Chapter 9 Computer Applications and Skills 1

Chapter 9 Computer Applications and Skills

Section 9.1 Computers in Marketing

Marketing EssentialsMarketing Essentials

Chapter 9 Computer Applications and Skills 2

SECTION 9.1SECTION 9.1

What You'll LearnWhat You'll Learn

The major ways computers are used to save businesses money

The characteristics of different types of computers

The functions of basic pieces of computer hardware

Computers in MarketingComputers in Marketing

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Why It's ImportantWhy It's Important

Computers have changed our personal lives in many ways, including the way that we engage in marketing. Success in the business world increasingly depends on an understanding of and proficiency in the use of computer technology.

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Key TermsKey Terms

supercomputer

mainframe

minicomputer

microcomputer

laptop

PDAs

hardware

disk drive

CD-ROM

DVD

scanner

software

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Most businesses today could not compete successfully in the world market without the use of computer technology. Businesses use computers for the following purposes:

Computers

To generate correspondence. To maintain lists of customers or clients. To control inventory. To create advertising materials. To calculate and produce financial reports. To communicate electronically with other.

computer users.

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The supercomputer is the largest and most powerful type of computer. Supercomputers are used to direct space travel and track hurricanes.

Mainframes are large computers used where many people in an organization need frequent access to the same information.

Types of Computers

Slide 1 of 4

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A minicomputer is not as large as a mainframe,

but more powerful than a personal computer. Minicomputers enable small organizations to deal with large amounts of information and complex processes, and give access to multiple users.

Types of Computers

Slide 2 of 4

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The microcomputer is also known as a personal computer (PC). This is the computer most people use at home. Some businesses use a powerful PC as a server to provide computing power and storage to a number of work stations.

Laptops, also called notebooks, are smaller, portable personal computers. A laptop is a fully functional microcomputer.

Types of Computers

Slide 3 of 4

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Personal digital assistants (PDAs), also called palmtops, are the smallest portable computer. Less powerful than laptops, they are often used as organizers.

Some wireless cell phones can be used to send and receive e-mail messages.

Types of Computers

Slide 4 of 4

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The components of a computer system are hardware and software. Hardware and software work together to enable a computer to function.

Computer System Components

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Hardware is the equipment—the physical components that make up a computer system.

Central Processing Unit (CPU) The computer's primary processing hardware.

Disk drive Used to read data from and write data to a disk, removable or not.

Hardware

Slide 1 of 3

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Keyboard Used to type information and commands into the computer and to control its action.

Mouse An input device used to control a computer. By moving a mouse on a flat surface and clicking its buttons, you can send the computer commands.

Hardware

Slide 2 of 3

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Monitor A screen that displays computer output.

Printer Reproduces an image from the computer onto paper.

Scanner Transforms images into digital data.

Hardware

Slide 3 of 3

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Software is a set of electronic instructions that directs the CPU to carry out a specific task. These sets of instructions are also known as programs or applications and each one has a specific purpose.

Software

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Also called operating software, system software tells the computer how to use its own components.

There are two main operating systems for microcomputers:

Macintosh (for Apple Macintosh computers)

Windows (for IBM-compatible computers)

System Software

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Application software is used for functions such as word processing or production of graphics. Applications must be compatible with the operating system of the computer platform you use.

Application Software

Chapter 9 Computer Applications and Skills 17

9.1 ASSESSMENTASSESSMENT

Reviewing Key Terms and Concepts

1. What are three ways that computers can

save businesses money?

2. What are the functions of four basic pieces of computer hardware?

3. What is the function of a scanner?

4. What is operating system software?

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9.1 ASSESSMENTASSESSMENT

Thinking Critically

What are some advantages and disadvantages of the use of robots in the medical field?

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9.1 Graphic OrganizerGraphic Organizer

Types of Computers

Mainframe MinicomputerSupercomputer

Laptop Personal Digital Assistant

Microcomputer or PC

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Marketing EssentialsMarketing Essentials

End of Section 9.1