chapter 5mgt international

8/10/2019 Chapter 5Mgt International

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CHAPTER 5

FOCUS GROUP


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CHAPTER CONTENT

What is Focus Group?

How do you recognize Focus Group?

Group Focus in Action

Group Focus Believe and Behaviors


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Importance of the group in relation to theindividual

Whether people want to be distinguished from the

group (individual) or consider part of a particular

group.

Group harmony is necessary to achieve business

goals

Importance of living and working together inharmony.


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Group Focus describes whether people identifythemselves as part of a group or a series of

individual contribution.


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Country Ranking: Group Focus

Individual Focus Group Focus

Canada

New Zealand

The United States

Australia

Belgium

Finland Netherlands

Norway

Brunei

Indonesia

Japan

Malaysia

Qatar

Korea Vietnam


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How do we recognize Group

Focus?

Individual Focus culture Group Focus culture

Recognize and rewardunique individualcontribution

Focus on individualachievement

Encourage people toexpress theirdistinctiveness anduniqueness

Laws protecting therights of individuals

Prefer to work andspend time alone

People define

themselves by their

affiliation with agroup.

People look for

consensus in

decisions

Maintain harmonious

work environment is

important


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How do we recognize Group

Focus?

Individual Focus society Group Focus society

Children are taught to

stand in front of the

class to show and tellsomething about

themselves.

Children should be

comfortable calling

attention to

themselves.

I-think-I-can

At the early stage oflife, parents socialize

their kids to be part ofa group.

People demonstratetheir concern for the

common good: cleanup after themselveson picnic grounds.

One can succeedbest throughcommunal effort.


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Where does this come from?


Heroes, folktales,

children stories.

In the United States:

Superman

Spiderman

Peter Pan

Ironman

Batman

Heroes, folklore,

children stories

In Vietnam

Tam Cam

Luc Van Tien

Thach Sanh


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Group Focus in Actions: Hiring


Candidates talk about

their individual

achievements , bothin academic and in

previous work-related

situations.

Candidates do not tell

what they have done

individually.

Should encourage the

candidates to talk

about achievements

done by their previous

teams or how the

work was done.


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Recognizing Talent


Employee of the month

Recognize individual

achievement withpreferred parkingspaces,

Provide individualincentive compensation,

celebrate individualperformance.

Talents like to work ontheir own and work out

problems bythemselves.

Individual success isdependent on cooperativeefforts.

People are motivated byassurance of greatersecurity and opportunityfor affiliation.

People like their

companies to take care ofthem, develop theirtalent, fairly compensatethem

Loyalty and seniority areimportant

Achievement is originatesfrom effort of the rou .


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Decision Making


Value individualistic

decision makers

Not allow a singe

person to make

decisions.

No responsible

businessperson would

make decision without

involving others and

gaining agreement

from the parties

involved.


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Collaboration, Harmony, Team

Behavior


Prefer to work alone

Want to do individual

best to help the team

success.

Harmony is part of

group-focused

environment.

People like to come

together for meetings

Sense of affiliation

that come from being

together.


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Beliefs and Behaviors


People are encouragedto be self-sufficient, tomake it on their own, tothink for themselves.

Individual freedom isvery important

Individual taste andstyle are expressed inhome, decoration,offices, dress, andchoice of cars

The focus is on thenuclear family with

fewer children

Everyone must be

heard. Decision

making take muchlonger time.

People may not value

the need to express

themselves.

The emphasis is on

the extended family

and the community.


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Group Discussion

How could a foreign individual-focus managerwork effectively with his/her local group-focus

staffs? Give examples for illustration.

How could a foreign group-focus manager work

effectively with his/her local individual-focus

staffs? Give examples for illustration.

(Hint: Table 5-2, pages 107-108)

chapter 5mgt international

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