chapter 9 persuasive messages 9 chapter 9krizan business communication ©20052 why is receiver...
TRANSCRIPT
Chapter 9Persuasive Messages
9
Chapter 9 Krizan Business Communication ©2005 2
Why is receiver analysis crucial to the success of persuasive messages?
Chapter 9 Krizan Business Communication ©2005 3
Targeting their interests, goals, values, and needs make taking desired action more probable.
Chapter 9 Krizan Business Communication ©2005 4
Why are persuasive messages written using the indirect plan?
Chapter 9 Krizan Business Communication ©2005 5
The sender presents benefits first convincing receiver to read entire message and possibly take action.
Chapter 9 Krizan Business Communication ©2005 6
When is the direct plan appropriate for writing persuasive messages?
Chapter 9 Krizan Business Communication ©2005 7
The direct plan is used when receiver is willing to take required action.
Chapter 9 Krizan Business Communication ©2005 8
Distinguish between the message plan used for routine and non-routine claims.
Chapter 9 Krizan Business Communication ©2005 9
Routine claims use the direct plan.
Chapter 9 Krizan Business Communication ©2005 10
Non-routine or special claims deal with disputes.
Sender must convince receiver the adjustment or refund is acceptable.