characteristics and stru of ph in urban

8/2/2019 Characteristics and Stru of PH in Urban

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17/12 Journal of Hospital Marketing | ResearchGate

ww.researchgate.net/journal/0883-7570_Journal_of_Hospital_Marketing

Website Journal of Hospital Marketing website

Other titles Journal of hospital m arketing

ISSN 0883-7570

OCLC 12221286

Material type Periodical, Internet resource

Document type Journal / Magazine / Newspaper, Internet Resource

Start Publications

Journal of Hospital Marketing (J Hosp Market)

Description

No longer published - Continues as Journal of Hospital Marketing & Public Relations

Publications in this journal

A model of strategic marketing alliances for hospices: horizontal alliances.

Authors: D R Self, B J Starnes

Journal of hospital marketing. 13(2):105-19.

This article develops two previous res earch efforts. William J. Winston (1994, 1995) has propos ed a set of strategies by which

health care organizations can benefit from forging strategic alliances.... [more]

Health care policy reform: a microanalytic model for comparing hospitals in the United States and

Germany.

Authors: R J Parsons, G M Woller, G Neubauer, F T Rothaemel, B Zelle


Microcomparison, or single -component analysis, of health care systems offers a po tentially better basis for reform than

traditional m acrocomparison analysis of aggregate elements. Using... [more]

The use of drug formularies in managed care.

Authors: L A Hill


As a way of controlling the ris ing cos ts of health care, mos t managed care companies have implemented drug formularies. A

drug formulary is generally defined as a listing of medications the health... [more]

Me asuring the e ffects of street pole banners on consumer awareness and preference.

Authors: W R Gombeski, P L Miller, M J Levine


The authors used a relatively new advertising medium to increase public awareness of their children's hospital. They found

that street pole banners, a form of outdoor advertising, made a measurable,... [more]

Marketing environment dynamics and implications for pricing strategies: the case of home health

care.

Authors: B J Ponsford, D Barlow


This research reviews the factors affecting the pricing or rate schedules of home hea lth care agencies. A large number of

factors affect costs and thus rate structures. The major factors include... [more]

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Identification of the decision maker for a patient's hospital choice: who decides which hospital?

Authors: G Sloane, P Tidw ell, M Horsf ield


If marketers wish to communicate the pos itive characteristics of purchasing the private hospital experience, the marketers

need to be able to identify which of the participants in the purchasing... [more]

Self-directed work teams in marketing organizations.Authors: T F Gilbertson


As marketing organizations move toward the 21s t century they are becoming concerned with the development of self-directed

work teams. Marketing organizations that have informed, motivated, skilled,... [more]

A multi-attribute approach to segmenting the volunteer market for hospitals.

Authors: U Yavas, G Riecken


Assessing physician/patient re lationships in the prese nce of HIV/AIDS: an exploratory study.

Authors: S A Taylor, C MadrigalJournal of hospital marketing. 12(2):5-26.

The following study investigates the nature of the relationship between physicians and HIV/AIDS patients within the context of

the rapidly evolving services/relationship marketing literatures. The... [more]

Employee perceptions of 'profiled' customers' expectations.

Authors: C P Bebko


There has been an increasing in terest in the i ssues of quality in service delivery. The SERVQUAL theory addresses these

issues and identifies the causes o f service quality problems. The practical,... [more]

Referring physician satisfaction: toward a better understanding of hospital referrals.

Authors: T G Ponzurick, K R France, C M Logar


Customer s atisfaction literature has contributed s ignificantly to the development of marketing s trategies in the health-care

arena. The research has led to the development of hospital-driven... [more]

A preliminary examination of patient loyalty: an application of the customer loyalty classification

framework in the health care industry.

Authors: R A Heiens, L P Pleshko


The present article applies the customer loyalty classification framework developed by Dick and Basu (1994) to the health

care industry. Based on a two factor classification, consisting of repeat... [more]

Managed health care: a review of the re cent literature and suggestions for future research.

Authors: D P Paul, E D Honeycutt


The United States health care s ystem has, over the past decade, shifted from an almost exclusively indemnity insurance

system to a managed care s ystem. The managed care system is discussed in terms... [more]

Damn the data--full spee d ahead!

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w ellness

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Authors: D H Freed


Decision behavior, organizational structure, and the recruitment of female hospital pharmacists.

Authors: L Godkin, J Godkin


Given the increasing opportunities to practice outside the hospital s etting, the role of hospital m arketing in recruitment of

pharmacists has i ncreased in importance. It is the ass umption of this... [more]

The role of the physician and the present and e merging health care channel.

Authors: K W Westbrook


The author examines the position of physicians in the health care channel on the basis of Transaction Cost Analysis.

Propositions are offered that explain recent vertical integration. Moreover, a... [more]

Cross-cultural healthcare challe nges: an insight into small American community hospitals.

Authors: M P Kothari, V Kothari


The healthcare industry in the United States is faced with many strategic challenges, because of the nation's growingculturally diverse population. Growing cultural diversity now calls for better... [more]

Selection of a hospital for a transfer: the roles of patients, families, physicians and payers.

Authors: W R Gombeski, D Konrad, G Kanoti, S Ulreich, J Skilogianis, J Clough


OBJECTIVE: This s tudy investigates the reasons for hospital transfers and the role patients, their families , physicians, and

payers play in the choice of a referral center. DATA SOURCES: A... [more]

Consumer attitudes toward healthcare marketing practices: a comparison of hospitals vs.

physicians.Authors: J S Lim, R Zallocco


This study investigates consumer attitudes toward the use of marketing practices by the health care industry. The survey

results show significant differences in consumers' attitude toward the use and... [more]

Market orientation and organizational culture in hospitals.

Authors: E J Proenca


Hospitals have been advised to respond to environmental pressu res by changing from a product to a market orientation. Such

changes are di fficult to accomplish because of the entrenched behaviors and... [more]

An approach to improving hospital advertising.

Authors: W R Gombeski, C Luck, C Camden, C Pimlott, J B Rucker, M Wilker


Newspaper ads from hospitals in Ohio were rated for their effectiveness and explicit use o f marketing principles. Analysis

showed that the advertising could be im proved by increasing the motivation... [more]

The effect of consumer perceptions of quality and sacrifice on hospital choice: a suburban vs.

urban competitive scenario.

Authors: S K Gooding

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The primary objective of this research was to determine how a s uburban hospital located near an urban center fares when

local consumers are selecting a hospital. A significant portion of the 161... [more]

Utilization of information sources by the elderly: an empirical investigation.

Authors: T L Pow ers, I F Trawick


The behavioral patterns of the elderly population as they relate to the process of ob taining information on s ervices such as

health care are not currently well understood. The research reported in... [more]

Community health status and service needs assessment: an analytic tool in a changing health care

delivery system.

Authors: R D Deprez, S L Horton


A new way of thinking: how managed care networks will affect physician and hospital marketing

efforts.

Authors: M M Costello, D J West


The formation of integrated delivery networks will caus e physicians and hos pitals to rethink their marketing strategies. As

providers align themselves into networks in conjunction with managed care... [more]

Data provided are for informational purposes only. A lthough carefully collected, accuracy cannot be guaranteed. The impact factor represents a

rough estimation of the journal's impact factor and does not reflect the actual current impact factor. Publisher conditions are provided by RoMEO.

Differing provisions from the publisher's actual policy or licence agreement may be applicable.

characteristics and stru of ph in urban

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