chapter 3 vocabulary. refers to cultural patterns that distinguish society’s elite cultural...
TRANSCRIPT
HIGH CULTURE
Refers to cultural patterns that distinguish society’s elite
Cultural patterns only accessible to some members of society
EXAMPLE:
Going to Broadway Musicals
Season Ticketholders 1st class seats, box
seats Having a “driver”
SUBCULTURES Cultural patterns that distinguish some segment of a society’s population.
Ex: In Mean Girls movie, the lunch tables…
COUNTERCULTURE Refers to cultural patterns that strongly oppose those widely accepted within society.
CULTURE UNIVERSALS
Traits that are found in every known culture
Common elements: family, funeral rites, and jokes
ETHNOCENTRISM
The practice of judging another cultural by the standards of one’s own culture
Would Americans want other countries to judge us on these standards?
CULTURAL RELATIVISM
Practice of judging a culture by its own standards
Washing clothes in the Ganges, India
Eskimos killing whales
CULTURAL LAG Refers to the fact that cultural
elements change at different rates, which may disrupt a cultural system.
Ex: School Calendars - Most schools still have a 9-month school year which was originally designed to let kids be home working in the fields during the summer
Life Support- medical advancements make tough choices for families
CULTURE SHOCK someone experiencing another culture
may feel disoriented and even fearful. They may be served foods they’ve never
seen before, or they may not understand how to act in social situations.
Everything they understand based on their own culture may be completely different, sending them into mental and emotional shock.
ACTIVITY Directions: You are an advertisement
executive trying to sell your product or idea to a counterculture. You will write out a skit and perform it in front of the class.
Must figure out what the counterculture wants
Must get them to buy/believe in your product or idea Think about characteristics of counterculture and
characteristics of product/idea
COUNTERCULTURE OPTIONS
Amish- the new IPhone EMO’s- the new Taylor Swift CD Vegans- Steak dinner Polygamist- a marriage license for one wife
the rest of their life Hippies– mainstream clothes, hairstyles, etc.
(shirt and tie, polo, skirt with stiletto heels, short hair for men, hair with “body” for women)
Anarchists/Militants – support for a Presidential Campaign
CULTURE OF ADVERTISING… Commercial Ads- focused and cater to the
viewer Ex: ESPN (most audience members are men,
therefore commercials about strong trucks and wrangler jeans
Ex: SOAPS (most people who stay home and watch them are women therefore commercials are about “Swiffer wet jet” and other cleaning supplies
Catchy slogans are given Ad executives create commercial to what the
audience wants to see/hear
QUESTIONS TO PONDER
What is the difference between nonmaterial culture and material culture?
Do you think you can learn more about a person by studying their nonmaterial culture or their material culture?
Explain the cause of culture shock? Why is there a decline in the number of
cultures?