chapter 16: overview of sales promotion. i. introduction to sales promotion a.targets: salesforce...
Post on 19-Dec-2015
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TRANSCRIPT
I. Introduction to Sales Promotion
A. Targets: Salesforce
(encourage),
Retailers (push),
Consumers (pull)
Chapter 16: Overview of Sales Promotion Management
II. Increased Budgetary Allocations to Sales
Promotion (16.1, 471)
2003 Trade Promotion Practices
Promotional Spending