chapter 2 the scope of supply chain...

48
Chapter 2 The Scope of Supply Chain Management 2.1 Collaboration in Supply Chains 2.1.1 Insufficient Collaboration Results in the Bullwhip Effect The key feature of SCM is close collaboration between two or more business partners. One of the goals aspired to is to smooth processes and to avoid unpredictable ordering behavior of the main customers; more specifically, to avoid the upstream demand amplification already studied in System Dynamics models (Forrester 1961) and popularized as the bullwhip effect (Lee et al., 1997a, b). The first company to report this phenomenon was Procter&Gamble, which it observed in its diaper supply chain. The most prominent model showing the bullwhip effect is the Beer Game (Sterman 1989). Delays in transferring order information and in fulfillment (due to lead times) and the absence of information sharing are main reasons for the bullwhip effect. To reduce the bullwhip effect, the members of the supply chain may try to improve their information systems and/or their physical systems. Since the speed of data transfer technology has been dramatically improved in recent years, the assumptions prevalent in the Beer Game about the delays in information transfer can only stem from administrative processes in order management. Data is typically not transferred in real-time, and the coordination effort resulting from the using of different systems may also contribute to time-lags. Furthermore, if the demand is static and normally distributed, there is no reason to order distinct volumes at different time points. If the retailer ordered steadily, the other companies would not have to react nervously to unexpected order volumes. Thus, the bullwhip effect is at least partially homemade. The main implication of studying the demand amplification is that transferring Point-of-Sales (POS) data to the other partners in the supply chain will considerably reduce the bullwhip effect. However, the question arises why a retailer should share its POS data with other members of the supply chain. One argument is that the supply chain is becoming more competitive, by realizing smoother planning, scheduling, and execution processes. The retailer may also agree to provide the POS data if it assumes that this supportive behavior will result in lower purchase prices or, at least, improve its bargaining power. Furthermore, data about capacity, capacity usage, and inventory may also be shared and be beneficial for the down- stream companies. Simulation studies show that the information exchange typically

Upload: others

Post on 30-Jan-2021

0 views

Category:

Documents


0 download

TRANSCRIPT

  • Chapter 2

    The Scope of Supply Chain Management

    2.1 Collaboration in Supply Chains

    2.1.1 Insufficient Collaboration Results in the Bullwhip Effect

    The key feature of SCM is close collaboration between two or more business partners. One of the goals aspired to is to smooth processes and to avoid unpredictable ordering behavior of the main customers; more specifically, to avoid the upstream demand amplification already studied in System Dynamics models (Forrester 1961) and popularized as the bullwhip effect (Lee et al., 1997a, b). The first company to report this phenomenon was Procter&Gamble, which it observed in its diaper supply chain. The most prominent model showing the bullwhip effect is the Beer Game (Sterman 1989). Delays in transferring order information and in fulfillment (due to lead times) and the absence of information sharing are main reasons for the bullwhip effect.

    To reduce the bullwhip effect, the members of the supply chain may try to improve their information systems and/or their physical systems. Since the speed of data transfer technology has been dramatically improved in recent years, the assumptions prevalent in the Beer Game about the delays in information transfer can only stem from administrative processes in order management. Data is typically not transferred in real-time, and the coordination effort resulting from the using of different systems may also contribute to time-lags. Furthermore, if the demand is static and normally distributed, there is no reason to order distinct volumes at different time points. If the retailer ordered steadily, the other companies would not have to react nervously to unexpected order volumes. Thus, the bullwhip effect is at least partially homemade.

    The main implication of studying the demand amplification is that transferring Point-of-Sales (POS) data to the other partners in the supply chain will considerably reduce the bullwhip effect. However, the question arises why a retailer should share its POS data with other members of the supply chain. One argument is that the supply chain is becoming more competitive, by realizing smoother planning, scheduling, and execution processes. The retailer may also agree to provide the POS data if it assumes that this supportive behavior will result in lower purchase prices or, at least, improve its bargaining power. Furthermore, data about capacity, capacity usage, and inventory may also be shared and be beneficial for the down-stream companies. Simulation studies show that the information exchange typically

  • 12

    is more important for upstream than for downstream companies (Chatfield et al., 2004).

    With respect to collaboration, several maturity levels of supply chains have been defined:

    Stage 1: Functional Focus: Operating discrete supply chain processes with

    Stage 2: Internal Integration: Company-wide aligned and integrated supply chain processes continuously measured and steered to achieve common

    Stage 3: External Integration: Collaboration with strategic partners (customers, suppliers, and service providers) including joint objectives, shared plans,

    Stage 4: Cross-Enterprise Collaboration: Information Technology and e-business solutions resulting in real-time planning, decision making, and execution of customer requirements (Roussel and Skov 2007).

    The data recorded in the course of the survey shows that only a few companies realize collaboration beyond stage 2; thus, today collaboration between inde-pendent legal entities is not very common. However, it should be recognized that the evolution does not necessarily follow this sequence and that some stages (in particular stage 2) may be skipped.

    SCM and sourcing decisions are closely related. The number of suppliers may be reduced when a supply chain is designed. In an idealistic view, single sourcing would be appropriate for parts that are offered by supply chain partners. However, risk management may contradict a single sourcing policy. Globalization has a huge impact on achieving supply chain goals. Sometimes offshoring decisions are based on rather myopic views on direct production costs, neglecting such matters as the total cost resulting in the supply chain and the impact on lead times.

    2.1.2 Types of Collaboration

    2.1.2.1 Information Exchange

    Information access and data transfer are highly recommended in SCM systems. Information exchange is bidirectional, while information transfer may be uni-directional. As the company delivering data may not know whether the data trans-ferred or exchanged is relevant for the recipient, the terms data exchange and data transfer would be more suitable. Transfer or exchange of data does not necessarily imply that the recipient is using this data. Therefore, data transfer does not imply that the planning processes of the supply chain partners are based on consistent data. A simplified morphological box distinguishing different types of data ex-change is shown in Table 2.1.

    2 The Scope of Supply Chain Management

    are well documented and understood.

    objectives.

    functional management of resources. Supply chain processes and data flows

    common processes, and performance metrics.

  • 13

    Table 2.1 Types of data exchange

    Data characteristics

    Occurrences

    Source of data Last element in supply chain (retailer, OEM)

    Tier-1 supplier

    Tier-2 supplier …

    Recipient of data Next organization upstream

    Next but one/two … organizations upstream

    Next organization downstream

    Next but one/two … organizations downstream

    Category of data Actual data Forecast data Planning data Meta data Amount of data All data Selected data,

    defined statically

    Rule-based selected data

    Granularity of data

    Elementary data

    Aggregated data

    Type of provision Data access (pull)

    Data transfer (push)

    Timeliness Time-point Period Up-to-dateness Real-time

    data Delayed data, delay time-based

    Delayed data, delay rule-based

    Delayed data, delay resolved ad hoc

    Actual data may be about (e.g.)

    sales volumes at POS, warranties, capacity usages, events, and compliance issues.

    Planning data concern (e.g.)

    strategies, investments in physical systems and information systems, events such as promotions, announcements of end-of-life products, or of

    new product introduction, procurement, production, scheduling, distribution, and financial matters.

    2.1 Collaboration in Supply Chains

    inventories,

  • 14

    Meta data may be exchanged to coordinate

    quality control, and the use of IS, in particular the

    customization of IS, data models, process models, and numbering systems.

    Another type of data transfer tries to improve the capabilities of the suppliers,

    Collaborative forecasting is based on data exchange or transfer, but does not

    a consensus on future data that may be used in local planning or in collaborative planning efforts.

    The Delphi method is a well-known procedure for collaborative forecasting of

    toward a consensus when those involved are informed about opinions expressed by other experts. However, the result of applying the Delphi method is not a forecast accepted by all concerned. The Delphi method is typically not used in routine forecasting of operative data but in forecasting future trends. Application of the Delphi method can be supported by specific IT systems.

    Achieving a common forecast of quantitative data, for example about future demand for certain products or product groups, is a difficult task. Planning typically means considering distinct scenarios that differ in the assumptions and data un-derlying them. A company may look at several scenarios, and the common forecast may be just one of several considered. An agreement to use only a consensus

    be enforced.

    2 The Scope of Supply Chain Management

    2.1.2.2 Collaborative Forecasting

    forecast may reduce the value of local planning processes considerably and cannot

    necessarily result in collaborative planning. This distinction is also emphasized in

    future trends. Results show that divergent opinions of experts converge some way

    the CPFR model (cf. Section 2.1.2.4). The goal of collaborative forecasting is to find

    materials and agricultural best practices. To translate its words into actions, Nestlé employs over 800 agronomists, technical advisers, and field technicians. Their job

    world to improve their production quality, as well as their output and efficiency. They do this on a daily basis in as many as 40 countries. This specialist team has pioneered the development of sustainable local fresh milk and coffee production (Nestlé 2006).

    Mini case: Nestlé supports sustainability in the supply of agricultural raw

    for example with respect to product quality.

    is to provide technical assistance to more than 400,000 farmers throughout the

  • 15

    2.1.2.3 Collaborative Planning

    Collaborative Planning aims to coordinate the plans of several partners in the supply chain. The associated models can be managed by one or more of the firms involved or by a trusted service provider.

    Several types of models may be used. Spreadsheet models and simulation models may be developed to show the consequences of different decisions in certain planning scenarios (“What-If Models”). How-to-Achieve Models change the pers-pective by stipulating target values and determining the corresponding value of an independent variable. Decision models are used to determine the best solution by optimizing algorithms or to find a satisfactory solution by applying heuristics.

    Collaborative planning differs from individual planning in several ways (Table 2.2, partially based on Windischer and Grote 2003).

    Table 2.2 Comparison of individual planning and collaborative planning

    Individual planning Collaborative planning Recognizing the sequential order of events

    Communication of anticipated events

    Recognizing goals Lateral agreements on goals Recognizing the availability of alternatives

    Information exchange about the availability of alternatives

    Recognizing the adequacy of plan’s resolving

    Recognizing the adequacy of common plans

    Monitoring planned actions and diagnosing errors in individual plans

    Monitoring and diagnosing errors in common plans

    Revising individual plans Coordination of planning and feedback about modifications

    Canceling individual plans Common reflection and common decisions to cancel plans

    Depending on the amount of information transparency agreed upon, several types of collaborative planning can be distinguished. One of them is Open Book Planning. The collaborating entities deliver data into a common planning model. The semantics of this data (i.e., the definitions used in the data models) must be carefully coordinated. The data and the results obtained by the planning procedure become visible to all participating entities. A very high level of trust is necessary between the partners for this approach to be realized. Even entities belonging to the same group may have objections against (detailed) Open Book Planning. The Open Book may be accessible only to selected members of the supply chain. However, in such a situation it may be even more difficult to make sure that the other entities deliver correct planning data.

    Another approach is to install a trusted service-provider as the entity collecting data for the planning model and delivering the planning results to the supply chain partners. In this case the cooperating entities are treated equally with respect to information transparency. However, results of a planning model are usually not

    2.1 Collaboration in Supply Chains

  • 16

    implemented without further consideration. The purpose of decision models is to provide insight, not numbers. Insight is based on understanding relationships bet-ween input data and output data. It may be difficult to gain insight if the effects of modifying input data cannot be discussed in detail because the input data is clande-stine.

    A common planning model may become complex owing to its size and the details considered, and it may be difficult to find appropriate algorithms for deter-mining an optimal solution or even for applying a sound heuristic. Decomposition has been recommended to reduce the complexity of decision models. In this case it is not necessary to exchange all details of the data relevant to the planning model, but only some results obtained from local planning models.

    Decomposed decision models are solved in an iterative way. The results of the planning model Pir of entity i in iteration r are used by the collaborating entity j in iteration r + 1. Entity j will consider the effects of Pir on its own situation and decision variables and develop plan Pj, r + 1, which is communicated to entity i. Thus, the planning results of one entity appear as input data in the plan of the other entity.

    For obvious reasons only a limited number of such organizational iterations can be realized. The optimal solution, which could be determined by an Open Book model, will typically be missed. However, numerical experiments show that even a small number of organizational iterations may result in solutions that are quite close to the optimum of the Open Book model and, from the perspective of the supply chain, far better than local solutions obtained without collaborative plan-ning (Dudek 2004; Dudek and Stadtler 2005).

    2.1.2.4 Collaborative Planning, Forecasting, and Replenishment (CPFR)

    Several frameworks for structuring collaboration tasks exist. The best known is the CPFR

    CPFR model distinguishes eight collaboration tasks. For collaboration between a retailer and a manufacturer the tasks are exemplified in Table 2.3.

    2.1.2.5 Collaborative Scheduling

    As scheduling decisions are often short term and taken close to execution, real-time information exchange and contingency management among geographically dispersed entities may be beneficial (Jia et al., 2002; Boyson et al., 2003).

    The schedule of transports may determine production schedules, and a need for the exchanging of information between distribution and production schedulers results (Chen and Vairaktarakis 2005). The customer may receive information about successfully finished operations and the time intervals for which remaining operations are scheduled. This could be done via alerting mechanisms (e.g., sending e-mails or messages to a PDA), by providing information on the Web, or even by allowing access to (parts of) the partner’s scheduling system.

    2 The Scope of Supply Chain Management

    Interindustry Commerce Solutions (VICS) Association. Fig. 2.1 shows that the ®® framework. CPFR is a reference model developed by the Voluntary

  • 17

    Fig. 2.1 Visualization of the CPFR® process (VICS 2004)

    Table 2.3 Collaboration tasks between a retailer and a manufacturer (cf. VICS 2004)

    Replenishment

    2.1 Collaboration in Supply Chains

    Manufacturer Tasks Collaboration Tasks Retailer Tasks

    Strategy and Planning

    Demand and Supply Management

    Execution

    Analysis

    Account Planning Market Planning

    Collaboration Arrangement Joint Business Plan

    Vendor Management Category Management

    Market Data Analysis Sales Forecasting POS Forecasting

    Planning Order Planning/Forecasting Demand Planning

    Production and Supply Planning Logistics/Distribution Order Fulfillment

    Order Generation

    Logistics/Distribution

    Store Execution Supplier Scorecard

    Exception Management Performance Assessment Customer Scorecard

    Execution Monitoring

    Buying/Re-buying

  • 18

    2.1.2.6 Collaborative Execution

    resources and the redesign of physical processes. In this case not only information and planning systems are influenced by SCM but also the physical execution systems.

    Changes of physical systems have been suggested by such production manage-ment concepts as Just-in-Time (JIT), Lean Production, and Agile Manufacturing. JIT needs close collaboration between the partners, and reducing setup times is an important precondition for the realization of JIT procedures. Cross-docking is a concept intended to minimize handling times at distribution centers by tight co-ordination of inbound and outbound transports. Track&Trace systems show the progress made in bridging the spatial distance between supplier and recipient and allow the recipient to prepare for arrivals, but also to adjust production schedules if an item required should arrive too late. Visibility of real-time data for business partners is regarded as one of the main properties of a “real-time enterprise.” Many SCM systems support the visualization of data.

    2 The Scope of Supply Chain Management

    Mini case: In the chemical industry, changes in the schedule of one plant can affect several other plants, and ripple effects may increase the magnitude of changes in plants downstream. For instance, in the Bayer company the plant schedules are highly interdependent. The results of the nightly centralized scheduling run are broken-down into plant-specific models where decentralized planners use these models for local changes. The local scheduling persons should

    be able to work on a smaller model of the facilities they are allowed to schedule but at the same time be able to share data with and view infor-mation from other plants, be able to see the schedule changes of relevant production steps in other plants, make other plants aware of schedule changes, and reduce conflicts and find a mutually agreeable solution for product chains running through multiple plants with the help of a chain planner.

    Complex communication mechanisms are set up to achieve these goals. Central coordination mechanisms are combined with complementary information exchange amongst decentralized decision makers between the scheduling runs (Berning et al., 2002).

    Mini case: Several companies with basically decentralized organizational struc-tures achieved significant improvements through central coordination of material handling. For instance, the largest Swiss retail company Migros helped to develop an Application Service Providing (ASP) platform for achieving better visibility and

    regional warehouses, and its supermarkets (Knolmayer and Dedopoulos 2006). transparency of the associated pallet flows between its suppliers, the central

    Collaborative execution may be closely connected with reassignment of tasks and

  • 19

    2.1.2.7 Collaborative Monitoring and Controlling

    Many criteria have been proposed for measuring and evaluating the perfor-mance of a company’s logistical system. Examples are

    (differently defined) service levels, response delay, the difference between the delivery day initially requested

    by the customer and the negotiated day, lateness, computed from the differences between negotiated delivery day

    and actual delivery day, (differently defined) stocks, e.g., work in progress (WIP) as a percentage

    of sales, mean and variance of throughput times, and percentages of scrap in production and corrupted inventory.

    The Supply Chain Operations Reference (SCOR®) model developed by the Supply-Chain Council (SCC) defines more than 200 Key Performance Metrics at the highest of four levels. SAP SCM™ provides more than 300 KPI that are based

    oriented performance attributes are distinguished (cf. Supply Chain Process Im-provement 2007):

    Customer-facing performance attributes Reliability

    o Delivery performance o Perfect order fulfillment o Fill rates

    Responsiveness (Order fulfillment lead times) Flexibility

    o Supply chain response time o Production flexibility

    Internal-facing Costs

    o Costs of goods sold o Total SCM costs o Warranty/returns processing costs

    Asset management efficiency o Cash-to-Cash cycle time o Asset turn.

    2.1 Collaboration in Supply Chains

    Mini case: In the 1980s, General Motors’ Service Parts Operation used sophisticated Operations Research methods for inventory and transportation management in its relationships with dealers. However, the service to consumers was consistently poorer than the service of most of its competitors, because the dealers’ inventory systems were out of control, resulting in outdated data and metrics and wrong stock-keeping decisions. This illustrates the fact that a supply chain is only as good as its weakest link (Hausman 2004).

    on the SCOR® metrics. Three classes of customer-facing and two classes of internally

  • 20

    The Supply Chain Performance Indicator, which has been defined by The Performance Measurement Group (2007), considers a broad spectrum of business-related metrics which shows the high impact of good SCM practices on business results. With respect to the large number of metrics it is recommended that the most relevant ones be selected. These may be visualized on a dashboard, using Kiviat graphs, spider diagrams, or Balanced Scorecards (Kaplan and Norton 1996).

    and a Customer Chain Operations Reference (CCOR) model have been defined by the SCC. These models also define many metrics. A projection of some metrics to Balanced Scorecard Categories is suggested by Bolstorff (2006). Ways of projecting

    For supply chains, two different controlling approaches exist. On the one hand, each entity in the supply chain can define its own criteria and eventually present the values achieved in a Balanced Scorecard; however, if this information is passed on to partners, a shared meaning should be accomplished, and this can only be reached when there is agreement upon the definition of data elements and co-ordinated procedures are applied. On the other hand, common metrics for the whole supply chain may be defined and eventually presented in a Supply Chain Scorecard; coordination of meta data becomes even more relevant when this approach is followed (cf. Ackermann 2003; Kleijnen and Smits 2003).

    2.1.2.8 Collaborative Reassignment of Tasks

    The most far-reaching type of collaboration is a coordinated restructuring of functions and processes, which may result in reassignment of task responsibilities

    mediation or disintermediation may be considered when tasks are reallocated; one

    Quality control can be moved from the customer to the supplier after a common

    by applying Electronic Bill Presentment and Payment (EBPP) systems (SAP 2001) as part of Financial Supply Chain Management.

    Vendor Managed Inventory (VMI) is probably the most common reassignment of responsibilities. The customer is no longer placing orders and, therefore, no due dates for delivery are fixed. The vendor is responsible for providing concerted inventory service levels. SAP recommends considering VMI if

    key customers constitute a high percentage of the vendor’s sales figures, the products are standardized and requested repeatedly, product growth is not excessive, meaning that the requirement patterns are

    stable and the vendor can assume that requirements will not occur spon-taneously, and

    the transaction costs for order processing and production planning are high (SAP 2007).

    2 The Scope of Supply Chain Management

    the SCM metrics into terms of income statements, balance sheets, and Economic

    ®In addition to the SCOR

    Value Added indicators have also been suggested (Camerinelli and Cantu´ 2006).

    model, a Design Chain Operations Reference (DCOR)

    quality management system has been agreed on. Financial flows can be reorganized

    example of such an approach is the Fourth-party Logistics Provider (4PL) concept.

    from one supply chain partner to another. In redesigning a supply chain, inter-

  • 21

    Intentia (2001), a former vendor of ERP systems, describes benefits of VMI as follows:

    Supplier benefits Visibility of the customer’s POS data simplifies forecasting. Promotions can be more easily incorporated into the inventory plan. Customer ordering errors, which in the past would often lead to a

    return, are reduced. Stock level visibility helps identify priorities (replenish stock versus a

    stockout). The supplier can see the potential need for an item before the item is

    ordered. Customer benefits

    Fill rates from the supplier, and to the end consumer, improve. Stockouts and inventory levels often decrease. Planning and ordering costs decrease since the responsibility is shifted

    to the supplier.

    right time.

    Dual benefits

    ations.

    Both parties strive to offer better service to the end consumer. All parties involved benefit when the correct item is in stock when the end consumer needs it.

    customer.

    Extremely high benefits are reported from realizing VMI relationships. SAP

    pendent third-parties (Table 2.4, cf. SAP 2007).

    2.1 Collaboration in Supply Chains

    60 locations in 25 countries, implemented the SAP Inventory Collaboration Hub™ in 2005. The costs of order processes and administration expense were reduced by more than 50%. Many A and B materials are stored via Supplier Managed In-ventory agreements. Capital lock-up was reduced by lower warehouse inventory and safety stocks (Brauchle 2006).

    •••

    The overall service level is improved by having the right product at the

    The supplier is more focused than ever on providing superior service.

    ••

    Data entry errors are reduced owing to computer-to-computer communic-

    Overall processing speed is improved.

    A true collaborative partnership is formed between the supplier and the

    claims very optimistic figures that have been reported by SAP customers or inde-

    ••

    Mini case: Knorr-Bremse, a leading producer of brake systems with more than

  • 22

    Table 2.4 Potential benefits of VMI (SAP 2007)

    Business benefits Vendor/customer Value potential Increased revenue/sales Vendor and

    customer Lower inventory levels Vendor Increased service levels Vendor Operating costs through full truckloads Vendor Increased service levels Customer Inventory turns Customer Increased service levels Customer

    When considering the potential of VMI one has to realize that it is based on the

    transfer of detailed data, e.g., POS data and inventory data. Such data transfer may be realized with or without entering on a VMI relationship. An advantage of VMI is that no due dates are fixed by the customer, which makes the vendor flexible with respect to its execution processes. However, the vendor may lack some in-formation which is available only locally at the site of its customer. VMI partnerships should incorporate the obligation to transfer either such local information or at least forecast data based on it. Several simulation studies on VMI systems show significant cost reductions for the entire supply chain (Disney and Towill 2003a, b). As suppliers have access to actual sales and/or inventory data provided by the customers, the Bullwhip Effect can be reduced, resulting in a smaller variability of demand data (Småros et al., 2003). Thus, safety stocks, particularly of suppliers, can be reduced.

    Sometimes a distinction is made between Vendor Managed Inventory and Supplier Managed Inventory (SMI). In the CPFR® context four alternatives are distin-guished (Table 2.5). The difference between VMI and SMI is primarily one of viewpoint: VMI involves the management of finished goods inventories outbound from a manufacturer, distributor, or reseller to a retailer, whereas SMI manages the flow of raw materials and component parts inbound to a manufacturing process (Pohlen and Goldsby 2003). IT ownership and IT architectures differ. In the SAP environment there is also a difference in the ownership of the collaborative application system – for VMI the application system is owned by the supplier and for SMI, by the customer.

    Table 2.5 Assignment of responsibilities (cf. VICS 2004)

    Alternative Sales forecasting Order planning Order generation

    Conventional approach Retailer Retailer Retailer Co-managed inventory Retailer Retailer Manufacturer Supplier managed inventory Retailer Manufacturer Manufacturer Vendor managed inventory Manufacturer Manufacturer Manufacturer

    2 The Scope of Supply Chain Management

    100–200%

    70% From 89% to 98%

    28% From 93% to 99%

    27–70% From 93% to 99%

  • 23

    2.2 Business Architectures for Supply Chain Management

    2.2.1 Supply Chain Planning Matrices

    systematic frameworks. In the research literature several (slightly different versions

    2002; Fleischmann and Meyr 2003; Fleischmann et al., 2005; Meyr et al., 2005). A detailed description of the matrix is given by Fleischmann et al. (2005,

    p. 88). In our opinion, Supply Chain Planning Matrices have some disadvantages. The arrows in the top row imply that a certain flow occurs independently of the type of production system. However, for make-to-order production the sequence of the columns “Production,” “Sales,” and “Distribution” should be “Sales,” “Production,” and “Distribution,” and order-specific design activities for make-to-engineer production should appear. Furthermore, the execution and controlling processes are disregarded in the framework and the collaboration with other companies is not visualized in the matrix. We try to improve these shortcomings

    Fig. 2.2 A supply chain planning matrix

    2.2 Business Architectures for Supply Chain Management

    in our pyramidal representation (cf. Section 2.2.3).

    Several models have been followed to arrange the most relevant SCM processes in

    of) Supply Chain Planning Matrices (Fig. 2.2) are presented (cf. Neumann et al.,

  • 24

    2.2.2 The Supply Chain Operations Reference Model

    the Supply-Chain Council is attracting a lot of attention. Today the Council counts about 1,000 corporate members worldwide and has established chapters in North

    sponsor of its activities.

    and system of notation for describing business processes. It is organized into four levels to allow differently detailed views on business processes and focuses on

    model to describe the current status of the system (“as-is” situation) or to define a target status (“to-be” situation). Such models are often used in business process

    performance of certain process elements. A company may decide to gather this data for internal performance evaluation or also for benchmarking with other companies. The SCC tries to motivate its members to deliver performance data for

    “best practices.”

    Plan Source Make Deliver Return

    at four hierarchical levels. At the uppermost level, the process types are defined as

    support companies in making basic strategic decisions regarding its operations in the following, sometimes vaguely formulated areas:

    1. Delivery performance, 2. Order fulfillment performance, 3. Fill rate (make-to-stock), 4. Order fulfillment lead time, 5. Perfect order fulfillment, 6. Supply chain response time, 7. Production flexibility, 8. Total SCM cost, 9. Value-added productivity, 10. Warranty cost or returns processing cost,

    2 The Scope of Supply Chain Management

    America, Europe, Greater China, Japan, Australia/New Zealand, South East Asia,

    ®In practice, the Supply Chain Operations Reference (SCOR ) Model developed by

    ®The SCOR model defines five process types

    public (Supply-Chain Council 2008). SAP AG is a member of the SCC and a main ® Brazil, and Southern Africa. In 2008, Release 9.0 of the SCOR model was made

    The SCOR model is a process reference model, proposing a certain terminology ®

    ®reengineering projects. The SCOR model also defines metrics used to measure the

    inter-organizational processes. A company or a supply chain may use the SCOR ®

    ®the SCOR metrics to support inter-organizational benchmarking and to recognize

    shown in Table 2.6. According to the SCC, level 1 of the SCOR model aims to ®

  • 25

    Definition Plan Processes that balance aggregate demand and supply to develop a

    course of action which best meets sourcing, production, and delivery requirements.

    Source Processes that procure goods and services to meet planned or actual demand.

    Make Processes that transform products to a finished state to meet planned or actual demand.

    Deliver Processes that provide finished goods and services to meet planned or actual demand, typically including order management, transportation management, and distribution management.

    Return Processes associated with returning or receiving returned products for any reason. These processes extend into post-delivery customer support.

    At level 2, e.g., the Make process is refined to

    Make-to-stock production, Make-to-order production, and Make-to-engineer production,

    whereas the Return process is detailed to

    Return defective product, Return Maintenance, Repair, and Overhaul (MRO) product, and Return excess product.

    Level 2 also defines some enabling processes. A typical example of an enabling process is to provide the necessary IT infrastructure for process execution.

    In 2007, the SCC announced SCORmarkSM, a members-only benchmarking

    SCORmarkSM benchmarking

    to select the supply chain metrics most critical to its organization, to determine the target performance desired for each supply chain attribute

    to enter the relevant data required to calculate the performance for each selected metric into the secure, confidential benchmarking portal.

    2.2 Business Architectures for Supply Chain Management

    11. Cash-to-cash cycle time, 12. Inventory days of supply, and 13. Asset turns.

    portal based on the SCOR model, in association with APQC (Supply-Chain Council ®2007). As part of the “analyze” phase of the SCOR model, a company may use ®

    in the SCOR model, and ®

    SCOR® process

    Table 2.6 Level 1 Processes, as defined by the Supply-Chain Council

  • 26

    ARIS™ is a business process management tool developed by IDS Scheer and today offered as part of SAP’s NetWeaver infrastructure. Among other tools, an ARIS EasySCOR Modeler has been developed (IDS Scheer 2007).

    are discussed by Huan et al. (2004) and Poluha (2007).

    2.2.3 A Supply Chain Pyramid

    as a reference framework. With the pyramidal form we reflect the hierarchy of

    by Hieber (2002).

    zational levels. Strategic, tactical, and operational planning tasks are distinguished

    are combined at one level. Source and procurement and make and production are

    2 The Scope of Supply Chain Management

    The data is validated in a seven-step process to produce a report with

    an executive scorecard to quickly spotlight on any gaps in the targeted performance levels for each supply chain attribute and

    a detailed analysis for each specific metric selected, including best practice information on the drivers of performance and peer group reporting as available.

    2001). The SAP Solution Manager is an implementation tool that allows mapping

    SAP SCM™ systems automatically deposit the data from ERP and ongoing supply chain transactions into SAP’s Business Intelligence™ applications. These cal-

    ERP™ and SAP SCM™ implementations. Once in operation, the SAP ERP™ and

    culate the plan-source-make-deliver KPIs and deliver them to SAP’s management

    Software vendors included SCOR metrics in their SCM systems (Gassmann ®

    Based on the Supply Chain Matrices and the SCOR model, we present a global view ®

    Some deficiencies of the SCOR model as seen from an academic point of view ®cockpit for role-based breakdowns of the SCOR model (Gould 2005). ®

    of the SCOR model’s “best practices” against what the users want in their SAP ®

    model, product design is enclosed in the pyramid to ®avoid the formulation of a separate design model. Furthermore, the SCOR model ®

    of the supply chain tasks in the form of a pyramid (Fig. 2.3) and use this pyramid

    Compared with the SCOR

    visualized in “information pyramids”; cf. Mertens 2007, p. 6). A slightly similar

    Fig. 2.3 shows inbound- and outbound-collaboration tasks at various organi-

    used synonymously. Execution is explicitly included in the pyramid.

    lected CCOR). To emphasize the high importance of selling, we decided to split the

    “task reference model of transcorporate logistics” in pyramidal form was proposed

    decision rights, planning tasks, and the associated information needs (as often

    does not explicity address sales activities (which later became part of the widely neg-

    at the horizontal levels. For ease of presentation, operational planning and scheduling

  • 27 2.3 Desirable Features of SCM Systems

    Fig.

    2.3

    Pyr

    amid

    al re

    fere

    nce

    fram

    ewor

    k fo

    r Sup

    ply

    Cha

    in M

    anag

    emen

    t

  • 2 The Scope of Supply Chain Management 28

    2.3 Desirable Features of SCM Systems

    This section gives a short description of some functionalities that could be helpful

    involved in supply chains. Functions and processes in SCM systems have specific characteristics because

    be stored. There is a need for special filtering and compression mechanisms before data is fed into common databases, to avoid too great an increase in

    single bodies of data often have to be aggregated into larger groups: for instance, equipment into capacity groups, product characteristics into charac-teristics groups, products into product groups;

    bigger problems have to be decomposed before they can be treated with optimization algorithms or heuristics; examples are the segmentation of a long planning horizon into several shorter time segments, for which solutions may successively be found although typically the global optimum will be missed.

    for SCM. We do not describe functions that are also essential for enterprises not

    data of several networked enterprises, not only those of one company, must

    the sizes of databases and data warehouses;

    In Section 2.3 we formulate desirable properties of SCM systems. In Chapters 3

    support by means of IT systems, and there are some uncovered spots on the landscape. Product design activities are outside the scope of SAP’s systems, but there are interfaces to the most relevant CAD systems.

    and 4 we discuss how these properties are covered by the SAP SCM™ 5.0 system.

    SCM solution map is projected onto the SCM pyramid (Fig. 3.4). As we shall see,

    delivery process into distribution and sales already in our Supply Chain Pyramid. We

    controlling and support processes. Some strategic planning tasks are difficult to

    processes are at least as important as return processes and therefore decided to men-

    Supply Chain Visibility Model proposed by the IBM Institute of Business Value

    (Butner 2007).

    avoid arrows to indicate that sequences between sales and distribution activities de-

    tion them explicitly in the SCM pyramid. These modifications are in line with the

    The pyramid is refined stepwise in the remainder of the book. First, SAP’s

    tactical and operational planning are well covered by the SAP system, as well as

    pend on the type of business relationships. Finally, we think that regular after-sales

  • 2.3.

    1 D

    esig

    n o

    f S

    up

    ply

    Ch

    ain

    an

    d In

    form

    atio

    n A

    rch

    itec

    ture

    2.3 Desirable Features of SCM Systems 29

    Des

    irabl

    e Fe

    atur

    es

    Com

    men

    ts

    Cov

    erag

    e by

    SA

    P SC

    M™

    a)

    Vis

    ualiz

    atio

    n of

    the

    com

    plet

    e su

    pply

    ch

    ain/

    netw

    ork

    at se

    vera

    l lev

    els o

    f de

    tail.

    Pow

    erfu

    l too

    ls fo

    r vis

    ualiz

    atio

    n an

    d na

    viga

    tion

    (coc

    kpit,

    leits

    tand

    ) are

    requ

    ired.

    C

    f. Se

    ctio

    n 4.

    6.2.

    A.

    b)

    Mod

    ifica

    tions

    of t

    he n

    etw

    ork,

    e.g

    .,

    rega

    rdin

    g in

    term

    edia

    tion

    and

    disi

    nter

    -m

    edia

    tion

    or n

    ew a

    lloca

    tion

    of ta

    sks

    to th

    e co

    llabo

    ratin

    g fir

    ms.

    Whe

    n st

    ruct

    urin

    g a

    supp

    ly c

    hain

    , dec

    isio

    ns h

    ave

    to b

    e m

    ade

    abou

    t whi

    ch ta

    sks s

    houl

    d be

    car

    ried

    out b

    y th

    e su

    pply

    cha

    in p

    artn

    ers t

    hem

    selv

    es a

    nd w

    hich

    are

    to b

    e ou

    tsou

    rced

    . With

    the

    impa

    ct o

    f the

    Web

    on

    the

    firm

    s’

    coop

    erat

    ion,

    new

    inte

    rmed

    iarie

    s (e.

    g., T

    rust

    Cen

    ters

    to

    supp

    ort f

    inan

    cial

    tran

    sact

    ions

    ) are

    foun

    ded,

    whe

    reas

    so

    me

    tradi

    tiona

    l int

    erm

    edia

    ries (

    e.g.

    , tra

    vel a

    genc

    ies)

    ar

    e de

    clin

    ing

    in im

    porta

    nce.

    For m

    aste

    r dat

    a re

    leva

    nt fo

    r mod

    elin

    g a

    give

    n su

    pply

    net

    wor

    k se

    e Se

    ctio

    n 4.

    7.3.

    SAP

    SCM™

    doe

    s not

    pro

    vide

    func

    -tio

    nalit

    y fo

    r dec

    isio

    n su

    ppor

    t in

    supp

    ly

    netw

    ork

    desi

    gn.

    c)

    Con

    figur

    ator

    to fo

    rmul

    ate

    agre

    emen

    ts

    and

    cont

    ract

    s by

    com

    bini

    ng te

    xt

    mod

    ules

    (e.g

    ., su

    bcon

    tract

    ing,

    serv

    ice

    leve

    l agr

    eem

    ents

    , per

    iods

    of n

    otic

    e,

    allo

    wan

    ce o

    f del

    ays,

    resp

    onsi

    bilit

    y fo

    r co

    nsig

    nmen

    t sto

    cks)

    .

    Whe

    n th

    e st

    ruct

    ure

    of th

    e su

    pply

    cha

    in re

    mai

    ns fi

    xed

    for a

    long

    er ti

    me

    span

    dur

    ing

    whi

    ch so

    me

    partn

    ers a

    re

    repl

    aced

    , the

    con

    tract

    s with

    new

    par

    tner

    s can

    be

    deriv

    ed

    from

    stan

    dard

    ized

    agr

    eem

    ents

    by

    mod

    ifyin

    g ce

    rtain

    pa

    ram

    eter

    s. Ex

    ampl

    es a

    re c

    ontra

    cts b

    etw

    een

    supp

    liers

    of

    stan

    dard

    ized

    pro

    duct

    s and

    big

    reta

    ilers

    .

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

    d)

    Col

    labo

    rativ

    e in

    vest

    men

    t pla

    nnin

    g;

    nego

    tiatio

    n of

    inve

    stm

    ent p

    ropo

    rtion

    s. In

    supp

    ly c

    hain

    s the

    par

    tner

    s som

    etim

    es a

    gree

    to sh

    are

    larg

    e in

    vest

    men

    ts, s

    uch

    as w

    areh

    ouse

    s nea

    r airp

    orts

    or

    proj

    ects

    to im

    prov

    e da

    ta q

    ualit

    y, b

    y us

    ing

    RFI

    D

    tech

    niqu

    es.

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

  • 2 The Scope of Supply Chain Management 30

    D

    esira

    ble

    Feat

    ures

    C

    omm

    ents

    C

    over

    age

    by S

    AP

    SCM™

    e)

    Dec

    isio

    ns a

    nd a

    ctio

    ns to

    avo

    id

    mul

    tiple

    qua

    lity

    chec

    ks.

    Mul

    tiple

    qua

    lity

    chec

    ks (a

    t the

    supp

    lier’

    s site

    bef

    ore

    ship

    ping

    and

    at t

    he c

    usto

    mer

    ’s si

    te a

    fter r

    ecei

    pt) c

    an b

    e av

    oide

    d if

    the

    partn

    ers a

    gree

    on

    a Q

    ualit

    y M

    anag

    emen

    t sy

    stem

    : Res

    ults

    of q

    ualit

    y co

    ntro

    l mea

    sure

    s may

    be

    exch

    ange

    d vi

    a a

    porta

    l whe

    re th

    e cu

    stom

    er c

    an se

    e th

    em o

    r hav

    e th

    em a

    naly

    zed

    by a

    n au

    tom

    ated

    syst

    em.

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

    f)

    Nav

    igat

    ion

    deta

    ils o

    f the

    mas

    ter f

    iles

    by a

    ctiv

    atin

    g no

    des a

    nd a

    rcs s

    uch

    as

    info

    rmat

    ion

    on c

    apac

    ity a

    nd c

    osts

    of

    fact

    orie

    s, w

    areh

    ouse

    s, tra

    nspo

    rtatio

    n ro

    utes

    , pro

    duct

    ion

    prog

    ram

    s of

    supp

    liers

    , tim

    e zo

    nes,

    and

    holid

    ays a

    t th

    e lo

    catio

    ns o

    f par

    tner

    s.

    Top-

    dow

    n na

    viga

    tion,

    ope

    ning

    win

    dow

    s, e.

    g., t

    o vi

    sual

    ize

    such

    add

    ition

    al in

    form

    atio

    n as

    cap

    acity

    co

    nstra

    ints

    of s

    uppl

    iers

    or c

    usto

    ms r

    egul

    atio

    ns.

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

    g)

    Man

    agem

    ent o

    f var

    iant

    s, es

    peci

    ally

    in

    the

    cont

    ext o

    f mul

    tiple

    sour

    cing

    . Th

    e de

    cisi

    on o

    n ho

    w m

    any

    and

    wha

    t kin

    ds o

    f var

    iant

    s ar

    e al

    low

    ed is

    diff

    icul

    t bec

    ause

    of t

    he im

    pact

    on

    sale

    s an

    d th

    e co

    sts o

    f pro

    duct

    ion,

    inve

    ntor

    y, lo

    gist

    ics,

    train

    ing,

    afte

    r-sa

    les s

    ervi

    ce, a

    nd c

    apita

    l req

    uire

    men

    ts.

    AB

    C a

    naly

    ses a

    re re

    com

    men

    ded

    for s

    uppo

    rt of

    var

    iant

    s m

    anag

    emen

    t. W

    hen

    parts

    are

    pro

    cure

    d fr

    om d

    iffer

    ent

    supp

    liers

    , the

    se p

    arts

    may

    not

    be

    stric

    tly id

    entic

    al. T

    his

    may

    be

    one

    reas

    on fo

    r var

    iant

    s.

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

  • 2.3 Desirable Features of SCM Systems 31

    Desi

    rabl

    e Fe

    atur

    es

    Com

    men

    ts

    Cov

    erag

    e by

    SA

    P SC

    M™

    h)

    Dem

    onst

    ratin

    g th

    e di

    ffer

    ence

    s be

    twee

    n ob

    ject

    s [pr

    oduc

    ts, p

    rodu

    ct

    feat

    ures

    (“pr

    oduc

    t in

    terc

    hang

    eabi

    lity”

    ), pr

    oduc

    tion

    proc

    esse

    s] th

    at c

    an b

    e su

    bstit

    uted

    by

    each

    oth

    er a

    nd e

    xpla

    inin

    g th

    e im

    plic

    atio

    ns, e

    .g.,

    addi

    tiona

    l cos

    ts

    caus

    ed b

    y a

    subs

    titut

    ion.

    Subs

    titut

    ion

    proc

    esse

    s may

    be

    indu

    ced

    by c

    hang

    es in

    th

    e co

    st o

    f obj

    ects

    or r

    esul

    t fro

    m so

    urci

    ng o

    r pro

    duct

    ion

    bottl

    enec

    ks.

    Subs

    titut

    ion

    is c

    onsi

    dere

    d in

    pla

    nnin

    g;

    cf. S

    ectio

    ns 4

    .4.6

    and

    4.7

    .3.

    i) Po

    sitio

    ning

    of i

    nven

    tory

    . D

    ecis

    ions

    abo

    ut st

    orag

    e lo

    catio

    ns o

    f raw

    mat

    eria

    ls,

    com

    pone

    nts,

    and

    prod

    ucts

    are

    fund

    amen

    tal i

    n SC

    M.

    Crit

    eria

    incl

    ude

    cust

    omer

    dem

    and,

    serv

    ice

    leve

    l ag

    reem

    ents

    , tra

    nspo

    rtatio

    n tim

    e an

    d co

    sts o

    f tra

    nspo

    rtatio

    n be

    twee

    n si

    tes,

    valu

    e of

    the

    parts

    , the

    ne

    cess

    ary

    stor

    age

    spac

    e (d

    epen

    ding

    on

    the

    volu

    me

    per

    item

    ), an

    d sp

    ecia

    l tec

    hnic

    al c

    ondi

    tions

    , suc

    h as

    coo

    ling

    or se

    curit

    y.

    Dec

    isio

    ns o

    n w

    heth

    er o

    r not

    to st

    ock

    an e

    xist

    ing

    war

    ehou

    se c

    f. Se

    ctio

    n 4.

    4.2.

    A.

    Furth

    er a

    naly

    ses a

    re n

    ot in

    scop

    e of

    SA

    P SC

    M™

    .

    j) A

    gree

    men

    ts o

    n lo

    t siz

    es a

    nd

    prod

    uctio

    n cy

    cles

    . Se

    t-up

    times

    and

    set-u

    p co

    sts m

    ay d

    iffer

    con

    side

    rabl

    y be

    twee

    n su

    pply

    cha

    in p

    artn

    ers.

    The

    situ

    atio

    n w

    here

    one

    pa

    rtner

    pro

    duce

    s big

    lots

    a fe

    w ti

    mes

    per

    yea

    r whi

    le th

    e do

    wns

    tream

    par

    tner

    man

    ufac

    ture

    s sm

    all l

    ots m

    ore

    ofte

    n sh

    ould

    be

    avoi

    ded,

    bec

    ause

    such

    unc

    oord

    inat

    ed

    deci

    sion

    s res

    ult i

    n av

    oida

    ble

    inve

    ntor

    ies.

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

    k)

    Man

    agem

    ent o

    f hie

    rarc

    hies

    of t

    he

    sour

    ces,

    incl

    udin

    g se

    rvic

    e st

    atio

    ns.

    Exam

    ple:

    Sup

    plie

    r ->

    cen

    tral

    war

    ehou

    se ->

    regi

    onal

    w

    areh

    ouse

    -> se

    rvic

    e st

    atio

    ns.

    Mai

    nten

    ance

    as m

    aste

    r dat

    a; c

    f. Se

    ctio

    n 4.

    7.3.

    D

    ecis

    ion

    supp

    ort f

    or su

    pply

    cha

    in

    desi

    gn is

    not

    in sc

    ope

    of S

    AP

    SCM™

    .

  • 2 The Scope of Supply Chain Management 32

    D

    esira

    ble

    Feat

    ures

    C

    omm

    ents

    C

    over

    age

    by S

    AP

    SCM™

    l) C

    oord

    inat

    ion

    of d

    ata

    mod

    els i

    n da

    taba

    ses,

    data

    war

    ehou

    ses,

    and

    data

    m

    arts

    of s

    uppl

    y ch

    ain

    partn

    ers.

    Har

    mon

    ized

    dat

    a m

    odel

    s hel

    p to

    avo

    id e

    rror

    s in

    prod

    uctio

    n an

    d co

    mpa

    rison

    of m

    anag

    emen

    t N

    ot in

    scop

    e of

    SA

    P SC

    M™

    .

    m)

    Coo

    rdin

    atio

    n of

    pro

    cess

    and

    w

    orkf

    low

    mod

    els.

    Coo

    rdin

    ated

    wor

    kflo

    w m

    odel

    s avo

    id re

    dund

    anci

    es,

    supp

    ort t

    empo

    ral c

    oord

    inat

    ion,

    and

    incr

    ease

    tra

    nspa

    renc

    y in

    the

    supp

    ly c

    hain

    .

    Ale

    rts c

    an b

    e ex

    chan

    ged;

    cf

    . Sec

    tion

    4.6.

    2.

    n)

    Coo

    rdin

    atio

    n of

    cus

    tom

    izin

    g pa

    ram

    eter

    s. D

    eter

    min

    ing

    the

    para

    met

    ers o

    f ER

    P sy

    stem

    s and

    oth

    er

    inte

    rdep

    ende

    ncie

    s. Ex

    ampl

    e: M

    inor

    mod

    ifica

    tions

    of t

    he p

    aram

    eter

    s of t

    he

    func

    tion

    “con

    sum

    ptio

    n of

    pla

    ns”

    for f

    inal

    pro

    duct

    s may

    ha

    ve fa

    r-re

    achi

    ng e

    ffect

    s on

    stoc

    ks o

    f com

    pone

    nts a

    nd

    raw

    mat

    eria

    ls.

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

    o)

    Man

    ifold

    sim

    ulat

    ions

    to e

    valu

    ate

    alte

    rnat

    ives

    . Si

    mul

    atio

    ns c

    ould

    supp

    ort t

    asks

    men

    tione

    d in

    item

    s g),

    i), j)

    , and

    k) i

    n pa

    rticu

    lar.

    Cf.

    Sect

    ion

    4.2.

    com

    plic

    ated

    eff

    ects

    , sid

    e ef

    fect

    s, an

    d so

    ftwar

    e pa

    ckag

    es is

    a d

    iffic

    ult t

    ask

    beca

    use

    of m

    any

    info

    rmat

    ion,

    e.g

    ., va

    lues

    of K

    PI.

  • 2.3.

    2 C

    olla

    bo

    rati

    ve P

    rod

    uct

    Des

    ign

    (“D

    esig

    n f

    or

    SC

    M”)

    2.3 Desirable Features of SCM Systems 33

    Des

    irabl

    e Fe

    atur

    es

    Com

    men

    ts

    Cov

    erag

    e by

    SA

    P SC

    M™

    a)

    Coo

    pera

    tion

    of th

    e su

    pply

    cha

    in

    partn

    ers i

    n pr

    oduc

    t des

    ign,

    val

    ue

    anal

    ysis

    , and

    val

    ue e

    ngin

    eerin

    g.

    An

    SCM

    -orie

    nted

    des

    ign

    cons

    ider

    s the

    eff

    ect o

    f des

    ign

    deci

    sion

    s on

    all p

    artn

    ers i

    n th

    e su

    pply

    cha

    in. T

    hese

    ef

    fect

    s may

    not

    be

    obvi

    ous t

    o th

    e de

    sign

    ers o

    f a c

    erta

    in

    com

    pany

    ; the

    refo

    re, c

    olla

    bora

    tion

    betw

    een

    desi

    gn a

    nd

    man

    ufac

    turin

    g ex

    perts

    of t

    he p

    artic

    ipat

    ing

    com

    pani

    es

    will

    faci

    litat

    e a

    “Des

    ign

    for S

    CM

    .”

    Dur

    ing

    the

    desi

    gn p

    roce

    ss se

    vera

    l par

    tner

    s sho

    uld

    be

    able

    to se

    e th

    e ac

    tual

    des

    ign

    resu

    lts o

    n th

    eir s

    cree

    ns a

    nd

    to a

    dd h

    ints

    and

    sugg

    estio

    ns. T

    he e

    valu

    atio

    n of

    al

    tern

    ativ

    e de

    sign

    s by

    the

    partn

    ers i

    n th

    e su

    pply

    cha

    in

    will

    ofte

    n di

    ffer

    . Too

    ls, e

    .g.,

    grou

    pwar

    e, fo

    r bet

    ter

    help

    ful.

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

    b)

    Proc

    ess p

    lann

    ing

    taki

    ng th

    e ef

    fect

    s on

    SCM

    into

    acc

    ount

    . co

    ncep

    ts o

    r req

    uire

    men

    ts o

    f RFI

    D, s

    uch

    as a

    void

    ing

    the

    pack

    ing

    or sp

    ecia

    l pro

    tect

    ion

    need

    s of p

    rodu

    cts (

    e.g.

    ,

    trans

    port)

    .

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

    c)

    Mea

    sure

    s to

    allo

    w si

    mpl

    e tra

    nsfe

    r and

    ex

    chan

    ge o

    f pro

    duct

    -def

    inin

    g da

    ta b

    y co

    ordi

    nate

    d ap

    plic

    atio

    n of

    CA

    D,

    PDM

    , and

    PLM

    syst

    ems.

    com

    pone

    nts m

    ay n

    ot fi

    t tog

    ethe

    r.

    resu

    lted

    from

    usi

    ng v

    ersi

    on 4

    in G

    erm

    an a

    nd S

    pani

    sh

    plan

    ts w

    here

    as fa

    ctor

    ies i

    n Fr

    ance

    and

    the

    UK

    use

    d ve

    rsio

    n 5

    (Ste

    inke

    200

    6).

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

    avoi

    danc

    e of

    dam

    age

    thro

    ugh

    shar

    p pr

    ofile

    s dur

    ing

    inte

    rrup

    tion

    of R

    FID

    com

    mun

    icat

    ion

    by m

    etal

    lic

    If in

    com

    patib

    le C

    AD

    tool

    s are

    use

    d, so

    me

    phys

    ical

    of th

    e C

    AD sy

    stem

    CAT

    IA. I

    nter

    oper

    abili

    ty p

    robl

    ems

    Exam

    ple:

    Del

    ays i

    n th

    e de

    velo

    pmen

    t of t

    he A

    irbu

    s Sup

    er-

    coor

    dina

    tion

    betw

    een

    supp

    ly c

    hain

    par

    tner

    s may

    be

    jum

    bo A

    380

    are

    attr

    ibut

    ed to

    the

    use

    of d

    iffer

    ent r

    elea

    ses

    Exam

    ples

    are

    the

    impl

    emen

    tatio

    n of

    pos

    tpon

    emen

    t

  • 2.3.

    3 S

    ales

    an

    d D

    eman

    d P

    lan

    nin

    g

    2.3.

    3.1

    Stra

    tegi

    c an

    d T

    actic

    al D

    eman

    d Pl

    anni

    ng

    2 The Scope of Supply Chain Management 34

    D

    esira

    ble

    Feat

    ures

    C

    omm

    ents

    C

    over

    age

    by S

    AP

    SCM™

    d)

    Man

    ifold

    sim

    ulat

    ions

    to e

    valu

    ate

    pr

    oduc

    t and

    pro

    cess

    alte

    rnat

    ives

    . M

    oder

    n C

    AD

    syst

    ems a

    llow

    the

    eval

    uatio

    n of

    som

    e pr

    oper

    ties o

    f phy

    sica

    l pro

    duct

    s and

    pro

    cess

    es w

    ithou

    t th

    e ne

    cess

    ity fo

    r bui

    ldin

    g a

    phys

    ical

    pro

    toty

    pe.

    Exam

    ple:

    A su

    bass

    embl

    y de

    sign

    ed b

    y th

    e su

    pplie

    r has

    to

    be

    adju

    sted

    to su

    it th

    e to

    ols a

    vaila

    ble

    in th

    e as

    sem

    bly

    line

    of th

    e cu

    stom

    er’s

    pla

    nt.

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

    Des

    irabl

    e Fe

    atur

    es

    Com

    men

    ts

    Cov

    erag

    e by

    SA

    P SC

    M™

    a)

    Porta

    ls fo

    r col

    labo

    rativ

    e pl

    anni

    ng

    (pla

    nnin

    g bo

    ok).

    The

    plan

    ning

    boo

    k is

    the

    mai

    n sc

    reen

    whe

    re th

    e co

    mm

    on d

    ata

    is d

    ispl

    ayed

    , ent

    ered

    , and

    pro

    cess

    ed a

    nd

    whe

    re in

    tera

    ctiv

    e pl

    anni

    ng ta

    kes p

    lace

    .

    Cf.

    Sect

    ion

    4.2.

    3.A

    .

    b)

    Met

    hods

    of c

    alcu

    latin

    g cu

    stom

    er

    lifet

    ime

    valu

    es.

    Estim

    atin

    g th

    e cu

    stom

    er li

    fetim

    e va

    lue

    help

    s in

    deci

    sion

    s on

    whe

    ther

    a c

    usto

    mer

    shou

    ld b

    e in

    vite

    d to

    be

    com

    e m

    embe

    r of a

    supp

    ly c

    hain

    .

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

    c)

    Con

    side

    ratio

    n of

    the

    prod

    uct l

    ife

    cycl

    e.

    The

    life

    cycl

    e pr

    ofile

    s hav

    e to

    be

    adap

    ted

    to ta

    ke

    acco

    unt o

    f rec

    ent d

    evel

    opm

    ents

    . The

    par

    tner

    s sho

    uld

    prov

    ide

    rele

    vant

    dat

    a fo

    r det

    erm

    inin

    g ty

    pica

    l pro

    files

    fo

    r SC

    M p

    urpo

    ses b

    y us

    ing

    stat

    istic

    al m

    etho

    ds, e

    .g.,

    fore

    cast

    ing

    met

    hods

    bas

    ed o

    n m

    arke

    t sat

    urat

    ion

    and

    sale

    s dat

    a ag

    greg

    ated

    ove

    r the

    life

    time

    of th

    e pr

    oduc

    t.

    Cf.

    Sect

    ions

    4.2

    .1 a

    nd 4

    .4.1

    .C.

  • 2.3 Desirable Features of SCM Systems 35

    Des

    irabl

    e Fe

    atur

    es

    Com

    men

    ts

    Cov

    erag

    e by

    SA

    P SC

    M™

    d)

    Coo

    rdin

    ated

    inve

    ntor

    y pl

    anni

    ng fo

    r pr

    oduc

    ts n

    ear t

    o th

    e en

    d of

    thei

    r life

    cy

    cle.

    The

    exch

    ange

    of p

    rodu

    ct li

    fe c

    ycle

    dat

    a is

    of u

    tmos

    t im

    porta

    nce

    whe

    n it

    com

    es to

    inve

    ntor

    y m

    anag

    emen

    t of

    prod

    ucts

    that

    will

    soon

    be

    elim

    inat

    ed fr

    om th

    e sa

    les

    prog

    ram

    . Car

    eful

    coo

    rdin

    atio

    n he

    lps t

    o ke

    ep th

    e rig

    ht

    inve

    ntor

    y in

    the

    right

    war

    ehou

    ses,

    shop

    s, an

    d se

    rvic

    e st

    atio

    ns.

    Not

    in sc

    ope

    of S

    AP

    SCM™

    .

    e)

    Supp

    ortin

    g C

    olla

    bora

    tive

    Plan

    ning

    , Fo

    reca

    stin

    g, a

    nd R

    eple

    nish

    men

    t (C

    PFR

    ).

    CPF

    R is

    a th

    orou

    gh c

    oord

    inat

    ion

    of fu

    nctio

    ns a

    nd

    proc

    esse

    s in

    the

    supp

    ly c

    hain

    with

    pot

    entia

    l for

    co

    nsid

    erab

    le b

    enef

    its to

    the

    partn

    ers.

    Exam

    ple:

    Vol

    vo, a

    Sw

    edis

    h ca

    r man

    ufac

    ture

    r, im

    plem

    ente

    d co

    llabo

    rativ

    e pr

    oces

    ses w

    ith o

    ver 3

    50

    dom

    estic

    and

    ove

    rsea

    s ven

    dors

    and

    supp

    liers

    . One

    of

    the

    mai

    n fu

    nctio

    ns is

    the

    colla

    bora

    tive

    exch

    ange

    of

    fore

    cast

    s.

    Cf.

    Sect

    ion

    4.2.

    3.

    f)

    Met

    hods

    of V

    MI o

    r SM

    I. Th

    e su

    pplie

    r con

    trols

    the

    inve

    ntor

    y of

    the

    cust

    omer

    and

    re

    plen

    ishe

    s it w

    hen

    nece

    ssar

    y.

    Exam

    ple:

    Woo

    lwor

    th c

    alls

    up

    the

    sale

    s of a

    ll ite

    ms i

    n ea

    ch o

    f its

    bra

    nche

    s eve

    ry d

    ay a

    fter c

    losi

    ng ti

    me.

    L’

    Oré

    al, t

    he g

    loba

    l mar

    ket l

    eade

    r in

    the

    cosm

    etic

    s in

    dust

    ry, d

    eter

    min

    es d

    eliv

    ery

    quan

    titie

    s and

    cre

    ates

    an

    optim

    al d

    eliv

    ery

    plan

    usi

    ng th

    e SA

    P SC

    M™

    supp

    ly

    netw

    ork

    plan

    ning

    cap

    abili

    ties b

    ased

    on

    fore

    cast

    de

    man

    d, a

    ntic

    ipat

    ed st

    ock

    mov

    emen

    ts, o

    pen

    orde

    rs,

    and

    inve

    ntor

    y in

    form

    atio

    n.

    Cf.

    Sect

    ions

    4.2

    .3.B

    , 4.3

    .1.D

    , and

    4.

    3.2.

  • 2 The Scope of Supply Chain Management 36

    D

    esira

    ble

    Feat

    ures

    C

    omm

    ents

    C

    over

    age

    by S

    AP

    SCM™

    g)

    Col

    labo

    rativ

    e fo

    reca

    stin

    g su

    ppor

    ted

    by a

    met

    hod

    bank

    with

    fore

    cast

    ing

    algo

    rithm

    s and

    syst

    ems t

    o su

    ppor

    t the

    se

    lect

    ion

    of m

    etho

    ds, p

    aram

    eter

    co

    nfig

    urat

    ion,

    and

    the

    inte

    rpre

    tatio

    n of

    resu

    lts.

    The

    partn

    ers m

    ay u

    se d

    iffer

    ent f

    orec

    astin

    g pr

    oced

    ures

    , w

    hich

    , mor

    eove

    r, m

    ay b

    e m

    odifi

    ed d

    epen

    ding

    on

    devi

    atio

    ns b

    etw

    een

    fore

    cast

    , dem

    and,

    and

    sale

    s. If

    co

    llabo

    rativ

    e fo

    reca

    stin

    g is

    pra

    ctic

    ed w

    ithin

    the

    supp

    ly

    chai

    n, th

    e pa

    rtner

    s sho

    uld

    be a

    ble

    to a

    naly

    ze th

    e de

    tails

    , in

    clud

    ing

    the

    para

    met

    er se

    lect

    ions

    and

    the

    resu

    lts, b

    y us

    ing

    an e

    xpla

    natio

    n co

    mpo

    nent

    .

    Cf.

    Sect

    ion

    4.2.

    1.A

    .

    h)

    Adm

    inis

    tratio

    n of

    tim

    e se

    ries a

    nd

    time

    serie

    s pat

    tern

    s, su

    ch a

    s sal

    es

    afte

    r pro

    mot

    ions

    , e.g

    ., se

    para

    ted

    for

    cust

    omer

    type

    s and

    regi

    ons (

    “glo

    bal

    fore

    cast

    ing

    prof

    iles”

    ) or p

    atte

    rns o

    f ca

    nnib

    aliz

    atio

    n.

    Ofte

    n pr

    omot

    ions

    are

    lim

    ited

    to a

    regi

    on, e

    .g.,

    depe

    nden

    t on

    the

    loca

    l wea

    ther

    or l

    ocal

    hol

    iday

    s. Pr

    omot

    ed p

    rodu

    cts m

    ay c

    anni

    baliz

    e ot

    hers

    . The

    de

    man

    d m

    ay b

    e sh

    ifted

    to la

    ter p

    erio

    ds b

    ecau

    se

    cust

    omer

    s bui

    ld u

    p st

    ocks

    of t

    he p

    rom

    oted

    par

    ts a

    nd

    buy

    less

    in th

    e fo

    llow

    ing

    perio

    ds. F

    or th

    is re

    ason

    lo

    gist

    ic m

    anag

    ers d

    o no

    t fav

    or p

    rom

    otio

    ns, b

    ut th

    e ar

    gum

    ents

    of t

    he m

    arke

    ting

    spec

    ialis

    ts o

    ften

    dom

    inat

    e,

    so th

    at th

    e pr

    oble

    ms h

    ave

    to b

    e so

    lved

    by

    SCM

    .

    Adm

    inis

    tratio

    n of

    tim

    e se

    ries i

    s a b

    asic

    ca

    pabi

    lity

    of D

    eman

    d Pl

    anni

    ng a

    nd

    Fore

    cast

    ing;

    cf.

    Sect

    ions

    4.2

    .1 a

    nd

    4.4.

    1.

    Prom

    otio

    n pl

    anni

    ng is

    dis

    cuss

    ed in

    Se

    ctio

    ns 4

    .2.1

    .D a

    nd 4

    .3.2

    .C.

    i) In

    corp

    orat

    ing

    exte

    rnal

    dat

    a.

    indi

    cato

    rs, s

    houl

    d be

    mer

    ged

    with

    inte

    rnal

    dat

    a if

    this

    m

    ight

    impr

    ove

    the

    accu

    racy

    of t

    he fo

    reca

    sts.

    Inco

    rpor

    atio

    n of

    ext

    erna

    l dat

    a is

    a

    App

    licat

    ion

    of e

    xter

    nal d

    ata

    for

    4.2.

    1.A

    . j)

    Stan

    dard

    ized

    ana

    lyse

    s of t

    he a

    ccur

    acy

    of th

    e fo

    reca

    sts a

    nd o

    f the

    repl

    enis

    h-m

    ent p

    olic

    y (F

    orec

    astin

    g an

    d re

    plen

    ishm

    ent a

    naly

    tics)

    .

    Com

    mon

    par

    amet

    ers o

    f the

    ana

    lysi

    s met

    hods

    allo

    w fo

    r be

    tter d

    iagn

    osis

    of a

    ppro

    pria

    te in

    vent

    ory

    leve

    ls in

    the

    partn

    er c

    ompa

    nies

    .

    No

    stan

    dard

    repo

    rts.

    For s

    tock

    ing

    deci

    sion

    s cf.

    Sect

    ion

    4.4.

    2.A

    .

    SAP

    BI™

    .

    fore

    cast

    ing

    is d

    escr

    ibed

    in S

    ectio

    n

    basi

    c co

    ncep

    t of S

    AP

    SCM

    ™ v

    ia

    Dat

    a fr

    om e

    xter

    nal d

    atab

    ases

    , e.g

    ., bu

    sine

    ss c

    ycle

  • 2.3 Desirable Features of SCM Systems 37

    Des

    irabl

    e Fe

    atur

    es

    Com

    men

    ts

    Cov

    erag

    e by

    SA

    P SC

    M™

    k)

    Var

    iabl

    e ag

    greg

    atio

    n of

    reso

    urce

    s su

    ch a

    s wor

    kers

    (des

    crib

    ed b

    y sk

    ill

    code

    s), m

    ater

    ials

    , pro

    duct

    ion

    faci

    litie

    s, an

    d tra

    nspo

    rt ve

    hicl

    es.

    Agg

    rega

    tion

    of p

    erio

    ds, r

    egio

    ns,

    prod

    ucts

    and

    pro

    duct

    cha

    ract

    eris

    tics

    (“ch

    arac

    teris

    tic-d

    epen

    dent

    fo

    reca

    stin

    g”),

    aggr

    egat

    ion

    to v

    irtua

    l pr

    oduc

    ts (“

    phan

    tom

    s”),

    bloc

    k pl

    anni

    ng w

    ith b

    ucke

    ts.

    Dis

    aggr

    egat

    ion

    of a

    ggre

    gate

    pla

    nnin

    g

    quan

    titie

    s to

    coun

    tries

    and

    fact

    orie

    s.

    The

    syst

    ems s

    houl

    d be

    abl

    e to

    avo

    id in

    form

    atio

    n ov

    erlo

    ad b

    y pr

    ovid

    ing

    pow

    erfu

    l agg

    rega

    tion

    proc

    edur

    es. S

    uppl

    y ch

    ain

    partn

    ers u

    se d

    iffer

    ent

    met

    hods

    and

    par

    amet

    ers t

    o ag

    greg

    ate,

    e.g

    ., in

    ord

    er to

    de

    term

    ine

    data

    abo

    ut p

    rodu

    ct g

    roup

    s with

    an

    adeq

    uate

    st

    atis

    tical

    bas

    is. I

    n di

    ffer

    ent c

    ount

    ries t

    he p

    rodu

    ct

    char

    acte

    ristic

    s with

    mos

    t im

    pact

    on

    the

    mar

    ket m

    ay

    vary

    . Ex

    ampl

    e: It

    shou

    ld b

    e po

    ssib

    le to

    clu

    ster

    all

    car m

    otor

    s w

    ith d

    efin

    ed v

    alue

    s of t

    he C

    O2 o

    utpu

    t or a

    ll to

    ys m

    ade

    from

    the

    sam

    e ra

    w m

    ater

    ial.

    l) Fo

    reca

    st a

    fter c

    onst

    rain

    ts.

    If fo

    reca

    sts i

    ndic

    ate

    a si

    gnifi

    cant

    gro

    wth

    in d

    eman

    d,

    info

    rmat

    ion

    on se

    rious

    cap

    acity

    con

    stra

    ints

    shou

    ld

    prev

    ent p

    lann

    ing

    with

    thes

    e sa

    les f

    orec

    asts

    .

    Cf.

    Sect

    ion

    4.2.

    1.J.

    m)

    Col

    labo

    rativ

    e de

    man

    d pl

    anni

    ng.

    The

    partn

    ers i

    n th

    e su

    pply

    cha

    in sh

    ould

    try

    to d

    evel

    op

    com

    mon

    scen

    ario

    s and

    to a

    chie

    ve a

    com

    mon

    est

    imat

    e of

    the

    dem

    and

    resu

    lting

    in u

    se o

    f the

    se sc

    enar

    ios a

    s the

    ba

    sis o

    f sub

    sequ

    ent p

    lann

    ing.

    Cf.

    Sect

    ion

    4.2.

    3.A

    .

    n)

    Prod

    uct m

    ix p

    lann

    ing.

    Su

    pplie

    rs o

    ften

    have

    an

    inte

    rest

    in re

    ceiv

    ing

    orde

    rs n

    ot

    only

    for s

    ingl

    e pr

    oduc

    ts b

    ut fo

    r pro

    duct

    mix

    es.

    Exam

    ple:

    A c

    hem

    ical

    com

    pany

    is in

    tere

    sted

    in se

    lling

    pr

    oduc

    t A to

    geth

    er w

    ith p

    rodu

    ct A

    ’, w

    hich

    em

    erge

    s as

    a jo

    int p

    rodu

    ct in

    the

    prod

    uctio

    n pr

    oces

    s.

    Cf.

    Sect

    ion

    4.7.

    3.

    data

    , e.g

    ., of

    tota

    l pro

    duct

    ion

    Cf.

    Sect

    ions

    4.2

    .1, 4

    .2.2

    .C

    (reg

    ardi

    ng ti

    me)

    , and

    4.2

    .2.N

    (reg

    ardi

    ng re

    sour

    ces)

    .

  • 2 The Scope of Supply Chain Management 38

    Des

    irabl

    e Fe

    atur

    es

    Com

    men

    ts

    Cov

    erag

    e by

    SA

    P SC

    M™

    o)

    Col

    labo

    rativ

    e de

    liver

    y sc

    hedu

    les.

    Info

    rmat

    ion

    exch

    ange

    bef

    ore

    conf

    irmat

    ion

    of sh

    ipm

    ent

    date

    s can

    incr

    ease

    the

    prob

    abili

    ty o

    f shi

    ppin

    g in

    tim

    e.

    Cf.

    Sect

    ions

    4.2

    .3.C

    and

    4.2

    .3.D

    .

    p)

    Col

    labo

    rativ

    e pr

    omot

    ion

    plan

    ning

    . Pr

    omot

    ions

    may

    be

    trigg

    ered

    by

    inve

    ntor

    y m

    anag

    emen

    t (h

    igh

    inve

    ntor

    y le

    vels

    hav

    e to

    be

    redu

    ced,

    add

    ition

    al

    war

    ehou

    se sp

    ace

    is n

    eede

    d), f

    rom

    spec

    ial s

    ales

    op

    portu

    nitie

    s (e.

    g., T

    V a

    nd v

    ideo

    sets

    bef

    ore

    big

    spor

    ting

    even

    ts),

    from

    fina

    nce

    (nee

    d to

    impr

    ove

    liqui

    dity

    ), or

    by

    prod

    uct l

    ife c

    ycle

    man

    agem

    ent (

    new

    m

    odel

    s will

    soon

    repl

    ace

    old

    ones

    ). Se

    vera

    l par

    tner

    s m

    ay b

    e in

    volv

    ed, e

    .g.,

    supp

    liers

    of s

    ervi

    ce p

    arts

    . If

    pro

    mot

    ion

    plan

    ning

    is n

    ot su

    ffic

    ient

    ly c

    oord

    inat

    ed,

    peak

    s in

    dem

    and

    may

    resu

    lt an

    d ra

    w m

    ater

    ials

    , co

    mpo

    nent

    s, or

    faci

    litie

    s may

    cau

    se b

    ottle

    neck

    s. Su

    pplie

    rs tr

    y to

    avo

    id a

    situ

    atio

    n w

    here

    seve

    ral

    cust

    omer

    s sta

    rt pr

    omot

    ions

    at t

    he sa

    me

    time

    for t

    he

    sam

    e pr

    oduc

    t gro

    ups.

    Cf.

    Sect

    ions

    4.2

    .3.A

    and

    4.3

    .2.C

    .

  • 2.3 Desirable Features of SCM Systems 39

    Des

    irabl

    e Fe

    atur

    es

    Com

    men

    ts

    Cov

    erag

    e by

    SA

    P SC

    M™

    Var

    iabl

    e se

    t-up

    of p

    aram

    eter

    s di

    stin

    guis

    hing

    bet

    wee

    n fo

    reca

    st-

    cons

    umpt

    ion

    and

    plan

    -con

    sum

    ptio

    n.

    Whe

    n an

    ord

    er a

    rriv

    es it

    is n

    eces

    sary

    to ju

    dge

    whe

    ther

    it

    is th

    e re

    aliz

    atio

    n of

    a p

    lann

    ed o

    rder

    or n

    ot. I

    f in

    the

    first

    cas

    e th

    e or

    der e

    ntry

    dat

    e di

    ffer

    s fro

    m th

    e pl

    anne

    d ar

    rival

    dat

    e, it

    has

    to b

    e de

    cide

    d w

    heth

    er th

    e in

    com

    ing

    orde

    r is a

    real

    izat

    ion

    of th

    e ea

    rlier

    or t

    he la

    ter p

    lann

    ed

    orde

    r. If

    the

    inco

    min

    g or

    der i

    s allo

    cate

    d to

    the

    late

    r one

    , th

    e sy

    stem

    rega

    rds t

    he o

    rder

    pla

    nned

    for a

    pas

    t per

    iod

    as a

    n er

    ror,

    assu

    mes

    dec

    reas

    ing

    dem

    and,

    and

    ther

    efor

    e re

    duce

    s the

    new

    fore

    cast

    . If t

    he o

    rder

    is c

    lass

    ified

    as

    unpl

    anne

    d, th

    is c

    an b

    e a

    trigg

    er to

    incr

    ease

    fore

    cast

    s an

    d/or

    dem

    and

    plan

    s. Th

    is d

    ecis

    ion

    may

    be

    auto

    mat

    ed b

    y a

    set o

    f rul

    es. I

    n an

    SC

    M re

    latio

    nshi

    p th

    is d

    ecis

    ion

    can

    be su

    ppor

    ted

    by

    info

    rmat

    ion

    exch

    ange

    bet

    wee

    n cu

    stom

    ers a

    nd su

    pplie

    r in

    a m

    ore

    syst

    emat

    ic a

    nd e

    ffic

    ient

    way

    than

    in o

    ther

    bu

    sine

    ss re

    latio

    nshi

    ps.

    Cf.

    Sect

    ion

    4.2.

    1.F.

    r)

    Def

    initi

    on o

    f rul

    es fo

    r the

    leve

    l of

    safe

    ty st

    ocks

    (e.g

    . in

    dist

    ribut

    ion

    cent

    ers)

    and

    cap

    aciti

    es.

    The

    situ

    atio

    n w

    here

    par

    tner

    s hol

    d to

    o hi

    gh o

    r too

    low

    in

    vent

    ory

    leve

    ls sh

    ould

    be

    avoi

    ded,

    bec

    ause

    the

    chan

    ce

    to o

    ptim

    ize

    the

    tota

    l inv

    ento

    ry in

    the

    supp

    ly c

    hain

    w

    ould

    be

    redu

    ced

    if th

    ey d

    id.

    Exam

    ple:

    If th

    e pa

    rtne

    rs k

    now

    that

    they

    can

    acc

    ess

    stoc

    ks o

    f oth

    er p

    artn

    ers i

    f nec

    essa

    ry th

    ey d

    o no

    t nee

    d to

    ke

    ep h

    igh

    safe

    ty st

    ocks

    of t

    heir

    ow

    n.

    In a

    cas

    e st

    udy

    inve

    ntor

    y po

    sitio

    ning

    was

    iden

    tifie

    d as

    th

    e by

    far m

    ost i

    mpo

    rtan

    t dri

    ver f

    or im

    prov

    ing

    supp

    ly

    For i

    nter

    nal c

    olla

    bora

    tion

    cf. S

    ectio

    ns

    4.2.

    2.A

    and

    4.4

    .2.B

    . Col

    labo

    ratio

    n w

    ith e

    xter

    nal p

    artn

    ers r

    egar

    ding

    safe

    ty

    stoc

    k le

    vels

    is n

    ot c

    over

    ed b

    y SA

    P SC

    M™

    .

    chai

    n m

    etri

    cs (S

    imch

    i-Lev

    i et a

    l., 2

    008)

    .

    q)

  • 2 The Scope of Supply Chain Management 40

    Des

    irabl

    e Fe

    atur

    es

    Com

    men

    ts

    Cov

    erag

    e by

    SA

    P SC

    M™

    s)

    Bac

    kord

    er p

    roce

    ssin

    g w

    ith d

    iffer

    ent

    optio

    ns.

    If b

    acko

    rder

    s occ

    ur, t

    he c

    onfir

    mat

    ion

    of c

    usto

    mer

    or

    ders

    may

    be

    tem

    pora

    rily

    revo

    ked

    for p

    lann

    ing

    purp

    oses

    . The

    opt

    ion

    sele

    cted

    will

    influ

    ence

    the

    depl

    oym

    ent p

    roce

    ss a

    nd a

    ffec

    t whi

    ch o

    rder

    s are

    fu

    lfille

    d in

    -tim

    e.

    Cf.

    Sect

    ion

    4.2.

    5.G

    .

    t) Fo

    rmul

    atio

    n of

    rule

    s for

    allo

    catin

    g sc

    arce

    pro

    duct

    s to

    dist

    ribut

    ion

    cent

    ers

    and

    war

    ehou

    ses i

    n ca

    se o

    f sho

    rtage

    s (D

    eplo

    ymen

    t).

    The

    syst

    em sh

    ould

    supp

    ort c

    onsi

    sten

    t beh

    avio

    r by

    prov

    idin

    g de

    ploy

    men

    t rul

    es.

    For d

    etai

    ls o

    f dep

    loym

    ent r

    ules

    im

    plem

    ente