CHASE UP MULTAN

CHASE UP MULTAN

Presented ByRANA MUZAMIL REHMAN

ROLL NO. 55SIDRA HUSSAIN

ROLL NO.56

INTRODUCTIONChase up has started its operations in 20 June, 2014

in Multan.Its core product line consists of garments for men

and women of all age groups, footwear, health & beauty products, grocery, fabric for ladies, kitchenware and house ware products and undergarments for men and women.

Chase Up has always focused on maximizing customer convenience;

Chase Up plans to open more stores in Multan and throughout the country in order to touch more and more customers .

 Organization profile

Organization name: Chase up Year of establishment: 20 June, 2014 Founder name: M.Bashir Director names: M.Bashir, Salman Bashir, Jawad Bashir Contact no: 061-6223105-06 Email address: Multan@chaseup.com.pk Location: Pace and Pace shopping Mall, Chongi #6 main Boson Road, Multan

2 Scope of organization:

• Chase up order goods in foreign and a few local companies are actively engaged in chain stores in the country.• Chase up economic growth, leading supermarket chains – that mainly consider to middle and upper income classes.• Customers can even remove the items from website that were selected earlier before they place the final order.

Our Vision: Our vision is to lead and become the pioneer of retail business in Pakistan and also provide their customers good quality products with low price. We aim to do this by continuous innovation and improvement in the quality of the product we carry, our business systems and process. We also strive to contribute positively in the economic development of our country by providing value through the concept of SOURCE TO STORE. Finally in doing so we aim to continuously identify, and develop our human resources to the highest possible level because we believe that “business is all about people”.

Our MissionOur mission is to continuously develop and enrich the lives of our customers by providing them One-Stop shopping solutions on a daily basis. The core vision is to provide and enhance value for money in each and every product we carry.

Our goals: Our company goal is to provide good quality of products at affordable price and offer all of its products at wholesale price with full comfort for its customers. And also provide highly cooperative and friendly environment to their customers.

Organization philosophy• It is critical to our long-term success and growth that our businesses are managed by highly capable leaders with the low price and skillful staff• To achieve this objective, we have designed our compensation programs to retain and motivate a large group of people. Our programs are highly competitive in the marketplace.

Organization product line:• Grocery • Cosmetics • Crockery • Shoes • Garments• Jewelry • Watches • Fabric • Leather product

ENTREPRENURE SUCCESS STORY

• We start our business at very low level lady garments but now our business expands at large level.• Our success story base on that strategy customers pay high price on their purchases but we provide low price with high quality which attract the customers and earn large profit.• Chase up selling quality readymade garment at affordable prices.

Opportunity Recognition:• The opportunity for our organization is that to open the new branches of chase up and capture more market area and also increase the profit of our company.• Chase up also creates the opportunity for citizens.• Chase up is hiring people who have previous experience of working in super market or departmental store. This is a great opportunities for the citizens of Multan to work in a fastest growing business.

Marketing ChallengesThere are many challenges facing Chase up just like any other business.• How to keep cost low• How to ensure there is enough parking lot• How to bring quality tenants and customers• How to attract talented people to join their organizations• How to increase sales of our Products• How to replicate the same business model in other cities of Pakistan

Social, political or other issues/trends

• With the passage of time our society change because of new innovations (fashion trend change) in the market so it is difficult to meet the every customer expectation therefore, our company more focus on quality maintain strategy. • In social trends chase up believe that the market position that we wish to achieve can only be achieved through integrity hard work and sincere dedication of our employees, vendors at all levels.

Entrepreneurial Strategy

Different strategies are used by the chase up:•Pricing Strategy•Quality maintained strategy•Variety of products introduced•Return Policy

Marketing or management styles:

• Marketing of our company through cable T.V, F.M, Bill boards. The company uses the differentiation strategy or price leadership.• Growth strategy also uses by chase up, in which company provide variety of products to their customer’s e.g. grocery products also available in this store. • Chase up use the democratic management style, in which all employees of chase up are participate in decision making not only managers take decisions

  Business Plan:

•Chase up business plan provides good quality products with low price for gaining the competitive edge in the market. •. Our organization planning is to open new branches of chase up in Multan, Lahore, and Faisalabad. Within 6 month new branch opened in Multan.•Our business planning is to open the new branch after 1 year in different cities of Pakistan.

Success time story/Success lessons

• Success story of chase up provide goods to customers at right time in low price with high quality.• Chase up purchase goods at bulk quantity which give benefit because pay low price.

Management PLANNING:While making plans the management of CHASE UP has been cognizant of their missions, goals, strategies, policies

OBJECTIVES IN PLANNING

•Provision of Quality of products at low price•Provision of courteous and helpful services to the customers•Offering opportunities to growth, advancement and rewarding careers in a fun safe working environment.•Working for profit maximization.•Working for the economic growth

Organizing• As CHASE UP is a national company, it has to focus more on organizing.• At CHASE UP, management organizes all its resources in order to implement the course of action it determines in the planning process.• Through the process of getting organized, the management determines the internal organizational structure; establishes and maintains relationships and allocates necessary resources.

LEADING• Our outlet managers act as leaders.• Outlet managers are highly motivated and their job is to direct and influence their sub-ordinates.• Sub-ordinates report to him directly and he is responsible for solving employees' issues.• Sub-ordinates report to him directly and he is responsible for solving employees' issues.• He also develops good relations with his co-workers and wins their trust to create a productive environment which ensures fulfillment of organizational objectives.

CONTROLLING• Through the controlling function the company ensures that the activities that are being undertaken within an organization are going according to the pre-conceived plans. • Therefore, it is the duty of the managers to have an understanding and a working knowledge of the fundamentals of the controlling function.

Conflict management:

•Meeting with conflict parties together.•Ask each party specific suggestion on how to resolve the conflict.•Discuss the issue and agree to make changes.•Follow up to ensure the conflict is resolved.

Resource management•Made staff separation, resignation & termination cases and turnover ratio.•Made Job Description of the employee’s position with the help of department head.•Maintained attendance records & employees data via ERP system.•Made Employees Cards, Issuing Employee ID’s & updating Employees Records of All Branch.•Updated leave database, loan database, medical reimbursement and maintained leave applications in ERP system.•Prepare maintain and update company / department wise Organ gram•Facilitate new employee in joining & orientation.

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Competitor AnalysisOur competitors are those who can affect our business.•Comparative Advantages:• Low pricing strategy is a competitive advantage for chase up. Chase up provides good quality products in cheapest rates. Nature of Competition:We have more competitive management and employees. Our employees are very competent, skilled and highly experienced.

Research and Development

There is no reach and development department of chase Up. We outsource the consultant to conduct research. Recently we conducted a research from which we came to know that there is high demand of our shopping mall.

SWOT AnalysisS (Strengths) W (Weaknesses) O (Opportunities) T (Threats)

1. Good infrastructure

Lack of support from government.

Faster market growth than before.

Changes in government policies

2. Flexible and responsive to sales

Only one branch in city Multan

Local events New competitors

3. Security Absence of Electric equipment.

Provide a bonus Changing market taste

4. Provide discount card

- Provide discount cards

Social trend

5. Available all sorts of goods

- Variety of product -

PEST AnalysisP (Political) E (Economical) S (Socio-cultural) T (Technological)

1. Political ideologies

Economic condition Obeys and fulfil social and cultural norms and value

Fails to access the newest technology

2. Government term and change

Economic system - Sufficient level of technology

3. Wars and conflicts Price fluctuation - Good internet infrastructure

4. Environmental issues

Globalization - -