CharlesDante’SmithContactInfo:E-Mail:cdante.smith@icloud.comLinkedIn:www.linkedin.com/in/cdantesmith

PreviousExperience

CareerExperience

• DigitalMarketing&SocialMediaExperience:3Years– Createddigitalandintegratedmarketingplansforvariousonline

promotions– CreatedSocialMediacontenttodriveengagementfordigitalpromotion– Createdcontentplansforallsocialmediaplatforms,includingFacebook,

Twitter,Instagram,Vine,andmore– GeneratedsocialmediaanddigitalanalyticreportsviaGoogleAnalytics,

andpresentedfindingstoseniormanagement– Coordinatedmediabuyswithonlinecontentoutlets, foronlinemarketing

exposure

SocialMediaExperienceConcept:UsedTwittertodrivepromotionfor

anin-storeperformanceofWarnerMusicGroupArtist‘s TigersJaw.

Approach:CreatedacalltoactionviaTwittertopromoteanin-storeperformanceforTigersJawatFYE.TaggedbothTigersJaw&FYETwitteraccountsforcrosspromotionoftheeventaswell.

Results:Thepostcombinedthroughoutthecampaignhadanengagementrateof53%.Thecampaigngeneratedover453,000impressionsonTwitter.Thetoppostthroughthecampaigngenerated13retweetsand46favorites.

SocialMediaExperience-TheFaderIamcurrentlyaWeekendSocialMediaEditoratTheFader.BelowaresomecontentIhavecreatedonTheFader’splatforms.

SocialMediaExperienceConcept:UsedTwittertoexecute a

contestgivingawayticketstoaLakersopeninghomegame,whilepromotinganewradioshow,andtheirhostsonESPNLA710.

Approach:Createdacalltoactionto“Retweet ToWin”forachancetowinticketstoaLakers’game,andincludeagraphicwithESPNLA710’safternoonshow’slogoforcrosspromotionaswell.

Results:Thepostresultedinover37.3Kimpressions,withattotalof591intotalengagements.

SocialMediaExperience

Concept:InstagramEngagementPollApproach:Createda“InstagramEngagementPoll”whereInstagramuserscouldsimply

commenttheiransweronthequestiononthegraphic.Instagramgraphicissized1080x1080pixelstooptimizein-streamviewingontheInstagramplatform.

Results:Thepostresultedinover800likes,70comments,withover9.8kimpressionsreached.

SocialMediaExperience

Concept:FacebookEngagementPollApproach:Createda“FacebookEngagementPoll”whereFacebookuserscouldsimplylikethe

postusingFacebookemojistocasttheirvote,andincorporatedESPNLA710’sstationlogoaswellforvisibility.

Results:Thepostresultedinover4.5klikes,120comments,withover91.7kpeoplereached.