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81 CHAPTER- 4 GROWTH AND EXTENT OF ELECTRONIC BANKING SERVICES IN INDIA 4.1 E-banking Services through Websites of the Banks 4.2 Sample Description 4.3 Sample Period 4.4 Key Electronic Banking services 4.5 Analysis of Electronic Banking Services 4.6 Conceptual Framework of ATM's 4.7 Kinds of ATMs 4.8 Reasons for Adoption of ATMs for the Customers and the Banks 4.9 Growth of Onsite and Offsite ATMs in Indian Banking Sector 4.9.1 Onsite and Offsite ATMs of Nationalized banks 4.9.2 Onsite and Offsite ATMs of SBI Group 4.9.3 Onsite and Offsite ATMs of Old Private Sector Banks 4.9.4 Onsite and Offsite ATMs of New Private Sector Banks 4.9.5 Onsite and Offsite ATMs of Foreign Banks 4.10 Percentage of ATMs to Branches 4.10.1 Nationalized Banks 4.10.2 State Bank Group 4.10.3 Old Private Sector Banks 4.10.4 New Private Sector Banks 4.10.5 Foreign Banks

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81

CHAPTER- 4

GROWTH AND EXTENT OF ELECTRONIC BANKING

SERVICES IN INDIA

4.1 E-banking Services through Websites of the Banks

4.2 Sample Description

4.3 Sample Period

4.4 Key Electronic Banking services

4.5 Analysis of Electronic Banking Services

4.6 Conceptual Framework of ATM's

4.7 Kinds of ATMs

4.8 Reasons for Adoption of ATMs for the Customers and the Banks

4.9 Growth of Onsite and Offsite ATMs in Indian Banking Sector

4.9.1 Onsite and Offsite ATMs of Nationalized banks

4.9.2 Onsite and Offsite ATMs of SBI Group

4.9.3 Onsite and Offsite ATMs of Old Private Sector Banks

4.9.4 Onsite and Offsite ATMs of New Private Sector Banks

4.9.5 Onsite and Offsite ATMs of Foreign Banks

4.10 Percentage of ATMs to Branches

4.10.1 Nationalized Banks

4.10.2 State Bank Group

4.10.3 Old Private Sector Banks

4.10.4 New Private Sector Banks

4.10.5 Foreign Banks

82

CHAPTER-IV

GROWTH AND EXTENT OF ELECTRONIC BANKING

SERVICES IN INDIA

A number of services are being offered through electronic banking. It is quite

difficult to measure the extent of such services, but an effort has been made by

classifying these services into two categories. Firstly, to judge the impact of e-banking

through different websites, services being offered by the banks have been categorized

into informational and transactional services. Secondly, the extent of these services has

been measured through ATM services offered by the banks. The study takes into

consideration all the public, private, SBI and nationalized banks to know the extent of e-

banking services. Hence, the chapter is divided into two parts: Part-I analyzes the extent

of e-banking through website analysis; and Part-II throws light upon the growth of ATM

industry in India. The data for the purpose of this study relates to the period 2003-04 to

2007-08.

Part-I

4.1 E-banking Services through Websites of the Banks

The website technology has totally transformed the banking business. The

success of Internet banking depends upon the well designed website of a bank. It needs

to be informative and functional. So, the basic aim of a website is to make the electronic

banking services more functional, desirable, accessible and consumer friendly. Internet

banking can be provided by the banks in two ways. Firstly, an existing bank with its

physical offices can establish a website and offer the internet banking services as an

additional delivery channel. Secondly, the facility of e-banking can be provided solely

through the internet without having any physical office. The following diagram

highlights that accessibility, speed, navigability and content are the important factors

which make a website effective in its use.

83

Figure 4.1

Website Quality Assessment Model

Source: Mirando and Cortes (2006)

It is evident from the above diagram, if the website is easily accessible by its

users, it can increase its quality. The speed of a website enables its users to make their

transactions within a reasonable time. The linking of the website with another page is

called navigability. Each page of the website should be self-sufficient and provide link to

the main contents. Poor web design will result into loss of users. Further, content means

that website must have that required potential which satisfies the need of the customers.

The website of a bank carries various features like product information, services

provided, information on location, contacts of the bank, history of the bank, security

issues, information regarding operation of different services, and details of various

transactions. On the basis of these features, a website can be classified into two

categories:

a) Informational websites

b) Transactional websites

(a) Informational Websites:

Informational websites provide the general information about the bank and its

products. On such websites, customers can access all kinds of information but they

cannot transact.

(b) Transactional Websites:

These websites enable the customers to conduct any transaction through the

website of the bank. The website provides a wide range of services to the customers.

These services are classified into wholesale banking, retail e-banking services, personal

banking, etc. Some retail and wholesale e-banking services are commonly offered by all

84

the financial institutions on their websites. The banks offer retail services like account

management, bill payment , new account opening, investment/ brokerage services, loan

application and approval, account aggregation, etc. Wholesale services include cash

management, small business loan applications, business to business payments, employee

benefit/ pension administration, etc. However, the services provided through

transactional websites are more risky than informational websites. The reason being that

transfer of money is involved in it. So, the following measures are effective to curtail

such a risk:

• Security control for safeguarding customer information.

• Liability for unauthorized transactions.

• Losses from fraud, if the institution fails to verify the identity.

• Security from violation of rules and regulations.

The present study is based upon two considerations; firstly, only those banks which

are providing services through transactional websites have been selected for the study;

and secondly, the extent to which these services are being provided by the banks. The

purpose of this chapter is to fill significant gaps related to electronic banking in India.

For the fulfillment of gap, a survey was conducted on the websites of banks to determine

the number of electronic banking services provided by the banks. To study the extent of

e-banking services, an attempt has been made to conduct ranking of electronic banks, so

that an approach can be developed to assess which of the banks are providing qualitative

services to the customers.

4.2 Sample Description

This section describes the sample of the study. The sample consists of 45 banks

operating in India after 31 March, 2006. The banks were selected on the following basis:

1. Both Public (Nationalized and SBI group) and Private (new and old) sector banks

have been taken into account.

2. Only the banks operating as on 31st March, 2006 have been considered. The banks

which merged in other banks are, therefore, not included.

3. Further, only the banks with transactional websites have been analysed. Banks

having informational websites are not taken into consideration.

4. Electronic banking services mainly include retail services offered to customers.

5. The websites of certain banks could not be found, and hence, are treated as non-

electronic banks.

85

4.3 Sample Period

To study the extent of electronic banking services the banks from both the public

and private sectors have been selected on the basis of their transactional websites. The

websites of banks were explored during the month of June, 2008 to analyze the extent of

e-banking services and products offered by various banks. The websites of all these

banks were analyzed during this period. In India, as there is no special type of reporting

requirement for electronic banks and no compiled data is available for this purpose, so an

attempt has been made to conduct the analysis of bank websites within a stipulated

period of time. In addition, personal contact was also made with bank employees to

know about the services provided by various banks. Table 4.1 provides the details about

the number of public and private sector banks taken up for the study. The table reveals

that out of the 50, 28 banks are from the public sector and the remaining 22 banks

represent the private sector. The table further explains that only 45 banks are providing

electronic banking services which include 27 public sector banks and 18 private sector

banks. It is pertinent to note that only those banks have been considered for the studies

which are providing transactional website services to their customers. The banks

providing only informational websites have not been taken into account.

Table 4.1

Number of Electronic banks

Bank Number of Banks Number of

Electronic Banks

Private Sector Banks

New

Old

22

7

15

18

7

11

Public Sector Banks

SBI

Nationalised

Other Public Sector

28

8

19

1

27

8

18

1

All 50 45

86

4.4 Key Electronic Banking Services

For the purpose of extent of e-banking services, 48 services have been

considered. These have been divided into four major categories, i.e., internet banking,

phone banking, mobile banking, and ATM. Table 4.2 give a brief description of these

services.

Table 4.2

Key Electronic Banking Services

Service

Code

Electronic Banking

Services

Definition

1 Balance enquiry and

statement

Check out transaction in bank account with a

real time balance.

2 Transaction history Check out past transaction from the date of

account opening.

3 Online transfer of funds Transfer of funds to any bank account of that

particular bank or any other bank.

4 Card to card fund transfer Transfer of funds having visa, debit card

holders or credit card holders.

5 Pre paid mobile recharge Recharge pre-paid mobile online anywhere,

anytime in a few minutes.

6 Buy and sell Mutual Fund Online buying and selling of mutual fund.

7 Send money order anytime Get it door delivered to any destination in

India.

8 Open Fixed deposit and

Recurring deposit

Apply online to fixed deposit and recurring

deposit.

9 Request of Cheque book The cheque is delivered on the address upon

request.

10 Stop Payment request Issue instructions to stop payment of a

particular cheque.

11 Request of Debit cards Apply online ATM/Debit card.

12 Monthly Bank account

statement by E-mail

Free statement of bank account on e-mail

address.

13 Reissue and upgrade of

ATM/Debit Card

Get ATM / debit card reissued or upgrade

current ATM/ Debit Card.

87

14 Link bank account to

ATM/Debit Card

Link multiple bank accounts to a single

ATM/ Debit Card.

15 Renewal/ premature

closure of FD/ RD

Renew current FD account or request its

premature closure.

16 Deactivate/ Activate ATM/

Debit Card

Activate/deactivate ATM/ Debit Card.

17 Change Password Change of log-in password and transaction

password.

18 Demat holdings Provide to demat account details and

transactions.

19 Loan Details View details related to loan account like type

of loan, date of sanction, date of maturity,

rate of interest.

20 Interest rate updates Know rate of interest on deposit and loan

scheme.

21 Bills Payment Paying of bills of utility (electricity and

telephone), bank credit, mobile bills,

insurance premium.

22 Online shopping Pay e-shopping bills through internet

banking.

23 Ticket Booking Booking of railway or air-ticket online.

24 Mobile Top-up Recharge pre paid mobile anytime,

anywhere by log in to internet banking.

25 Share Trading Trade in security market online, through the

unique three-in-one account that integrate

banking, broking and demat account.

26 Online tax payments Online payment of service tax, income tax,

central excise duty.

27 Convert to EMI Converting any transaction above Rs.2000

on a credit card into easy EMI. EMI

repayments are easiest and provide tenure

ranging between 3 to 24 months.

28 Online loans Get loans as fast as you click.

88

29 Customer Correspondence E-mail correspondence between customer

and bank for transaction queries.

30 Demonstration of I-

banking

Provide demonstration of internet banking

services on banks website

31 Corporate Internet Banking Internet banking services to corporate

customers

Phone Banking Services

32 Enquire your Account

balance

Get the details of savings, current and fixed

deposit account balance.

33 Statement of Account Get cheque book or latest account statement

delivered at your door step.

34 Request for Fund Transfer Transfer money from one account to

another. Both accounts must be linked to

customer ID.

35 Stop cheque payment

instructions

Stop payment of a single cheque or series of

cheques, 24 hours a day.

36 Mobile Banking

Registration

Get registration for mobile banking through

phone banking.

37 Latest Interest and

Exchange Rates

Get latest interest rates on deposits and

foreign exchange rates by talking to phone

banker.

Mobile Banking Services

38 Account Balance Get information of updated balance without

using internet or phone banking.

39 Making Payment Make payment of all bills via mobile

banking.

40 Details of credit card

balance

Knowing the credit card balance without

making a phone call or logging on the

internet.

41 Loan Information Mobile banking for loans avails for loan

documents via mobile phone.

42 I-Mobile All internet banking transactions can be done

on mobile phone.

89

43 Purchase and Redemption

of Mutual Fund units

Buying, selling and redemption of mutual

fund units.

44 Last three transactions One can check the balance of last three

transactions.

ATMs

45 24 hours access to Cash Any time withdrawal of cash.

46 Transfer fund between

accounts

Transfer of funds from one account to

another account in the same branch.

47 View account balances and

mini statement

Can view minimum last three transactions

and current balance.

48 Pin change option Change the personal identification number

of ATM/ debit card.

4.5 Analysis of Electronic Banking Services:

Each bank offers a variety of e-banking services varying from balance inquiry to pin

change option. The following table exhibits the electronic banking services offered by all

the banks under study in percentages.

90

Table 4.3

Transactional Services O

ffered by Electronic Banks

(Per cent of banks offering electronic services)

Public Sector Banks

Private Sector Banks

Service

Code

Electronic Banking Services

All

Banks

All

Nationalized

SBI

Group

All

New

Old

1

Bal

ance

enq

uiry

and

sta

tem

ent

100.

0 10

0.0

100.

0 10

0.0

100.

0 10

0.0

100.

0

2

Tra

nsac

tion

hist

ory

10

0.0

100.

0 10

0.0

100.

0 10

0.0

100.

0 10

0.0

3

Onl

ine

tran

sfer

of

fund

s 97

.7

100.

0 10

0.0

100.

0 94

.4

100.

0 90

.9

4

Car

d to

car

d fu

nd tr

ansf

er

11.1

11

.1

15.7

0.

0 11

.1

28.5

0.

0

5

Pre

paid

mob

ile r

echa

rge

20.0

25

.9

36.8

0.

0 11

.1

28.5

0.

0

6

Buy

and

sel

l Mut

ual F

und

13.3

11

.1

15.7

0.

0 16

.6

42.8

0.

0

7

Send

mon

ey o

rder

any

tim

e 8.

8 0.

0 0.

0 0.

0 11

.1

28.5

0.

0

8

Ope

n Fi

xed

depo

sit a

nd R

ecur

ring

depo

sit

33.3

29

.6

42.1

0.

0 38

.8

85.7

9.

0

9

Req

uest

of

cheq

ue b

ook

88.8

10

0.0

100.

0 10

0.0

72.2

10

0.0

54.5

10

Stop

Pay

men

t req

uest

46

.6

40.7

57

.8

0.0

55.5

85

.7

36.3

11

Req

uest

of

Deb

it ca

rds

15.5

14

.8

21.0

0.

0 16

.6

42.8

0.

0

12

Mon

thly

Ban

k ac

coun

t sta

tem

ent b

y

E-m

ail

75.5

10

0.0

100.

0 10

0.0

38.8

71

.4

18.8

13

Rei

ssue

and

upg

rade

of

AT

M/d

ebit

card

8.8

0.0

0.0

0.0

22.2

57

.1

0.0

(Con

td.)

91

14

Lin

k ba

nk a

ccou

nt to

AT

M/D

ebit

Car

d

8.8

0.0

0.0

0.0

22.2

57

.1

0.0

15

Ren

ewal

/ pre

mat

ure

clos

ure

of F

D/

RD

15.5

14

.8

21

0.0

16.6

42

.8

0.0

16

Dea

ctiv

ate/

Act

ivat

e A

TM

/ Deb

it

Car

d

11.1

0.

0 0.

0 0.

0 27

.7

71.4

0.

0

17

Cha

nge

Pas

swor

d 95

.5

100.

0 10

0.0

100.

0 88

.8

100.

0 81

.8

18

Dem

at h

oldi

ngs

26.6

22

.2

31.5

0.

0 33

.3

42.8

27

.2

19

Loa

n D

etai

ls

26.6

22

.2

31.5

0.

0 33

.3

28.5

36

.3

20

Inte

rest

rat

e up

date

s 26

.6

22.2

31

.5

0.0

33.3

42

.8

27.2

21

Bill

Pay

men

t 64

.4

59.2

84

.2

100.

0 72

.2

100.

0 54

.5

22

Onl

ine

shop

ping

24

.4

18.5

21

.0

12.5

33

.3

57.1

18

.1

23

Tic

ket B

ooki

ng

37.7

40

.7

15.7

10

0.0

33.3

42

.8

27.2

24

Mob

ile T

op-u

p 15

.5

18.5

26

.3

0.0

11.1

28

.5

0.0

25

Shar

e T

radi

ng

26.6

29

.6

42.1

0.

0 22

.2

42.8

9.

0

26

Onl

ine

tax

paym

ents

66

.6

96.2

94

.7

100.

0 22

.2

28.5

18

.1

27

Con

vert

to E

MI

2.2

0.0

0.0

0.0

5.5

14.2

0.

0

28

Onl

ine

loan

s 11

.1

7.4

10.5

0.

0 16

.6

28.5

9.

0

29

Cus

tom

er C

orre

spon

denc

e 95

.5

100.

0 10

0.0

100.

0 88

.8

100.

0 81

.8

30

Dem

onst

ratio

n of

I-ba

nkin

g

66.6

77

.7

68.4

10

0.0

50.0

71

.4

36.3

31

Cor

pora

te I

nter

net B

anki

ng

42.2

37

.0

52.6

0.

0 50

.0

57.1

45

.4

Tab

le 4

.3 (

Con

td.)

92

Phone Banking Services

32

Enq

uire

you

r A

ccou

nt b

alan

ce

40.0

37

.0

52.6

0.

0 44

.4

71.4

27

.2

33

Stat

emen

t of

Acc

ount

37

.7

33.3

47

.3

0.0

44.4

71

.4

27.2

34

Req

uest

for

Fun

d T

rans

fer

20.0

18

.5

26.3

0.

0 22

.2

42.8

9.

0

35

Stop

che

ques

Pay

men

t ins

truc

tions

22

.2

22.2

31

.5

0.0

22.2

57

.1

0.0

36

Mob

ile B

anki

ng R

egis

trat

ion

17.7

22

.2

31.5

0.

0 11

.1

14.2

9.

0

37

Lat

est I

nter

est a

nd E

xcha

nge

Rat

es

15.5

7.

4 10

.5

0.0

27.7

42

.8

18.1

Mobile Banking Services

38

Acc

ount

Bal

ance

53

.3

40.7

57

.8

0.0

72.2

85

.7

63.6

39

Mak

ing

Paym

ent

11.1

7.

4 10

.5

0.0

16.6

42

.8

0.0

40

Det

ails

of

cred

it ca

rd b

alan

ce

13.3

14

.8

21.0

0.

0 11

.1

28.5

0.

0

41

Loa

n In

form

atio

n

6.6

0.0

0.0

0.0

16.6

28

.5

9.0

42

I-M

obile

2.

2 0.

0 0.

0 0.

0 5.

5 14

.2

0.0

43

Purc

hase

and

Red

empt

ion

of M

utua

l

Fund

uni

ts

4.4

0.0

0.0

0.0

11.1

28

.5

0.0

44

Las

t thr

ee tr

ansa

ctio

ns

53.3

40

.7

57.8

0.

0 72

.2

85.7

63

.6

ATMs

45

24 h

ours

acc

ess

to C

ash

100.

0 10

0.0

100.

0 10

0.0

100.

0 10

0.0

100.

0

46

Tra

nsfe

r fu

nd b

etw

een

acco

unts

10

0.0

100.

0 10

0.0

100.

0 10

0.0

100.

0 10

0.0

47

Vie

w a

ccou

nt b

alan

ces

and

min

i

stat

emen

t

100.

0 10

0.0

100.

0 10

0.0

100.

0 10

0.0

100.

0

48

Pin

chan

ge o

ptio

n 10

0.0

100.

0 10

0.0

100.

0 10

0.0

100.

0 10

0.0

Tab

le 4

.3 (

Con

td.)

93

E-banking provides a number of services at the doorstep of customers which is

otherwise not possible. These services are provided through bank websites. Table 4.3

shows that e-banking services are offered to the customers in the form of internet

banking services, phone banking, mobile banking and ATM services. Internet banking

services are provided to a large extent by all the banks. The most common services

among internet banking are balance inquiry and transaction history. All the banks are

offering these two services. Apart from these, ATM services are also offered by all the

banks. These include 24 hours access to cash, transfer fund between accounts, view

account balances & mini statement and pin change option.

Among other services, most of the banks offer simple transaction of e- banking

which includes online transfer of funds (97.7 per cent), change password (95.5 per cent),

customer correspondence (95.5 per cent), request of cheque book (88.8 per cent), bill

payment (64.4 per cent), and monthly bank account statement by e-mail (75.5 per cent).

However, the services like online tax payments (66.6 per cent), demonstration of I-

banking (66.6 per cent), stop payment request (46.6 per cent) and corporate internet

banking (42.2 per cent) should also be provided by all the internet banks are having less

adoption in all the banks

Other internet banking services which are less offered include open fixed deposit

and recurring deposit (33.3 per cent), ticket booking (37.7 per cent), demat holdings

(26.6 per cent), loan details (26.6 per cent), interest rate updates (26.6 per cent), share

trading (26.6 per cent), request of debit cards (15.5 per cent), renewal / premature closure

of FD (15.5 per cent), mobile top-up (15.5 per cent), buy and sell mutual fund (13.3 per

cent), card to card fund transfer (11.1 per cent), online loans (11.1 per cent), send money

order anytime (8.8 per cent), reissue and upgrade of ATM/ debit card (8.8 per cent), link

bank account to ATM/ debit card (8.8 per cent) , convert to EMI (2.2 per cent). So, from

the above analysis, it is clear that there are number of internet banking services, but the

banks are providing only a few.

As far as phone banking is concerned, it has been found that 40% banks provided

‘enquire your account balance’ and 37.7% banks offered ‘statement of account’ services

during the period under study. These services are offered in a limited manner by the

banks because the customers can avail such services through ATM also. The banks

consider that providing the same services through two different modes, i.e., phone

banking as well as ATM means extra financial burden only. The other phone banking

94

services availed less by the customers include ‘stop cheques payment instruction’

(22.2%), ‘request for fund transfer’ (20%), ‘mobile banking registration’ (17.7%) and

‘latest interest & exchange rates’(15.5%). In mobile banking services, 53.3% banks

provide ‘account balance & last three transaction services’. Services like ‘details of

credit card balance’ (13.3%), ‘making payment’ (11.1%), ‘loan information’ (6.6%),

‘purchase and redemption of mutual fund units’ (4.4%) and ‘Internet mobile’ (2.2%) are

offered to a limited extent by all the banks.

The ‘online transfer of fund’ facility is provided by all the banks under study but

to a varying degree, i.e., 100 per cent in the case of both the public and new private

sector banks, 94.4 per cent in private sector banks, 90.9 per cent in old private sector

banks, and 100 per cent in SBI and nationalised banks case. As far as ‘online bill

payment’ is concerned 72.2 per cent private sector banks and 59.2 per cent public sector

banks are offering this facility which comprises of 54.5 per cent old private sector banks

and all new private sector banks, and in the public sector all banks of SBI group and 84.2

per cent of nationalized banks are offering it. Similarly, the facility of ‘request for cheque

book’ through e-banking is provided by 72.2 per cent private sector banks comprising

54.5 per cent old private sector banks and 100.0 per cent new private sector banks.

However, all the nationalized and SBI group banks in the public sector are offering the

‘request for cheque book’ services. As far as ‘password change services’ are concerned

88.8 per cent private sector banks and 100.0 per cent public sector banks are providing

them. ‘Customer correspondence services’ are offered by 100 per cent public sector

banks and 88.8 per cent private sector banks. Similarly the ‘monthly bank account

statement by e-mail’ is provided by 100 per cent public sector banks and 88.8 per cent

private sector banks. As many as 96 per cent of public sector banks offer ‘online tax

payment’ and 30 per cent offer ‘share trading’ as compared to 22.2 per cent each in the

case of private sector banks.

However, the private sector banks leading in number of services like ‘buy and

sell mutual fund’ (16.6%) , ‘request of debit cards’ (16.6%), ‘reissue and upgradation of

ATM/ debit cards’ (22.2%) , ‘activate/ deactivate ATM/ debit cards’ (27.7%) , ‘demat

holding’(33.3%) , ‘loan details’ (33.3%), ‘online loans’ (16.6%) etc. In all these services

the share of public sector banks is very less. In the case of all the phone banking and

mobile banking services, private sector banks are leading except in details of credit card

(14.8%) in case of public sector . It is pertinent to note that not even a single bank of

SBI group providing either phone banking or mobile banking services during the period

95

under study. This shows that having the largest asset based structure in public sector

banks, still the State Bank of India and its subsidiaries are not offering phone and mobile

banking services. The reason being that these banks are having large number of branches

and the cost of IT is very high. Even if the banks have started adopting the e-banking

services but the rate of adoption by all these branches is very slow.

There are number of services where public sector banks are leading. These

include ‘monthly banks account statement by e-mail’, ‘change password’, ‘ticket

booking’, ‘share trading’, ‘online tax payment’, ‘customer correspondence’, and

‘demonstration of I- banking’. The research shows that as compared to private sector

banks, public sector banks are offering more services for the social welfare of public

rather than business-oriented and profit making. The service like tax payment increases

the government revenue on one hand, and fulfils the corporate social responsibility on

the other.

All the banks are at different stages of offering e-banking services so the extent

of services is also different. In order to acquire the new customers as well as to retain the

existing one, banks are very much cautious about E-banking services. Banks should

develop such kind of services through which customer can transact from anywhere,

anytime. In some of the services like balance enquiry, transaction history, transfer of

funds online, ATM services; all the banks are offering excellent services to the

customers. Banks are also offering these services according to their suitability like

differentiation between corporate customers and retail customers. But such

differentiation is only in case of offering internet banking services. However mobile

banking services, phone banking services and ATM services are offered in the same

manner to all kind of customers. It is worthwhile to note that banks should encourage

existing and new customers in order to make e-banking services popular among

customers. But all the services are not offered in the same extent by all the banks. Banks

lag behind in offering the services such as demat holding, loan details, interest rate

updates, share trading, buying and selling of mutual fund, request for the debit cards etc.

As the electronic banking services are recently started by all the banks, so banks can

expand these services so as to make the customer more satisfied

A part from balance enquiry, transaction history, ATM services ; private sector

banks are offering more advanced electronic banking services like online shopping,

online loans, demat holding, loan details, mobile top-up, buy and sell of mutual fund,

card to card transfer , mobile banking, phone banking services to its customers. However

96

public sector banks are leading private sector in fund transfer, online bill payment,

request for cheque book, online tax payment, share trading, customer correspondence

and monthly bank account statement. All the banks are trying their best to offer

electronic banking services, so that customers can easily cope up with new technology

products.

Figure 4.2 Range of Electronic Banking Services

0 20 40 60 80 100 120

Balance enquiry and statement

Transaction history

Transfer funds online

Card to card fund transfer

Prepaid mobile recharge

Buy and sell Mutual Fund

Send money order anytime

Open Fixed deposit and Recurring deposit

Request of Cheque book

Stop Payment request

Request of Debit cards

Monthly Bank account statement by E-mail

Reissue and upgrade of ATM/debit card

Link bank account to ATM/debit Card

Renewal/ premature closure of FD/ RD

Deactivate/ Activate ATM/ debit card

Change Password

Demat holdings

Loan Details

Interest rates updates

Bills Payment

Online shopping

Ticket Booking

Mobile Top-up

Share Trading

Online tax payments

Convert to EMI

Online loans

Customer Correspondence

Demonstration of I-banking

Corporate Internet Banking

Phone banking Services

Enquire your Account-balance

Statement of Account

Request for fund Transfer

Stop cheque Payment instructions

Mobile banking Registration

Latest Interest and Exchange Rates

Mobile Banking Services

Account Balance

Making Payment

Details of credit card balance

Loan Information

I-Mobile

Purchase and Redemption of Mutual Fund units

Last three transaction

ATM’s

24 hours access to Cash

Transfer fund between accounts

View account balances and mini statement

Pin change option

123456789101112131415161718192021222324252627282930313233343536373839404142434445464748

Series1

97

The banks offer wide range of electronic banking services from balance enquiry

to pin change option. Figure 4.1 depicts the range of electronic banking services offered

to the customers.

Table 4.4

Bank-wise Electronic Banking Services

In this section an attempt has been made to rank the electronic banking services

on the basis of extent of electronic banking services. Table 4.4 shows the electronic

banking services offered by different banks along with the name used by banks for these

services. Table 4.5 shows the extent of electronic banking services and ranks of e-

banking services on the basis of extent of e-banking services.

Electronic

Banks

Service

Code

State Banks

and its

Subsidiaries

Name of

Internet

Banking

Services

Electronic Banking Services

1 State Bank of India

OnlineSBI 1,2,3,9,12,17,21,22,23,26,29,30,45,46,47,48

2 State Bank of Bikaner and Jaipur

SBBJOnline

1,2,3,9,12,17,21,23,26,29,30,45,46,47,48

3 State Bank of Hyderabad

OnlineSBH 1,2,3,9,12,17,21,26,29,30,45,46,47,48

4. State Bank of Indore

OnlineSBIndore 1,2,3,9,12,17,21,26,29,30,45,46,47,48

5. State Bank of Mysore

OnlineSBM 1,2,3,9,12,17,21,26,29,30,45,46,47,48

6 State bank of Patiala

OnlineSBP 1,2,3,9,12,17,21,26,29,30,45,46,47,48

7. State Bank Saurashtra

OnlineSBS 1,2,3,9,12,17,21,26,29,30,45,46,47,48

8. State bank Travancore

OnlineSBT 1,2,3,9,12,17,21,26,29,30,45,46,47,48

Nationalized Banks 9. Allahabad Bank ALLNET 1,2,3,8,9,12,15,17,21,26,29,31,45,46,47,48 10. Andhra Bank ABINFI-net 1,2,3,9,17,21,23,26,29,31,45,46,47,48 11. Bank of Baroda i-bob 1,2,3,9,12,17,20,21,26,32,34,38,44,45,46,47

,48 12. Bank of India Star Connect 1,2,3,9,12,17,18,20,21,25,26,29,30,31,45,46

,47,48 13. Bank of

Maharastra Maha Connect 1,2,3,5,8,9,10,11,12,17,19,20,21,24,25,26,2

8,29,30,32,33,34, 35,36,38,44,45,46,47,48

98

14. Canara Bank CNet-banking 1,2,3,5,8,9,10,11,12,17,19,20,21,24,25,26, 28,29,30,31,32,33,34,35,36,38,44,45,46, 47, 48

15. Central Bank of India

CBI net banking 1,2,3,9,12,17,21,26,29,32,33,38,44,45,46, 47,48

16. Corporation Bank

Corp Net 1,2,3,4,5,9,10,11,12,17,21,22,26,29,30,31, 32,33,36,38,39,40, 45,46,47,48

17. Dena Bank Dena Connect 1,2,3,5.6,9,17,18,24,26,29,30,31,32,33,36, 38,40,45,46,47,48

18. Indian Bank India Net Bank 1,2,3,5,9,10,11,17,21,25,23,26,29,31,32,33,35,38,44,45,46,47,48

19. Indian Overseas Bank

E-See Banking 1,2,3,9,17,19,21,22,25,29,30, 45,46,47,48

20. Oriental Bank of Commerce

i-banking 1,2,3,9,10,17,21,26,29,32,33,35,38,44,45,46,47,48

21 Punjab National Bank

Internet Banking

1,2,3,4,5,8,9,10,12,17,21,22,24,25,26,29,30,31,32,33,34,35,36, 37,38,40,44,45,46,47,48

22 Syndicate Bank Syndicate E-Banking

1,2,3,9,10,17,18,19,20,21,23,26,28,29,30,45,46,47,48

23 Uco Bank Uco e-banking 1,2,3,6,8,9,10,12,17,19,21,26,29,30,45,46,47,48

24 Union Bank of India

Union e-banking retail

1,2,3,8,9,10,12,15,17,18,,21,25,26,29,30,31,45,46,47,48

25 United Bank of India

UBI Internet Banking

1,2,3,9,17,18,26,29,30,31,38,39,44,45,46, 47,48

26 Vijaya Bank V net Banking 1,2,3,8,9,10,15,17,19,26,29,30,45,46,47,48 IDBI Bank 27

New Private

Sector Banks

BANKAWAY 1,2,3,4,5,6,8,9,10,12,15,17,18,20,21,22,23,24,25,26,29,30,32, 33,34,35,36,37,38,39,40,44,45,46,47,48

28 ICICI Bank INFINITY 1,2,3,4,5,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36,37,38,39,40,41,42,44,45,46, 47,48

29 HDFC Bank Net Banking 1,2,3,4,5,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36,37,38,39,40,41,43,44,45,46, 47,48

30 Kotak Mahindra Bank

Internet Banking

1,2,3,6,8,9,10,11,12,13,14,15,16,17,18,20,21,22,25,29,30,31,32,33,34,35,37,38,43,44, 45,46,47,48

31 Indusind Bank IndusNet 1,2,3,6,8,9,10,12,13,14,16,17,21,29,38,44, 45,46,47,48

32. Axis Bank iConnect 1,2,3,9,10,12,17,18,21,22,23,29,30,31,32,3,38,39,44,45,46,47,48

33. Yes bank Yes@ccess 1,2,3,6,8,9,17,21,29,30,45,46,47,48 34. Development

Credit Bank 1,2,3,8,9,10,16,17,21,29,32,33,35,38,44,45,

46,47,48

99

Old private

Sector Bank

35. Bank of Rajasthan

RajBank@Net service

1,2,3,9,17,18,21,23,25,29,45,46,47,48

36. City Union Bank

OnlineCub.net 1,2,3,9,17,21,29,32,33,34,45,46,47,48

37. Dhanluxmi Bank

Web Banking 1,2,17,29,32,33,37,38,44,45,46,47,48

38. Federal Bank Fed Net 1,2,3,9,10,12,17,18,20,21,22,23,29,31,32, 33,37,38,44,45,46,47,48

39. Ing Vyasa Bank mi-b@nk 1,2,3,8,9,10,12,17,19,21,29,30,31,45,46,47,48

40. J & K Bank Net Banking 1,2,3,9,17,20,29,38,44,45,46,47,48 41. Karnataka Bank Money Clicktm 1,2,3,9,10,17,18,19,20,21,22,23,26,29,30,31

,38,44,45,46,47,48 42 Karur Vyasa

Bank Internet Banking

1,2,3,17,19,29,30,31,38,41,44,45,46,47,48

43 South Indian Bank

Sibernet Retail 1,2,3,8,9,10,12,17,19,21,26,29,30,31,45,46,47,48

44 Tamilnadu Mercantile Bank

X 38,44,45,46,47,48

45. Catholic Syrian Bank

X 38,44,45,46,47,48

46 SBI Commercial and International Bank

N.A

47. Lakshmi Vilas Bank

N.A

100

Table 4.5

Ranking of Electronic Banks on the Basis of Extent of Electronic Banking Services

Electronic Banks Extent (in Per cent) Rank

A Public Sector banks

SBI Group

1 State Bank of India 33.33 14

2 State Bank of Bikaner and Jaipur 31.25 15

3 State Bank of Hyderabad 31.25 15

4. State Bank of Indore 31.25 15

5. State Bank of Mysore 31.25 15

6 State Bank of Patiala 31.25 15

7. State Bank Saurashtra 31.25 15

8. State Bank Travancore 31.25 15

Nationalized Banks

9. Allahabad Bank 33.33 14

10. Andhra Bank 29.17 16

11. Bank of Baroda 41.67 10

12. Bank of India 37.5 12

13. Bank of Maharastra 62.5 6

14. Canara Bank 64.5 5

15. Central Bank of India 35.4 13

16. Corporation Bank 56.25 7

17. Dena Bank 45.8 9

18. Indian Bank 45.8 9

19. Indian Overseas Bank 31.25 15

20. Oriental Bank of Commerce 37.5 12

21 Punjab National Bank 64.5 5

22 Syndicate Bank 39.5 11

23 Uco Bank 37.5 12

24 Union Bank of India 41.67 10

25 United Bank of India 35.4 13

101

26 Vijaya Bank 33.33 14

27 IDBI Bank 75 3

B. Private Sector Banks

New private Sector Banks

28 ICICI Bank 95.8 1

29 HDFC Bank 93.7 2

30 Kotak Mahindra Bank 70.8 4

31 Indusind Bank 41.67 10

32. Axis Bank 48 8

33. Yes Bank 29.16 17

34. Development Credit Bank 39.5 11

Old Private Sector Bank

35. Bank of Rajasthan 29.16 17

36. City Union Bank 29.16 17

37. Dhanluxmi Bank 27 18

38. Federal Bank 48 8

39. Ing Vyasa Bank 35.4 13

40. J & K Bank 27 18

41. Karnataka Bank 48 8

42 Karur Vyasa Bank 31.25 15

43 South Indian Bank 37.5 12

44 Tamilnadu Mercantile Bank 12.5 19

45. Catholic Syrian Bank 12.5 19

46 SBI Commercial and International

Bank

N.A N.A

47. Lakshmi Vilas Bank N.A N.A

102

Table 4.6

Extent of Electronic Banking Services among Top Ten Ranks

Name of Bank Category Rank Category

ICICI Bank New private Sector 1 95.8 HDFC Bank New private Sector 2 93.7 IDBI Bank Other public sector Bank 3 75 Kotak Mahindra Bank New private Sector 4 70.8 Punjab National Bank Nationalized 5 64.5 Canara Bank Nationalized 5 64.5 Bank of Maharastra Nationalized 6 62.5 Corporation Bank Nationalized 7 56.2 Federal Bank Old private Sector 8 48

Axis Bank New private Sector 8 48

Karnataka Bank Old private Sector 8 48

Dena Bank Nationalized 9 45.8

Indian Bank Nationalized 9 45.8

Union bank of India Nationalized 10 41.67

Table 4.6 shows the extent of e-banking services. It is found that ICICI Bank

offers as high as 95.8 per cent e-banking services, followed by HDFC Bank with 93.7

per cent of e-banking services. So, the top two positions of e-banking services are

acquired by new private sector banks. Third position is acquired is by a public sector

bank, viz. IDBI offering 75 per cent of services. Fourth position is again acquired by a

new private sector bank, viz. Kotak Mahindra offering 70.8 per cent of services. Fifth

rank is shared by Punjab National Bank and Canara Bank offering 64.5 per cent of

services. Sixth position is acquired by Bank of Maharashtra with 62.5 per cent services,

seventh by Corporation Bank with 56.25 per cent and eighth rank is shared by three

banks jointly with 48.00 per cent of each service, i.e., Federal Bank, Karnataka Bank and

Axis bank. Out of these three banks, two banks are old private sector banks and one is a

new private sector bank. Ninth position is jointly shared by Dena Bank and Indian Bank

with 45.8 per cent services. Both are nationalized banks. Tenth rank is bagged by Union

Bank of India with 41.67 per cent services which is a nationalized one. The analysis

depicts that new private sector banks and nationalized banks have provided e- banking

services. Old private sector banks and SBI banks are in the early stage of development

and introduction of early e-banking to their customers.

103

PART-II

Extent of ATM Services In India

4.6 Conceptual Framework of ATM's

In the world of banking, the developments in information technology had an

enormous effect in development of more flexible payment methods and more user-

friendly banking services. Online banking and other electronic payment systems are new

and the development and diffusion of these technologies by financial institutions is

expected to result in a more efficient banking system. This technology offers to the

institutions an alternative or non-traditional delivery channels through which banking

products and services can be delivered to customers more conveniently and economically

without diminishing the existing service levels. However the entry of private sector has

posed the challenge of competitive environment to the public sector banks in India.

These private sector banks have brought with them the advanced banking technology

with alternate delivery channels such as Phone Banking, Mobile banking, Internet

Banking, Automated Teller Machines (ATM) etc. Out of all these e-banking services, the

ever demanding and fulfilling the requirement of the customers is automated teller

machines. So the efforts of the banks are to manufacture and install as much ATM’s

which could serve its services to the entire customers of the nation, be it rural people or

urban people. To suit the needs of rural people, an additional security device innovations

are being made in the form of using camera inside the ATM which could compare the

records with thumb impression (Bio-Metric) of the client for identification.

(Murali, 2006).

The ATM industry consists of multitude of activities which is a major cause of

making e-banking a 24 hours service. In fact, electronic banking is profitable and

possible due to services of ATMs. Because this service provides immense help to the

customers in withdrawing cash from anywhere, anytime. The management of ATM

includes loading of ATM with cash, arranging of money with bank with which cash is

loaded, service of car that delivers cash if it is offsite situated, providing insurance for all

areas such as theft of cash from ATM. Due to large expense involved in setting and

situating an ATM at a particular place, these services are now days offered by

independent service providers like privately owned ATMs. The following is a list of

businesses involved with ATMs.

104

Table 4.7

Companies Involved in the Business of ATM

Manufacturers These companies physically build ATM.

Lock Manufacturers Companies that develop the advance locking

systems that store cash in the machines

Software Companies These companies help the customers to tell ATM

what he wants to do. The software encrypted and

processes all the required information.

Paper products All the ATM provides a physical receipt.

Service personnel They provide maintenance and mal-functioning

of machines.

Insurance Companies These companies provide insurance coverage for

damage of machines etc.

Vault cash

Management companies

These companies take over the responsibility of

delivering and stocking cash in ATM machines.

Independent service

Operators

They offer all ATM management services and

offer day to day management services.

Sponsoring Financial institutions An ATM must be sponsored by financial

institution to be granted access to network.

Now days due to the high cost involved in installing the ATM machines, these

services are provided by privately owned institutions. By sponsoring a privately owned

ATM, financial institution takes the full responsibility of non-bank location ATM. These

financial institutions bears all the risks associated with installation of ATM, placing the

machine and including risks of frauds. So all the privately owned ATM must have a

sponsoring institution that carries such risk related to fraud, theft and cash

mismanagement

105

4.7 Kinds of ATM

The first ATM to be installed in India was by HSBC in 1987 at Mumbai. There

are different kinds of ATMs used by the banks for the customers. Table 4.8 shows the

kinds of ATM according to location, links, card insertion and loading of cash.

Figure 4.3

Source: Compiled from Murali 2006

(A) Onsite and Offsite ATMs

ATMs which are situated at the premises of the bank are known as onsite ATMs and

the one that are located at some busy places are known as offsite ATMs like food worlds,

railway station, bus stops, shopping malls, petrol pumps etc.

(B) Stand alone and Net-worked

ATMs which are not linked to the hub of the bank to which it belongs are stand alone

ATMs. But these ATMs are not popular now a days.Net-worked ATM on the other hand

are those which are linked to the branch and also linked to the branches across the

country means a customer of a particular bank can withdraw money from any branch of

of any bank at any city.

(C) Dip-card and Motorized

Where the customer is required to dip the card and take it back to do the transaction is

known as dip card. The sensors of the machine identifies the customer and greets him

with the voice. On the other hand, motorized ATMs are very prevalent among all. In this

the customer insert the card in the machine and takes it back when the transaction is

over. In some machines immediately the card is taken back whereas in some machines

the card automatically comes out when cash is withdrawn.

KINDS OF

ATM

LOCATION

LINKS

CARD

INSERTION

ON SITE

OFFSITE

STAND

ALONE

NET

WORKED

DIP CARD

MOTORISE

D

LOADING

OF CASH

FRONT

BACK

106

(D) Front and Back

Cash has to be regularly loaded in the ATM machines. In the front loading the door of

the ATM compartment is closed and cash is loaded where as in back loading, it is done

behind the ATM and a message is displayed that “please wait for sometime. Some

services are being carried on”.

4.8 Reasons for Adoption of ATM for the Customers and the Banks

Figure 4.4

Table 4.9 shows the reason for adoption of ATM for the customers and the banks.

The services availed through ATMs are convenient for the customers as it is available 24

hours. Further customer can withdraw cash from any branch of any bank at any city. Not

only the money can be withdrawn but multiple services are available like balance

enquiry, pin change option, receipt of last three transactions etc. From the bank point of

view, the cost of installing an ATM is much less than setting up of a branch. Further, it

provides wider choice for the bank to advertise their products through ATM and less

cash handling is required. So ATM is beneficial from both customer and bank point of

view.

4.9 Growth of Onsite and Offsite ATM in Banking Sector

Number of ATMs in India is growing day by day. There is a tremendous growth

in the ATM after the adoption of electronic banking by public and private sector banks.

To study the growth of ATMs, it has been divided in to five categories, i.e., Nationalized

banks, SBI group, Old private sector banks, New private sector banks and Foreign banks.

It has been further classified in to onsite ATMs and offsite ATMs. The data has been

compiled from 2004-05 to 2007-08. For each onsite and offsite ATMs, growth to

BENEFITS OF ATM’S

24*7 availability of ATM across all over the country

Cost of setting ATM is much lower than setting a branch

With networked ATMs ,customers can withdraw from any branch of any bank at any city

Fewer burdens on staff for cash withdrawal

No queue standing (less time required)

Wider choice with the bank to advertise their products through ATM

Multiple services available in addition to cash withdrawal

Less hassle in handling cash

CUSTOMER’S PERSPECTIVE BANKS PERSPECTIVE

107

previous year has been calculated. The tables from 4.11 to 4.15 shows the onsite and

offsite growth of ATMs.

4.9.1 Onsite & Offsite ATM of Nationalized banks

Table 4.8

Year Onsite ATM Growth Offsite ATM Growth

2004-05 3205 ---- 1567 ---

2005-06 4812 50.14 2353 50.15

2006-07 6634 37.86 3254 38.29

2007-08 8320 25.41 5034 54.70

Source: Data Compiled from Trends and Progress Report of RBI from 2004-05 to

2007-08

The above table consists of the onsite and offsite ATM’s of nationalized banks

which shows a tremendous growth from 2004 onwards. Onsite ATMs of the nationalized

banks have shown a three-fold increase, it was merely 3205 in 2004-05 and increased to

8320 in 2007-08, however there is a decline in the growth of these ATMs from 50.14 per

cent in 2005-06 to 25.41 per cent to 2007-08. Offsite ATMs of nationalized banks have

registered a growth of 54.70 per cent in 2007-08. So, growth of onsite ATM of

nationalized banks is more.

Figure 4.5

Growth of Onsite and Offsite ATMs of Nationalized Banks

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

2004-05 2005-06 2006-07 2007-08

Onsite ATM

Offsite ATM

108

4.9.2 Onsite and Offsite ATM of SBI Group

Table 4.9

Year Onsite ATM Growth Offsite ATM Growth

2004-05 1548 ---- 3672

2005-06 1775 14.66 3668 -0.1

2006-07 3655 105.91 2786 -24.04

2007-08 4582 25.36 3851 38.22

Source: Data Compiled from Trends and Progress Report of RBI from 2004-05 to

2007-08

As far as SBI and its subsidiaries are concerned, the onsite ATMs’ have increased

from 1548 to 4582 showing a three-fold increase. The growth rate increased

tremendously from 14.66 per cent in 2005-06 to 105.91 per cent in 2006-07. But, it

again, declined to 25.36 per cent in 2007-08. Due to the large asset base structure the SBI

banks’ share of onsite ATMs is also high. Regarding the offsite ATMs the growth

declined by -0.1 per cent in 2005-06 to -24.04 per cent in 2006-07. It was only in 2007-

08 that this share increased to 38.22 per cent. So, growth of offsite ATMs shows a

downward trend, while onsite ATMs show an upward trend.

Figure 4.6

Growth of Onsite and Offsite ATMs of SBI Banks

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

2004-05 2005-06 2006-07 2007-08

Onsite ATM

Offsite ATM

109

4.9.3 Onsite and Offsite ATM of Old Private Sector Banks

Table 4.10

Year Onsite ATM Growth Offsite ATM Growth

2004-05 800 --- 441

2005-06 1054 31.75 493 11.79

2006-07 1104 4.74 503 2.02

2007-08 1436 30.07 664 32

Source: Data Compiled from Trends and Progress Report of RBI from 2004-05 to

2007-08

Table 4.10 shows the onsite and offsite ATM’s of old private sector banks. Old

private sector banks provide limited e-banking services. Their share of ATMs is also not

so high. In the year 2006-07, there was a great decline in their share and it was merely

4.74 per cent. Similarly, offsite ATMs also declined from 11.79 per cent in 2005-06 to

2.02 per cent in 2006-07 but again increased to 32 per cent.

Figure 4.7

Growth of Onsite and Offsite ATM of Old Private Sector Banks

0

200

400

600

800

1000

1200

1400

1600

2004-05 2005-06 2006-07 2007-08

Onsite ATM

Offsite ATM

4.9.4 Onsite and Offsite ATM of New Private Sector Banks

Table 4.11

Year Onsite ATM Growth Offsite ATM Growth

2004-05 1883 --- 3729 ---

2005-06 2255 19.75 3857 3.43

2006-07 3154 39.86 5038 30.61

2007-08 3879 22.98 5988 18.85

Source: Data Compiled from Trends and Progress Report of RBI from 2004-05 to

2007-08

110

Table 4.11 shows onsite and offsite ATMs of new private sector banks. New

private sector banks constitute the major role in providing electronic banking services.

These banks have recorded 19.75 per cent growth in 2005-06, 39.86 per cent in 2006-07

and 22.98 per cent in 2007-08. But the offsite growth of these banks is maximum as

suggested by the number of ATMs i.e., 5988 in 2007-08. There has been a growth of

only 3.43 per cent in 2005-06, 30.61 per cent in 2006-07, and 18.85 per cent in 2007-08

in the number of ATMs. Nationalized banks are having the largest share of onsite ATMs

while new private sector banks are having the greatest share of offsite ATMs.

Figure 4.8

Growth of Onsite and Offsite ATM of New Private Sector Banks

0

1000

2000

3000

4000

5000

6000

7000

2004-05 2005-06 2006-07 2007-08

Onsite ATM

Offsite ATM

4.9.5 Onsite and Offsite ATM of Foreign Banks

Table 4.12

Year Onsite ATM Growth Offsite ATM Growth

2004-05 218 579

2005-06 232 6.42 648 11.01

2006-07 249 7.32 711 9.72

2007-08 269 8.03 765 7.59

Source: Data Compiled from Trends and Progress Report of RBI from 2004-05 to

2007-08

Foreign banks play a vital role in Indian banking sector but their number of onsite

and offsite ATMs is very less, so their growth rate was as very low as 6.42 per cent in

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2005-06 which increased to 8.03 per cent in 2007-08. Offsite growth was merely 7.59

per cent in 2007-08.

Figure 4.9

Growth of Onsite and Offsite ATM of Foreign Banks

0

100

200

300

400

500

600

700

800

900

2004-05 2005-06 2006-07 2007-08

OnsiteATM

Offsite ATM

4.10 Per cent age of ATMs to Branches

The following data shows the per cent of ATM to total branches in Indian Banking

Sector from the period 2004-05 to 2007-08

4.10.1 Nationalized banks

Table 4.13

Year Branches ATM Per cent

2004-05 33627 4772 14.19

2005-06 34012 7165 21.06

2006-07 35636 9888 27.74

2007-08 37775 13355 35.35

Source: Data Compiled from Trends and Progress Report of RBI from 2004-05 to

2007-08

Table 4.13 reveals that nationalized banks have the maximum number of

branches, i.e., 37775 in 2007-08 and also the ATMs i.e., 13355. With an increase in the

number of branches of these banks, the share of ATMs to branches has also been

increasing. It was 14.19 per cent in 2004-05 and gradually increased up to 35.35 per cent

inn 2007-08 over the study period. The results shows that nationalized banks increased

branches by nearly 4000 but number of ATM increased by 9000. So banks focused more

on new modes of electronic banking rather than opening more branches.

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4.10.2 State Bank Group

Table 4.14

Year Branches ATM Per cent

2004-05 13661 5220 38.2

2005-06 13831 5443 39.35

2006-07 14030 6441 45.9

2007-08 15105 8433 55.82

Source: Data Compiled from Trends and Progress Report of RBI from 2004-05 to 2007-08 Table 4.14 depicts that banks in the SBI group are having equivalent share of

ATMs to branches. The proportion of ATMs to number of branches is gradually

increasing. It was 38.20 per cent in 2004-05 and increased to 55.82 percent in 2007-08.

So, the share of ATMs constitutes half of the share of branches. It shows that the SBI

group is not only focusing on its number of branches but ATM’s also.

4.10.3 Old Private Sector Banks:

Table 4.15

Year Branches ATM Per cent

2004-05 4511 1241 27.5

2005-06 4566 1547 33.88

2006-07 4606 1607 34.88

2007-08 4450 2100 47.19

Source: Data Compiled from Trends and Progress Report of RBI from 2004-05 to 2007-08

The number of branches of old private sector banks decreased rapidly during the

period from 2004-05 to 2007-08. These were 4511 in 2004-05 and 4450 in 2007-08. But

the number of ATMs showed an upward trend increasing from 1241 to 2100.

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4.10.4 New Private Sector Banks

Table 4.16

Year Branches ATM Per cent

2004-05 1685 5612 333.05

2005-06 1950 6112 313.43

2006-07 2497 8192 328.07

2007-08 3825 9867 279.91

Source: Data Compiled from Trends and Progress Report of RBI from 2004-05 to 2007-08

Table 4.16 reflects the branches and ATMs of new private sector banks. New

private sector banks are leading banks in providing the services of electronic banking.

They were having 1685 branches and 5612 ATMs in 2004-05, thus having a percentage

share of 333 per cent. In 2007-08, number of ATMs increased to 9867; and the number

branches were 3825 only. So, this is the sector where number of ATMs exceeds the

number of branches as these banks offer wide range of electronic banking services to

customers.

4.10.5 Foreign Banks

Table 4.17

Year Branches ATM Per cent

2004-05 242 797 329.33

2005-06 259 880 339.76

2006-07 273 960 351.64

2007-08 277 1034 373.28

Source: Data Compiled from Trends and Progress Report of RBI from 2004-05 to 2007-08

Table 4.17 mentions that foreign banks are also play a vital role for their

customers in providing the e-banking services. These banks have very less number of

branches in India merely 277 in 2004-05 and having 1034 ATM by the end 2007-08.

As the technology is developing due to the competition and demand from the

customer for the electronic banking, every bank is more focusing on the increase of

modern techniques to provide the satisfaction to the customers. By using the information

drawn from the survey of bank websites during June 2008, it was found that banks are

offering electronic banking services in one form or other. Private sector banks lead the

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public sector banks in adoption of electronic banking services. First two ranks were

acquired by private sector banks. Most of other ranks were held by nationalized banks

except two banks of old private sector and one of other public sector bank. ICICI and

HDFC banks offer a wide range as well as more advanced services to customers. Some

of banks are making their efforts to provide more services to the customers and rest of

banks are at the introduction and development stage of providing electronic banking

services.

All the banks are making continuous effort to improve the ATM services because

this is the service due to which electronic banking services are growing in India. Every

bank is making a lot of steps in improving their ATM services because this is the most

demanding and required e-banking service. But installation of the machine involves high

cost of capital so the banks now a days are networking their machines together for the

common benefit of all their customers who can use their cards in any of them.