chapter 13 use technology february 12, 2014entrepreneurship (ms. hawkins)1 different kinds of...
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CHAPTER 13USE TECHNOLOGY
April 10, 2023 ENTREPRENEURSHIP (Ms. Hawkins) 1
Different kinds of hardware and software and their business uses
How to connect to the Internet and use e-mail and surf the Web
How to promote your business on the Internet and do e-commerce
How to determine the technology needs of a business and the different methods of purchasing that technology
This chapter describes the importance of using technology in your business.
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TECHNOLOGY AND YOUR BUSINESS
Computer Hardware
Computer Software
More Technology
Computers have changed the face of business. Simple tasks (ringing up a sale) and complicated tasks (analyzing profits) are now done on computers.
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TECHNOLOGY AND YOUR BUSINESS
Computer Hardware
Hardware includes desktops, portable computers, printers, and modems.
The type of computer you use will depend on how you plan to use it to run your business.
Desktops:
1. Personal computers (pc’s)
2. Macintosh
Portable:
1. Laptop
2. Notebook
3. PDA’s
Printers:
1. Laser
2. Ink Jet
3. Dot Matrix
Modems:
An electronic device that allows info to be sent over phone lines.
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TECHNOLOGY AND YOUR BUSINESS
Computer Software
Software is programs that control computer hardware and direct its operation.
Software can be custom-made for a specific use or packaged for the mass market.
Word Processing
Spreadsheets
Databases
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TECHNOLOGY AND YOUR BUSINESS
More Technology
Additional software programs include graphics, scheduling, zip compression utilities, and presentation software.
Other technologies include LCD projector/panel…
FAX
Photocopier
Scanner
FTP
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TECHNOLOGY AND YOUR BUSINESS
More Technology...Accept credit cards on your mobile phone and get paid as soon as the job is done.
Intuit Go Paymentwww.gopayment.com
Squarehttps://squareup.com/
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TECHNOLOGY AND YOUR BUSINESS
More Technology...
Opera MiniOpera the full-blown browser now offers a FREE mini-version for cell phones so you can view web pages better on your mobile device Mozilla MinimoMozilla the same people who created the open-source and free web browser called Firefox has made a mini-browser for cell phones called Minimo Open Office – a free Microsoft Office like software suite
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LEARN ABOUT THE INTERNETLog On to the Internet
To access the Internet, you will need to sign up with an Internet service provider (ISP).
Consider flat rates versus out of area surcharges and time based charges.
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LEARN ABOUT THE INTERNETUse Electronic Mail
Convenient
Inexpensive
Not Intrusive
Can Be Saved
Less Formal
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LEARN ABOUT THE INTERNETSurf The Internet
A web page is a file accessible through the Internet that greets visitors and provides information.
A browser allows you to view the Web page on your computer.
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LEARN ABOUT THE INTERNETPromote Your Business on the Internet
Many businesses have web sites that include information about the company’s history, products and services, policies, and staff.
You can also let customers know how they can place an order or how to contact you.
What Do You Need?
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LEARN ABOUT THE INTERNETTransact Business Over the Internet
Some businesses allow customers to place orders online.
Selling products or services over the Internet is known as e-commerce.
Some businesses sell millions of dollars worth of merchandise each year.
Select Software…
Purchase special software (“shopping cart”).
Keep credit card info confidential.
Link to an inventory database.
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LEARN ABOUT THE INTERNETSome E-commerce Statistics
Source: U. S. Census Bureau E-statshttp://www.census.gov/mrts/www/ecomm.html
Statistic Year 2006 2007 2008
Percent of Total Sales 2.9% 3.4% 3.3%
Total E-commerce Sales
$108.7B $136.4B $133.6B
Total Retail Sales Inc. 5.8% Inc. 4% Dec. .6%
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PURCHASE TECHNOLOGYAssess Your Technology Needs
Your task as an entrepreneur is to determine which technology will best help you meet customer needs and increase profits.
Select Software…
Purchase Hardware
Purchase Software
Write a Technology Plan
Hardware:
Consult trade magazines, computer magazines, Consumer Reports, SBA, SCORE, computer salespeople
Software:
List all the tasks you need to carry out, and then find the software to help you perform these tasks.
Technology Plan:
Write specific goals you have for your business, and describe how technology could be used to meet those goals cost effectively.
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PURCHASE TECHNOLOGY
Goal: Increase number of customers who pay bills within 30 days.
Solution: Purchase database program to track accounts and generate billing letters. Use program to identify late payers and generate mailing list. Contact payers, reminding them of importance of paying on time.
Goal: Identify most profitable product lines in order to fine-tune marketing efforts.
Solution: Purchase spreadsheet program to analyze profitability of various product lines (health club memberships, tennis memberships, racquet shop, snack bar).
Technology Plan Example
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PURCHASE TECHNOLOGY
Computer Consultants
They can design computer systems for businesses.
They make sure that all the parts of your system are compatible and that the equipment meets your needs.
Retail Sources
A small business can easily find what they need at a retail store.
If you know exactly what you need, consider a mail-order or Internet company.
Make Your Purchase
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PURCHASE TECHNOLOGY
Make Connections-Math (Page 334) You are choosing an Internet service provider. One service charges $279.00 for an entire year of unlimited service. An alternate provider charges 4.95 per month. This service provider gives 5 free hours per month, and each additional hour is $2.00.There are no long distance charges to connect to either provider. Your Internet use is about 30 hours a month.WHICH PROVIDER SHOULD YOU USE???
Make Your Purchase
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PURCHASE TECHNOLOGYMake Your Purchase
Service Provider A
Service Provider B
Annual Cost$279
$4.95 x 12 mo. = 59.40
You use 30 hours per month
$27925 addn’l hours x
$2.00 x 12 months = $600
Grand Total $279.00 $659.40
CHOOSE PROVIDER A!!!
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The End!