Charity Comms Social Media Conference

21st March 2012

Getting heard in an ever louder world.

Hello

Charlotte Beckett, Head of Digital, The Good Agency

Charlotte.beckett@thegoodagency.co.uk

@londoncharlotte

@thegoodagency

#goodsocial

Just how noisy is it out there?

The noisiest of them all

As with all good conversations …

Who are we listening to?

What do we trust?

• Trust in traditional media is up 10%

• In online sources (all channels) is up 18%

• In social media is up 75%

Who do we trust?

• An academic or expert - 68% (down 2%)

• A person like ourselves - 65% (up 12% from last year)

• A regular employee - 50% (up 16%)

• An NGO representative - 50% (up 3%)

• A government official - 29% (down 14%)

Collaborating

Be a chorus

2,205 comments - what did VW say?

And keep talking

Tell stories by all means

But it doesn’t stop there …

Making an event of it

• Red carpet interviewers sourced questions over Twitter

• Exclusive backstage filmed content

• Two live bloggers at the event

• Livestreaming on oscar.com

• Real time mobile updates

• 3.8 million social interactions during the live show

• Up 300% from 2011

Adapt & learn

Your audience may not be who you think

Not just doing social, being social

Being heard is about …

• listening

• putting people before platforms

• matching stories to mediums

• being simple & clear

• being yourself

• speaking as a chorus

• targeting the right people

• integration

• making an event of it

• making, measuring, learning

It’s about turning supporters into team mates

It’s all in the mix

Let’s get social

• Over to you …