chapter 3 block to creativity and method to enchance creativity

8/8/2019 Chapter 3 Block to Creativity and Method to Enchance Creativity

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Blocks to CreativityBlocks to Creativity

CHAPTER 3


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BlocksBlocks and Blockbustersand Blockbusters to Lateralto Lateral

ThinkingThinking

Following the rulesFollowing the rules Breaking the rules

Making assumptionsMaking assumptionsChecking

assumptions

The green box is the

basic creativity problemThe blue box is the solution


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BlocksBlocks and Blockbusters to Creativityand Blockbusters to Creativity

Fear of failureFear of failureRisk-taking culture

OverOver--reliance on logicreliance on logicUse imagination

and intuition


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Types of creativity blockTypes of creativity block

ConceptualConceptual

blocksblocks

Mental obstacles that constrain

the way the problem is defined

and limit the number ofalternative solutions thought to

be relevant


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Factor Contributing to ConceptualFactor Contributing to Conceptual

BlocksBlocks

The more formalThe more formal

educationeducation

individuals haveindividuals have

The moreThe moreexperience theyexperience they

have in a jobhave in a job

The less ableThe less able

they are to solvethey are to solve

problem inproblem in

creative wayscreative ways


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Formal educationFormal education

often producesoften produces

right answers,right answers,

analytical rules, oranalytical rules, or

thinking boundariesthinking boundaries

Experience in jobExperience in jobteaches..teaches..

proper ways of doingproper ways of doing

things, specializedthings, specialized

knowledge, and rigidknowledge, and rigid

expectation ofexpectation of

appropriate actionsappropriate actions

Individuals

lose the ability

to experiment,

improvise,

and take

mentaldetours

Factor Contributing to ConceptualFactor Contributing to Conceptual

Blocks in DetailBlocks in Detail


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Types of Conceptual BlocksTypes of Conceptual Blocks

ConstancyConstancyVertical thinking

One thinking language

Distinguishing figure

from ground

Artificial constraint

ComplacencyComplacencyNon-inquisitiveness

Non-thinking


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ConstancyConstancy

Vertical

thinking

One

thinking

language

Defining problem in only one way without

considering alternative views

Lateral thinkers, on the other hand,

generate alternative ways of viewing a

problem and produce multiple definitions

Using only one language (e.g., words) to

define and assess the problem

Disregarding other language such as

nonverbal or symbolic languages (e.g.,

mathematics), sensory imagery (smelling),

feelings and emotions (fear, happiness)

and visual imagery (mental pictures).


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ComplacencyComplacency

Non-

inquisitiveness

(eager for

knowledge)

Non-thinking

Not asking questions

Sometimes the inability to solve

problems results from a reticence to ask

questions, to obtain information, or to

search for data.

An inclination to avoid doing mental work.


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Myths about CreativityMyths about Creativity

1.1. The smarter you are, the more creative youThe smarter you are, the more creative you

areare

2. The young are more creative than the old2. The young are more creative than the old

3. Creativity is reserved for the few3. Creativity is reserved for the few

4. Creativity is a solitary act4. Creativity is a solitary act

5. You cant manage creativity5. You cant manage creativity


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CHAPTER SUMMARY

1.What blocks creativity

2. How to overcome the obstacles

3. Types of creativity blocks


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Referencess

Wright State University. Creative Problem Solving inXerox Corporation. [Online]

Available :http://www.wright.edu/~scott.williams/Lea

derLetter/cps.htm

[Accessed 24 July 2010]

John, A. (2009) The art of creative thinking: how to

be innovative and develop great ideas. London:

Kogan Page

Lucas, B. (2001)Power Up Your Mind. London:Nicholas Brealey Publishing

chapter 3 block to creativity and method to enchance creativity

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