chapter 2 entreprenuer

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Primary source

Primary sources refer to information gathered directlythrough :

1.Observation

Data gathered by observing and recording therespondent’s actions in an activity.

2.Experiments

Product sampling

.!ntervie"s

#ield research covers intervie" "ith customers$ supplier$competitor and industry experts.

%onducted by personal intervie" or telephone intervie"

&. 'urveys

'hort (uestionnaire


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'econdary 'ource1.)eliable existing data*Example : information obtained from annual report

2.)eferences

*Publish information from library and internet

.+ass media and electronic media*!nformation in the ne"spaper$ maga,ines$ internet and ect.


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ENTREPRENEURIALIDEAS !n choosing the business

opportunities$"e must ma-e aself valuation before ma-ing acommitment.

he suitability of ideas andperson/s 0

1Experiance

2no"ledge '-ills &%apital 3 4nancial ability 5!nterest


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9b %ommunity’s )esponse

he chemistry bet"een a business idea and thesociety is an important aspect that must be

ta-en into consideration before starting abusiness.

7 business opportunity must be consistent soas not to oppose the society’s acceptance interms of consumer’s values$ norms and culture.

Example : Disco and gambling places "hichopened in +alay villages is oppose to thereligious values of +uslim community.


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8E #E7'!;!


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1. LEGISLATION ASPECT

he proposed ideas should be validin la". 'ometimes a business that

can generate high pro4ts$ but it isnot valid in la".

#or example$ the sale of pirated

%Ds. 7lthough this business can bema-ing money (uic-ly and a lot butit is "rong in la"


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2.COMPETITORS

If you choose a business idea that has not been

monopolized by others, this will cause the business

can be controlled and developed by entrepreneurs.

If you choose to open competitive business, you

need to make further studies, to look for business

advantage that you can you can compete in the

free market


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3.CAPITAL REQUIRED

here are three types of initial investment re(uired in thebusiness of 4xed capital$ "or-ing capital and capital gro"th.

a Fi!" C#$i%#& but is used to buy 4xed assets. hese assetsare used for the production of goods and services. #orexample$ buildings$ land$ e(uipment that is not convertibleinto money cash to normal business operations.

b W'(i*+ C#$i%#& W'(i*+ ,#$i%#& is a temporary fundthe transaction. !t is capital that "ill be used for shorttermexpenses normal operation. ?or-ing capital are commonlyused for purchasing inventory$ paying the bills and is also used

in an emergency.

c C#$i%#& +('-% C#$i%#& gro"th is di@erent from "or-ingcapital. !t is not associated "ith the user development ofbussiness. his capital re(uired "hen a transaction is

expanded or change its direction


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7pply the process of generating and evaluating business ideas

?hat is your end goalC

8ave the end goal in mind... F 'tephen %ovey1GHG

>eed 3 Problem statement: ?hat is "rong or "hat

"ould you li-e to see happenC

;usiness ObIective: ?hat obIectives must be

achieved as a result of the proposed solutionsC

'olutions %riteria ?hat criteria "ill the solutions

be measured against 9time$ (uality and costC


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;rain storming

'hout out as many ideas aspossible

Do not discuss ideas at this

stage JKuestions should only be as-ed

for clari4cation purposes

Everyone should suggest an idea>o Iudgements or criticisms

should be made

Do not tal- over those o@ering


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'hout all idea thats have'tac- it in group by group

Evaluate solution agains obIectiv

and criteria


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!mplementation: Once all the solutions have been identi4edevaluated move into action Optimise

'EP 1 6se the star approach to solutions'olution

?hoC ?hatC ?henC ?hereC 8o"C ?hyC

8ave you put a !+E frame to the solution

8as the solution 7L)EED "ith peopleinvolvedC

!s the solution )E7

%an the solution be +E7'6)EDC Optimise

chapter 2 entreprenuer

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