chapter 5 web management tools and web portals. awad –electronic commerce 2/e © 2004 pearson...
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Chapter 5Web Management Tools and
Web Portals
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Portals:The Basics
Portals are considered to be virtual workplaces that:
• Promote knowledge sharing among different categories of end users
• Provide access to stored structured data
• Organize unstructured data
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The Basics (cont’d)
Portals are tools that could:
• Simplify access to data stored in various application systems
• Facilitate collaboration among employees
• Assist the company in reaching its customers
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The Basics (cont’d)
Web portals
• Allow producers and users of knowledge to interact
• Web portals provide two kinds of interfaces:
– The knowledge producer interface
– The knowledge consumer interface
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EVOLUTION OF PORTALS
• Search engines
• Navigation sites
• Portals evolved to include advanced search capabilities and taxonomies
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Evolution of the Portal Concept
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Knowledge Portals Versus Information Portals
Enterprise Information Portals
• Use both “push” and “pull” technologies to transmit information to users through a standardized Web-based interface
• Integrate disparate applications into a single system
• Have the ability to access both external and internal sources of data
Enterprise Web Portals• Are goal-directed toward knowledge
production, knowledge acquisition,knowledge transmission, andknowledge management
• Are focused on enterprise business processes
• Provide, produce, and manage information about the validity of the information they supply
• Include all EIPs functionalities
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Business Challenges
• To optimize the performance of operational processes in order to reduce costs and enhance quality
• Companies need to commercialize their products at the lowest price possible
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Portals and Business Transformation
• The explosion of key business information captured in electronic documents
• The speed by which the quantity and kinds of content is growing
• Challenges:– Shorter time to market– Knowledge worker turnover– More demanding customers and investors
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Why Organizations Launch Web Programs
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The Benefits of Web PortalsProductivity
Locating Documents
Collaboration
Better Decisions
Quality of Data
Sharing Knowledge
Identifying Experts
E-mail Traffic
Bandwidth Use
Time in Meetings
Phone Calls
Response Times
Redundant Efforts
Operating Costs
Time to market
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Web Portals Components
• Content management
• Business intelligence
• Data warehouses and data marts
• Data management
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Web Portal Technologies
• Gathering
• Categorization
• Distribution
• Collaboration
• Publish
• Personalization
• Search/navigate
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Portal Features and Benefits
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Types of Collaborations
• Asynchronous collaboration is human-to-human interactions via computer sub-systems having no time or space constraints. Queries, responses, or access occur anytime and anyplace
• Synchronous collaboration is computer-based, human-to-human interaction that occurs immediately (within 5 seconds). It can use audio, video, or data technologies
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Another Distinction
• Push technology places information in a place where it is difficult to avoid seeing it
• Pull technologies require you to take specific actions to retrieve information
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Layers of The Portal Architecture
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Requirements for Successful Collaboration Tools
• Comfortable e-mail systems• A Web browser • Simple search functionalities • Collaboration services with a multipurpose database• Web services • Indexing services for full-text search of documents• Well-organized central storage locations
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Synchronous and Asynchronous Collaboration
Synchronous collaboration
• Teleconferencing– Advantages: personal, immediate
feedback– Disadvantages: expensive, often
does not work well across time zones
• Computer Video/ Teleconferencing– Computer-based teleconferencing
and video- conferencing is a rapidly evolving technology that has tremendous potential for distributed organizations
Asynchronous collaboration
• Electronic Mailing Lists– Advantages: cheap
– Disadvantages: limited communication medium
• Web-Based Discussion Forums– Advantages: same as electronic
mailing lists except requires slightly faster Internet connection
– Disadvantages: cultural resistance
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Synchronous and Asynchronous Collaboration
Synchronous collaboration
• Online Chat Forums– Allow multiple users to
communicate simultaneously by typing messages on a computer screen
Asynchronous collaboration
• Lotus Notes– Advantages: comprehensive
collaborative solution employing
state-of-the-art technologies for
communication, document management, and work flow
– Disadvantages: expensive to deploy when compared with other collaboration technologies
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The World Bank Case
• The World Bank spent a fortune on classifying knowledge
• The bank employs XML–enabled Oracle data engine to drive a document management system linked to LotusNotes groupware
• Codification technologies needs to be evaluated in terms of a return on investment
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KM Architecture at the World Bank
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Intelligent Agents
• Intelligent agents are tools that can be applied in numerous ways in the context of EKPs
• Intelligent agents are still in their infancy
• Agents are software entities that are able to execute a wide range of functional tasks
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Intelligent Agents Services
• Customized customer assistance with online services
• Customer profiling based on business experiences• Integrating profiles of customers into a group of
marketing activities• Predicting customer requirements• Negotiating prices and payment schedules• Executing financial transactions on the customer’s
behalf
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New Trends in Portal Technologies
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Critical Issues for Knowledge-Sharing Programs
• Responsiveness to user need• Content structure in large systems• Content quality requirements• Integration with existing systems• Scalability• Hardware–software compatibility• Synchronization of technology with the
capabilities of users
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Portal Vendors
Vendor
KM PortalProduct
Feature Summary Best Uses
Lotus/IBM Lotus Raven 1.0 (in beta)
• Intelligent taxonomy
• QuickPlace collaboration tool
• Assigns value to data based on how often it is used
• Portal replication
• Facilitates content management
• Self-creating and refining taxonomies
• Personnel resources linked to data sources
• Advanced collaboration
• Easy portal repurposing
• Rapid application development with associated KM packages
Open Text MyLivelink Portal 1.0 with Livelink 8.5.1 KM software
• Integrated work flow
• Quick integration of features
• Quick portal deployment
• Integrated KM
• Document management and work flow
• Custom collaboration spaces (personal, project, or enterprise)
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Portal Vendors (cont’d)
Vendor KM PortalProduct
Feature Summary Best Uses
Plumtree Plumtree Corporate Portal 4.0
• Automatic population
• E-mail, voice, and wireless notification
• Integration with LDAP directories
• E-room tools
• Easy and extensive content and application integration
• Scalability
• Advanced security
• Trainable taxonomies
• Various data access
• Customization and extensibility
Woolamai WebMeta Engine 1.0
• Quick integration
• Flexible portal interface
• Knowledge taxonomy adapts to data views
• Data-mining functionality
• Web site statistics
• Usability
• Tracking site statistics
• Content streaming to wireless devices
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Chapter 5Web Management Tools and
Web Portals