chapter 6 madonna case solutions

www.dhbw-loerrach.de - Prof. Dr. Jochen Strähle 1

Case Solution

Source:Johnson/Whillington/Scholes:Exploring Strategy, 9th. Ed.,Harlow, 2011

Madonna:The reigning ofqueen of pop

110829 Madonna Case Solution.ppt

www.dhbw-loerrach.de - Prof. Dr. Jochen Strähle

Read the case example title “Madonna: The reign of queen of pop” (pp.357-360) and answer questions 1-3 at the end of the case

1. Describe and explain the strategy being followed by Madonna in terms of the explanations of competitive strategy?

2. Why has she experienced sustained success over the past two decades?

3. What might threaten the sustainability of her success?

Questions



Describe and explain the strategy being followed by Madonna in terms of the explanations of competitive strategy

The strategy pursued by Madonna can be explained both in terms of

(i) competitive strategy, and

(ii) the principle of hypercompetitive environment

Regarding competitive strategy, she has clearly sought to differentiate herself throughout her career.

Regarding hypercompetitive conditions: -She is quick to change -She is innovative and adaptable. - She seems to move on to different image even while being successful in her last one. -She is not predictable. -She can be surprising, and even shocking

Answer Question 1



Why has she experienced sustained success over the past two decades?

Madonna has she experienced sustained success over the past two decades because:

She appears to have capabilities and competences (intangible assets) of innovation and flexibility.

Because her differentiation strategy is innovative and flexible, it is difficult to predict what to imitate.

The pop industry has learned to work with her (and in the sense that they have developed a mutual co-specialised dependence).

So they look to promote her interests given her track record

However, it is difficult to predict where she will move next and whether she will continue to be successful

Answer Question 2



What might threaten the sustainability of her success?

Market acceptance is what might threaten the sustainability of her success.

Answer Question 3


chapter 6 madonna case solutions

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