chapter 10 communication plans [enter facilitator’s name and contact information] developed by...
TRANSCRIPT
Ch
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COMMUNICATION PLANS
[ENTER FACILITATOR’S NAME AND CONTACT INFORMATION]
Developed by Troutman Sanders LLPDeveloped for the Virginia Department of Health
Funded by Centers for Disease Control and Prevention
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Toolkit Presentations Instructions for Use
¯ Toolkit Presentations are intended to be a companion to the Hospital Implementation Guide and should not be used in isolation.
¯ The Presentations are intended to serve as a starting point for the facilitator. The facilitator should thoroughly review the Presentation prior to use in Implementation Team, CRAG or Subcommittee meetings and customize the Presentation to meet the unique needs of the meeting participants.
¯ Pay particular to attention to the information provided in brackets ([ ]), which must be completed by the facilitator prior to use.
¯ Included in the “Notes” section of each slide are the following types of information:
• Slide Type, which indicates whether the slide is for information or discussion, serves as a placeholder, or is some combination thereof
• Planning Guide Section(s), which will direct the facilitator to the corresponding sections of the Planning Guide and Hospital Implementation Guide for further information
• Special Instructions, which provides directions for the facilitator to customize the slide for the intended audience
• Speaker’s Notes, which provides more detailed information to supplement the material on the slide
¯ Refer to the Hospital Implementation Guide for further guidance and helpful hints on effectively completing the process described in the Planning Guide.
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CRAG Members
[Enter names and departments of each CRAG member]
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Add slides from Altered Standards Overview and/or Chapter 1 presentation, as needed, to re-introduce the CRAG to the concept of altered standards and critical resource shortage response planning, especially if new members are involved.
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Chapter Overview Develop a communication strategy tailored to providers
Develop a communication strategy tailored to patients
Develop a communication strategy tailored to partners of the hospital(s) in the Planning Unit
Develop a communication strategy tailored to the public
Develop a communication strategy tailored to the press
Develop a communication strategy tailored to politicians
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DEVELOP COMPREHENSIVE COMMUNICATION PLANS FOR
EACH PHASE OF AN EVENT
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CommunicationPlan
What are the objectives of the communication?
What are the key messages?
What messaging platforms will be used?
Who will be responsible for communicating the key messages?
Communication Plan Components
Who will be responsible for ensuring the plan is implemented?
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Your Audiences – The “6 Ps”
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Potential Message Objectives
Awareness
Endorsement
Buy-in
Public Outreach
Education
Input
Re-set
expectations
Correct misinformation
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Key Messages
Coordination with objective(s)
Phase of the communication plan
Timing of delivery
Key elements
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Potential Messaging Platforms
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What message(s) will you communicate to each audience and
how will you do this?
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Providers
What are the objectives of the communication?
What are the key messages?
What messaging platforms will be used?
Who will be responsible for communicating the key messages?
Who will be responsible for ensuring the plan is implemented?
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PatientsWhat are the objectives of the
communication?
What are the key messages?
What messaging platforms will be used?
Who will be responsible for communicating the key messages?
Who will be responsible for ensuring the plan is implemented?
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Partners
What are the objectives of the communication?
What are the key messages?
What messaging platforms will be used?
Who will be responsible for communicating the key messages?
Who will be responsible for ensuring the plan is implemented?
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PublicWhat are the objectives of the
communication?
What are the key messages?
What messaging platforms will be used?
Who will be responsible for communicating the key messages?
Who will be responsible for ensuring the plan is implemented?
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Press
What are the objectives of the communication?
What are the key messages?
What messaging platforms will be used?
Who will be responsible for communicating the key messages?
Who will be responsible for ensuring the plan is implemented?
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PoliticiansWhat are the objectives of the
communication?
What are the key messages?
What messaging platforms will be used?
Who will be responsible for communicating the key messages?
Who will be responsible for ensuring the plan is implemented?
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Questions?Questions?