chapter 3 destination assessment copyright © 2007 by john wiley & sons, inc. all rights...

Chapter 3Chapter 3

Destination AssessmentDestination Assessment

Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

ResourcesResources

Family & friendsFamily & friends Professional colleaguesProfessional colleagues Meeting Industry organizationsMeeting Industry organizations NTOs & CVBsNTOs & CVBs Destination marketersDestination marketers Hotel Reps & Hotel Marketing ConsortiaHotel Reps & Hotel Marketing Consortia DMCs & PCOsDMCs & PCOs


Destination Trade ShowsDestination Trade Shows

Organized by industry organizations Organized by industry organizations and destination marketersand destination marketers

One-stop shopping for destinations and One-stop shopping for destinations and support servicessupport services


ResearchResearch

National Tourist Board for a countryNational Tourist Board for a country Convention & Visitor Bureau for cityConvention & Visitor Bureau for city Traditionally an impartial sourceTraditionally an impartial source


ResearchResearch Hotel ChainsHotel Chains

– Domestic representatives can help with Domestic representatives can help with international locations either directly or with international locations either directly or with a referrala referral

Hotel Marketing ConsortiaHotel Marketing Consortia– Represent independent hotels & groups of Represent independent hotels & groups of

hotels and also have domestic agents for hotels and also have domestic agents for international propertiesinternational properties

Bias toward their propertiesBias toward their properties


SELECTION CRITERIA FOR DMC / PCOSELECTION CRITERIA FOR DMC / PCO

- Seek recommendations and testimonials- Seek recommendations and testimonials- Interview candidate DMCs/PCOs - Interview candidate DMCs/PCOs - Ask for a comprehensive proposal- Ask for a comprehensive proposal- Ensure that the candidate has an adequate staff, are - Ensure that the candidate has an adequate staff, are

professional and fluent in your language. professional and fluent in your language. - Determine DMC staff allocation. - Determine DMC staff allocation. - Ascertain whether the candidate has good rapport with - Ascertain whether the candidate has good rapport with

hotel and good contacts hotel and good contacts - Assess the candidate's liability insurance and staff - Assess the candidate's liability insurance and staff

training in handling emergency situations.training in handling emergency situations.


Selection CriteriaSelection Criteria

Destination SelectionDestination Selection

Facility Selection Facility Selection – HotelHotel

Facility Selection Facility Selection – Halls & AuditoriumsHalls & Auditoriums


Technology ToolsTechnology Tools

– Computer-generated graphicsComputer-generated graphics– Multi-media presentationMulti-media presentation– Interactive response systemsInteractive response systems– High-speed internet & Wi-FiHigh-speed internet & Wi-Fi– Name badge with RFIDName badge with RFID– Web conferencingWeb conferencing


Audiovisuals AbroadAudiovisuals Abroad

Shipping equipment vs. renting on-siteShipping equipment vs. renting on-site Variations in standards & electricityVariations in standards & electricity Room obstructions & line of sightRoom obstructions & line of sight Production MediaProduction Media

– NTSC, PAL, SECAMNTSC, PAL, SECAM– DVDs may be locked with a regional codeDVDs may be locked with a regional code– Language differences could be a problemLanguage differences could be a problem


chapter 3 destination assessment copyright © 2007 by john wiley & sons, inc. all rights...

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