Chapter 23

Making Your Business Grow

Entrepreneurship & Small Business Management

Entrepreneurship & Small Business Management

Market Penetration Presentation

• Create a PowerPoint Presentation defining “Market Penetration”.

• Research and identify at least 5 companies that have used or is currently using market penetration techniques.

• Summarize your findings.

Entrepreneurship & Small Business Management

Market Development Presentation

• Create a PowerPoint Presentation defining “Market Development”.

• Research and list at least 5 ways to grow your business through Market Development.

• Provide details for each.

Entrepreneurship & Small Business Management

Vertical Integration Presentation

• Create a PowerPoint Presentation defining “Vertical Integration”.

• Research and identify the following:– Benefits of Vertical Integration– Drawbacks of Vertical Integration– Factors favoring Vertical Integration– Factors against Vertical Integration– Alternatives to Vertical Integration

• Research and identify at least 1 company that uses Vertical Integration and summarize your findings.

Entrepreneurship & Small Business Management

Horizontal Integration Presentation

• Create a PowerPoint Presentation defining “Horizontal Integration”.

• Research and identify the following:– Advantages of Horizontal Integration– Disadvantages of Vertical Integration

• Research and identify at least 1 company that used Horizontal Integration and summarize your findings.

Entrepreneurship & Small Business Management

Vertical Integration Vs. Horizontal Integration Presentation

• Create a PowerPoint Presentation defining “vertical integration” and “horizontal integration”

• Explain the difference between Horizontal Integration and Vertical Integration and describe which is best for a company.

• Research and identify at least 3 different companies who have used each.

• Give a brief description of each company and identify the companies that each company merged with or bought out.

Entrepreneurship & Small Business Management

Synergistic Diversification Presentation

• Create a PowerPoint Presentation defining “Synergistic Diversification”.

• Research and provide at least 5 examples of how a company/business can use synergistic diversification.