chapter 10 quick links slide 1 performance objectives desktop publishing terms word features used...

Copyright 2005, Paradigm Publishing Inc.

Chapter 10

Quick Links

Slide 1

Performance Objectives

Desktop Publishing Terms

Word Features Used

Creating Basic Elements of a Newsletter

Planning a Newsletter

Designing a Newsletter

Creating a Newspaper Page Layout

Creating Your Own Newsletter

Creating a Folio

Creating a Nameplate

Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line

Inserting Graphic Images

Saving as a Template

DTP Pointers

Commands Review


Advanced Microsoft® Word 2003: Desktop Publishing


Chapter 10

Quick Links

Slide 2



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review


Upon successful completion of Chapter 10, you will be able to create newsletters using your own designs based on desktop publishing concepts and Word features such as columns and styles. You will also be able to improve the readability of your newsletters by specifying line spacing, using kerning, adjusting character spacing, and changing alignment.


Chapter 10

Quick Links

Slide 3



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review


Byline Folio Headline Leading Logo Nameplate

Orphan Subhead Subtitle Tombstoning Widow

Click a link to advance to the related slide.


Chapter 10

Quick Links

Slide 4



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Word Features Used

Balanced and unbalanced columns

Character spacing Column break Columns Graphic images Clip Art task pane Line spacing Newspaper columns Paragraph indent

Reading Layout view

Section break Styles Styles and Formattin

g task pane Templates Widow/Orphan

control Windows Paint WordArt

Click a link to advance to the related slide.


Chapter 10

Quick Links

Slide 5



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review


Nameplate (Banner): Newsletter’s title, company logo, unique typeface, or graphic image that reinforces organization’s identity.

Subtitle: Short phrase stating the purpose or audience of the newsletter.

Folio: Publication information, volume #, issue #, and current date.

Headlines: Titles to articles—usually 22- to 74-point type size and in sans serif typeface.


Chapter 10

Quick Links

Slide 6



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Creating Basic Elements of a Newsletter…/2

Subheads: Secondary headings—provide transition from headlines to body copy (section headings).

Byline: Identifies the author of the article. Body Copy: Main part of the newsletter

text. Graphic Image: Provides visual clues and

visual relief from text-intensive copy.


Chapter 10

Quick Links

Slide 7



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Basic Elements in a Newsletter Page

Nameplate

Logo

Subtitle

Folio

Headline

Subhead

Graphic image

Body copy

Byline


Chapter 10

Quick Links

Slide 8



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review


Use pictures and articles of people from varying levels of employment.

Provide contributor forms requesting information.

Focus on issues of interest to majority of employees.

Evaluate relevancy.


Chapter 10

Quick Links

Slide 9



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review


Balance change with consistency. Create styles to reinforce consistency. Consider frequency of distribution. Consider target audience. Use restraint and consider the

appropriateness of images and design elements.

Use sufficient white space. View in Reading Layout view.


Chapter 10

Quick Links

Slide 10



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Creating a Newsletter Page Layout

Determine paper size and weight. Consider cost of materials, printing, and

distribution. Determine underlying column layout and

keep consistent. Create appropriate margin and column

widths (two-sided or facing pages).


Chapter 10

Quick Links

Slide 11



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Creating Newspaper Columns

click Format, Columns


Chapter 10

Quick Links

Slide 12



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Using Balanced and Unbalanced Columns

Word balances the last line of text at the bottom of each column.

On the last page, the text is often not balanced between columns.

Columns can be balanced by inserting a section break:

1. Position the insertion point at the end of the text in the last column.

2. Click Insert, Break.3. At the Break dialog box, click Continuous.


Chapter 10

Quick Links

Slide 13



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Determining Number of Columns

Consider the:• size of paper• font and type size• content and amount of text• design

An asymmetrically designed page is more interesting than a symmetrical one.

Avoid tombstoning: When headings display side by side in adjacent columns.


Chapter 10

Quick Links

Slide 14



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Using Varying Numbers of Columns

Section breaks can be used to vary the page layout.

There are three methods for inserting section breaks:

1. Click Insert, Break.2. Select This point forward option in the

Columns dialog box.3. Select the text and then apply column

formatting. Insert a column break to control where the

columns end and begin—press Ctrl + Shift + Enter or click Insert, Break, and then Column break.


Chapter 10

Quick Links

Slide 15



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Changing the Number of Columns

1. Select the affected text or section.2. Click Format, Columns.3. Enter the number of columns desired.


Chapter 10

Quick Links

Slide 16



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Changing Column Width

Click in the section you want to change and then drag the column marker on the horizontal ruler.

If the column widths are equal, all of the columns will change.

To specify exact measurements, use the Columns dialog box.


Chapter 10

Quick Links

Slide 17



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Adding Borders and Horizontal Lines

You can add:• page borders• paragraph borders• borders around images• borders around text boxes• horizontal lines between paragraphs

Click Format, Borders and Shading, and then select the desired tab and options.


Chapter 10

Quick Links

Slide 18



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review


Start with a thumbnail sketch to experiment with different layouts and designs.

A thumbnail sketch is like “thinking” on paper.

Look at the work of others for hints and suggestions on different layouts.


Chapter 10

Quick Links

Slide 19



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Sample Newsletters


Chapter 10

Quick Links

Slide 20



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Using Styles in Newsletters

Saves time, effort, and keystrokes in creating newsletters.

Newsletters contain elements that must remain consistent from page to page as well as from issue to issue.

Styles reinforce consistency.


Chapter 10

Quick Links

Slide 21



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Creating Styles

Creating a style by example: Format text and then use the Style button on the Formatting toolbar.

Creating a style using the New Style dialog box: click the New Style button in the Styles and Formatting task pane.


Chapter 10

Quick Links

Slide 22



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Styles and Formatting Task Pane

click Format, Styles and Formatting


Chapter 10

Quick Links

Slide 23



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

New Style Dialog Box


Chapter 10

Quick Links

Slide 24



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Adjusting Leading

Leading: Vertical line spacing measured from the baseline of one line to the baseline of the next line.

Insufficient leading makes the text difficult to read.

Adjust leading by changing the line spacing. In addition, you can make changes at the

Paragraph dialog box to adjust leading before and/or after paragraphs.


Chapter 10

Quick Links

Slide 25



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Reducing the Size of Graphic Files

To speed up scrolling, you may replace the graphic with a picture placeholder.

Click Tools, Options, View tab, Picture placeholders check box.

Clicking the Compress Pictures button on the Picture toolbar will also reduce the size of the image.

When compressing a file you may lose some picture quality.


Chapter 10

Quick Links

Slide 26



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Creating a Folio

Folio: A newsletter element consisting of publishing information that will change from issue to issue, such as the volume number, issue number, and date.

Prepare a folio style and apply it to the new information typed into the folio for each issue.

Frequently, the folio is preceded or followed by a graphic line.

The folio can appear above or below the nameplate.


Chapter 10

Quick Links

Slide 27



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review


Nameplate: A newsletter element, also known as a banner, that first captures the reader’s eye and immediately identifies the newsletter.

Placed at the top of the first page. The choice of font or WordArt is important. Logo: A name, symbol, or trademark

designated for easy recognition.


Chapter 10

Quick Links

Slide 28



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Creating a Subtitle

Subtitle: A newsletter element that emphasizes the purpose of the newsletter and identifies the intended audience.

It is usually typed in a sans serif typeface in 14 to 24 points.

Kerning should be turned on. Character spacing can be expanded.


Chapter 10

Quick Links

Slide 29



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Creating a Headline

Headline: A newsletter element that organizes text and helps readers decide whether they want to read the article.

To set the headline apart from the text:• use a larger type size• use a heavier weight• use a different typeface than the body• use more space above than below

Reduce leading for headlines of more than one line to improve readability.


Chapter 10

Quick Links

Slide 30



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Applying the Widow/Orphan Feature

Widow: A single line of a paragraph or heading that is pushed to the top of the next page.

Orphan: A single line of text (whether part of a paragraph or heading) appearing by itself at the end of a page.

Option is on by default and is located in the Paragraph dialog box at the Line and Page Breaks tab.

Still need to watch for subheads that are inappropriately separated from text at the end of a column or page.


Chapter 10

Quick Links

Slide 31



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Aligning Text in Paragraphs

The type of alignment influences the tone. Justified text is common in publications

such as textbooks, newspapers, newsletters, and magazines.

Justified text is more formal than left-aligned text.

Justified text must have an appropriate line length or characters may be widely spaced.


Chapter 10

Quick Links

Slide 32



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Indenting Paragraphs with Em Spaces

In typesetting, tabs are generally measured by em spaces rather than inch measurements.

Create em space indentations at the Paragraph dialog box or at the Tabs dialog box.

Generally, the first paragraph after a headline or subhead is not indented.


Chapter 10

Quick Links

Slide 33



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Creating Subheads

Subhead: A newsletter element that organizes text and expands on headlines.

Gives readers more information about the text.

Provides contrast to text-intensive body copy.


Chapter 10

Quick Links

Slide 34



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Creating a Byline

Byline: A newsletter element that identifies the author of the article.

Often typed in italic using the same typeface as the body text.

May be the same size as the body typeface, but it may also be set in a type size one or two points smaller.

May appear below the headline or subhead, or as the first line of the body text.

Place at the left margin or right-aligned in a column.


Chapter 10

Quick Links

Slide 35



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review


Clip art should support or expand points.

click Insert, Picture, Clip Art


Chapter 10

Quick Links

Slide 36



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Set Transparent Color

1. Display the Picture toolbar.2. Select the bitmapped image.3. Click the Set Transparent Color button on

the Picture toolbar.4. Position the pointer into the area you want

to change and then click the left mouse button.

5. Click the down-pointing arrow at the right of the Fill Color button on the Drawing toolbar and select a color.


Chapter 10

Quick Links

Slide 37



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Using the Windows Paint Program

click Start, All Programs, Accessories, Paint


Chapter 10

Quick Links

Slide 38



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review


Saves time in creating future issues. Delete all text, pictures, and objects that

will not stay the same. Leave the nameplate and all text, pictures,

symbols, and so on, that will remain the same.


Chapter 10

Quick Links

Slide 39



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

DTP Pointers

Many logos are trademarks—before using them, find out whether you need permission.

Look at as many publications as you can to get design ideas.

Newsletter design should be consistent from issue to issue.

Use no more than one or two images per page if possible.

Use the repetitive elements such as headers, footers, or headings.


Chapter 10

Quick Links

Slide 40



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

DTP Pointers…/2

Use three or fewer typefaces. Use extra wide gutters or margins to

counteract dense text. Use graphic accents with discretion. Be generous with your margins; do not

crowd text. Place page numbers on the outside edges

when using mirror margins. Columns added to newsletters improve

readability.


Chapter 10

Quick Links

Slide 41



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

DTP Pointers…/3

When line length increases, line spacing (leading) should also increase.

Your nameplate should sell the contents of your newsletter.

Avoid using all caps; small caps are easier to read.

Do not use narrow typefaces in reverse text. Add bold to increase the thickness.

Avoid using underlining in a headline or subhead.

Position illustrations close to the text they illustrate.


Chapter 10

Quick Links

Slide 42



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Commands Review

Clip Art task pane Insert, Picture, Clip Art

ColumnsFormat, Columns; or click the Columns button on the Standard toolbar

Character Spacing Format, Font, Character Spacing tab

Insert a column break Insert, Break, Column break; or press Ctrl + Shift + Enter

Insert a section breakInsert, Break, then Next page, Continuous, Even page, or Odd page

Insert Picture dialog box Insert, Picture, From File

Insert symbols Insert, Symbol, Symbols tab

Kerning Format, Font, Character Spacing tab

Leading Format, Paragraph, Indents and Spacing tab, Before and After


Chapter 10

Quick Links

Slide 43



Word Features Used






Creating a Folio


Creating a Subtitle

Creating a Headline

Creating Subheads

Creating a By Line



DTP Pointers

Commands Review

Commands Review…/2

Styles

Styles and Formatting button on Formatting toolbar; Style button on Formatting toolbar; or View, Task Pane, Other Task Panes button, Styles and Formatting

Styles and Formatting

Styles and Formatting button on the Formatting toolbar; or view, Task Pane, Other Task Panes button, Styles and Formatting

Templates

New Document task pane, On my computer hyperlink or Templates on Office Online hyperlink

Widow/OrphanFormat, Paragraph, Line and Page Breaks tab, Widow/Orphan control

Windows Paint Start, All Programs, Accessories, Paint

chapter 10 quick links slide 1 performance objectives desktop publishing terms word features used...

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