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Business Communication: Process and Product, 6e Mary Ellen Guffey
Copyright © 2008
Chapter 14
Effective Business Presentations
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 2
Getting Started
Identify Purpose: Inform or Persuade?
Narrow down.
What do you want audience to
remember, do, believe?
Know Your Audience
Hostile, Friendly, Neutral,
Uninterested?
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 3
Three Parts (p. 482)
Introduction Body Conclusion
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 4
The Intro Identify speaker.
Capture listeners’ attention; get them involved.
A promise
A story
A startling fact
Establish your credibility.
Preview the main points.
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 5
The Body (p. 461) Two to four main points
A few key ideas
Too many details obscure main message
Transitions (1, 2, 3; first, next, last)
Organize: chronology, geography, topic, comparison, convention, etc.
Example: 3 reasons why you should vote for . . .
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 6
The Conclusion Review your main points.
Tell your listeners how they can use this information.
Plan a graceful exit.
Emphasize your point.
Restate your major purpose.
What one thing do you want them to take away?
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 7
Designing and Using Graphics
Avoid overkill.
Paraphrase.
Prepare, rehearse, repeat.
Time yourself.
Use handouts.
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 8
Visual Aids
PowerPoint Overhead
Handouts Flip charts
Other props
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 9
Effective PowerPoints
Use no more than10 slides, including title.
Follow 6 by 6 rule.
Adapt text and color to room.
Use transitions, sounds, and animation to
emphasize.
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 10
Select a familiar, relevant topic.
Prepare 150 percent (room and equipment).
Use positive self-talk.
Ignore stumbles; keep going—Don’t apologize.
Just before you talk, practice deep breathing.
Prepare for possible questions.
Overcoming Stage Fright
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 11
Effective Group Presentations
No one person should monopolize.
Use consistent format, wording, and design.
Transition smoothly.
Rehearse!
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 12
PowerPoint Practice
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 13
Who Am I? Speech
“What do you do?”
2 minutes
Groups of 6
Will evaluate other group members.
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 14
Interview Speech
“Why should I hire you?”
3 minutes
Groups of 6
Will evaluate other group members.
Will hand in outline (see handouts for
example).
Mary Ellen Guffey, Business Communication: Process and Product, 6e Ch. 14, Slide 15
Informative or Persuasive Speech
INFORMATIVE SPEECH—describes or state how to do something; no opinions/judgments.
PERSUASIVE SPEECH—change our beliefs or actions.
Choose your topic by Nov. 15 (YOU CAN SIGN UP NOW!).
5 minutes
If you go over, your grade will be affected.
I will let you know when the first minute has passed and when you have one minute left.
Will use visual (see handouts for instructions).
If you use PPT, no more than 10 slides.
Give me a copy (six slides per page).
You don’t need a bibliography.