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    Chapter 5: External Recruitment

    Chapter 6: Internal Recruitment

    Part 3

    Staffing Activities:Recruitment

    McGraw-Hill/Irwin 2006 The McGraw-Hi ll Companies, I nc., All Rights Reserved.

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    CHAPTER FIVE

    Staffing Activities:

    External RecruitmentScreen graphics created by:

    Jana F. Kuzmicki, PhD

    Troy State University-Florida and Western Region

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    Organization Strategy HR and Staffing Strategy

    Staffing Policies and Programs

    Staffing System and Retention Management

    Support Activities

    Legal compliance

    Planning

    Job analysis

    Core Staffing Activities

    Recruitment: External, internal

    Selection:Measurement, external, internal

    Employment:Decision making, final match

    Organization

    Vision and MissionGoals and Objectives

    Staffing Organizations Model

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    Chapter Outline

    Recruitment PlanningOrganizational Issues

    Administrative Issues

    Recruiters

    Strategy DevelopmentOpen vs. Targeted

    Recruitment

    Recruitment Sources

    Choice of Sources

    When to Look

    Searching

    Communication Message

    Communication Medium

    Applicant ReactionsTransition to Selection

    Legal Issues

    Definition of Job Applicant

    Targeted RecruitmentElectronic Recruitment

    Job Advertisements

    Fraud and

    Misrepresentations

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    Recruitment Planning

    Organizational issues

    Administrative issues

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    Recruitment Planning: Organizational Issues

    In-house vs. external recruitment agency

    Many companies do recruiting in-house

    Recommended approach for large companies

    Smaller companies may rely

    on external recruitment agencies

    Individual vs. cooperative recruitment alliances

    Cooperative alliances involve arrangements to share

    recruitment resources

    Centralized vs. decentralized recruitment

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    Recruitment Planning: Administrative Issues

    RequisitionsExh. 5.1: Personnel Requisition

    Number of contacts

    Yield ratio - Relationship of applicant inputs tooutputs at various decision points

    Types of contacts

    Qualifications to perform job must be clearlyestablished

    Consideration must be given to job search and choice

    process used by applicants

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    Exh. 5.1: Personnel Requisition

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    Recruitment Planning: Administrative Issues(continued)

    Recruitment budgetExh. 5.2: Example of a Recruitment Budget for 500

    New Hires

    Development of a recrui tment guideExh. 5.3: Recruitment Guide for Director of Claims

    Process f low and record keeping

    Selecting recruiters

    Training recrui ters

    Rewarding recruiters

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    Considerations Related to Recruiters:Selection

    Desirable character isticsof recruitersStrong interpersonal skills

    Knowledge about company, jobs,

    and career-related issuesTechnology skills

    Enthusiasm

    Various sources of recruitersHR professionals

    Line managers

    Employees

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    Considerations Related to Recruiters:Training and Rewards

    TrainingTraditional areas of training

    Interviewing skills, job analysis, interpersonal skills, laws,

    forms and reports, company and job characteristics, and

    recruitment targets

    Nontraditional areas of training Technology skills, marketing skills, working with other

    departments, and ethics

    RewardsPerformance must be monitored and rewarded

    Effective recruiter behaviors

    End results

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    Strategy Development

    Open vs. targeted recruitment

    Recruitment sources

    Choice of sources

    When to look

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    Open vs. Targeted Recruitment

    Open recruitment

    Targeted recruitment

    Key KSAO shortages

    Workforce diversity

    gaps

    Passive job seekers Former military

    personnel

    Employment

    discouraged

    Reward seekers

    Former employees Reluctant applicants

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    Recruitment Sources

    Unsolicited

    Employee referrals and

    networks

    Advertisements

    Recruiting online

    Colleges and placementoffices

    Employment agencies

    Executive search firms

    Professional associations

    and meetings

    State Employmentservices

    Outplacement services

    Community agencies

    Job fairs

    Co-ops and internships

    5 15

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    Approaches to Recruiting Online

    Job postings on Internet job boards

    Searching Web-based databases

    Exh. 5.4: List of Recruiting Web Sites

    Job postings on organizations Web site

    Mining databases

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    Innovative Recruitment Sources

    Religious organizations

    Interest groups

    Realtors Senior networks

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    Strategy Development:Criteria Affecting Choice of Sources

    Sufficient quantity and quality

    Cost

    Past experience with source

    Impact on HR outcomes

    Satisfaction

    Performance

    Retention

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    Effectiveness of Recruitment Sources

    Effectiveness

    Involves assessing impact of sources on increased

    employee satisfaction, performance, and retention

    Research results

    Most effective

    Referrals, job postings, rehiring of

    former employees

    Least effective

    Newspaper ads, employment agencies

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    Strategy Development:When to Look

    Lead time concerns

    Goal -- Minimize delay in filling vacancies

    Effective planning requirements

    Establishment of priorities for job openings

    Prepared recruiters

    Time sequenceconcernsStaffing flowchart

    Time-lapse statistics

    5 20

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    Searching: Communication Message

    Job requirements and rewards matricesType of messagesRealistic recruitment message -- RJP

    Exh. 5.5: RJP for Elementary School TeachersBranding

    Targeted messages

    Choice of messages

    Nature of labor market

    Vacancy characteristics

    Applicant characteristics

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    Searching: Communication Medium

    Recruitment brochures

    Videos and

    videoconferencing

    Advertisements

    Types of ads

    Classified ad

    Classified display ad

    Display ad

    Online ad

    Telephone messages

    Organizational Web sites

    Radio

    E-mail

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    Applicant Reactions

    Reactions to recruiters Influence of recruiter vs. job characteristics

    Influence of recruiter on attitudes and behaviors

    Demographics of recruiters Influential recruiter behaviors

    Reactions to recruitment process

    Relationship of screening devices to jobDelay times in recruitment process

    Funding of recruitment process

    Credibility of recruiter during recruitment process

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    Transition to Selection

    Involves making applicants aware of

    Next stepsin hiring process

    Selection methods used and instructions

    Expectations and requi rements

    5-24

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    Legal Issues

    Definition of job applicantDefinition according to EEOC and OFCCP

    Importance of establishing written application policies

    Affirmative Action ProgramsGuidelines of OFCCP for recruitment actions

    Electronic recruitment

    Usage may create artificial barriers to employmentopportunities

    Job advertisements

    Fraud and misrepresentation

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    Ethical Issues

    I ssue 1 Many organizations adopt a targeted recruitment strategy. For

    example, Home Depot has targeted workers 50 and above in itsrecruitment efforts, which include advertising specifically inmedia outlets frequented by older individuals. Otherorganizations target recruitment messages at women,minorities, or those with desired skills. Do you think targetedrecruitment systems are fair? Why or why not?

    I ssue 2

    Most organizations have in place job boards on their web pagewhere applicants can apply for jobs online. What ethicalobligations, if any, do you think organizations have toindividuals who apply for jobs online?