charlie brown christmas kno or party
TRANSCRIPT
One more way to make Christmas extra special at Color Me Mine!
To celebrate the return of the family favorite, A Charlie Brown Christmas on DVD, we have
partnered with Warner Bros. Pictures and Peanuts Worldwide to offer your choice of either a
Charlie Brown Christmas Kids Night Out or Party. You’re free to choose whichever you feel will
work better for your studio, and appeal to your customers.
Peanuts bisque is available through Chesapeake.
Sell Peanuts Bisque (Available from Chesapeake)
Sell CBC Themed Kids Night Out and/or Party
Promote a great time for kids to have fun painting, playing games and making friends… You
decide if the kids will paint Snoopy or maybe do a Peanuts themed painting project on a plate,
mug or bowl if you would rather feature a less expensive item. If not painting Snoopy at your
event, consider offering $1 OFF when they return to paint a Snoopy item on another visit.
Remember you’ll have Peanuts Cupcake rings to give kids
You’ll have the DVD to give away
Technically we are not supposed to show the movie.
Do not advertise showing the movie during the event.
You are welcome to advertise giving it away though!
Get online and look up Charlie Brown Phrases for the kids to use!
Brainstorm with staff about how to make it super fun
Watch the movie or clips from the movie on YouTube to
refresh your memory and get in the mood!
Look for a bakery to partner with
Be sure to have lots of Snoopy Bisque in stock
Make sure they are up to speed on the promotional plans and details
Get them excited and sharing with your customers
Post CBC KNO info on your:
o Home Page, Calendar Page, For Kids Page and Promotions Page
Make your updates, reminders and announcements here
Add photos of customer’s painting Snoopy – ask permission first, and
tell them to watch for the photo, so they can tag themselves in it, and
share it with their friends.
Send out an invitation to attend your CBC KNO or Party
Send this out 2-3 times during your promotion.
o First as an invitation
o Next as a reminder and update
o Last as a final reminder of deadline and update
Visit the Support Center > Marketing > Download Server > Promotions >
Charlie Brown Christmas to download all materials.
Add your studio info (hopefully using Adobe Elements Software).
Put table toppers on every table and in your shelf display
Put a flyer up at the register, in the bathroom and ?
Any neighboring businesses willing to post it for you?
Have employees wearing the badges to stimulate questions
These also make great bag stuffers! Staple them to pick up bags
Create a fun shelf and window display.
Put a Snoopy figurine & table topper in the bathroom
Chat it up with your employees & customers
Post lots of updates on Twitter & Facebook