The news is dead; long live the news

How a traditional media and publishing business is

embracing data and the customer

Charlotte Richards, Head of Business Partners

News UK

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TheTimesTotalPaidSale

TheTimes Linear(TheTimes)

1. The path to the customer is made up of a

million small steps…

… and a few giant leaps of faith too

2. Big data; digital data; behavioural data;

unstructured data – it’s all just data

Capture and store everything

You may not even think it’s data….

3. You’ll probably need new kinds of people

They’ve been doing this for a long time without

you….

4. Data can be usefully applied to almost any

part of a business

A delicate balance between availability and

wastage…

Helping our subscribers make the most of our

products…

Insight

Action Measurement

Bringing data to life on the Editorial floor…

5. It’s all about communication

5. It’s all about communication

And so…

Failure ≠

Failure

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Thank-you