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<Insert Picture Here> Oracle Converged Charging and Billing : Update Raghu Prasad Nov 14, 2011

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Page 1: Charging and Billing

<Insert Picture Here>

Oracle Converged Charging and Billing : Update

Raghu Prasad

Nov 14, 2011

Page 2: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 2

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Industry Trends : Network, Service Control and

Charging

Separation of Access, Service Control and Applications Layers

IMS

Separation of Call/Session Control (SCP) from Charging

(OCS) 3GPP

Emergence of Service Delivery Platforms as an

alternative to silo’ed VAS applications

TMF’s SDP / SDF

OSI and the TCP/IP Network Layer Models

ISO. IETF

Bu

sin

es

s

Te

ch

no

log

y

•Real-time rating is passe, real-

time promotions is the

differentiator

•From Charging and Billing to

Balance/Wallet Management

•Customer-oriented notifications

and delivery mechanisms

•Drive towards modularization /

componentization and layered

architectures

•Standards-based interoperability

and integration

•Horizontal and grid-like

scalability (in addition to vertical)

Inc

rea

sin

g C

om

po

nen

t-is

ati

on

an

d S

tan

dard

isa

tio

n

Page 3: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 3

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Convergent Billing System Design Industry Evolution

The Blob Rating vs. Billing SCP and OCS

Rating /

Service Logic

Service

Control

Prepaid

Balance Mgmt

Billing /

Invoicing

Recharge /

Payments

Collections

A/R, GL

Accounts

/Subs

Voucher Mgmt

Accounts

/Subs

Offers, Rates,

Products

Network/SDP/Apps

Billing /

Invoicing

Collections

A/R, GL

Accounts

/Subs Offers, Rates

Products

Balance

Management

Online & Offline Rating,

Discounting

Payments /

Recharges

Service Logic

Service

Control

Service

Creation

F&F, VPN,

CUG Lists

Charging Interface Other interfaces

Network/SDP/Apps Network/SDP/Apps

Rating /

Service Logic

Service

Control

Recharge /

Payments

Accounts

/Subs

Billing /

Invoicing

Collections

A/R, GL

Accounts

/Subs Offers,

Products

Prepaid

Balance Mgmt

Re-rating

Products,

Rate Plans

Payments,

A/R Balances

Various interfaces

Huawei, Comverse Ericsson with BSCS Oracle, Huawei*

Page 4: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 4

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The Oracle Vision Converged Billing and BSS/OSS

Next-generation, service-

agnostic architecture

Integrated to Oracle’s BSS,

OSS, SDP and Enterprise

applications suite to provide

complete solution

Service

Logic

Service

Control

Service

Creation

Rating,

Discounts

Balance

Mgmt

Billing /

Invoicing Payments /

Recharges

Collections,

A/R, GL

MSC HLR SMSC GMSC GGSN Apps MMSC SDP

Oracle BRM

(OCS)

Oracle NCC (SCP)

Diameter Ro

CA

P

MA

P,

SM

P

P

Dia

met

er,

SIP

Accounts /

Subs

Network

Plane

Service

Plane

Business

Plane

Component-ized, flexible and

cost-efficient

Optimized network, service and

business planes

Open (non-proprietary) and

standards-based

Page 5: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 5

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Oracle Convergent Billing Architecture

(High-level)

Service

Logic Service

Control

Service

Creation

Rating,

Discounts

Balance

Mgmt

Billing /

Invoicing

Payments /

Recharges

Collections,

A/R, GL

MSC HLR SMSC GMSC GGSN Apps MMSC SDP

Oracle BRM

(OCS)

Oracle NCC (SCP)

Diameter Ro

CA

P

MA

P,

SM

PP

Dia

mete

r,

SIP

Accounts /

Subs

• Clear separation of financial functions from service/network control functions

• Best-in-class rating/balance management (Oracle BRM) and service control components (Oracle NCC)

• Ability to scale components independently resulting in cost-efficient infrastructure additions

• Network-edge functions in SCP layer to support CUGs, F&F, free credits, service bundles etc.

• Integrated balance management functions across postpaid and prepaid operations

• GUI-driven service creation and logic configuration

• Support for traditional (CAP, INAP) as well as next-generation charging interfaces (Diameter, SIP) in the same platform

Oracle Convergent Billing Solution

Page 6: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 6

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CAP

3GPP Alignment of Oracle CBS

Session Based Charging Function

Event Based Charging Function

Account Balance Mgmt

Function

Recharging Server

Post Processing

System

Online Charging Functions

Rc

Ga

Re

Charging Gateway Function

Rr

Bo

Adapted from 3GPP TS 32.296 V7.0.0

Rating Function

IMS

Bearer

Service

Ora

cle

Co

mm

un

ica

tions N

etw

ork

Ch

arg

ing

an

d C

on

trol

Serv

ice L

og

ic a

nd

Co

ntro

l Business Process Tier

Object Tier

Data Tier

To

p-U

p

AP

I Online Charging System (OCS)

Ro

CAP 2/3

Diameter

SIP, SOAP

Page 7: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 7

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Inte

gra

ted

Best-

in-C

lass S

uit

e

Oracle Solution : Functional Advantages

Service

Plane

•Service Logic •Service Control •Service Creation

Service Boosters

CUG and Communities

Mobile VPN for enterprise customers

Special number services

Premium-rate VAS services

GUI-driven Service Creation

Environment

Pla

tfo

rms,

Data

base,

Mid

dle

ware

, V

irtu

alisati

on

Product

Plane

•Products, Rate Plans •Rating / discounting •Balance Mgmt

Customer-specific pricing

Multiple resource buckets

Cross-service promotions

Instantaneous rewards

Postpaid real-time credit control

Marketing

/ Business

•Bundles •Campaigns and Promotions •Rapid offer design

Service bundles

Targeted promotions

Rapid fulfillment of service

orders/requests

Page 8: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 8

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GUI-based SCE (Control Plan Editor)

Drag & Drop Service

Creation Environment

• Simple ‘Feature Nodes’, for different

operations: connect, release,

charge, discount, match….

• Feature Nodes are used to define

graphical view of the service

• Currently more than 200 building

blocks available

• Complex services already built and

field proven

• Each service is represented by a

Control Plan

• Many services can use same

Control Plan (=same logic)

Page 9: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 9

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GUI-based Service Creation Environment Control Plan

Service Configuration

Environment

• Drag & drop feature nodes into a

control plan (CP)

• Configure elements of the Runtime

environment

• Linked via decision points

• Once control plan is complete, a

compilation report is run

• Any un-configured nodes will be

shown in the report

Page 10: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 10

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Pricing Model - Example

Example: iPhone plan for iPhone 4 16GB

Deal = iPhone4 001

Plan = iPhone plan for iPhone 4 (16 GB)

Product = iPhone4 001

- Purchase Fee: $3480 - Free minutes: 800

- Monthly Fee: $138 - Free Intra min: 600

- Free Volume: 100Mb

Deal= SMS 001

Product = SMS 001: $0.5/SMS

Discount = Intra SMS 001: 100% off

Deal= Data 001

Product = Voice 001: $0.9/Min

Product = Data 001: $10/5Mb

Deal= Voice 001

Service = Subscription

Service = SMS

Service = Data

Service = Voice

Service = … …

Page 11: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 11

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Wallet and Balance

Wallet

Free Inter-Minute

Balance

Free Volume Balance

Free Intra-Minute

Balance … … … …

Payment Type:

Prepaid Cash Balance

Free SMS Balance

100mins,

Valid until

2011/06/30

500mins,

Valid until

2011/12/31

Page 12: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 12

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Balance Management

• Real-time balance updates to ensure

revenue integrity

• Credit limit/balance monitoring and

threshold notification

• Flexible resource definition and

management

• Resource reservation for prepaid

services

• Single customer view with multiple

balances support

• Sub-balances with validity dates

(relative, absolute, first usage, any time

period)

• Service level balances with separate

bills and payment methods

• Flexible consumption rules

Account

Bill 1

”Dad’s Phone”

Invoice

Bill 2

”Mom’s Phone”

Credit Card

Bill 3

”Kid’s Phone”

Prepaid

Etc.

Voice ServiceMessaging

ServiceConvergent

Bundle

(Voice, Data,

Content,

Messaging)

Voice,

Messaging

Bundle

Data Service

Page 13: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 13

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Invoice Credit Card Air Miles Voucher/ Gift Card

Voucher/ Gift Card

Free Minutes

The Turner Family

Sally Simon Sasha Jade

Users:

Services:

Data Content Voice TV Content Voice Data

Balances & Payment Types:

Voice Content Data TV Voice

Convergent Subscriptions – Multitude of Options

13

Internal account top-up

(funds transfer)

External Top-up

Page 14: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 14

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Templates XML

EDI

EFT

Email

Printer

Fax

Repository

e-Commerce

Output Formats Destinations

Oracle 10g, Oracle BI EE,

Oracle Communications

BRM BI Publisher

Data Source

• Word

• Acrobat

• JDev

Layout Tools

PDF

HTML

Excel

Power

Point

• Excel

• Flex

• Others

Web Services

Oracle Apps,

Custom

Applications

XSL CSV

Flash

RTF

Invoicing and Reporting

Oracle 11g

Oracle BIEE

Page 15: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 15

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CONSUMER

Pricing with Revenue Sharing

Flexible Revenue Share Rules

•Fixed •% of charge

Flexible Pricing •Per download •Subscription based

•Promotions •Special Credits

CONTENT PROVIDER $5

$3

$ 1.00

$ 0.50 bearer

internal costs

$0.50 profit

$2 SERVICE PROVIDER

15

Page 16: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 16

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Proven Solution for MVNE/MVNO

OC Prepaid Charging

Mobile Network Operator

MVNE

MVNO #1

MVNO #2

MVNO ...

Fast Time to

Market

• Single deployment to reach multiple MVNO affiliates

• Complete separation between MVNOs

Page 17: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 17

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Social Relationship Manager (SRM)

Oracle NCC

Retention

Service Hooks

Phone Friend Network

Acquisition

Oracle Differentiator

ASP

Any other

Open Social

Networking

Site

We

b 2

.0 in

terf

ace

Effective, low cost referrals

Fun, interactive & innovative

Social media marketing

Social business intelligence

Consulting/Integration work required to design and implement operator service and

business logic using the foundation Kit

Page 18: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 18

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SRM : Verification and Registration

Install app Request for permissions

Friend inviter

Mobile verification

& registration

Post to wall Widget features

Allow app permission to

• Access my personal information

• Post to my wall

OperatorTel

Emma Chan registered to the application

Enter MSISDN & receive password.

OCNCC registration control plan

using HLR query to determine on-

net / off-net status

On-net or off-net

status defines

the features

Using widget gallery

on social networking

site or by URL

Page 19: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 19

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•Minimal duplication of customer/subscriber data

•GUI-driven configuration of business (products/offers)

and network-edge (services) entities

•Componentization of SCP and OCS for optimized

operations, performance and scalability

•Horizontal scalability of each component layer

•Necessary service logic in the SCP layer to improved

and cost-efficient operations

•Appropriate interfaces and technologies for back-office

and network-edge integration

•Support for MVNE and MVNO operations

•In-memory data store for low latency operations

•Oracle OCS architecture is aligned to 3GPP-

defined layers and interface protocols

•Internal interfaces are based industry standards

(Diameter)

•Multi-service,

multiple

balances,

multiple

payment

modes

•SDP-

integrated

•Social-

networking

ready

Arc

hit

ectu

ral

Eff

icie

ncy

Oracle Solution : Non-functional Advantages

Page 20: Charging and Billing

Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 20

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