chapter 10 introduction
DESCRIPTION
Unit 10 IntroductionTRANSCRIPT
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Chapter 10 Definition Recognition
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Personal Selling
An in-person, face – to – face communication between a seller and a consumer; element of promotion wherein the salesperson become the link between the customer and the business.
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Product Placement
A product is integrated into the plot of a movie or television show.
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Themed Events
Events centered around a specific theme and held on an annual basis.
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Event Coordinators
Full time staff person in the city hosting the event and/or the venue who works with the event’s sponsor to plan the event.
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Sponsorship
Underwriting an event for the purpose of gaining positive association for a brand with the event, the participants, and/or the attendees.
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Sponsor
A person, organization, or business that gives money or donates products and services to another person, organization, or event in exchange for public recognition.
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Endorsement
A person’s public expression of approval or support for a product or service.
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Sales Promotion
Additional incentives offered for a limited time to encourage consumers to buy a product.
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Public Relations
The arm of promotion that tries to create a favorable public opinion for an individual or organization.
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Publicity
Any unpaid media attention, both negative and positive, about a business and its products, services or events.
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Advertising
A paid form of communication delivered by a product maker or seller to consumers.
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Social Networking
The relationship among people, whether casual or close.
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Trade Shows
Major events where people in a related industry meet to show their products, exchange ideas, and learn about the latest trends.
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Promotion
Ways to make customers aware of products and encourage them to buy; using advertising and other forms of communication to distribute information about products, services, images, and ideas to achieve a desired outcome; the process of making customers aware of a product, service, or event.
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Tag Line
The theme of an ad.
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Frequency
The number of times the targeted customer is exposed to the media.