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Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved. Alan Brinkley, AMERICAN HISTORY 12/e Chapter Thirty: The Affluent Society

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Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Alan Brinkley, AMERICAN HISTORY 12/e

Chapter Thirty:

The Affluent Society

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Introduction Affluence and Inequality

The American Birth

Rate 1940-1960

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

“The Economic Miracle”

– Sources of Economic Growth

Government Spending

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

“The Economic Miracle”

– Sources of Economic Growth

Government Spending

Suburban Growth

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

“The Economic Miracle”

– The Rise of the Modern West

Population Growth

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

“The Economic Miracle”

– The Rise of the Modern West

Population Growth

Favorable Climate

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The “Economic Miracle”

– The New Economics

Keynesian Economics

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The “Economic Miracle”

– The New Economics

Keynesian Economics

Ending Poverty through Economic Growth

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The “Economic Miracle”

– Capital and Labor

Corporate Consolidation

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The “Economic Miracle”

– Capital and Labor

Corporate Consolidation

The “Postwar Contract”

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The “Economic Miracle”

– Capital and Labor

Corporate Consolidation

The “Postwar Contract”

AFL-CIO

Workers Represented by

Unions, 1920-1990

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The “Economic Miracle”

– Capital and Labor

Corporate Consolidation

The “Postwar Contract”

AFL-CIO

Limited Gains for Unorganized Women

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– Medical Breakthroughs

Antibiotics

Antibiotics and other Pills(PhotoLink/Getty Images)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– Medical Breakthroughs

Antibiotics

Penicillin

Penicillin (E. Pollard

PhotoLink/

Getty Images)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– Medical Breakthroughs

Antibiotics

Penicillin

Salk Vaccine

The Polio Virus (Reprinted from Schaffer et al,

Proceedings of the National

Academy of Science, 41:1020,

1955.)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– Pesticides

DDT

Handling Pesticide (Photo by Tim McCabe, courtesy

of USDA Natural Resources

Conservation Service)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– Postwar Electronic Research

Invention of Television

Television Set (c. Photodisc)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– Postwar Electronic Research

Invention of Television

Integrated Circuitry

Circuit Board (S. Meltzer/

PhotoLink/

Getty Images)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– Postwar Computer Technology

UNIVAC

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– Postwar Computer Technology

UNIVAC

IBM

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– Bombs, Rockets, and Missiles

The Hydrogen Bomb

H-Bomb

Explosion (StockTrek/

Getty Images)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– Bombs, Rockets, and Missiles

The Hydrogen Bomb

ICBMs

Launching Titan Missile (Royalty-Free/CORBIS)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– The Space Program

The Shock of Sputnik

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– The Space Program

The Shock of Sputnik

The Creation of NASA

Launching a Satellite, 1961 (NARA)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– The Space Program

The Shock of Sputnik

The Creation of NASA

The Apollo Program

Buzz Aldrin,

August 1969 (NASA)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Explosion of Science and Technology

– The Space Program

The Shock of Sputnik

The Creation of NASA

The Apollo Program

The Space Shuttle

Space Shuttle (NASA/Getty Images)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty “Consensus”

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Consumer Culture

Consumer Crazes

Electric Institute of Washington.

Dishwasher

(Library of Congress)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Landscape and the Automobile

Federal Highway Act

Freeway Interchange(PhotoLink/Getty Images)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Landscape and the Automobile

Federal Highway Act

The New Retail Landscape

Roadside Signs (Licensed for Use)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Suburban Nation

“Levittown”

Houses on Laconia Street in

a suburb of Cincinnati, Ohio(Library of Congress)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Suburban Nation

“Levittown”

Appeal of Suburban Living

Chicago’s Annexation

and the Suburban Noose

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Suburban Family

Prevailing Gender Roles

Reinforced

Woman cooking in kitchen(Index Stock/Getty Images)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Suburban Family

Prevailing Gender Roles Reinforced

Dr. Benjamin Spock

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Suburban Family

Prevailing Gender Roles

Reinforced

Dr. Benjamin Spock

Feminism Weakened

Woman cooking in kitchen(Index Stock/Getty Images)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Birth of Television

Social Consequences of Television

Teaching television studio, Annenberg School of

Communications, University of Pennsylvania

(Library of Congress)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Birth of Television

Social Consequences

of Television

Television‟s

Homogenizing Message

The cast of Leave it to Beaver(Library of Congress)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– Travel, Outdoor Recreation, and Environmentalism

Echo Park

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– Travel, Outdoor Recreation, and Environmentalism

Echo Park

Sierra Club Reborn

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– Organized Society and Its Detractors

Growth of Specialized Education

Georgetown Preparatory School.

Rifles at Georgetown Preparatory

School (Library of Congress)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– Organized Society and Its Detractors

Growth of Specialized Education

The Organization Man and The Lonely Crowd

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Beats and the Restless Culture of Youth

The Beat Generation‟s Critiques

“Robot Apartments! Invincible suburbs! Skeleton treasuries! blind capitals! demonic industries!”

Allen Ginsberg

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Beats and the Restless Culture of Youth

The Beat Generation‟s Critiques

“Juvenile Delinquency”

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– The Beats and the Restless Culture of Youth

The Beat Generation‟s Critiques

“Juvenile Delinquency”

James Dean

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– Rock „n‟ Roll

Elvis Presley

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– Rock „n‟ Roll

Elvis Presley

Rock „n‟ Roll‟s Black Roots

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

People of Plenty

– Rock „n‟ Roll

Elvis Presley

Rock „n‟ Roll‟s Black Roots

“Payola” Scandals

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The “Other America”

– On the Margins of the Affluent Society

The Other America

“The entire invisible land of the other Americans became a ghetto, a modern poor farm for the rejects of society and the economy.”

Michael Harrington

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The “Other America”

– On the Margins of the Affluent Society

The Other America

Persistent Poverty

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The “Other America”

– Rural Poverty

Declining Agricultural Prices

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The “Other America”

– The Inner Cities

Black Urban Migration

African-American

Migration 1950-1980

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The “Other America”

– The Inner Cities

Black Urban Migration

“Urban Renewal”

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Rise of the Civil Rights Movement

– The Brown Decision and “Massive Resistance”

Brown v. Board of Education

George E.C. Hayes, Thurgood Marshall, and

James Nabrit congratulating each other, following

Supreme Court decision declaring segregation

unconstitutional, 1954 (Library of Congress)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Rise of the Civil Rights Movement

– The Brown Decision and “Massive Resistance”

Brown v. Board of Education

“Separate but Equal”

Doctrine Overturned

George E.C. Hayes, Thurgood Marshall, and

James Nabrit congratulating each other, following

Supreme Court decision declaring segregation

unconstitutional, 1954 (Library of Congress)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Rise of the Civil Rights Movement

– The Brown Decision and “Massive Resistance”

Brown v. Board of Education

“Separate but Equal” Doctrine Overturned

“Massive Resistance”

Burning Cross (Licensed for Use)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Rise of the Civil Rights Movement

– The Brown Decision and “Massive Resistance”

Brown v. Board of Education

“Separate but Equal” Doctrine Overturned

“Massive Resistance”

Little Rock

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Rise of the Civil Rights Movement

– The Expanding Movement

Montgomery Bus Boycott

5,000 at Meeting Outline Boycott; Bullet

Clips Bus." Montgomery, Alabama, Bus

Boycott. Montgomery Advertiser,

December 6, 1955. (Library of Congress)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Rise of the Civil Rights Movement

– The Expanding Movement

Montgomery Bus Boycott

Martin Luther King‟s Strategy

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Rise of the Civil Rights Movement

– Causes of the Civil Rights Movement

Legacy of World War II

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Rise of the Civil Rights Movement

– Causes of the Civil Rights Movement

Legacy of World War II

Urban Black Middle Class

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

The Rise of the Civil Rights Movement

– Causes of the Civil Rights Movement

Legacy of World War II

Urban Black Middle Class

Television and Popular Culture

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Eisenhower Republicanism

– “What Was Good for…General Motors”

Business Leaders‟ New Outlook

Dwight D. Eisenhower(Library of Congress)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Eisenhower Republicanism

– The Survival of the Welfare State

Expansion of New Deal Policies

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Eisenhower Republicanism

– The Survival of the Welfare State

Expansion of New Deal Policies

Federal Highway Act of 1956

Texas Highway (Donovan Reese/Getty Images)

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Eisenhower Republicanism

– The Decline of McCarthyism

Army-McCarthy Hearings

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Eisenhower, Dulles, and the Cold War

– Dulles and “Massive Retaliation”

“Massive Retaliation” and “Brinksmanship”

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Eisenhower, Dulles, and the Cold War

– Dulles and “Massive Retaliation”

“Massive Retaliation” and “Brinksmanship”

Economic Benefits of “Massive Retaliation”

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Eisenhower, Dulles, and the Cold War

– France, America, and Vietnam

Dien Bien Phu

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Eisenhower, Dulles, and the Cold War

– Cold War Crises

Recognizing Israel

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Eisenhower, Dulles, and the Cold War

– Cold War Crises

Recognizing Israel

Suez Crisis

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Eisenhower, Dulles, and the Cold War

– Cold War Crises

Recognizing Israel

Suez Crisis

Fidel Castro

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Eisenhower, Dulles, and the Cold War

– Europe and the Soviet Union

Hungarian Revolution of 1956

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter Thirty:

The Affluent Society

Eisenhower, Dulles, and the Cold War

– The U-2 Crisis

Eisenhower‟s Restraint

Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.

Patterns of Popular Culture:

Lucy and Desi

Chapter Thirty:

The Affluent Society