Chapter 6 : Malaysia an Event Hub

MALAYSIA AN EVENT HUB: AN INTRODUCTION

Malaysia is contained with some of the world oldest rainfrorests which is home to huge diversity of plant and animal species. There are approximately 210 mammal species, 620 bird species, 250 reptile species, and 150 frog species found in the country. While calm, pristine beaches awaits on islands such as Perhentian, Terengganu which was ranked 5th “Best Beach to Swing a Hammock” in Lonely Planet’s 1000 Ultimate Experiences for 2010 to diverse marine life and spectacular reefs that won Sipadan island in Semporna, Sabah numerous awards, including the “Best Beach Dive in the World” in 1993.

Situated in the heart of South-East Asia, between the Indian Ocean and the South China Sea, and at the sothernmost tip of Asian continent, makes Malaysia an attraction for global commerce since the Malacca Sultanate more than 500 years ago. Malacca, in Tourism Melaka’s brief information on the state background, at its peak became the most important port in the east, between the Mediteranean sea and China where over 80 languages were spoken there, and at times there were more than 4,000 traders housed in special quarters. Till now, Malaysia hold that role as she continues to provide an easy access to the rest of the world.

A multi-ethnic and multi culture country, Malaysia is the getaway to Asia.

For 50 years, Malaysia holds quite an impressive economic record in Asia, with Global Gross Domestic Product (GDP) growing an average 6.5% . Traditionally fuelled by its natural resources, from tin, rubber to oil palm, the country is now diversifying into tourism, among others. Today, tourism is the fifth biggest contributor in revenue, but second in largest foreign exchange earner with RM1 billion a week.

A media release by Tourism Malaysia stated that the industry recorded 24,714,324 in tourist arrivals with receipts of RM58.3 billion which contributed a total of RM37.4 billion to the Gross National Income (GNI) of the country. In the first six months of 2012, 11,632,483 tourist arrivals were recorded, a growth of 2.4% compared to 2011 during the same period of time.

Free from natural disaster too such as earthquake or volcano eruption, Malaysia has been blessed.

Even a renowned astrologist from India, G Suresh who is the author of Be Aware of Yourself – Cosmic Components Configuration, couldn’t agree more, saying Malaysia is a “very blessed country” due to its location on the globe in relation to the solar system. Its multi-racial, multi-lingual, multi-cultural and multi-religious, he added, is also a selling point to attract more tourists, giving them an experience of observing different religious, festivals, food and traditions in a single country.

Under the helm of Dato' Sri Dr. Ng Yen Yen, the Ministry of Tourism (MOTOUR) and Tourism Malaysia has been doing a remarkable job as noticed by the United Nation Tourism World Organisation (UNTWO), where Malaysia is placed as ninth most visited country in the world for three consecutive years. More innovative tourism products via numerous campaigns since she was appointed the Tourism Minister in April 2009 have further enchance Malaysia as an event hub, thus encourage tremendous growth ever seen by the industry.

Since “Visit Malaysia Year”, tourism first initiated campaign with an allocation budget of RM100 million in 1990, countless events are being held include under the banner of “Malaysia, Truly Asia” and “Cuti-Cuti Malaysia” to help hypened the industry, from Bazar Ramadan to the widely celebrated Pesta Gawai and Kaamatan in East Malaysia; while experiencing the beauty of Malaysia’s multi culture and lifestyle during Citrawarna or Colours of Malaysia to the soothing sound from Rainforest Music Festival, held in the middle of Sarawak’s lush tropical nature.

Various events and programmes according to Tourism Malaysia are also taking place annually to cater to the needs and desires of the top-tier tourists who demand for quality services and the good life. They include the Petronas F1 Malaysia Grand Prix and the Malaysian Motorcycle Grand Prix; the 1Malaysia International Shoe Festival that aims to make Kuala Lumpur the Shoe City of Asia; and the 1Malaysia Contemporary Art Tourism Festival, which is a bold and innovative initiative to establish Malaysia as a hub for contemporary art in the region.

Malaysia offer some of the most luxurious holidays through its many exotic islands such as Langkawi, home to luxury resort brand including The Westin Langkawi Resort and Spa and Datai Langkawi which received the awards for Asia Luxury Island Resort and Luxury Island Resort respectively at the prestigious World Luxury Hotel Awards 2012. It brings to mind the distinguised Pangkor Laut Resort in Pangkor island, Perak, voted as the Number One Resort in the World in Conde Nast Traveller UK Top 100 List in 2003.

Other luxury concept events are also being embrace such as parks and gardens tourism and helicopter tourism. Motorbike tourism, among the

exciting product added under Yen Yen’s administration, were launched on March 2012 with the unveiling of 1Malaysia Chopper to coincide with the “5-Mountain Motorcycle Tour” package which covers Genting Highlands, Fraser’s Hill, Cameron Highlands, Gunung Jerai, and Titiwangsa Range in promoting Malaysia as the best motorcycle touring destination in the region.

To drive elite tourists to Malaysia, sports based event such as golfing and yatching has been given a boost by hosting world class tournaments. Malaysia, according to Tourism Malaysia, has attracted golfing aficionados with its 207 golf facilities, ranging from short 9-hole courses to 54-hole complexes, boasting some world-class courses designed by the best golf course architects in the world including Greg Norman, Jack Nikclaus and Robert Trent Jones Jr.

Malaysia golf courses from Kota Permai Golf & Country Club in Shah Alam to Kuala Lumpur Golf & Country Club, to Clearwater Sanctuary Golf Resort in Perak and Nexus Golf Resort Karambunai in Sabah offer challenging fairways amidst spectacular sights, world-class facilities and amenities. Golfers can play amidst the cool climates of highlands; by the crashing waves of the sea; in busy towns and cities, or in the quiet greens near jungles, even tee off as the sun set beautifully near Sutera Harbour Golf & Country Club in Kota Kinabalu, Sabah.

In late 2007, Tourism Malaysia received the 2008 Asia and Australasia Golf Destination of the Year award from the International Association of Golf Tour Operators in Cancun, Mexico for its accomplishment in promoting the country as a premier golf paradise. Golf holidays in Malaysia are also prompted by the four tournaments - Maybank Malaysia Open, Sime Darby LPGA Malaysia and Iskandar Johor Open, apart from the much hyped CIMB Classic which draw participation of legendary golfer such as Tiger Woods during its 2012 tournament, held at the The Mines Resort & Golf Club, Kuala Lumpur.

While sailing event such as Monsoon Cup, held since 2005, not only sparked interest among the locals, but also encourage economic growth in Terengganu, especially Pulau Duyong, from a tradtional boat making and fishing village to a world class marina facilities. First in Asean, Monsoon Cup is the finale of the prestigious World Match Racing Tour international sailing circuit.

Sports tourism, as published in the Vol 23, Issue 1 of Malaysia Tourism News, a bi-monthly publication of Tourism Malaysia, is a multi billion dollar business. It is one of the fastest growing areas of the $4.5 trilion (RM13.5 trilion) global travel and tourism industry. By 2011, travel and tourism is said to conrtribute more than 10% of the GDP. The economies of cities, regions and even countries around the world are increasingly reliant on the visiting golfer and skier or the travelling football, rugby or cricket supporter. In some countries, sports can account for as much as 25 % of all tourism receipts.

On September 2012, Malaysia also welcomed the opening of international theme park Legoland in Johor, which is the first in Asia and one of only six in the world, besides other theme parks such as Hello Kitty Town, Little Big Club and Lat themed attraction in Puteri Harbour. In addition, 2014 will see the opening of Ocean Quest and Ocean Splash water parks in Desaru, thus occupying Malaysia’s already exciting line ups in its tourism calendar, in line with Yen Yen and her ministry aspiration to achieve its target of 36 million tourist arrivals and RM168 billion in receipts by the year 2020.

SHOPPING CARNIVAL

Malaysia is on her way to become world’s No.1 shopper’s haven, especially since the launch of its three well-known annual sale periods, namely the 1Malaysia GP Sale in March, the 1Malaysia Mega Sale Carnival in June, and the 1Malaysia Year-End Sale in November.

Kuala Lumpur even beat Singapore, Sydney, Tokyo, Seoul, Bangkok and Shanghai to be named as the 2012 second best shopping city within the Asia Pacific region.

Just a step behind Hong Kong, Kuala Lumpur famously known for its Bukit Bintang besides the award-winning Pavilion, Kuala Lumpur to Suria KLCC or Starhill Gallery that offers some of the world’s most exclusive labels such as Louis Vuitton, Botegga Veneta and Audemars Piquet to Mid Valley, scored 65 out of 100 compared to 25 cities that were assessed in the Globe Shopper Index.

The 1Malaysia Mega Sale Carnival, according to Malaysia Tourism Board Director, Datuk Dr Tengku Zainal Adlin Tengku Mahmood, has been a signature tourism event in Malaysia and successful in positioning the country as a value-for-money tourist destination.

“As a shopping destination, Malaysia’s earns points for its excellent currency exchange rate affordable-priced goods, great variety of local and international brands, and landmark shopping mall among others,” he was quoted during the launching of 1MMSC 2012 – Fly! Stay! Shop! at 1Borneo Hypermall in Kota Kinabalu, Sabah.

Out of RM58.3 billion in revenue made from the tourism sector the previous year, he said shopping expenditure registered about RM17.5 billion compared to RM16.2 billion in 2010, signifying a growth of 1.3%. It constituted about 30% of total tourist expenditure in 2011 compared to 28.7% in 2010, a far cry from Malaysia’s first Mega Sale Carnival in 2000 where shopping only constituted 23.1 %of total tourist expenditures.

The announcement of duty-free shopping destination status beginning 2011, with the “abolishment of import duties on 328 items including cosmetics and perfumes, leather goods, jewellery and clothing among others”, according to Dr Tengku Zainal Adlin, are several efforts initiated by the Government to reinforce Malaysia as a shopping paradise.

1Malaysia International Shoe Festival

The inception of 1Malaysia International Shoe Festival (1MISF) are in line with MOTOUR effort to establish Malaysia as the next ‘Shoe Capital of Asia’, apart from being a platform for industry players to promote their respective brands to the world.

The festival, launched in 2010, said to the largest of its kind in the world. Organised by the MOTOUR, Tourism Malaysia and co-organised by the Malaysian Footwear Manufacturers Association, its third year was held from March 29 to April 1 at the Putra World Trade Centre in Kuala Lumpur.

Launched for the first time ever by the Raja Permaisuri Agong Tuanku Haminah, the 2012 edition focused on shoes and wellness. There were talks and booths for visitors to learn more about ways to take care of their feet and ankles, besides shoes on display.

Collection by Professor Dato' Dr Jimmy Choo, the world-renowned shoe designer who is also the Malaysian Tourism Ambassador has become one of the attraction to the festival since he debut in 2010, featuring 10 of his most successful creations , named as the “Million Dollar Shoe Showcase Gallery”.

150 booths were set up at the 2012 edition surpassed its 60,000 targeted visitors, bringing in more than RM6.5mil in revenue from shoe sales. The festival attracted over 55,000 visitors and collected about RM6.2mil in shoe sales the previous year.

The emergence of the 1MISF is timely, as shoe-making grows into a RM1.1 billion industry with over 1,000 companies producing and designing shoes in Malaysia. The festival aims is to reinforce Malaysia's position and reputation as a leading producer and world-class exporter of quality and innovative footwear, also as another tourism product to attract more visitors to Malaysia.

“Not many understand the importance of the shoe industry to the national tourism sector as there are almost 1,000 companies producing and

designing shoes in Malaysia,” said Yen Yen.“We want to make Malaysia the ‘Shoe Capital of Asia’, and we are seeking ideas to make shoes as one of the ‘must-buy’ products for tourists.”

1MISF is also a way to create awareness on Malaysia’s untapped potential such as the shoes business.

"In the ASEAN region, there is no shoe festival and Malaysia's shoe industry is quite big although we are not aware of it. We want to develop this as an economy. We also want to expand the RM1billion local shoe industry and attract foreign tourist to spend in Malaysia, especially during the Malaysia Formula F1 Grand Prix period," she said.

“With the support from Professor Dato' Dr Jimmy Choo, we believe our dream to establish Malaysia as an international hub for shoe fashion and become a shoe buyer's centre is possible.”

The footwear industry in Malaysia is believed to be one of the oldest manufacturing activities in the country. There are currently about 1,000 footwear manufacturers, employing workforce of some 30,000. They are mainly located in the states of Perak, Selangor and Johor. The annual production capacity is estimated at 70 million pairs.

In the quest to create an identity for their products, Malaysian footwear manufacturers have successfully marketed their own brands such as Vincci, Bonia, Sembonia, Carlo Rino, Jukebox, Asadi,  Dr. Cardin, Nose, Lewre, Crocodile, John Bird and Larrie, which will normally be exhibited during the three-day festival. Visitors can also be able to place orders for custom-made shoes during 1MISF.

In 2011, the Malaysia shoe export boast RM600 million in the foreign market and RM500 million in the domestic market. Malaysia's total import of footwear grew at a commendable rate of 29.7% during the 2007 - 2008 period as compared to 9.01% between 2006 - 2007. Basically, a large portion of Malaysia's total production of footwear comes from the backyard industry located in Seri Kembangan, Selangor.

CITRAWARNA 1MALAYSIA/ COLOURS OF 1MALAYSIA FESTIVAL

One of Malaysia’s longest running event, Citrawarna 1Malaysia made it to its 14th year on May 19, 2012. Debut in 1998, it has been held yearly to promote Malaysia as a holiday destination which is rich in historical heritage and culture.

“Our assortment of tourism products such as beautiful nature and uniqueness of our people will continue to attract tourists,” said Yen Yen.

The 2012 extravaganza, held along 1.5km near the historical site, Dataran Merdeka in Kuala Lumpur, showed a lively parade of more than 7,000 performers from dancers to bikers, including school children and a procession of floats showered the night atmosphere with colours that reflect Malaysia’s popular attractions.

The festival has attracted more than 100,000 visitors. Apart from choreographed performance and floats, visitors were dazzled with side shows, including fireworks display before ending it with dikir barat performances. Citrawarna 1Malaysia is the biggest carnival in the Malaysian tourism calendar.

“This is the 14th year we are celebrating this festival and it is the biggest carnival in the Malaysian tourism calendar to showcase a variety of tourism products, from eco-tourism, homestay, shopping, food to contemporary art and sports,” Yen Yen was quoted.

For the festival 14th celebration, 280 members of the media from 23 countries including Sri Lanka, the Middle East, Turkey and Russia were also invited.

“We are inviting them because we wish to expand into like Russia and Sri Lanka. In our experience, they are quite impressed with Malaysia, and they are an important tool to promote the brand of Malaysia Truly Asia,” she said, adding that the show would also be televised in other countries.

“This is a tourism event. We want to show tourists our products including our contemporary arts, our fabulous food, homestay and eco-tourism.”

She added, “Citrawarna 1Malaysia is held to attract tourists to visit Malaysia and spur domestic tourism. So on our part, it is important to promote the “Malaysia, Truly Asia” concept at this event.”

1MALAYSIA CONTEMPORARY ART FESTIVAL

1Malaysia Contemporary Art Festival (1MCAT) is Tourism Ministry’s effort in putting Malaysia on the world map as an art appreciation destination, said Yen Yen.

The event launched in 2010, according to the Minister, was aimed at attracting visitors who were willing to go far in search of art pieces and could afford the finer things in life. 1MCAT is an annual event from July to September, featuring different theme every year.

“Art mirrors our multi-cultural country,” she said. “We still want our tourists to enjoy  our beaches and  shop at our malls, but we also want them to visit our galleries.”

“Art tourism would be able to attract a greater number of high-income, returning and long-staying tourists,” she said. adding by attracting high-spending tourists will increase revenue from tourism sector. To date, over RM8 million worth of artworks had been sold since 1MCAT kicked off three years ago.

“It is a thriving industry. The 2012 event has generated RM4.1 million in sales through art auctions, about RM1.7 million and RM3 million in sales in 2010 and 2011 respectively.”

In 2012, the ministry took a step further in setting up MOTOUR Art Gallery at the lobby at the Tourism Ministry building. The gallery features Malaysian Orang Asli sculptures by the Mah Meri tribe, which has received the Unesco’s seal of excellence recognition — the only one in the world, besides sculptures by Suhaimi Fadzir, recepient of Dublin Biennial 2012 award of excellence, and contemporary artist Ahmad Shukri.

Deputy Prime Minister, Tan Sri Muhyiddin Yassin when launching the gallery also commended the ministry for the effort. “There is a need to enhance awareness and cultivate interest in society about our contemporary art,” he was quoted as saying. “As an ardent fan, I believe that contemporary paintings can place Malaysia as a major destination for domestic, as well as foreign tourists.”

Muhyiddin said once tourists discovered the interesting art available in the country, this would turn Malaysia into one of the most interesting tourist destinations in the world.

The Gallery, he said, “will give young artists the opportunity to promote their work in line with the ministry’s theme ‘Malaysia, Your New Art Tourism Destination’ and the 1Malaysia Contemporary Art Festival. This is also in line with the government’s effort to place the tourism industry as one of the 12 National Key Economic Areas (NKEAs) to spur the country’s economy.”

CUTI-CUTI 1MALAYSIA

“Cuti-Cuti 1Malaysia” was launched in line with the 1Malaysia concept introduced by the Prime Minister, Dato' Seri Mohd Najib Tun Razak. It was introduced by Dato' Sri Dr. Ng Yen Yen after she was appointed as Tourism Minister in April 2009. “Cuti-Cuti 1Malaysia”, aimed to stimulate the domestic tourism and promote holidaying culture among Malaysians, was a renamed to an earlier campaign, “Zoom! Malaysia” which was launched in 2008 to replace a decade old campaign, “Cuti-Cuti Malaysia”.

Through aggresive promotions by Tourism Malaysia, the “Cuti-Cuti 1Malaysia” campaign succeeded, partly because it was closer to the heart, as statistics showed an increase in tourist arrivals and receipts despite the world economic downturn in 2009. It strengthened the image of Malaysia as a desirable holiday destination by generating RM52 billion in revenue, with tourist arrivals of 23.65 million, slightly higher than earlier forecasts of 22.96 million.

The previous year, Malaysia recorded 131 million domestic tourist arrivals with total expenditure of RM43.3 billion.

Domestic tourism programme, as indicated, had the potentials to make a significant contribution to the the national economy. In 2010, according to Dato' Sri Dr. Yen Yen, Malaysians had made 110 million trips to go on vacation in the country which contributed an income of RM34 billion. Domestic tourism is growing as 131 million domestic tourist arrivals were recorded in 2012 with expenditure totalling RM43.3 billion.

“Many of us may have forgotten that Malaysia has numerous tourist destinations which are attractive and must be visited,” she was quoted when attending the Asean Plus Three (China, Japan and Korea) Tourism Ministers’ Meeting in Manado, Indonesia. “Thus, our focus in future is to give emphasis on domestic tourism because this segment offers considerable returns to the country.”

Dato' Sri Dr. Ng Yen Yen said the cost of holidaying in the country was still cheap compared to a holiday abroad if the locals made the right choice by opting for moderate or cheap accommodation that was clean and of quality such as the homestay vacation facilities. Homestay programme, becoming popular among the locals and foreign tourists alike, has recorded RM8,710,526 in revenue between January and June 2012, which was an increase of 45.2% compared with the same period last year.

Sabah and Sarawak, she added, tops as the preferred destinations among the domestic tourists, believed to be prompt by the low fare factor.

Niche, new products are also being introduced and explored under the banner of “Cuti-Cuti 1 Malaysia” such as “Cuti-Cuti 1Malaysia On 2 Wheels – Big Bike Rally 2011”, one of the earliest effort to popularise tour Malaysia package on big bikes. Others include “Karnival Tarian Cuti-Cuti 1Malaysia”

or “Cuti-Cuti 1Malaysia Dance Carnival” introduces the diversity of Malaysia’s populace through a choreographed dance steps, a combination from the Malay’s Zapin to Siamese dance, while “Cuti-Cuti 1Malaysia Sunday Bike Ride” promotes cycling tourism product, taking cyclists along a scenic route, in conjunction with the launched of Kayuhan Sihat 1 Malaysia programme.

IMALAYSIA INTERNATIONAL TOURISM NIGHT FLORAL PARADE

Debut on July 9, 2011, the “1Malaysia International Tourism Night Floral Parade” - the first of its kind launched by MOTOUR, is aimed at introducing and promoting the diversity and richness of nature, culture and tradition of the country.

Themed “Magic of the Night”, it features lighted night flotilla parade decorated with colourful lights and items depicting the exotic flora and fauna. Flotilla, representing popular tourism icons, converge on Putrajaya Lake, cruising along a three kilometre stretch for few nights.

It was held in conjunction with Putrajaya’s annual signature event, “Putrajaya FLORIA 2011” as to add excitement and colours to its night life. “Putrajaya FLORIA 2011” displays the best of Malaysia’s landscape designs and as well as parks and gardens.

Apart from that, it  is also to cultivate environmentally-friendly culture, increase  awareness and appreciation of the country’s beautiful flora and fauna as well as to create an innovative tourism product to attract international tourists to the region and locals to the Federal Government Administrative Centre.

2012, with the theme “Bougainvillea – Enduring Beauty” which showcased the biggest collection of Bougainvillea blooms also saw the the first participation by international participants from Kenya and Suzhou, China. Among activies held include night floral boats photography contest, fireworks display, musical and cultural group performances, concert, “Cuti-Cuti 1Malaysia Dance” as well as the “1Malaysia Green and Clean Campaign.”

FABULOUS FOOD 1MALAYSIA FESTIVAL

From the streets to the finest wine and dine, hawkers to gourmet master are brought together to fulfil one craves as Malaysia celebrates food during the three months Fabulous Food 1Malaysia Festival, held annually towards the end of the year.

Drool over hundreds of selection in Malaysian and international popular cusines during the Malaysia International Gourmet Food Festival in in October, Asean Heritage Food Trail in November and Street & Restaurant Food Festival in December. Three signature dish will also be named for each year.

Debut in 2009, Dato' Sri Dr. Yen Yen said, the festival which aim to promote Malaysia’s unique cuisine had been gaining in popularity and served as a major tourist attraction for the country.

She said, apart from the popular street fare, gourmet food has been a real attraction, especially among international cuisine connoiseur. Gourmet food was an important component of Luxury Malaysia, which is part of the ministry’s effort to turn the country into a top notch duty-free shopping destination while drawing high-end visitors.

“Food is a part of our culture, whether street or gourmet food, and we need to build on our gourmet food,” she said. “The programme celebrates the unique and diverse fabulous Malaysian culinary fare that so aptly conveys the rich cultural tapestry of Malaysia.”

Dato' Sri De. Ng Yen Yen said the 2012 festival could attract about 300,000 visitors and garner RM4.6mil in sales.”In 2009, the total visitors was 108,000 with total sales of RM2.3 million,” she said. In 2010, the festival recorded 218,000 visitors with RM3.7 million in sales while last year’s festival received 233,000 visitors with RM4.28 million in sales,”

2012 edition begins with the participation of Malaysia’s 30 finest restaurants during the Malaysia International Gourmet Festival (MIGF) 2012. In November, Malaysia’s food ambassador Chef Wan led seven renowned chefs from the region on an Asean Heritage Food Trail, while December saw hawker centres from 13 states premiering their best fares at the Restaurant and Street Food Festival.

“The campaign reflects the best of the 1Malaysia spirit as it unites the various races and cultures,” she said. “It is hoped that the Fabulous Food 1Malasyia drive will also create a buzz and encourage conversation among local residents.”

She said that in the future, visitors would also be able to go on specially planned Fabulous Food 1Malaysia travel packages that would introduce them to the spicy and other food that was truly Malaysian.e Restaurant and Street Food Fair der the Fabulous Food 1Malaysia campaign is back, with the

3 signature dishes that have been promoted:

2009 - Laksa, Nasi Lemak and Meat Bone Tea (Bak Kut Teh)2010 – Satay, Roti Canai and Chicken Rice2011 - Rendang, Nasi Beriani and Char Koey Teow2012 - Mee Rebus, Yong Tau Foo and Rojak

TARIAN CUTI-CUTI 1MALAYSIA

“Tarian Cuti-Cuti 1Malaysia” were first introduced by MOTOUR in 2010 as a way to create new product to boost the tourism industry with the chance to experience the dazzling cultures and traditions that make up the unique fabric of Malaysian society.

Six types of routine were introduced, rooted from the diverse Malaysian ethnic group dance such as the Zapin and Joget that represent the Malays and Sewang from the Orang Asli. Apart from the medley dance of “Malaysia, Truly Asia” are the Chinese and Indian dance steps, besides Sumazau (Sabah) and Datu Julud (Sarawak).

Siamese dance were included in the routine during the second year of its launch.

Some 15,000 dancers took part in the “Karnival Tarian Cuti-Cuti 1Malaysia” at Dataran Merdeka, interestingly led by the Prime Minister’s wife, Datin Paduka Seri Rosmah Mansor when it was introduced to the public. The event was then listed in the Malaysia Book of Records for most participated event.

“I am confident that this event will continue to be an attractive tourism product,” she was quoted as saying. She added, that dance should be considered an element that could unite the people as well as build team spirit.

A budget of RM3.8 million are being allocated to form a cultural team in colloboration with the Ministry of Information, Communication and Culture, include bringing the “Tarian Cuti-Cuti 1Malaysia” to every states and overseas to introduce the uniqeness of Malaysian culture.

FORMULA 1, MALAYSIAN GRAND PRIX

2012 marks the 14th edition of the Malaysian Grand Prix since its inception in 1999. Held yearly at Sepang International Circuit (SIC), Malaysia Formula One (F1) as it is populary known had 119,960 spectators

turned up for the 2012 edition of the race which include three teams carrying the Malaysian flag – the Mercedes AMG Petronas F1 Team, Lotus F1 Team and Caterham F1 Team.

With a length of 5.543 km, the track features 15 turns and 8 straights with access speeds of more than 300km/h. The state-of-the-art circuit, officially in augurated by the then Prime Minister Dato Seri Dr Mahathir Mohamad in March 1999 has become the hub for motor racing activities in the region.

Challenged by the weather, at times unbearable heat to sudden storm, the Malaysian race has witnessed some of the most intense performance by world class drivers from Michael Schumacher to Mika Hakkinen, Jenson Button and Lewis Hamilton.

F1 in Malaysia, said the Prime Minister, Dato Seri Mohd Najib Tun Razak in his message published in the event’s official programme book, “has been an engine of growth in our country with Malaysia reaping numerous benefits from its involvement in the sport.”

The 2011 Malaysian Grand Prix generated a total economic activity of RM200 million. A survey conducted shows that foreign tourist attending the event in Malaysia stayed an average of six days and spent about RM7,000 during that period.

Prior to the race, SIC normally had a start ahead with domestic promotions such as Petronas Malaysia Grand Prix Sowcase with the installation of F1 cars at KLCC, besides other malls displaying favourite team, include Ferrari to BMW Sauber F1. From the likes of Rain, Korean popular singer to award winning actor, Adrien Brody; Owen Wilson, Leona Lewis and former Pussycat Doll, Nicole Scherzinger has graced the Malaysian event, either for concert, dinner gala or the race itself.

F1, according to Dato Seri Mohd Najib, is undoubtedly the most effective platform for Malaysia to be known worldwide. The race is seen as beneficial not only for tourism, but also other sectors such as engineering from the involvement of Petronas and Proton in the sport."Malaysia is now seen and heard in as many as 187 countries with a combined audience of more than 500 million people and this is all thanks to Formula One."We should promote the race not only to the local market but also to capture attention of the entire Asean region. Leveraging on such an opportunity would increase the level of exposure that Formula One in Malaysia can give to promote the country as a destination and place to do business," he said.MONSOON CUP

Rainy season traditionally has dampen East Town’s economy until the arrival of Monsoon Cup in 2005. The world class sailing event, initiated by former Prime Minister, Dato Seri Abdullah Ahmad Badawi has turned dead towns into a fiesta, giving a positive impact to the tourism industry. Organised in the month of November and December, the event was to serve as a catalyst for economic growth in Terengganu.

According to Ahmad Fathil Abdul Ghani, Head of Visit Terengganu Year 2013 Secretariat, since its inception the event has various roles and functions including the development of Pulau Duyong, increasing local tourism activities, sports development and the creation of a marine industry in Terengganu. Local businesses enjoy increased revenue, with hotels experiencing 60 to 100% occupancy rates.

“The people of Terengganu look forward to the Monsoon Cup every year. The city lights up with a hive of activities and businesses flourish. The event has created a new perception for the tourism industry of the state,” he said. “There is a change in the sector with the debunking of the monsoon myth, seeing increased tourist arrivals in the monsoon season. The event is also a tourism icon of the state which involves the local food and trade industries.”

Organised by Tbest Events, 2012 also saw a month long programme of sailing activities for the public, amateur sailors and professionals alike prior to the championship, held from December 3 to 8. Its Director, Dato Wan Hisham Wan Salleh who is also the Vice President of the Malaysian Yachting Association, said 159,624 fans flocked to the Monsoon Cup, last year.

In the programme, KFC Monsoon Regatta kicked off the Terengganu Sailing Month at Pulau Warisan, Terengganu from 8 – 11 November, 2012. Organised by the Terengganu Sailing Association in partnership with the Yatching Association, more than 140 athelets from all over the country took part in the event, among others International 420 and Windsurfing. In the “Try Sailing” programme, the public had the chance to experience the exhilaration of sailing on the Foundation 36, the same yatchs used by the world class professional sailors in the Monsoon Cup.

“We are delighted that the state government of Terengganu has initiated this sailing month programme that targets all segments of sailing fans. This will definitely increase the interest of sailing in the state. I believe sailing will become a culture in Terengganu and look forward to seeing other states follow in the steps taken by Terengganu,” said Wan Hisham.

In its eigth year, 12 of top sailing team in the world, including from Italy, France and United Kingdom met on Terengganu waters pitting their skills against each other in the championship held at the Ri-Yaz Heritage Marina Resort and Spa. Monsoon Cup is the finale of the prestigious World Match Racing Tour international sailing circuit.

This sailing event has ignited interest in match racing and yachting in Asia and also great interest in the prestigious America's Cup. A majority of the participants in the Monsoon Cup, also the Tour’s first Asean venue, were sailors that have or will be competing in the America's Cup, including three times Olympic gold medalist, Ben Ainslie. Monsoon Cup success has helped to create the Korea Match Cup and spurred Singapore and Qingdao

in China to be venues for the Volvo Ocean Race and Olympics respectively.

Apart from promoting Terengganu as a tourist destination with its rich arts, culture and heritage, and developing marine based business activities, the Monsoon Cup has catapulted sailing into the Malaysian mindset. It has placed the once sleepy fishing and traditional boat-making Pulau Duyong on the world map with its world class marina facilities, and also as the host for the international yacht race event under the Swedish Match Tour.

“The Monsoon Cup name is synonymous with Terengganu. It is the highlight of the calendar of activities for Terengganu,” said Ahmad Fathil, adding the state government will be collaborating with Tbest Events to promote Visit Terengganu Year 2013.

CIMB CLASSIC

Though relatively new, the third edition of CIMB Classic has already draw the world attention among golf enthusiasts. In fact, a year before the PGA Tour stop in Malaysia becomes an official event, the 2012 tournament had his biggest draw in golf: Tiger Woods.

CIMB Classic 2012, a 72-stroke hole event, held at the The Mines Resort & Golf Club, Kuala Lumpur from October 25 – 28 featured 48 man field - 30 from the PGA Tour, 10 from the Asian Tour and eight exemption, competing for a prize purse of RM18.3 million (US$ 6.1 million), with RM3.9 million (US$1.3 million) going to the winner.

It was Woods first time competing in Malaysia since he won the individual and team titles in the 1999 World Cup. In an earlier interview, Woods admitted looking forward to coming out to Malaysia.''I played the World Cup in 1999 and have fond memories of the country and its people. I've heard that CIMB does a good job staging the event. It has traditionally boasted a strong field and I look forward to being part of it this year,” he said.

The CIMB Classic is the only PGA TOUR-sanctioned event in the region. Co-sanctioned by the Asian Tour, the CIMB Classic has played host to some of the best names in the world of professional golf. It has become a platform in developing regional sports through its Junior Golf Development Programme for top junior golfers from Malaysia, Indonesia, Singapore and Thailand, in collaboration with their national golf associations and the TOUR Academy.“I think what CIMB has done for junior golf and trying to develop junior golf here in this region is just fantasttic,” said Woods in a separate interview. “We see these kids out here so enthusiased about the game of golf. Its about giving them a chance to make something of themselves. You can inspire people, but you’ve got to give them places to play and compete.”

There were talks of Malaysia becoming an international golf circuit with plans to develop a PGA TOUR TPC facility in the country, according to PGA TOUR commissioner Tim Finchem who discussed the possibility including the development of the TPC facility in Malaysia, which would feature on-site PGA TOUR Academy, elite player training and grassroots development of golf in Malaysia during a meeting with Prime Minister Dato Seri Mohd Najib Tun Razak in Washington in 2010.

In a statement released, the PGA said the academy would help attract high-income tourists to Malaysia, further development of an elite level training for the country’s top and emerging golfers as well as to assist in the development of the game.

Najib, in a statement, said Malaysia was rapidly emerging as Asia’s leading golf destination, with over 200 golf courses around the country. “Our intention is to elevate the standard of professional golf and golf itself in Malaysia to new heights working with the leading TOUR in the world,” he said, while emphasising the opportunities that a close working relationship could provide in the development of a long-term and sustainable programme aimed at creating a pool of world class players in Malaysia.

MALAYSIAN OPEN ATP WORLD TOUR 250

Malaysian Open took a leap forward with its fourth edition as Spaniard, David Ferrer, the World No.5 became the highest ranked player ever played in the tournament, besides Asia’s incredibly popular leading player and World No. 18, Kei Nishikori of Japan in the 2012 Kuala Lumpur match.

Officially launched by the Prime Minister, Dato Seri Mohd Najib Tun Razak in 2009, the 2012 edition were held at the 16.000 seat capacity Putra Stadium in Bukit Jalil from September 22 to 30, 2012 competing for a prize worth RM2.84 million (US$947,750). The tournament was broadcast live and delayed in High Definition to over 350 million people across the world, while in Malaysia, with over 100 hours of broadcast by Astro on the tournament domestically.

The tournament was supported by the Ministry of Tourism Malaysia and Tourism Malaysia and sponsors that include Rado, CNN International, the DoubleTree by Hilton Kuala Lumpur, Wilson, 100 Plus, the Albukhary Foundation, Astro, Tumasek, Starbucks and the ATP World Tour’s Premier Partner Corona. The event is sanctioned by the Lawn Tennis Association of Malaysia.

Tourism Minister, Dato Sri Dr Ng Yen Yen, in her address, said: “Now in its fourth year, the Malaysian Open, Kuala Lumpur has built a global reputation amongst players and fans as one of the most polished, enjoyable and hospitable ATP World Tour 250 tournaments.”

2012 Malaysian Open was considered the most successful year with an increase in attendances, partly due to the internationally diverse field of

players from 24 countries across five continents, from the likes of Feliciano Lopez to Alexandar Dolgopolov, besides Ferrer and Nishikori.

Tournament Director Nick Freyer of IMG, organisers of the event since the inception, said: “It has been the most exciting, most attended and most diverse tournament we have had.” The tournament had attracted tourists as far as Argentina and Austria, from Egypt to Hawaii who came to watch the Malaysian Open.

The tournament was also notable for marking Malaysian history as Si Yew Ming became the first local to win a match in an ATP 250 tournament and the Malaysian wildcard performances indicated significant improvement in local standards. Accordingly, to further boost the appeal of the sport in the young generation, over 2,000 students were introduced to professional tennis via a high impact and highly successful schools visit programme.

 ATP Supervisor Tom Barnes was equally glowing in his tournament report once again, extensively praising the courts, staff, hotel, food, player hospitality, services and massage therapists as among the best on tour. “Very good teamwork and results. Everything needed for the players was provided. All aspects of the organization are well covered and ran smoothly. Very friendly environment that is enjoyed by the players, many who come back every year,” read his report.

Meanwhile, Freyer praised the burgeoning talents of the Malaysian players who have shown steady improvement since the tournament was launched, and knows that exposure to the highest levels of the game are what the local players need to take their own games to the next level.

“One of our objectives in bringing the tournament here was to raise the expectations and standards of Malaysian tennis. Having each year provided these high level playing opportunities for our boys to go up against the stars of the ATP World Tour, we are gradually seeing the benefits of these and other LTAM efforts, with some exciting and young talented players coming through.  And it will only get better,” he said.

During the Malaysia Open, highlights include the tradition of giving away fantastic prizes for visitors and fans, an exclusive luxury Rado watches through audience interactive “Catch The Ball Challenge” held after every centre-court match.