chapter 1.1 what is fashion marketing
TRANSCRIPT
What is Fashion?“The Difference Between Style &
Fashion Is Quality”
Fashion DefinedKey Terms:
Staple ItemsFashion
MerchandiseStyleDesignGarmentColorHueValue
IntensityLineTextureShapeFunctionClothingAccessoriesHome
furnishings
Fashion DefinedFashion is the existing type of clothing that is preferred by a large segment of the public at a given time.Fashion Means:
A precise style of dress or behaviorWhatever is currently sellingA way of social interaction and status seeking
Merchandise Categories
Fashion retailers group merchandise into categories:
Basic merchandise Fashion merchandise
Staple Items are basic merchandise items that customers purchase on a regular basis. (Examples: socks, sleepwear)Fashion Merchandise are goods that are popular at a particular time.
Fashion BasicsStyle
Style is a particular shape or type of apparel item identified by the distinct features that make it unique. It may gain or lose popularity, but it maintains its identification as a particular style. Examples include:
Capri pants, and mini skirts.
Fashion Basics
DesignDesign is a particular or unique version of a style because of a specific arrangement of the basic design elements. The four basic design elements are:
ColorLineShapetexture
Fashion Basics
Color is a critical element of design and may be the most important. Three dimensions of color are:
Hue: the quality of the colorValue: the lightness or darkness of a colorIntensity: the brightness or dullness of a color
A garment is any article of clothing, such as a dress, suit, coat, or sweater.
Fashion Basics
• Line is an element of design that directs the path of eye movement.
• It’s a distinct, elongated mark that directs the eye up and down, side to side, or around an object.
Fashion BasicsShape, or silhouette, is the overall form or outline of a garment. It’s a key design feature for designers, manufacturers, and retailers.It’s the three-dimensional form of clothing, accessories, or shoes.The three basic shapes in fashion are:
Straight (Tubular)Bell-shaped (Bouffant)Bustle (Back Full)
Fashion Basics• Straight (Tubular)
• Bell shaped (Bouffant)
• Bustle Shaped (full Back)
Fashion Basics
Texture is how the surface of a material, or fabric, feels and looks.
Fibers, yarns, and the method of fabric construction can determine texture.
Terms to describe texture include:
SmoothRoughDull ShinyDelicateFineShaggyFlat
Fashion BasicsFunction is a fifth design element that refers to the intended use or purpose of an object.Fashion is expected to function in the following ways:
BeautifyAdornExpressIdentifyProtectProvide Therapy
What Are Fashion Products?
Fashion is determined by personal taste.Taste refers to the current opinion of what is attractive and appropriate for an individual and occasion. Fashion Products include:
Clothing (garment)AccessoriesHome Furnishings
Fashion Products
Clothing is a garment used to cover the body. Garment refers to any article of wearing apparel.
Fashion Products
Accessories are additional articles that complete or enhance outfits. Examples include:
ShoesHandbagsLeather goodsJewelryScarves/NeckwearEyeglassesFragrances
Fashion Products
• Home furnishings include window treatments, furniture coverings, decorative accessories.
The Importance of FashionWhat’s reflected in fashion?
Economic TrendsPolitical TrendsCurrent EventsSocial Issues
Fashion serves as a historical record of culture and lifestyle
Importance to PeopleThe Role of Fashion:
Appearance can identify social appearance. Reflect self-imageSelf-esteem
Economic ImportanceMany types of
fashion businesses benefit from the fashion industry in cities such as:
New YorkLos AngelesChicagoSan FranciscoParisMilanLondonTokyo
When the economy is unstable fashion suffers.
When the economy is good fashion is fun and adventurous.
https://www.google.com/webhp?source=search_app#q=Fashion+Silhouette+(Shape)+Detail+Color+Texture+Line+Functionality.