- Anonymous - Age isn’t known to target audience.

Throughout the film the killers face is not revealed and their hands are always covered, this emphasizes the sinister atmosphere built up as the film progresses on.

The characters identity is not revealed to the target audience throughout the majority of the film but towards the end it is revealed she is a female. This goes against the hegemonic ideology that women are weak and conflicts against the idea of a patriarchal society where men rule as the female is arguably dominant. It is evident she has been through a lot in the past to want to kill multiple people. I feel this character belongs to the psychographic profile of an aspirer as their motivation for murdering the victims could be out of jealousy that they have more of the latest stuff.