night, project student work on the interior, and offer walk-through projections that react to user’s motion.
Informational/Educational Services• Integrate more interactive and auditory displays/walls on the museum grounds to assist and inform visitors about displays (current and past). Displays can include the museum’s construction (making of the museum).
Special Events• Integrate the local community through events like re-purposing trash and “take your child to the museum day,” with free admission and educational events.
TAD Cafeteria• Allow national chains (Chick-Fil-A) to cater/provide food
SCAD MUSEUM OF ARTIdeas: Final 3 Concepts
Concept 1Integrate the local community through events like re-purposing trash and “take your child to the museum day,” with
free admission and educational events.
Concept 2Integrate more interactive and auditory displays/walls on the museum grounds to assist and inform visitors about
displays (current and past). Displays can include the museum’s construction (making of the museum).
Concept 3The power of projection: project displays on the exterior of the building at night, project student work on the interior,
and offer walk-through projections that react to user’s motion.
SCAD MUSEUM OF ARTIdeas: Consequences and Sequel
Concept 1:Integrate the local community through events like re-purposing trash
and “take your child to the museum day,” with free admission and
educational events.
Concept 2:Integrate more interactive and auditory displays/walls on the
museum grounds to assist and inform visitors about displays (current
and past). Displays can include the museum’s construction (making
of the museum).
Concept 3:The power of projection: project displays on the exterior of the
building at night, project student work on the interior, and offer walk-
through projections that react to user’s motion.
Immediate Short-term Long-termIncrease in visitors
Increase in non-user visitors
Enhances Scad’s
reputation
Enhances Scad’s
reputation
Community waste
solution
Immediate Short-term Long-termOffers more information
Increases interaction
Offers more information Needs to be updated
Immediate Short-term Long-termEngages community outside
of SCAD
More exhibits despite space
Interactive exhibits
Draws attention
More exhibits despite space
Interactive exhibits
Draws attention
More exhibits despite
space
Interactive exhibits
SCAD MUSEUM OF ARTDecision Matrix
Decision Criteria
Weight Concept 1 Concept 2 Concept 3
Feasibility 20
Total
20
20
20
20
Usefulness
Meaningfulness
Desirability
Accessibility
100
8
8
9
6
6
8
9
7
9
9
9
10
8
9
10
740 840 920
SCAD MUSEUM OF ARTBest Concept
The power of projection: project displays on the exterior of the building at night, project student work on the interior,
and offer walk-through projections that react to user’s motion.
SCAD MUSEUM OF ARTService Package
Varied Art Exhibitions SCADMOA websiteOnline bookingProjections of art on exterior
CORE FACILITATINGLoyalty ProgramTAD CafeteriaTheater spaceCourtyard hangoutInteractive art
ENHANCINGOpen everydayexcept MondaysStudent workprojected daily
FEATURES
Student Art Exhibitions
SCAD MUSEUM OF ARTUpdated Service Blueprint
- Courtyard- Outside seating - Fountain- Window displays- Museum courtyard- Museum atrium exterior- Museum exterior projection
- Museum main doors- Interactive table- Lobby displays - Reception table - Exhibition doors - Receptionists- Id cards
- Docent - Artwork - Artwork description plaques - Lights- Museum exhibition- Museum lobby
- Doors to courtyard- Courtyard seating- Courtyard exhibition- SCAD MOA website
BEFORE DURING AFTER
Use interactive table to view student work
Enter main exhibition space
Examineartwork and projections
Notice projection on exterior
museum walls
Museum Courtyard
Walk to the museum
Museum Lobby
Enter museumlobby
Check in
Museum Exhibition
Ask docent for information
Exit exhibition through corridor
TAD Cafeteria
Conduct furtherresearch using
museum websiteExit museum Buy a snack from
the cafeteria
Museum Lobby SCADMOA Web
LINE OF INTERACTION
LINE OF VISIBILITY
Interactive table Receptionist
InstallationTeam
Docent Attendant Website
View student work on specialprojection walls
Participate in interactive walk
through projections
!
Exhibition information o�ered is general (no pics, videos tours, etc)
SCAD MUSEUM OF ARTConcept Visualization
Sally is hanging out with her family in downtown Savannah. The large projection on the building’s exterior walls draws their attention. They decide to visit the museum to check out other projected artwork.
SCAD MOA
They also enjoy walk-through projections. The art is interactive and mimics their movements. Sally and her family are delighted by their trip and by the power of projected art.
They admire the student work being projected on the walls all over the main lobby.
THANK YOU!