chapter 9 computer applications and skills 1 section 9.2 computer applications marketing essentials
TRANSCRIPT
Chapter 9 Computer Applications and Skills 1
Chapter 9 Computer Applications and Skills
Section 9.2 Computer Applications
Marketing EssentialsMarketing Essentials
Chapter 9 Computer Applications and Skills 2
SECTION 9.2SECTION 9.2
What You'll LearnWhat You'll Learn
Eight types of popular computer application programs
How these programs are used in business
Computer ApplicationsComputer Applications
Chapter 9 Computer Applications and Skills 3
SECTION 9.2SECTION 9.2 Computer ApplicationsComputer Applications
Why It's ImportantWhy It's Important
Computer technology is the driving force behind the most productive economy the world has ever known. It is likely that you will use computer hardware and software on the job; in fact, your career success may be measured by your understanding and skillful use of these applications.
Chapter 9 Computer Applications and Skills 4
SECTION 9.2SECTION 9.2 Computer ApplicationsComputer Applications
Key TermsKey Terms
word processing programs
database programs spreadsheet programs desktop publishing
programs graphics and design
programs presentation software
home page
Web page editors
Web page
hyper text markup language (HTML)
communications programs
Chapter 9 Computer Applications and Skills 5
SECTION 9.2SECTION 9.2 Computer ApplicationsComputer Applications
Software application programs have been developed to help us manage just about every facet of our lives. There are eight common types of software applications:
Software
word processing database management spreadsheet desktop publishing
graphics and design presentation Web page editors communications
Chapter 9 Computer Applications and Skills 6
SECTION 9.2SECTION 9.2 Computer ApplicationsComputer Applications
Software: Word ProcessingWord processing programs are used to create documents that are primarily text, but may also contain some graphics. Businesses use word processing programs for the following purposes:
To write letters and memos. To produce research papers and reports. To write business plans. To create contracts. To record meeting minutes. To create announcements.
Chapter 9 Computer Applications and Skills 7
SECTION 9.2SECTION 9.2 Computer ApplicationsComputer Applications
Software: Database Programs
Database programs are used to collect related data, which can be sorted, searched through, and printed as needed. Businesses use database programs for the following purposes:
To maintain customer lists for mass mailings. To keep information about guests and vendors
for parties and events. To catalog assets for insurance records. To manage time and track billable hours. To catalog personnel records.
Chapter 9 Computer Applications and Skills 8
SECTION 9.2SECTION 9.2 Computer ApplicationsComputer Applications
Software: Spreadsheet ProgramsSpreadsheet programs are used to organize, calculate, and analyze numerical data. Spreadsheets are used in business for the following purposes:
To develop budgets. To analyze financial performance. To track loans or mortgages. To track stock and bond performance. To schedule projects. To manage business assets. To produce profit-and-loss statements. To calculate and produce a payroll.
Chapter 9 Computer Applications and Skills 9
SECTION 9.2SECTION 9.2 Computer ApplicationsComputer Applications
Desktop publishing programs are used to design and produce professional printed materials. Businesses may use desktop publishing for the following purposes:
Software: Desktop Publishing
To create layouts for newsletters, books, brochures, advertisements.
To create professional-looking forms, suchas invoices and project planning sheets.
Chapter 9 Computer Applications and Skills 10
SECTION 9.2SECTION 9.2 Computer ApplicationsComputer Applications
Presentation software is used to create slide shows or multimedia presentations. Presentation software can be used by businesses for the following purposes:
Software: Presentation Software
To prepare verbal and visual copy for meetings. To present ideas interactively with clients who
are located in other cities or countries via the Internet.
To create slide shows using pictures or Web pages.
Chapter 9 Computer Applications and Skills 11
SECTION 9.2SECTION 9.2 Computer ApplicationsComputer Applications
Web page editors are used to create Web pages. Web pages are written in a language called hyper text markup language (HTML), so Web page editors are also called HTML editors. HTML coding tells the Web browser how to display the text, when and how to display images, and when to link to another page.
Software: Web Page Editors
Chapter 9 Computer Applications and Skills 12
SECTION 9.2SECTION 9.2 Computer ApplicationsComputer Applications
Software: Communications Programs
Communications programs are software applications used to establish communication between your computer and other computers. Capabilities include e-mail, teleconferencing, and videoconferencing.
Chapter 9 Computer Applications and Skills 13
9.2 ASSESSMENTASSESSMENT
Reviewing Key Terms and Concepts
1. What are eight types of software applications commonly used by businesses?
2. What are three tasks that a database program simplifies for businesses?
3. What did businesses have to do to create marketing materials before the creation of desktop publishing programs?
Slide 1 of 2
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9.2 ASSESSMENTASSESSMENT
Reviewing Key Terms and Concepts
4. What is presentation software for? What are some examples of presentation software?
5. What is the process of videoconferencing?
Slide 2 of 2
Chapter 9 Computer Applications and Skills 15
9.2 ASSESSMENTASSESSMENT
Thinking Critically
You have been asked to track the financial performance of your company. What type of software would you use to help you with this task?
Chapter 9 Computer Applications and Skills 16
Marketing EssentialsMarketing Essentials
End of Section 9.2