IMPACTCELEBRITY

on Charities

Go Corporate Go CharitiesCanadian Businesses Continue To MakeA Difference

April-May 2009

Where Information Meets Inspiration

CHARGETeens Taking

$6.95

Canada Post Agreement No. 41837019

Help start something beautiful

You can make a difference by joining the TD Friends of the Environment Foundation. Every dollar you donate supports environmental projects right here in your community. Learn more by calling 1-800-361-5333 or visit www.tdfef.com

DEPARTMENTS

FEATURES

08 GO CORPORATE, GO CHARITYTD’s Friends of the Environment work to enhance oursurroundings.

10 TEENS TAKING CHARGECanada’s Top Young Philanthropist as selected by Mackenzie Investments.by Cameron Wood

16 FINDING HUMAN TREASURESMukiBaum Treatment Centres provide for those with dual diagnosis.by Cameron Wood

Contents

04 FROM THE EDITORA New Vision

06 CHARITY NEWSBRIEFS News From TheCharity World

18 LAW & GOVERNMENTWith Mark Blumberg

20 MARKETINGWith Michelle Brisebois

22 COMMUNICATIONWith Pattie LaCroix

24 VOLUNTEERINGExcerpts from Judy Esmond

26 CONNECTING KIDSWith Silvana Clark

28 CHARITY EVENTSDates, Photos, News

12

April-May 2009 I charitytimes 03

ust over a year ago, I reached that point in my life that so many of us do. I felt that there

was something more that I needed to do, both in my personal life and career. After three months and some real soul-searching I saw there was

something I could do in the profession I loved and make change in the industry I was serving. I was having lunch one day with an incredible woman by the name of Lauren, a woman who started her own charity, named after her son: “The Linden Fund.” Dur-ing that lunch she told me there was no magazine that really covered the non-pro t sector as a whole. It was at this point she casually said, “You should start one.” That got me thinking: how many of us have been touched, or suffered a loss of a family member, a friend or a pet … how many people are passionate and caring about wildlife, the environment, children’s causes … pretty much all of us have something that matters to us. It was then that I set the wheels in motion and started my research. It wasn’t enough though to put out a magazine – it had to be a magazine that made a differ-ence, a magazine that gave back. I realized the magazine would make a difference through the editorial, but I felt we could still do more. It was then decided that we would give back by allotting half our subscription rate back to the subscriber’s charity of choice. Now I felt we’re really on to something. It’s been a long but rewarding experience that would not have been possible without the help of some very special individuals and organizations like Mackenzie Investments. I want to thank everyone for their support and encouragement (you know who you are). I am proud to be able to share with you this inaugural issue of Charity Times Magazine. I hope you enjoy reading the articles and I encourage you to subscribe and help us help your charity today. Sincerely Joe Plati, Publisher

Publisher’s Letter

16

On the CoverCELEBRITYIMPACTLights, Camera … Donate. Getting celebrities behind the cause.by Cameron Wood

J

Eric McCormack photo by Art Streiber

www.charitytimesmagazine.ca

Where informationmeets inspiration

visit us at

10

04 charitytimes I Issue 001 I Number 001

A New Vision

There is always something about picking up a new magazine: the excitement of seeing something for the rst time, the curiosity of who is behind the

work, and their take on the world around us.For those of us at Charity Times Magazine, the excitement

over the past few months has been building to a crescendo in anticipation of this moment. Our inaugural issue rmly plants us in business and marks the point in time where our mandate to make a difference become a reality.

As the Canadian economy continues to tumble, following the alarming trends of other nations, it remains obvious that our society is increasingly touched by tough times; that people in our communities need help more than we have seen in previous economic downturns.

Charity Times Magazine is emerging from this fog of uncertainty as a new voice to support the belief that we can – we must – make a difference. The strength behind our belief is supported by the recent news that while Canadians may have tightened their grip on their retail spending habits, we have not forgotten our commitment to our neighbours.

A recent survey by the Christian Children’s Fund of Canada revealed that while retail outlets fruitlessly slash prices to encourage consumers to open up, we have proven that we are more willing than ever to open our wallets for the right reason, regardless of economic predictions.

“Despite the constant barrage of bad news and nancial insecurity felt by everyone, Canadians have been able to look beyond their own circumstances to help impover-ished children who are trapped in a life or death struggle. They can still see the bene ts of giving, both for others and for themselves,” says the CCFC’s Carol Froom.

For those of us who rely on the kindness and philan-thropic ideals of others, the message is pretty clear: the immediate future is going to be a challenge. But it is also one we are seemingly willing to face head-on.

Underneath this is the opportunity to re ect on the strengths and values of the organizations that provide our families, neighbours and friends with the help they need; a chance to reinforce the message that there con-tinues to be a need.

So while our economy may not be in the right place, it goes to show that Canadian’s belief in making a differ-ence is. We want to make the difference.

Welcome to Charity Times – the magazine that will help you, as someone committed to making your community a better place, make a difference.

From the Editor

PUBLISHERJoe Plati

905-851-6800jplati@charitytimesmagazine.ca

EDITOR

Cameron Wood905-851-6800

cwood@charitytimesmagazine.ca

SENIOR ART DIRECTORArthur Teixeira

ART DIRECTORDaniela Luberto

CONTRIBUTORS

Mark Blumberg, Michelle Brisebois, Pattie LaCroix

SALESTeale Malek

905-851-6800tmalek@charitytimesmagazine.ca

MAILING ADDRESS:6221 Highway 7, Unit 11Vaughan, ON L4H 0K8

Telephone: 905-851-6800Fax: 905-851-6225

www.charitytimesmagazine.ca info@charitytimesmagazine.ca

SUBSCRIPTIONS

One-year $40

CANADA POST AGREEMENT No. 41837019

Where Information Meets Inspiration

Fifty per cent of every subscription to Charity Times Magazine will be donated to the subscriber’s charity of choice. Charity Times Magazine is published bi-monthly, and is dedi-cated to serving the Canadian charitable sector. Published by White Rhino Publishing Inc., Charity Times Magazine aims tobridge the gap between the approximately 161,000 registered charities, non-profi t organizations and foundations and Cana-dian philanthropists of all backgrounds, interests and beliefs. Material in Charity Times Magazine may not be reproduced in any form without the written consent of the publisher. The publisher reserves the right to refuse any advertising and disclaims all responsibilities for claims or statements made by its advertisers or independent columnists. All facts, opinions, statements appearing in this publication are those of the writers and editors themselves, and are in no way to be construed as statements, positions or endorsements by the publisher.

SHARE YOUR THOUGHTS WITH US

Charity Times Magazine welcomes comments, letters and submissions from its readers on anything related to charity issues in Canada, content in the magazine, or affairs that affect the philanthropic community. Feel free to submit material, electronically to cwood@charitytimesmagazine.ca, or traditional mail to Charity Times Magazine, 6221 Highway 7, Unit 11, Vaughan, Ontario, L4H 0K8. Please note that all submissions for publication are subject to editing for length, factuality and clarity.

06 charitytimes I Issue 001 I Number 001

More YouthBeating Cancer

NATIONAL – As more young people with cancer survive, there is increasing need to do more to meet the distinct challenges of these young patients, accord-ing to Canadian Cancer Statistics 2009 released today by the Canadian Cancer Society. The special focus of this year’s report is cancer in adolescents and young people 15 to 29 years of age. There are approximately 2,075 young people in Canada between 15 and 29 years of age diagnosed each year with cancer and about 326 deaths per year in this age group. The ve-year survival for this age group is 85 per cent – a ve per cent increase from 1992-1995. www.cancer.ca

OTTAWA – Approximately 12 million people are being honoured across the country as part of National Volunteer Week, but a national group would like to garner more commitment from youth and young adults.

Ruth MacKenzie, president of Volunteer Canada, said though the 15-24-year-old age group has the highest vol-unteering rate, seniors bank the most consistent hours, which is worrisome because the older generation will soon be consumers of services rather than providers. www.volunteer.ca

Campaign Focused On Youth

TORONTO – The Trillium Gift of Life Network launched its rst-ever advertising campaign directed at youth, aged 15-24 to raise awareness about the serious need for organ and tissue donors in Ontario.The bold, new province-wide campaign launched in April during National Organ and Tissue Donation Awareness Week.

In an effort to highlight the issues and answer the questions most important to young Ontarians surround-ing organ and tissue donation, TGLN engaged a youth advisory panel to help develop this hard-hitting cam-paign which includes a new website, social media, tran-sit and online ads as well as wild postings. The campaign is designed to get youth thinking, talking and mobilized around organ and tissue donation by highlighting the dire need for organ and tissue donors. www.gifto ife.on.ca

Charity News Briefs

Give a gift that gives twice- make a donation on behalf

of someone you love and give the gift of hope

to children in need.

Call 416-923-0924 or visit www.cafdn.org

to make a donation.

They need your love

too.

Ad space provided by

Aging Population LeavingVolunteer Void

08 charitytimes I Issue 001 I Number 001

Working to enhance our surroundings.

EnvironmentHas Friends in TD

The environment has certainly become a hot topic in the past few years, with conversation revolving around global warming, urban “brown elds” and

continued threats to our natural resources.But for the TD Friends of the Environment Founda-

tion, their work at the grassroots level to make our sur-roundings better is fast approaching its 20th anniversary.

The foundation began in 1990, with the intention of funding grassroots efforts that work towards the protection of Canada’s wildlife and environment. In the almost two decades of work, some 93 different chap-ters of the foundation have awarded over $45 million to 17,000 projects.

The concept behind the TD FEF is pretty clear: a community group identi es a particular environmental project and applies to one of the TD FEF chapters. The typical project may consist of wildlife rehabilitation, environmental cleanups, child education programs, urban renewal, conservation/recycling initiatives or tree planting campaigns.

If the project is approved by the TD FEF, funds are allocated and the project can move forward. Money raised locally is spent on local projects.

Mary Desjardins, executive director of the TD FEF, says the mandate falls under their corporate philosophy of supporting children’s health, children’s education and the environment. The parent body – TD Bank Fi-nancial Group – gave over $47 million in donations in 2008, dispersed to these three different “pillars.”

“In 2008, TD stood rm in its commitment to its communities, customers, employees, shareholders, fellow citizens and the environment we all share,” says Ed Clark, President and CEO, TD Bank Financial Group. “For some organizations, in trying times like these, being a strong corporate citizen can become less of a priority.”

In 2008, TD FEF provided more than $3 million in support of over 800 projects. TD also covers the management costs of running TD FEF; this ensures 100 per cent of every dollar donated goes directly to fund-ing environment and wildlife projects in the community where the donation was made.

Desjardins believes the continual development and support of projects, such as those funded by her divi-sion, has long term bene ts way beyond the current economic market.

“The risk is that in tough economic times, supporting the environment could move down the list of priorities for Canadians causing these non-pro t groups to see a decline in funding for their projects,” says Desjar-dins. “Our foundation provides funding to hundreds of grassroots projects annually – and even when times are tough – we’ll continue to support quali ed, local envi-ronmental projects from coast to coast.”

Go Corporate

How TD FEF works

TD FEF is a national organization with a grassroots focus that supports local environmental projects, and works with people who want to protect and preserve the environment in their own backyard. Money is raised locally by TD customers and employees and is spent locally. TD Bank Financial Group assumes the management costs for TD FEF, which means that 100 per cent of every dollar donated to the foundation goes to support projects in the community where the donation was made. There are 93 TD FEF Advisory Boards across Canada staffed by more than 800 TD customers and employees. Local non-pro ts and schools apply for funding and the Advisory Boards recommend which projects to support.

Ducks Unlimited Canada’s “Project Webfoot” program in Halifax, in partnership with TD Friends of the Environment

Please return to our homepage and click on the“click here to read the full magazine” to view

the full version of our latest edition.

“Where information meets inspiration.”

Thank-you for your interest inCharity Times Magazine.