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The Importance of MIS

Chapter 1

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This Could Happen to You: You’re Firing Me?

Jennifer lacks critical skills that AllRoad Parts

needs

1. Abstract reasoning skills.

2. Systems thinking skills.

3. Collaboration skills.

4. Experimentation skills.

Copyright © 2015 Pearson Education, Inc.

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Study Questions

Q1: Why is Introduction to MIS the most important class in the business

school?

Q2: What is MIS?

Q3: How can you use the five-component model?

Q4: Why is the difference between information technology and

information systems important?

Q5: What is information?

Q6: What are necessary data characteristics?

Q7: 2024?


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Q1: Why Is Introduction to MIS the Most Important

Class in the Business School?

Moore’s Law

– “The number of transistors per square inch on an

integrated chip doubles every 18 months.”


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Computer Price/ Performance Ratio Historical Trend


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Some Consequences

• YouTube • Pintrest

• Facebook • Woot

• Pandora • Twitter

• LinkedIn • Foursquare

None prominent in 2005, some didn’t exist in 2005


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What Are the Cost Effective Business Applications of

Facebook, Twitter, or Whatever Will Soon Appear?

• Are Facebook’s “Like” and Twitter’s “Follow” applications cost-

effective? Do they generate revenue worth the expense of

running them? What about cloud apps?

• Marketing people, not technical specialists, must answer these

questions.


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How Can I Attain Job Security?

"The only job security that exists, is a marketable skill

and the courage to use it.”

• Any routine skill can and will be outsourced to lowest

bidder.

• Message: Develop strong non-routine cognitive skills.


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What Is a Marketable Skill?


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How Can Intro to MIS Help You Learn Non-Routine

Skills?

• Abstract Reason

– Ability to make and manipulate models.

– Learn five components of an information system model.

– Chapter 5: How to create data models.

– Chapter 10: How to make process models.


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Skills? (cont’d)

• Systems Thinking

– Ability to model system components, connect inputs and

outputs among components to reflect structure and

dynamics of system observed.

• Discuss, illustrate, critique systems; compare alternative

systems; apply different systems to different situations.


http://systems-thinking.org/stada/stada.htm

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Skills? (cont’d)

• Collaboration

– Activity of two or more people working together to achieve

a common goal, result, or work product.

– Chapter 2 discusses collaboration skills and illustrates

several sample collaboration information systems.


http://www.nsdc.org/standards/collaborationskills.cfm

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Skills? (cont’d)

• Ability to Experiment

– Make reasoned analysis of an opportunity; developing and evaluating possible solutions.

“I’ve never done this before.”

“I don’t know how to do it.”

“But will it work?”

“Is it too weird for the market?”

• Fear of failure paralyzes.


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Job Growth over the Past Twenty Years


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Bottom Line of MIS Course


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Q2: What Is MIS?

• Key elements

1. Management and use.

2. Information systems.

3. Strategies.

• Goal of MIS

Managing IS to achieve business strategies.


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What Is MIS (cont’d)

Management

• The key is to develop, maintain, and adapt.

• To create an information system that meets your needs,

take an active role in the system’s development. Why?

– Business professionals understand business needs and

requirements.


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Components of an Information System?

Components interact to produce information


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Development and Use of Information Systems

• Business professionals need to:

– Take active role to ensure systems meet their needs.

– Understand how IS is constructed.

– Consider users’ needs during development.

– Learn how to use the IS.

– Ancillary (security, backups).


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Achieving Strategies

• Information systems exist to help people in a business achieve the business' strategies.

– “What is the purpose of our Facebook page?”

– “What is it going to do for us?”

– “What is our policy for employees’ contributions?”

– “What should we do about critical customer reviews?”

– “Are the costs of maintaining the page sufficiently offset by

the benefits?”


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Q3: How Can You Use the Five-Component Model?


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Characteristics of the Five Components

Most Important Component

YOU!– Quality of your thinking, your ability to conceive

information from data, determined by your cognitive skills.

– Information is value you add to information systems.

All Components Must Work.


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Characteristics of the Five Components (cont'd)

• High-Tech Versus Low-Tech Information Systems.

• Understanding the Scope of New Information Systems.

• Components Ordered by Difficulty and Disruption.


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Why Is the Difference Between Information Technology and

Information Systems Important to You? (cont’d)

• Avoid a common mistake: Cannot buy an IS

– Can buy IT, rent, lease hardware, software and

databases, and predesigned procedures.

• Your people need to execute procedures to employ new IT.

• Use of new system requires training, overcoming

employees’ resistance, and managing employees as they

use new system.


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Using MIS InClass 1: Information Systems and Online

Dating (Group Exercise)Basis Companies

Theory of relationships: personality, compatibility, etc.

• Chemistry

• eHarmony

• PerfectMatch

• Plenty of Fish

Political interests• ConservativeDates

• Liberalhearts

Common social/economic interests• GoodGenes

• MillionaireMatch

Common activity interests

• Golfmates• EquestrianCupid• CowboyCowgirl• Single Firefighters• Asexual Pals


http://chemistry.com/

http://eharmony.com/

http://perfectmatch.com/

http://www.pof.com/

http://www.conservativedates.com/

http://liberalhearts.com/

http://www.goodgenes.com/

http://www.millionairematch.com/

http://golfmates.com/

http://equestriancupid.com/

http://cowboycowgirl.com/

http://singlefirefighters.com/

http://asexualpals.com/

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Q4: Why Is the Difference Between IT and IS Important to

You?

• Information technology drives development of new

information systems.

• Information technology (IT)1. Products

2. Methods

3. Inventions

4. Standards

IT components = Hardware + Software + Data.

IS = IT + Procedures + People.


http://en.wikipedia.org/wiki/Information_technology

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Q5: What Is Information?

Definitions vary

1. Knowledge derived from data, where data represents

recorded facts or figures.

2. Data presented in a meaningful context.

3. Processed data, or data processed by summing,

ordering, averaging, grouping, comparing, or other

similar operations.

4. A difference that makes a difference.


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Where Is Information?

• Graph is not, in itself, complete information.

• Graph is the data you and others perceive, use to conceive

information.

• Ability to conceive information from data determined by

cognitive skills.

• People perceive different information from same data.


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Amazon.com Stock Price and Net Income


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Q6: What Are Necessary Data Characteristics?


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Ethics Guide: Ethics and Professional Responsibility

Zero Y-axis Intersection Scale: Which graph do you present?


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Immanuel Kant

• Categorical imperative

• One should behave only in a way that one would want

the behavior to be a universal law.

– Are you willing to publish your behavior to the world?


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Duty

• Necessity to act in accordance with the categorical

imperative.

• Perfect duty - behavior that must always be met. (Not lying)

• Imperfect duty - action that is praiseworthy, but not required

according to categorical imperative. (Giving to charity;

developing your business skills and abilities)


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Imperfect Duty of Business Professionals

• Cultivating one’s talent is an imperfect duty-- it is

professional responsibility.

• Obtaining skills necessary to accomplish your job.

• Continue developing business skills and abilities throughout

your careers.


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Q7: 2024?

• Huge networks of computers to process image data in real

time. What does that mean for privacy? Where are the

business opportunities?

• Computers-in-a-product

• Will people still go to work?

• Will people be employees of organizations?

• Will classrooms be needed?


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Security Guide: Password Etiquette

• Never write down your password, do not share it with others.

• Never ask someone for their password.

• Never give your password to someone.

• “do-si-do” move—moving away so another person can enter

password privately—common professional practice.


http://www.thefreedictionary.com/do-si-do

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Strong Passwords

• Ten or more characters.

• Does not contain your user name, real name, or company name.

• Does not contain a complete dictionary word in any language.

• Different from previous passwords used.

• Contains both upper- and lowercase letters, numbers, and

special characters (such as ˜ ! @; #, $ % ^; &; * ( ) _ +; – =; { } | [

] \ : “ ; ’ <; >;? , . /).


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Guide: Five-Component Careers


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Active Review

Q1: Why is Introduction to MIS the most important class in the business

school?

Q2: What is MIS?

Q3: How can you use the five-component model?

Q4: Why is the difference between information technology and

information systems important?

Q5: What is information?

Q6: What are necessary data characteristics?

Q7: 2024?


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Case Study 1: The Amazon of Innovation


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Case Study 1: The Amazon of Innovation (cont'd)

Amazon’s business lies in three categories:

1. Online retailing

– Own inventory

– Associates program

– Consignment

2. Order fulfillment

3. Cloud services


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