chapter dashboards – part 3: data utilization – how to share & leverage your data

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Data Utilization – How to share & leverage your data Chapter Dashboards – Part 3:

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Page 1: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Data Utilization – How to share & leverage your data

Chapter Dashboards – Part 3:

Page 2: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

What’s Measured is Real Aligning your organization

Engage to create

Setting KPIs

Part 1

Series Overview

Gather, Rather Than Hunt For Your Data How to find the data

Data Utilization How to Share & Leverage Data Putting your data to use

Keeping cadence

Part 2 Part 3

https://www.youtube.com/watch?v=2_KGW-_6sos

https://www.youtube.com/watch?v=1UQKPiEh1A4

Page 3: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Today’s Learning ObjectivesProcessUnderstanding and reflecting on how data is shared in your organization

Next StepsHow data is used to make decisions in your organization

ToolsWhat data do you already have that would be valuable to yourself or other decision makers?

Page 4: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Kyle BazzyDirector of Growth

Proud Detroiter

BillhighwayTechnology that solves real

problems exclusively for component-based organizations

Founded in 1999

Why Are We Qualified?

Page 5: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

https://www.linkedin.com/pulse/five-reasons-why-you-should-use-data-make-better-frederic-kalinke

Why Should You Use Data?01 Data is truth

02 Data improves things

03 Data predicts the future

04 Data breeds innovation

05 Data is your competitive edge

Page 6: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

When done right, the chapter experience can be one of the

biggest drivers of member retention. ARMA members named

their chapter engagement as their top benefit on member-

satisfaction surveys, [Trevor] Mitchell said. “If we’re investing in

them, it increases our national retention rate and growth rate.”

“75% of business leaders in North America and Europe believe they are fully taking advantage of data, only about 4% of them are actually doing so.”

Global Study from PricewaterhouseCoopers (PwC) and Iron Mountain

http://associationsnow.com/2015/11/study-data-intelligence-challenges-business-leaders/

75% 4%Vs.

Page 7: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Process#1

AccessWho has access to the data?

#2

CommunicationCreate a cadence

#3

FormatDecide what is most effective

RINSE AND REPEAT

Page 8: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Choosing format that is right for your team

K.I.S.S Is it easy to update? Choosing tools

#1. Format

Page 9: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Paralysis by AnalysisOver-analyzing (or over-thinking) a situation so that a decision or action is never taken

Page 10: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Is it visible? Can you tell if people are

viewing it? What are you doing to ensure

people see it? How often is it updated? Can they access it easily?

Anytime they want? If in office, is it written on the wall?

#2. Access

Page 11: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Cadence. Cadence. Cadence. Traction Level 10 Meetings (example)

Consistency > Quality Less is often better

#3. Communication

Page 12: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Decision Making

Think Know ProveNeed data to make know You have results to back up

the data – what data do youneed to prove this out?

Proved it, so ask for more budget

Page 13: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Think Know ProveIntegrating members’

membership expiration date into email newsletters

with a link to renew will increase renewals

That link is the number-one most clicked link on any

emails that we send at any time

Need conversation number from link to

membership renewals

Example: Decision Making

Page 14: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

The majority of Association of Widget Professionals (AWP) membership drops off after 3 years.

Data shows that if they keep the member for 4 years, then they’re there for then life.

Most might think: “We need to send more renewal notices to third-year members.”

But you need to dig deeper and review patterns

http://getmespark.com/wp-content/uploads/EvidenceBasedDecisionMaking.pdf

TIP: Start Small

Page 15: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

At BH we have an idea to build a community for CRPs

Example: Start Small

01 We surveyed CRPs

02 Instead of making a big bet, we are going to make a series of small ones Going with LinkedIn Group instead of buying community software

03 When we learn from the small bets, we will make decision on big bet If we find the community is solving problems for CRPs then we will

invest into software, better tools, etc. (based on feedback)

Page 16: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Have you witnessed a change in behavior? Have you asked chapter leaders what will

incentivize them? What has worked/hasn’t worked in the past?

Influencing Behavior

Page 17: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

http://www.moaa.org/Content/Chapters-and-Councils/Chapters-and-Councils.aspx

Influencing Behavior

Page 18: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Fear of not knowing how to do it “right”

Fear of finding out things that contradict conventional wisdom

Fear of having to do things differently as a result of what the business intelligence is telling them

http://effectivedatabase.com/resources/why-associations-struggle-with-business-intelligence-2/

TIP: Fear is Normal

Page 19: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data
Page 20: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Release dashboard

80% of chapters didn’t file taxes on-time

Mediocrity becomes status quo

TIP: Understand Pitfalls

Summary: Relying too heavily on existing data, might not lead to end goals

Page 21: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data
Page 22: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Lessons Learned01

Know what your goals are02

Find out what others are doing & replicate

03

Create a plan to share data

Be aware of pitfalls04

Page 23: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

If you could have any tool or template to help you with a current project, what would

it be?

Question

Page 24: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Chapter Dashboards Chapter ROI Volunteers Chapter/National Collaboration Or something completely different – your choice!

Date: Tuesday, November 22nd

Time:12:00-12:45 PM E.S.T.

CRP TalkWhat will we talk about? Anything you want!

Page 25: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

KnowledgeBankhttp://www.billhighway.co/knowledge-bank/association/

Page 26: Chapter Dashboards – Part 3: Data Utilization – How to share & leverage your data

Q&A – Ask Away!