charlotte, nc volume 12, issue 2 february 2009 in this issue … · 2009. 2. 6. · phone:...

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REIA Charlotte, NC Investor Metrolina FEBRUARY 2009 VOLUME 12, ISSUE 2 Metrolina REIA is Charlotte’s ONLY Non-Profit Real Estate Investor Association www.MetrolinaREIA.org In This Issue Support Your Vendor Members ................. 4 Subject-To: What It Is & What It Isn’t ............... 4 Subject-To & Insurance ...... 6 What is a Buyer’s Market? ... 10 New Member Program – Fast Track to Success ....... 12 Anatomy of a Subject-To Purchase ................ 13 How to Overcome Seller’s Objections When Buying Subject-To ............... 13 Are You an Undercover Real Estate Investor ............ 15 PHP Saturday ............. 15 So That’s Why They Call It Creative Real Estate ........ 16 All Day with William Tingle . . . 17 Events Calendar & Sub-Group Meeting Info ..... 20 February’s Main Meeting Presents William Tingle, Subject To Master, Teaches You How to “Get the Deed”. Is it true that you can buy real estate with none of your own cash or credit? Yes, answers subject-to expert Wil- liam Tingle, but that’s just the beginning of the story. It is not as easy or free from risk, liability, or responsibility as many gurus would teach, William is quick to point out. It is a beautiful tool if done with the proper way, with the proper education. In June of 1999, William was the District Manager of a food chain. While watch- ing late night television (which none of us do), he ordered Carleton Sheet’s course, put it into action, and hit the ground running. Then, 2 months later, something hap- pened to change his investing career and life forever. I’ll let William tell the story: “I had a young fellow call me who had just bought a new home 8 months be- fore. He and his wife were divorcing and neither could afford the home on their own. I drove out, we walked through the house (it was beautiful) and I said, “If I could take over your payments until I could sell it, would that work for you?” He said, “What do I sign?” I almost fell off my chair! I took over payments on that house and sold it with owner financing. I got 13k down and collected cash flow for over 2 years. They re’fied this past summer and I got another 9k. All totaled, I made over 26k on that house. Since then, I have taken over 100 houses much the same way. I have since added rehabbing, flipping and Lease/Options to my toolbox but sub2 is far and away my favorite.” An important piece of advice from William is to take action. Put your energy into effort and find the opportunity that best suits you to make your own success. There are millions of people out there who buy real estate investment material but only a few who do something with it. That is the difference in making the money. William developed a five year plan. He wrote down his initial goals on a piece of paper that he still carries with him as a reminder of his achievements. He wanted to be able to leave his job in less than five years and to support his family without being conventionally employed. He achieved his objective in record time, just 12 months. He felt that he had finally found the success he was hoping for. What William likes best about the world of real estate is that he has the same day twice. He deals directly with sellers in distressed situations. He can provide a solution for them while making a great income for his family. William is today an active investor, and president of the Macon County REIA.

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Page 1: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

REIACharlotte, NC

InvestorMetrolina

FEBRUARY 2009VOLUME 12, ISSUE 2

Metrolina REIA is Charlotte’s ONLY Non-Profit Real Estate Investor Association www.MetrolinaREIA.org

In This IssueSupport Your Vendor Members . . . . . . . . . . . . . . . . . 4

Subject-To: What It Is & What It Isn’t . . . . . . . . . . . . . . . 4

Subject-To & Insurance . . . . . . 6

What is a Buyer’s Market? . . . 10

New Member Program – Fast Track to Success . . . . . . . 12

Anatomy of a Subject-To Purchase . . . . . . . . . . . . . . . . 13

How to Overcome Seller’s Objections When Buying Subject-To . . . . . . . . . . . . . . . 13

Are You an Undercover Real Estate Investor . . . . . . . . . . . . 15

PHP Saturday . . . . . . . . . . . . . 15

So That’s Why They Call It Creative Real Estate . . . . . . . . 16

All Day with William Tingle . . . 17

Events Calendar & Sub-Group Meeting Info . . . . . 20

February’s Main Meeting Presents

William Tingle, Subject To Master, Teaches You How to “Get the Deed”.

Is it true that you can buy real estate with none of your own cash or credit? Yes, answers subject-to expert Wil-liam Tingle, but that’s just the beginning of the story. It is not as easy or free from risk, liability, or responsibility as many gurus would teach, William is quick to point out. It is a beautiful tool if done with the proper way, with the proper

education.

In June of 1999, William was the District Manager of a food chain. While watch-ing late night television (which none of us do), he ordered Carleton Sheet’s course, put it into action, and hit the ground running. Then, 2 months later, something hap-pened to change his investing career and life forever. I’ll let William tell the story:

“I had a young fellow call me who had just bought a new home 8 months be-fore. He and his wife were divorcing and neither could afford the home on their own. I drove out, we walked through the house (it was beautiful) and I said, “If I could take over your payments until I could sell it, would that work for you?” He said, “What do I sign?” I almost fell off my chair! I took over payments on that house and sold it with owner financing. I got 13k down and collected cash flow for over 2 years. They re’fied this past summer and I got another 9k. All totaled, I made over 26k on that house.

Since then, I have taken over 100 houses much the same way. I have since added rehabbing, flipping and Lease/Options to my toolbox but sub2 is far and away my favorite.”

An important piece of advice from William is to take action. Put your energy into effort and find the opportunity that best suits you to make your own success. There are millions of people out there who buy real estate investment material but only a few who do something with it. That is the difference in making the money.

William developed a five year plan. He wrote down his initial goals on a piece of paper that he still carries with him as a reminder of his achievements. He wanted to be able to leave his job in less than five years and to support his family without being conventionally employed. He achieved his objective in record time, just 12 months. He felt that he had finally found the success he was hoping for.

What William likes best about the world of real estate is that he has the same day twice. He deals directly with sellers in distressed situations. He can provide a solution for them while making a great income for his family.

William is today an active investor, and president of the Macon County REIA.

Page 2: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

2 www.MetrolinaREIA.org

Metrolina Investoris a Publication of

Metrolina Real Estate Investors Association

122 W. Woodlawn Rd., Suite D-101Charlotte, NC 28217

(704) 523-1570www.MetrolinaREIA.org

Executive DirectorJC Underwood

President: Tom Latimer [email protected]

Vice President: Tim Spyridon [email protected]

Secretary: Sherry Fredenberg [email protected]

Treasurer: Ki Shin [email protected]

Board MembersDonna BordeauxCherrathee HagerLeon HumphreyTyler McCracken

Jay ParkerDoug Shields

Kimberly SheltonWendy Sweet

Metrolina REIA Board is run by volunteers who are committed to the mission of the Metrolina REIA. Elections are held annually each November.

Newsletter Design and ProductionRaynell Swanson

[email protected]

The mission of the Metrolina Real Estate Investors Association (Metrolina REIA) is to actively promote wealth building with real estate through education, mentoring and networking. The Metrolina REIA is dedicated to helping it’s membership excel in the real estate investment arena in Charlotte, NC and the surrounding Metrolina area.

The Metrolina Real Estate Investors Association, Inc. is a professional organization dedicated to providing networking, and education programs for real estate investors.

The information presented at our meetings, on our website, and in our publications should not be construed as legal or tax advice. Legal advice should be obtained from an attorney. Tax advice should be sought from tax professionals.

The Metrolina REIA exists to expose its members to ideas that may be beneficial as they plan their business. We do not render legal, tax, or investment advice except in educational discussions and disclaim all liability for the actions or inactions taken or not taken as a result of communications from and/or to its members, officers, directors, and any employee.

The opinions expressed by the speakers and published articles are not necessarily those of Metrolina REIA.

Each individual should consult their own counsel, accountant, and other advisors as to legal, tax, investment, and economic matters concerning

real estate and other investments.

REIACharlotte, NC

Declaration of Metrolina REIA

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Page 3: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

Metrolina REIA is Charlotte’s ONLY Non-Profit Real Estate Investor Association 3

Page 4: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

4 www.MetrolinaREIA.org

Suppor t Our Vendor Members! 1031 ExchangEsBankers ExchangePhone: 704 488

accountingBordeaux & Bordeaux, Certified Public AccountantsChadwick Bordeaux, CPADonna Bordeaux, CPAPhone: 704-752-9845www.yourcpapartners.com/ Smith and Shin, Certified Public Accountants, LLCPhone: 864-322-8995Brandon Smith, CPA, MBAKi Shin, CPAwww.smithandshin.net

concrEtE sErvicEsA&W Concrete Services, Inc.Phone: 704-843-4587Cary Williamswww.awconcrete.com

contractorsLowery ConstructionPhone: 704-364-3234Chuck Lowery, Jr. Disposal sErvicEsArrow Disposal, Inc.Phone: 704-467-7744Jerry Frakeswww.arrowdisposal.com

EDucationIndependent Real EstateAdvisors, Inc.Phone: 704-363-8815Elsie & Jack Smoluk704-507-3106www.irea-nc.com/

Larry GoinsPhone: (803) 831-0056Larry Goinswww.larrygoins.com www.larrygoinsfreeoffer.com

National REIAPhone: 859-261-3335Rebecca McLeanwww.nationalreia.com

harD MonEy lEnDErsEquity Development Corp.Phone: 757-460-9096Milton Kalligaridis704-650-1072www.equitydevelopment corp.com

InvestwellPhone: 888-497-3239Jennifer Castaldiwww.investwell.com

ReCasa Financial GroupPhone: 704-248-0021Gary O’Neal www.recasafinancial.com

South Street FundingPhone: 704-987-9393Bill Worsley and Jay Nealwww.southstreetfunding.com

hoME inspEctionsExpert Property Inspections, Inc.Phone: 704-807-7788Ken Corbittwww.epiinc.org

inforMation sErvicEsCourthouse Retrieval SystemRon Ayers 704-526-9599 www.crsdata.com

insurancELarry Hale InsurancePhone: 704-847-4500Larry Hale

MortgagE lEnDErsCunningham & Company/ The Valeo-Croy TeamPhone: 704 488-1421Deanna Valeo and Todd Croywww.valeocroyteam.com

MortgagE lEnDErsFirst Equity Funding,Ltd.Claude Stone704 617-4333

rEal EstatE BrokErsGenesis Realty CompanyPhone: 704-933-5000Gewn and John Chubirko

QuickMLS Realty, LLCPhone: 803-746-4841Carmen Cunha

rEsiDEntial & coMMErical clEaningMarr Clean CorporationPhone: 704-556-7840Maria Ramirez

sElf-DirEctED ira sEntrust Carolinas, LLCPhone: (828) 257-4949Sean McKay

There are so many different ways that are taught to buy Sub2. It is really amazing listening to some of the ways the GURUs are teaching these days.

I cringe when I hear of the latest carnival barker on the speaking circuit telling newbies “no equity, no problem” or “some will cash flow, some won’t. The ones that do will balance out the ones that don’t”

What a bunch of Bull Chips!

You make your money when you BUY real estate. That doesn’t matter if you buy for cash or sub2.

For some reason, it seems that people believe that because you are getting the deed or buying subject to, all the regular definitions of what makes a good deal a good deal go out the window. It is as though when you use this method to buy, it waves some sort of magical wand over a deal that under any other circumstances would be a no go. Because the financing is already in place and in someone else’s name, it is all of a sudden good to go.

Let’s see if we can really clarify some of the confusion on this purchase technique.......................

Let’s start with what “Subject To” (I call it Sub2) IS:

When you buy a property “subject to,” you are

Subject To: What It Is & What It Isn’tBy: William Tingle

purchasing it subject to the existing financing. Put simply, this means that the loan(s) and any other liens or encumbrances already on the property stay there without any formal assumption on your part. The owner deeds the property to you, and you take the payment book and start sending in the payments just as the former owner did. Simple, huh?

Now..........Is It Legal?

Well, don’t let one of those attorneys or real estate agents you sort through before you find the right one convince you that there is anything illegal about getting the deed. If anyone tries to pull that one on you, ask them about line 203 on the standard HUD-1 form where it says “Existing Loans Taken Subject To.”

Why Does It Work?

“But why would any seller go along with this?” you ask. Good question. In the beginning, I thought this was the biggest bunch of malarkey in the world.

Sellers will GIVE you their house?? Yeah, right!

I’ll say there are as many reasons as there are hous-es, of which I have had somewhere around 200 deeded

continued on page 6

Page 5: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

Metrolina REIA is Charlotte’s ONLY Non-Profit Real Estate Investor Association 5

Page 6: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

6 www.MetrolinaREIA.org

to me from sellers in a wide variety of situations.

For example, there was the seller with perfect credit who was being downsized and wanted to stay, as he put it, “ahead of the 8 ball.” He deeded me a beautiful 3 bedroom, 2 bath, 2-story home which was only 7 years old and had well over 25k in equity. He just needed a fast sale.

Then there was the lady who deeded her house to me for the loan balance of $14,000. She had owned it for 25 years but her mother had recently died and left her another house free and clear. Although the house she deeded me needed $10,000 in repairs, it was still worth $70,000 or so after repairs. When I asked what she wanted for it, she said she just wanted to be rid of it.

Many sellers have deeded me properties days and even hours away from the auction block - some with sub-stantial equity, some with little equity but low-interest, 5% loans.

Not all sellers who deed you their property are “un-sophisticated” or “down and out.” Some just realize that they have a problem that needs an immediate solution. You just need to know how to provide it.

Sub2 is a great way to build a portfolio of income producing real estate. There are no limits because the loans are not in your name, you never have to qualify so you can buy as many as you want. It is powerful stuff.

Because of this lack of “policing” by banks or lend-ers, it is crucial that the investor using this technique be well educated and “know his limits” so to speak. As

with anything where there are no limits or controls put in place, self-control and common sense are especially important.

So now we know what Sub2 is. Let’s talk about what it isn’t.

Buying Sub2 is not a cure all for bad deals. Buying Sub2 does not license you to go out and sign up no eq-uity deals that put your assets and the seller’s credit at risk. Bad deals are bad deals. Just because you can get a deed doesn’t make the deal good.

Buying Sub2 does not give you the right to walk away if the deal goes bad. Some “teachers” teach this as one of the benefits of buying using this method. I say those “teachers” should be drawn & quartered. When you buy Sub2, you make a commitment to stay in the deal until the loan is retired. The seller entrusts his credit to you and you shouldn’t take that lightly.

No matter what shape the seller let his credit get into, your responsibility here as in the rest of life, is to leave things better when you leave than they were when you found them. This includes your seller’s credit. Walk-ing away from the deal is NOT an option.

Sub2 is a powerful, awesome technique for buying real estate. It can make you very wealthy and I credit it for a large part of my success.

Use it with care and responsibility and know it’s limi-tations and it will do wonders for your balance sheet.

http://www.Sub2Deals.com

Subject 2 con’t from page 4

Subject to & Insurance by William TingleSubject to and the insurance question. What do you do?

Guru A says do this, Guru B says do this, Guru C says both of them are crazy because he has done over 500 deals and hasn’t done anything and nothing has ever happened to him.

It all kinda reminds me of what we in the restaurant business used to say, “The restaurant business would be a lot of fun if it weren’t for all those dang pain in the tail customers!”

Wouldn’t taking properties subject to the existing financing be great “if it weren’t for the dang in-surance?”

Well folks, if you know how to handle insurance, it is a piece of cake, easy as pie and like taking candy from a baby.

So how do we do it? Depending on whom you listen to, you could do it just about anyway but I am going to assume those of you reading this want to do it right. In this instance “right” meaning that if there is a loss, you will be covered and your chances of the DOS police mini-mized. These are the ways we are going to cover today. We will let all the Gurus sort the other ways out on his or her own.

First you should know some insurance fundamentals.

1. The owner of the property, as named on the deed found at the courthouse, must be listed as the pri-mary loss payee. Failure to make sure this is done after getting those sweet deeds will leave your backside (and your house) dangerously exposed. Exposed ain’t good when it comes to real estate.

continued on page 8

Page 7: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

Metrolina REIA is Charlotte’s ONLY Non-Profit Real Estate Investor Association 7

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Page 8: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

8 www.MetrolinaREIA.org

2. The policy you have in place and are relying on must accurately reflect the current occupancy status of the property. This means if the owner on the deed lives there, the policy must be an owner occupied policy and the owner must be the primary loss payee on the policy. If the property is tenant occupied (as will be the case in most cases here) the policy must be a landlord or “fire” policy and the owner/landlord (or his trust, corpora-tion, LLC, etc.) must be named as the primary loss payee. However legal title is held, this is who must be named as the primary loss payee. The primary loss payee’s name is the name that will show through those mailing envelopes when they send the bills, renewals, etc.

3. Most insurance company’s first response if there is a claim is to try to deny it. They look for ways not to pay you. Come on all you optimists out there think about it. How do you think they can insure your 200k house for a premium of 1k a year, have a 50k claim and make mon-ey? They can’t so they try to deny. They actively LOOK for ways to deny the claim. Don’t give them a reason to be able to do so.

You will find houses to buy sub2 in 2 different sce-narios, those with insurance in escrow and those where the homeowner pays for their policy themselves. How you handle each of them will depend on how great your fear of the DOS police is and your tolerance for risk with it.

Some courses will tell you to send a change of ad-dress and info to the insurance company currently on record with the property and try to use that one. I even include such a form in my course (The Ultimate Sub2 Guidebook) for those who want to go this route. Let me tell you from personal experience with over 200 deeds taken to date that doing it this way is a tough row to hoe. I recommend you get your own insurance company agent and spend an hour with him explaining exactly what you do and how you do it and what his role will be in it. This way, when you need an insurance thing handled, it is YOUR guy you are calling. You are HIS customer and that relationship is there.

From my point of view, there are 2 ways to “do it”. Insurance that is.

For Properties with Escrow

The Tingle Way (Maximum Profit & Simplicity)

1. I buy a property that has Allstate insurance escrowed in the payment. A couple of days be-fore I take title, I call up MY agent (remember what I told you about YOUR agent?) and tease him about the latest house I just stole…ooops….got the deed on and tell him I will need him to do his thing

on Sept 15 with Countrywide Home Loans (the mortgage company on the house). I give him the seller’s name, the loan number and the Countrywide Insurance Department Number.

Actually at this point, I don’t give him phone numbers as he has them all.

2. I close on the property. Kitchen table or at my attorney’s office, it makes no difference. By this time my agent has been out and taken his picture and completed any paperwork that needed doing. He knows the date I was closing on so he knows on that date to fax to Coun-trywide a request for disbursement for payment on the policy and the new policy shows my trust as the primary loss payee, just like my new deed does. Countrywide is of course the lender named as additional insured as well as the seller. The seller added as additional insured will let any mortgage company who may stress over the name on the mortgage not being on the insurance relax a little. It is not always necessary. I didn’t add them for the longest but it just seems to make sense to me know.

No problem with them being on the policy if there is a claim because I use my Power of Attorney I get from the seller to sign for them any check that comes in. Escrow refunds, claims checks, it doesn’t matter. That POA can handle it.

The now useless Allstate policy? I use my POA to cancel that old thing by fax and direct the Allstate agent to send that refund right to Papa.

Papa…that’s me in case you were wondering.

So to recap…………

1. Get House under contract.

2. Inform my agent of house and closing date.

3. Close house.

4. My agent issues policy and informs lender of change and need for payment.

5. I use my POA to cancel existing policy and get refund.

The new policy slides into place where the old policy was in escrow. The seller is happy because the house is sold, the lender is happy because the payments are being made on time in this property and insurance is in place, State Farm is happy be-cause they wrote a new policy on a good property & good customer. I am happy because I just stole…..oooops…..bought another house. Everyone is happy.

Subject to & Insurance con’t from page 6

continued on page 12

Page 9: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

Metrolina REIA is Charlotte’s ONLY Non-Profit Real Estate Investor Association 9

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Page 10: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

10 www.MetrolinaREIA.org

What Is a Buyer’s Market? by Lou Gimbutis, Education DirectorIn its simplest terms, a buyer’s market is a situation

that exists within real estate when the supply of houses available for sale is greater than the demand for said housing by ready, willing, and able buyers.

We all know that. The dictionary would have told you about the same thing. But, what exactly does this mean to us as investors?

It means, for one thing, that sellers have far fewer and less attractive options, when attempting to sell their properties, than they had in the market of 2 years ago. Therefore, by necessity; a larger and larger number of them will be willing to sell either at a discount, or by utilizing non-traditional methods of sale (ie: subject-to, seller financing, split-funding, etc). Keep in mind that this applies to most, but not all sellers. Research is still heavily underway for vaccines and/or cures for stubborn and stupid, but scientists are making very little progress. I still talk to people on an almost daily basis who think that calling the “we buy houses” guy is the economic equivalent of either inheriting great wealth or winning the lottery. These leads go into the circular file, (mine’s ac-tually pretty much rectangular, as trash fits in better that way), which remains in use in good times and in bad.

Another side-effect of a buyer’s market is that our competition from other investors thins out dramatically. The sad fact is, the individuals who were riding the train of real estate riches merely because the track it was following appeared to lead to the promised land by way of “the path of least resistance”, have abandoned ship at the first sign of the resistance which smart investors knew WOULD inevitably acompany any entrepeneurial course of action. These individuals hurriedly dismounted the train with battered egos, a host of “horror stories”, and, most importantly; the tangible, experiential under-standing that there is, indeed; no wealth without work, no success without sacrifice, and no reward without the accompanying risk. We cannot, as Emerson reminds us in his brilliant essay on Compensation; enjoy the sweet without the sour, or pick up one end of the stick with-out also picking up the other. Napoleon Hill also wisely pointed out that “Following the path of least resistance is what makes all rivers, and some men, crooked”. The net effect here is to leave us with a greater supply of mo-tivated sellers, and a lowered demand for these houses from end-users who can qualify for bank loans, as well as from investors. Can you say “perfect storm”?

With that said, I hope each of you has set some clear goals for 2009, and are as excited as I am for the oppor-tunity to pursue them in one of the country’s strongest real estate markets from a long-term perspective, and in the midst of so many changes and expanding opportuni-

ties. I firmly believe, as Ron Legrand says, that “wealth comes from chaos”, and that historically, during every pe-riod of economic turmoil, a handful of savvy individuals became extremely wealth by moving forward in the wake of uncertainty.

At one time, many people considered J Paul Getty to be the richest man in the world. He did pretty well in the oil business, but would never have achieved the distinc-tion of being the world’s richest man if it had not been for the fact that, during and after the Great Depression, when the masses would not touch investment compa-nies or stocks, Getty plowed forward, acquiring company after company at rock bottom prices. When the market rebounded (as it always does), he found himself on top of the world.

Sir John Templeton (of mutual fund fame), referred to this concept with a term he called “the point of greatest pessimism”. His fund, the Templeton Growth Fund, has consistently outperformed the market as a whole since the fund’s inception in 1954, earned consistently high yields for his investors, and afforded him the income to contribute to society to such an extent that Time Maga-zine named him one of the 100 most influential people in 2007 under the heading of “philanthropy”. Sir John’s success can be directly attributed to his uncanny ability to personally select which companies in which the re-sources of his fund should be invested.

The largest factor Templeton used in searching for companies to invest in was his “point of greatest pes-simism” theory, which stated that truly great bargains could only be found when the whole market was mov-ing away from a certain company or industry for some reason, but he could determine that the company or in-dustry were fundamentally sound. (You are, hopefully, seeing the parallel with our situation. Housing is a scary word today, but throughout history, housing prices have, are, and will continue to rise as a natural outgrowth of a growing population. While the real estate market suffers its ups and downs, the overall trend always has been, and always will be, up.)

When it became clear that Hong Kong would revert to Chinese rule, investors started pulling their money out of Hong Kong en masse. Templeton, however, asked himself what kind of companies the Chinese would most need, invested heavily in these companies, and by the time the “scared rabbit” investors discovered that Hong Kong was a safe place after all and started pouring their money back in to the market, John Templeton had made a tidy fortune for his investors.

continued on next page

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Metrolina REIA is Charlotte’s ONLY Non-Profit Real Estate Investor Association 11

Buyer’s Market con’t from page 11

We are rapidly approaching the “point of greatest pessimism” in real estate. The media is filled with doom and gloom for real estate, and it is no longer the “sexy” vehi-cle for get rich quick schemes for themasses. 2 years ago, every late night infomercial and every other best selling business book was about real estate investing. Today, they are few and far between. Recently, I was looking through an email Amazon.com sent me about the “11 current best-selling business books” and NOT ONE SINGLE BOOK WAS RELEATED TO REAL ESTATE INVESTING., This was cer-tainly not the case 2 years ago, and will not be the case again in (1-3 years ??), when the real estate market has solidly rebounded, as history, economics, and demo-graphics demand that it must.

What better time to find real estate bargains than when all of the non-committed bargain hunters have stuck their tails between their legs and abandoned ship for the greener pastures of day-trading fortunes or multi-level marketing riches?

“Don’t place all your eggs in one basket”

Who among us hasn’t been handed this dubious piece of wisdom at some point in our life, from an unknown, but highly credible source such as “you know what THEY say... “?

I don’t know who “they” are, but I do know a good bit about Andrew Carnegie. Andrew Carnegie arrived at Ellis Island in the 1800s as a penniless, friendless Scottish immigrant. He took the only job he could find, as an entry-level, unskilled laborer in a textile mill for

$1.20 per week. From these humble beginnings, Andrew Carnegie built a massive steel empire, and eventually honored his new homeland by becoming the United States’ first billionaire, back when a billion dollars was still a lot of money. Before his death, he built over 2,500 public libraries, and gave them to the towns in which he built them. Here’s how Mr. Carnegie put it:

“Place all your eggs in one basket, then watch the basket to see that no one kicks it over”.

For those of us in it for the long haul, 2009 will be a very exciting year. In 10 years, I believe we’ll be looking in the history books on “The Great Mortgage Meltdown/Depression” of 2007-2009 . . .”, and marveling at the fact that only a very small handful of forward thinking in-dividuals carved out their fortunes by plowing stolidly for-ward in the wake of uncertainty, turmoil, negative press, and, as Ron Legrand would say, “Chaos”. Each of us will look back on these times, and either pat ourselves on the back for laying the foundation for our future finan-cial success, or be faced with the same limited options, the same finances, and propping ourselves up with the same well-worn and cherished excuses, which will, sadly; be the only things we will have taken from this modern day “gold rush”. You’re in group 2 by default, and only courage, persistence, and action in the face of uncer-tainty will allow you to join the financial elite in group 1.

Let’s make it a great year, Lou Gimbutis, Director of Education — www.SoldCarolina.com

Have you taken advantage of yourMetrolina REIA Membership Discounts?

Log on to the Member’s Area to get started.

www.metrolinaREIA.org

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12 www.MetrolinaREIA.org

The Weenie Way (Twice as Expensive Just Cuz You’re Scared)

1. I buy another house that has Allstate as the insurance company. Again, I let me insurance agent know that I am buying a house and will need insurance on Sept 15.

2. I close on the property and go to my agent’s office and write him a check for the premium for the policy. He writes the policy for me in the name of my trust and I tell him to name no mortgage company on the policy.

3. I leave the Allstate policy in place, in escrow, being paid year after year. I write my agent a check each year, year after year for the second policy. Yes, I am pay-ing double, paying for 2 policies when only one (mine with State Farm) is valid and will payoff in case of a claim. I do this because with no notice to the lender about an in-surance change, there is virtually NO risk of anyone ever finding out about a DOS violation.

The cost to do this is small and I am only joking about the “weenie” business. If you need to do things this way to feel comfortable, do it. It just isn’t re-ally nessessary to get things done.

Some people will tell you it is “illegal to have 2 policies on a property.” Bullchips! My agent will tell you unless you intend to defraud, there is nothing wrong about having 100 policies if that is what you want to do. Having multiple policies does not make them all invalid! If there is a claim, you will file on the only one that is valid, your “out of pock-et” policy with State farm. The Allstate policy in escrow became invalid once you got the deed anyway.

In case of claim, you will file on your policy and the check will come to you and only you as there is no mort-gage company on it and of course, you will do the RIGHT THING and make sure the lender is made whole, right? I thought so.

So to recap……….

1. Get house under contract. 2. Inform my agent of

house and closing date. 3. Close house. 4. Go to agent’s office and have him write 2nd policy naming no mortgage company. Pay for it out of pocket each year. 5. Leave existing escrowed mortgage in place doing nothing.

Make sense now?

For Properties without Escrow

For properties without escrow, the Tingle Way is re-ally the only way to go. Unless you want to actually go out and pay for 2 policies with one in the seller’s name and one in yours you have no choice.

The great news is, 90% of the sellers you deal with will have an escrow so you won’t have many times to have to deal with it.

Remember, all these forms, faxes, etc. all go to peo-ple in the basement of some lender hundreds of miles away from where you are. They really don’t spend all their time around the water cooler talking about that investor in Richmond who just tried to slip the old “escrow in-surance subject to” trick by them. They have forms with boxes on them that have to be checked off and that is what they do, check them off.

Property has Insurance? Check!

We are listed as lender? Check!

Today is Friday, We get Paid! Check!

And on it goes…………

I hope this answers some of your questions about how to handle insurance on a subject to deal. It really isn’t as complicated as it seems. After your first few, you will be doing it like an old pro.

Learn more about insurance and the Sub2 process of acquiring property with no banks and no credit needed right HERE.

http://www.Sub2Deals.com

Subject to & Insurance con’t from page 8

New Member Program gives you:Fast Start To Success

This New Member Program is designed to get each and every new member off to a good start. After completing a few basic requirements, each new member will be recognized and awarded a certificate.

The “Fast start To Success” steps are: • Attend the New Member Orientation • Attend a main meeting • Attend a subgroup meeting • Volunteer at an event • Register and attend a PHP Saturday • Complete the member profile on the website.

RSVP to Kimberly Shelton at 704.877.8777 or [email protected]. The “Fast start To Success” is held each month prior to the Main Meeting from 6:00–6:20pm.

Page 13: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

Metrolina REIA is Charlotte’s ONLY Non-Profit Real Estate Investor Association 13

I am frequently asked how to put together a sub2 deal, so I put together this “play by play”.

When I purchase subject to, this is how it usually goes...........

1. Seller calls me from one of my lead generators. I prequalify them pretty heavily on the phone. They usually have a good idea of what I will propose before I set up an appointment to go out and see them. By this I mean that I have at least introduced them to the idea of me simply taking over payments on their property. I have a “close” estimate of what “they say” is owed on the property. By “they say” I mean that more times than not, I find that there is more to the story than they tell me up front. Not always, but most of the time.

2. I go out to meet with them. I look at the house to see if it “qualifies”. We sign the sales agreement and we are off to the races. If they don’t know the exact amount owed on the loan, that’s ok. I will just put “Approximately $XX, XXX” in the space where it says “Loan balances taken subject to”. They should have an old payment coupon around that will give you the balance, if not, no problem. Since I also have them sign an “Authorization To Release Information” on their loan, I can call and get the balance.

3. Once I have the property tied up, I can check and verify all the info they have given me. Loan balances, liens, clear title, and any inspections I choose to do. Since it is locked up I can take my time with the due diligence and things can progress along at my pace usually.

4. After I am satisfied that all the info is accurate or at least that there is a real deal here, we are ready to close. I have done a few of these so I just print off the trust docs myself and we go anywhere that there is a notary to sign off on them or I can bring my friend who just happens to be a notary. :-)

5. Once the docs are signed, all you have to do is go file the deed at the courthouse and the property is yours.

There are a few other details like getting the insur-ance squared away and so forth that will have to be addressed later, but at this point the house is yours.

This is how I do it. I am sure that there are as many ways to get it done as there are investors doing it. You CAN use an attorney if you like. It might be a good idea for your first one or two.

Anatomy of a Subect to Purchase

By: William Tingle

How to Overcome Seller’s Objections

when Buying Subject-ToBy William Tingle

It is my opinion that building rapport and getting your seller to feel comfortable with, dare I say “like” you, is the biggest step toward overcoming any fears or ques-tions that they may have.

Whether sophisticated or not, some sellers ARE go-ing to have questions and you had better be able to an-swer them in a way that satisfies them. While that may sound scary, remember, no matter how little you know the seller will probably know less.

The biggest edge you can give yourself, after hav-ing the seller like you, is being confident about what you are doing and how you do it. I know this will be hard at first but if you make yourself as knowledgeable as you can about sub2 and know the mechanics, you should do fine. You must show confidence in yourself and in your business. Remember, these people are trusting you to help them out of a jam on probably what was the big-gest investment of their lives. While the sellers who are months behind or already have credit that is shot might be easy to convince, the ones who have different motiva-tion might not be so easy.

Here are some of the most frequent seller questions we get in the order of their frequency and how we answer them:

Q: How do I know you will make the payments?A: “This is our business and this is the way we buy

most all of our properties. We would never jeopardize our reputation by NOT making the payments as agree. We do not get paid until we cash this loan out so you can bet we are working hard toward that end. If you like, your lender has an 800 number/website that you can check each month to be sure that the payment has been made as agreed. If there were any problem, you would know right away.”

If you have good credit, you may want to take along a copy of your credit report to show your good payment his-tory. Just let them take a look; do not leave a copy with them. You can also take a list of references if you would like. The more professional references you have, the bet-ter. Attorneys, doctors, politicians, anyone you know who everyone knows are good to have on your list.

After you have done a few deals, take your reference

continued on next page

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14 www.MetrolinaREIA.org

Subject to Seller Objections con’t from page 13

letters. Former sellers who write glowing letters of recom-mendation are great ways to put potential seller’s minds at ease.

Q: What if we decide to buy another home?A: “If you decide to buy another home, we will pro-

vide you with any documentation your lender requests to help you qualify. Canceled checks, closing statement, whatever you need to satisfy the lender that you are not and will not be responsible for making the payments on this home.”

This is something you should find out during the screening process. If your seller is planning on buying another home soon, you should let them know that it may be difficult to do within a year if their credit or debt to income is less than great. The exception to this is when the seller has already qualified for another house and the sale of the existing one is not a condition of the loan closing.

Most times this will be a non-issue as most of your sellers will have major credit issues like bankruptcy and pending foreclosure. For the ones that do not fall into this category, be sure and tell them about difficulties they may have in qualifying.

Q: When will you sell the house?A: “We can’t give you an exact time frame for that.

We may get a buyer within 30 days or the loan may go the full term. While we can’t guarantee exactly when it will cash out, what we can guarantee is that the payments will be made on time, every time for as long as we have the property.”

“Remember, we do not get paid until it cashes out, so we are trying constantly to get this completed.”

Never promise your seller a specific time to cash out. This is just something you cannot control unless you are prepared to cash it out yourself. I have had tenants I would have sworn were going to cash me out who flaked on me after 2 years or more in the house. You just nev-er know. Don’t let your seller base their future plans on promises that you made that you can’t keep.

Q: What if the person you put in the home tears it up or does not pay?

A: “The people we put in the home are folks who want to OWN the home, not rent it. As such, the chance

of them tearing it up is much less likely. As we are not going to be actually living there, we can’t guarantee that they won’t tear it up but if they do we will be responsible for repairing it as in our agreement.”

“We also cannot guarantee that they will pay us every month but we DO guarantee that we will make the pay-ments on this house and that is in writing.”

Q: How do we know you will do as agreed? How can we trust you?

A: “Again, this is our business and how we support our families. We know this business and are confident that we can offer you the best solution RIGHT NOW. Ul-timately you have to feel at peace about your decision to sell to us and frankly, if you do not feel at ease with it, we do not want to buy your house. If you cannot sign these papers and sleep well tonight then we need to part friends and wish you the best of luck in selling your house.”

Remember, answer their questions honestly and don’t make promises you can’t keep. These folks are people just like you who have a financial circumstance that forces them to make some scary decisions. It is possible to both help them out and make a profit.

When your sellers do have questions, and they will, answer them as simply and as honestly as you can, avoiding words or terms that they may not understand like “equitable interest” or “Illinois Land Trust”. Using words and terms unknown to them may result in even more questions or uncertainty.

I always like to use Danzel Washington’s line from “Philadelphia”, “Explain it to them like they are 5 years old” but do it without being condescending. Just use easy to understand words and phrases.

Really, this is rarely a problem and I have never had a seller not sign because of fears that could not be re-lieved by my answers. If you lose a deal because of your failure to answer a question in the proper way, just look at it as a learning experience. I bet the next time it comes up you do fine.

http://www.Sub2Deals.com

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Metrolina REIA is Charlotte’s ONLY Non-Profit Real Estate Investor Association 15

Saturday February 7th 8:30am–1:00pm

“ Wealth through Knowledge”

To Attend Register online in advance at MetrolinaREIA.org

A n I n v e S t o r t r A I n I n g e v e n t :

P H P S A T U R D A Y • F E B . 7 T H

11:00 am–1:00 pm — Allon Thompson present “Winning Strategies”Allon is a 35 year veteran real estate investor. Allon has bought, sold, rented, and renovated properties in every type of market you can imagine, including a strong “buyer’s market” such as the one we’re in today. Allon is past president and founder of the Metrolina REIA, and an expert in owner financing. Few people in our market are in a better position to tell us what to do to survive and thrive in this market, and to make moves that we’ll be glad we made once the market turns (which it will, media nonwithstanding).

Metrolina REIA Conference Center 122 W. Woodlawn Road, Suite D-101

Members: $30.00 – Non-Members: $50.00

Are You an Undercover Real Estate Investor By William Tingle

Is there anyone in your town that doesn’t know that you buy houses? If so, you aren’t doing as well at mar-keting as you should be. I hear investors saying all the time that they aren’t getting seller calls and subsequent-ly aren’t getting the leads they need to find deals. I say step up the marketing and the sellers will call. Not only that but if you are shouting to the world that you buy problem properties, eventually you will be known for what you do and sellers will call you strictly on your reputation. THAT is cost effective marketing.

There are many ways to let the world know what you do. Some ways are cheap and some are more expen-sive. You are going to have to try many things and get a feel for what produces for you best in your area. I have tried many kinds of marketing techniques and have come back to a few that constantly produce enough results for me to buy the 2 or 3 houses I want to buy every single month. They are as follows:

Classified Ads

The classified ad in the largest paper in the area is by far the largest producer of leads I have found. I know it is expensive and I know there are times it doesn’t gen-

erate calls but if you are going to stay in the biz just put it in there and leave it. Get used to it being part of the cost of doing business. I pay about $300.00 a month for my 4 line ad and that is the commercial rate. I run it 24/7, 365 days a year. If you are worried because there are several in there, don’t be. They are there because they are getting calls. Just be sure and actually answer your phone. When a new ad pops up in my paper, I will always call. 9 times out of 10 I get a message. This is a big turn off to someone who needs a solution now. They want to talk to someone who can qualm their anxiety and tell them everything is going to be alright. Your answering machine won’t do that.

As for what to put in the ad, you will have to work on this one. I have tried several and the one I have now hasn’t changed for over 2 years. I haven’t changed it be-cause I get calls. My ad is:

CASH FOR HOUSES – In 48 Hours! – Any area, price or condition – Call xxx-xxx-xxxx

Once you have your classified ad running than start working on your other ideas. If you only implement one

continued on page 18

9:00 am–11:00 am — Mark Costner presents “Appraisals” Whatever your niche in real estate- be it buy and hold, wholesaling, or retailing, one common element can make or break your success: determining property values. * What makes a good comp? * How do you adjust values for the presence or absence of garages, basements, swimming pools, etc? * How far away from a property can/should you go in finding comps, and how much does relevancy decrease with distance? Mark has a particularly unique and relevant viewpoint to share with us, because he is also an active real estate investor. — Counts for 2 PHP Credits in “Appraisals”

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16 www.MetrolinaREIA.org

So THAT’S Why They Call It Creative Real EstateBy William Tingle

“And what does your husband do?”

There it was. The question that causes both my wife and I to both look at each other and then the person ask-ing it like deer in headlights. I always dread that question whenever I find myself in a social situation where every-one there does not already know what I do to feed and clothe my family. What do you say anyway?

For a while after I left the “normal” existence that everyone expects you to live, tied to a mind numbing, dream stealing JOB, when asked the dreaded question I mumbled something about being a real estate investor, careful not to actually say it loud enough for anyone to hear and secretly hoping that at that precise moment someone would accidentally spill something on the host of the gathering or someone would yell “FIRE!” so the answer would be forgotten. I knew if nothing profound and unexpected happened at that exact moment, the next comment from the individual inquiring would be “Ohhhhhhh.........I see” or worse, The Look.

All of us investors know The Look. It is the one your family and friends all gave you when you told them about your crazy real estate idea.

It is the look your father gave you before he smacked you upside the head and said, “Are you CRAZY? That stuff doesn’t work! It is all a scam!”

It is the look your wife gave you when you told her you had ordered the Carleton Sheets course. You know, the one right before she started ranting about how her mother was right and she should have married that guy Artie from shop class in school. At least he holds a regu-lar job at the ceiling tile plant and yeah, he might breathe fiberglass and asbestos all day and be on an oxygen tank 24/7 before he is 50, at least he holds a regular job.

Oh yeah, selling them on your entrepreneurial spirit could be difficult.

After the mumbling phase, I tried answering with “I am retired.” That created it’s own set of problems as than I had to get into a long conversation with the “askor” about how it is I retired so early. I had to tell them the truth (which took me back to square one) or be evasive and be subject to the “he must be a drug dealer” look.

After several months of that, I shifted again. This time I was a “Problem Solver.” I quickly discovered that the 70+ hours a week that people spend watching TV leads them to identify “Problem Solver” with Mafia Hit Man and a guy named Guido with garlic breath.

Errr..........that wasn’t good either.

If I filled any other position associated with the indus-try from agent to appraiser, that would be fine but INVES-TOR, well, that is another matter.

I always consoled myself with the thought that in time it would get better. As people got to know me, they would understand what it is I do and not think of it in negative or “abnormal” terms. That assumption was blown to bits at a recent get together where one of the attendees walked by and was invited to join the few of us who were chat-ting already. He kept walking and said, “No way! I ain’t getting sucked into the real estate vortex.” So much for acceptance.

So the question becomes, what is it that we inves-tors do? What title can we give ourselves that explains what service we provide, what value we add, what it is we do to earn our keep while at the same time equates with honest, respectable, trustworthy and just plain good citizen?

These days investors, problem solvers, whoever we are, whatever we are seem to be the red headed step children of the real estate industry. It is fine to be an agent, broker, appraiser, banker or anyone else in this business but to do what we do ranks us with the used car salesmen & snake oil peddlers of the world.

I can’t speak for everyone in my collective “group” but I can more easily list the things I do on a daily basis than give myself a title. After all, titles aren’t that impor-tant to me, you can take $3.00 and one and buy a gallon of gas, but they ARE important to most others it seems.

Let’s see.............. I.......................

1. Improve neighborhoods by beautifying old, neglect-ed homes.

2. Help create a larger tax base for the city/county by improving properties & employing people.

3. Employ many through the services I need with my business. Landscapers, house cleaners, carpenters, painters, plumbers, electricians, carpet layers, A/C tech-nicians, insurance companies, mortgage companies and many others.

4. Give credit challenged people a chance to own a home through financing it for them, gifting down pay-ments, helping with closing costs, etc.

continued on page 18

Page 17: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

REIACharlotte, NC

“Wealth through Knowledge”

Is it true that you can buy real estate with none of your own cash or

credit? Yes, answers subject-to expert William Tingle, but that’s just the

beginning of the story. It is not as easy or free from risk, liability, or

responsibility as many gurus would teach, William is quick to point out.

It is a beautiful tool if done with the proper way, with the proper education.

In June of 1999, William was the District Manager of a food chain.

While watching late night television (which none of us do), he ordered

Carleton Sheet’s course, put it into action, and hit the ground running.

Then, 2 months later, something happened to change his investing career

and life forever. I’ll let William tell the story:

Since then, William havs taken over 100 houses much the same way.

He’s since added rehabbing, flipping and Lease/Options to my toolbox but

sub2 is far and away my favorite.”

Attend this All Day Workshop and learn William’s tried and proven

method of Subject-To purchases.

William is today an active investor, and

president of the Macon County REIA.

All DAY SATURDAY EDUCATIon EvEnT

Registration is $40.00/members, $60.00 / non-members: Includes Lunch At the door the cost will be $45.00 / members and $70.00 / non-members.

Name____________________________________________________________ Email: ___________________________________________________________ Address:___________________________________________________________ How Many Attending: ____________ Total: ____________

Register online at www.metrolinareia.org

SPACE IS lIMITED. REGISTER ToDAY!

William Tingle, Subject To Master, Teaches You How to “Get the Deed”.

Saturday, February 21st 8:30am–5:00pm

Advanced registration: Members: $40 non-Members: $60

Attendance includes lunch

Metrolina REIA Conference Center122 W. Woodlawn Rd. Suite D-101, Charlotte, NC 28217

Page 18: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

18 www.MetrolinaREIA.org

Creative Real Estate con’t from page 16

IS YOUR PROFILE

UP-to-DATE on the Metrolina REIA

Website? Your membership is important to us. To get the

most out of the Metrolina REIA, please to log on to our website and update your profile. Go to www.MetrolinaREIA.org and here’s the instructions:

1st click on Members on the left side of the page in the grey area - the one on the bottom. That will take you to the log in page. Your picture would be also be a nice addition.

It is very important for us to have up-to-date info on each and every one of our members so we can communicate with you on all of the upcoming events and news.

If you don’t have your log in info email Kimberly Shelton at [email protected].

5. Increase property values by improving real property.

6. Help keep people in foreclosure from losing it all and wrecking their credit for the rest of their lives.

7. Teach others to become financially independent.

8. Donate to charitable causes in the area.

9. Provide quality housing to those on Govt. assis-tance programs and my other tenants.

10. Create a solution for someone who needs to sell now where most others can see no solution.

The term “Creative Real Estate” is used to describe how we do deals using unconventional methods to cre-ate win/win situations for buyer and seller. At least that is how I have always understood it.

I am now starting to feel that the term actually means you have to be creative in how you describe your activities if you want to fit in with others. I am now on a mission to come up with the perfect term to describe my “place” in this world. I want the title to convey my contribution to society as well as accurately describe the things I do.

Maybe I am asking too much but I would like that title to not inspire a raised eyebrow from the person getting it either.

Undercover Investor con’t from page 15

idea a week, within a couple of months you will have a tremendously powerful real estate buying machine.

Ads in the “Freebie” Papers

These are the “Thrifty Nickel”, or the “Green Sheet” or whatever they are called in your area. I run both a column ad and a display in this paper and spend about $150.00 a month for these. They pull in seller leads fairly well and have always justified the costs. Remember that these guys are usually open to negotiating on your rates and you can probably get a better rate if you commit to a longer contract.

Bandit Signs

Bandit signs are great. They are some of the best lead generating tools around. I have yet to put out a bunch and not be bombarded with calls right after. I just don’t put them out that often. I might put out 5 or so a month and the ones that stay continue to pull in calls. At an average cost of less than $2.00 apiece, they are one of the best values around. Check the internet for sign companies for cheaper prices. Sites like www.supercheapsigns.com often offer specials for less than $1.00 apiece.

There are many variations on what your wording on the sign can say. Keep in mind that traffic will be moving so you want to keep your message short and sweet so it can be read. My signs say:

I BUY HOUSES – Cash in 48 Hours! – Any area, price, condition – xxx-xxx-xxx

Notice that it is the same as my newspaper ad? I like to brand my advertising because I think that helps with recognition.

When dealing with bandit signs, be sure that your local code enforcement laws are tolerant of them. In my area, the City of Macon is very lax on them but a few miles down the road in Warner Robins they are super strict and will fine you in a minute.

Flyers

Flyers are another inexpensive way to get the word out that you buy houses. Just create a flyer telling people what you do and how to get in contact with you. Make copies for $.05 cents apiece and you have some really inexpensive advertising. It really is that simple. Then place these flyers on every bulletin board in your town. I also place some of them in those plastic sheet protec-tors so the rain won’t destroy them and put them up on telephone poles around neighborhoods I like to buy in. While not as large as the bandit signs, on poles actually IN the neighborhood they still attract calls.

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Page 19: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

Metrolina REIA is Charlotte’s ONLY Non-Profit Real Estate Investor Association 19

I carry a file with mine in my truck and place them up whenever I stop at a grocery store or Wal-Mart. Some other places to put them are:

· Laundromat · On the counter of any business that will allow you · Bulletin boards at Wal-Mart or K-Mart · Grocery store bulletin boards · Fax to Mortgage Brokers · Fax to Real Estate Agents · Take them Door to Door in tar-get neighborhoods · Employment Center Bulletin board · County Courthouse Bulletin board

These are just a few examples. Any place that will al-low you to put one is a good place.

Promotional Items

These are some of my favorites and most fun. While they are not the top producers of leads or the least ex-pensive, they will sure set you apart from the average investor.

· Pen Knives – These tiny Swiss army knives are the coolest. They are actually key chains engraved with your message, mine being: WE BUY HOUSES- All cash or take over payments within 48 hours! Xxx-xxx-xxx I guarantee if you give one of these to someone they will keep it and if they think of selling, they will think of you. They are about $1.50 apiece.

· Key chains – I give these to all my buyers with the keys to their new house on them and leave them all over the place. They come in the shape of a house or #1 or whatever style you like and have your message on them. Cost – about $. 25 cents apiece.

· Pens – Whenever I sign a sales receipt or anything I leave my pen. I can’t tell you how many calls I have got-ten off of these things. My attorney even has a supply on his closing table. Mine are the “click” type and have my message repeating around the barrel. I have two types printed. One for sellers says “We Buy Houses!” and one for buyers says “Everyone Qualifies”. Cost – about $.21 cents apiece.

I leave all of these promotional items everywhere, on the top of gas pumps, on end-cap displays in grocery stores and in department stores. I look at it this way, if I give away 100 pens, 50 knives and 50 coin holders a month, that is only a little over $100 bucks a month. That is still cheap advertising. You can get any of these promotional advertising products at National Pen. Their website address is www.pens.com or you can call my rep “Madison” directly at 1-888-672-9810. Always ask for her specials and tell her William sent you.

Business Cards

I order business cards by the 1000’s and you should as well. They are cheap, mine are about $50.00 for 2000, and I pass them out everywhere.

The card doesn’t have to be fancy, in fact the simpler the better. My card is bright yellow with blue letters and says:

WE BUY HOUSES

Foreclosure? Need Repairs? Bad Tenants? Divorce?

CASH IN 48 HOURS!

OFFERS MADE ON ALL CALLS!

XXX-XXX-XXXX

I leave my cards everywhere, in pay phones, on res-taurant tables, my kids even have their own supply to pass out. Try to get a box a week out.

Car Magnetics

Magnetics are one of those things where you spend once and get use for a long time. Mine cost about $75.00 and are yellow with blue letters. They say:

WE BUY HOUSES! – FA$T CA$H – XXX-XXX-XXXX

I have gotten several deals from these signs. Remem-ber to order a smaller set for the back of your car/truck. People have more of a chance to read the message when they are riding behind you.

Clothing

I like golf shirts and oxford dress shirts with my logo on them. You can order nice shirts from www.queens-boro.com. They also have cool baseball caps and other stuff there as well. They have specials for new custom-ers at great prices.

I pass my hats out to everyone I know who wears one and have given away many shirts as well. They really look nice and present a nice image for your business.

Other Advertising Tools

There are many other forms of advertising, some I have tried in the past such as billboards, door hangers, yellow pages, television and radio advertising. I even have a traveling billboard, an old SUV painted bright yel-low with blue WE BUY HOUSES! and my phone number that I drive around and park overnight at different places. It gets the calls!

Get the marketing going and let the world know who to call when they have a house to sell. If that phone isn’t ringing, you aren’t making money!

Undercover Investor con’t from page 18

Page 20: Charlotte, NC VOLUME 12, ISSUE 2 FEBRUARY 2009 In This Issue … · 2009. 2. 6. · Phone: 864-322-8995 Brandon Smith, CPA, MBA Ki Shin, CPA concrEtE sErvicEs A&W Concrete Services,

Advanced InvestorMeets Every Thursday – 9:00 amJonathan’s Restaurant10630 Independence Pointe Pkwy., Matthews, NCContact: Chuck Wiedenhoeft 704-236-1130

Charlotte Landlord Assoc.Meets 2nd Wednesday – 6:00 pmMetrolina REIA Conf. Center122 W. Woodlawn Ave., Char-lotte — Turn in between IHOP & Tres PesosContact: Allon Thompson 704-364-8966

Contact: David Meier828-962-7946InternationalMeets 2nd Thursday – 6:00 pmMetrolina REIA Conf. Center122 W. Woodlawn Ave. Charlotte— Turn in between IHOP & Tres Pesos Contact: Fran Arce704-607-1502

Lake NormanMeets 1st Tuesday – 6:30 pmAcropolis Restaurant 20659 Catawba Ave. Cornelius, NCContact: Mitch Young

ConcordMeets 1st Thursday– 6:00 pmLogan’s RoadHouse I-85 & Dale Earnhardt Blvd. Exit 60 off of I-852431 Wonder Dr., Kannapolis, NCContact: Cherrathee HagerTwinOakProperties4U @yahoo.com 704-490-2001

Gaston CountyMeets 2nd Monday – 6:00 pmRyans Restaurant2900 E. Franklin Blvd. Gastonia, NCContact: Candy Tashiro704-691-0591

HickoryMeets 3rd Monday – 6:00 pmHickory Elks Lodge356 Main Ave. NW, Hickory, NC

* Please note: Dates & Times of Sub-Groups meetings are subject to change. Confirm with Sub-Group leader prior to the meeting. Dates and times are correct at the time the newsletter is printed.

704-421-5950

MatthewsMeets Every Tuesday – 6:00 pmJonathan’s Restaurant10630 Independence Pointe Pkwy., Matthews, NCContact: Tom Amann 704-668-1157

New Member Orientation5:30pm, prior to the Main MeetingHilton Hotel5624 Westpark Drive Charlotte, NC — I-77 at Tyvola Contact: Kimberly Shelton 704-877-8777 or email:

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

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February 2009 Events Calendar

Gaston Co – 6pm

President’sDay

Holiday

Matthews – 6pm

Lk. Norm – 6:30pm

Advanced – 9am

Rock Hill – 6pm

Concord – 6pm

PHP Saturday Inspections and Hands On RehabbingOffsite in Salisbury

Matthews – 6pm Charlotte Landlord – 6pm

Advanced – 9am

Int’l – 6pm

Matthews – 6pm Advanced – 9amMAin MEEting

6:00PMnew Member – 5:30pm

Sonrisers – 7am

Matthews – 6pm Advanced – 9am

Sub-Groups are a great way for you to learn more about real estate investing in a smaller group and network. As a guest you may attend two meetings and on the third you must join the association to continue attending meetings. *

All Day Event

with Wm. Tingle

[email protected]

Rock HillMeets 1st Thursday – 6:00 pmFireBonz BBQ & Grill2445 Cherry Rd., Rock Hill, SCContact: Grady & Susan Denton – 704-905-8469

SonRisersMeets the 3rd Friday – 7:00 amLight Rail Family Restaurant8045 South Blvd. Charlotte, NCContact: Leon Humphrey 704-460-4933