A seminar on

Characteristics of Electronic Media

Sabyasachi KunduEn.No:- 1st semester.

Department of Journalism and Mass Communication

Content:

Introduction Types of media Characteristics of mass media Major electronic media Reaches of electronic media Features of electronic media Conclusion

Introduction Mass media means technology that is intended

to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public.

The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.

Mass media is the tool that transfers information,concept,ideas.

Characteristics of Mass Media

To inform To educate To entertain shaping public relations Advocating for a particular policy or point of view

Types of mass media:

1. Print Media 2. Electronic Media

Major Electronic Media

Electronic media is electronic devices used to convey

information like television sets or radio.

more advanced form of mass media.

The medium that uses electricity or digital encoding of

information is known as electronic media.

Electronic media can be classified into three types:

o Radio

o TV

o Modern Media

Features of electronic media

Radio: TV

I. Cost effective II. Public mediumIII. Accessible for illiterate IV. Mobile medium V. Audio mediumVI. Less energy needed

..contd. Modern media includes internet, film, CD-ROMs, dvd and etc.. Easy accessible Instance

How electronic media is more reachable to people?!

Electronic media is more accessible.

more people can access a single electronic media.

It is featured with more innovative methods like motion pictures and animation.

A variety of options available and people can surf through channels to channels without any additional payment.

Audio visual medium that narrates the communication so easily.

Conclusion: The term 'electronic media' is often used in contrast with print media.

When a story breaks, electronic media can report on it quickly.

Online and electronic media can also provide moving pictures and

sound.

Eco-friendly and don't waste paper.

It can be accessed anywhere with a computer instead of just on

 door step.

Reference:

www.Wikipedia.org www.study.com

www.google.co.in Mass and Communication Management by C.S. Rayudu

Thank You