chapter 1 unit 1. 1. what are various types of flower shops? 2. what are various careers in the...
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Chapter 1 Unit 1
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1. What are various types of Flower Shops?
2. What are various careers in the Floral Business?
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Offer wide variety of products to be sold.
Flowers, Balloons, Giftware, Plants, Delivery, Charge Accounts,
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Target a specific need.
Wedding Shop, Potted Plants, Bridal Shop
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Cash and Carry operations.
Purchase by stem or by then bunch.
Located in larger cities, inside a building or on the street.
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Specialty/party work for exclusive client base.
Operate from a warehouse.
Most sales are by appointment at customers home or business
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Purchased from a parent company operated by company rules.
Instant recognition for business.
% of sales go to parent company.
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Located in stores. Ex. Krogers
Offer: Potted Plants, Balloons, Cut Flowers
Cash and Carry No delivery
service
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Purchase flowers from around the world.
Supplies them to the florist shops.
Provides: Plants and supplies needed for the store.
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Individually ownedFamily OperatedEmployee less than 10 peopleEmployee will be asked to do
various jobs in the store.
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Employee are hired to do a specific job.
May be individually owned
May be part of a chain of retail shops.
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1. Managerial and SupervisoryA. Flower Shop OwnerB. Flower Shop Manager
2. TechnicalA. Designer’s AssistantB. Designer
3. Service WorkersA. Salesperson B. Office WorkerC. Delivery Worker
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Hire and Fire people.
Training people for their specific job.
May not handle routine sales.
May handle Weddings, Parties, and Large Parties
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Training to become a floral designer.
Coordinates the orders for the designer.
Job Shadow the designer and learn to make arrangements under their directions.
Assistant Designer will become a Designer after 1-2 Years.
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Designs floral arrangements.
Must care for flowers and materials to make floral arrangements.
Must be able to make a variety of arrangements.
Must produce quality product to be sold to the public.
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1st person you meet in the store.
Must be very versatile in selling products.
Must have knowledge of Flowers, Giftware, Flower Care, and Floral Designs.
Must have a Good Attitude!!!
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Well Groomed Package
products Be able to repair
arrangement if needed.
Make speedy delievery.
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Most training is received on the job.
Most start out as sales person in a floral shop.
Must have an artistic ability.
High School Agricultural Classes (FFA)
Floral Design Schools after graduation.