chapter 1 introduction to the field what is operations and supply management? why study operations...
TRANSCRIPT
Chapter 1
Introduction to the Field
• What is Operations and Supply Management?
• Why Study Operations Management?
• Transformation Processes Defined
• Differences between Services and Goods
• The Importance of Operations Management
• Current Issues in OM
OBJECTIVES
1-2
What is Operations and Supply Management?
Operations and Supply Management (OM) is defined as the design, operation, and improvement of the systems that create and deliver the firm’s primary products and services
1-3
Why Study Operations Management?
Business Education
Systematic Approach to Org. Processes
Career Opportunities
Cross-Functional Applications
OperationsManagement
1-4
What is a Transformation Process?
Defined
A transformation process is defined as a user of resources to transform inputs into some desired outputs
1-5
Transformations
• Physical--manufacturing
• Locational--transportation
• Exchange--retailing
• Storage--warehousing
• Physiological--health care
• Informational--telecommunications
1-6
Operations and Supply ManagementSupply Chain Processes
SourcingProcesses
ManufacturingProcesses
ServiceProcesses
DistributionProcessesLogistics
ProcessesLogisticsProcesses
1-7
Automobile Factory• Primary Inputs
– Sheet steel, engine parts
• Resources– Tools, equipment, workers
• Primary Transformation Function– Fabrication and assembly of cars
• Desired Output– High quality cars
1-8
Hospital• Primary Inputs
– Patients
• Resources– MDs, nurses, drugs, equipment
• Primary Transformation Function– Health care (diagnosis and
treatment)
• Primary Output– Healthy individuals
1-9
University
• Primary Inputs– High school graduates
• Resources– Professors, staff, drugs, classrooms
1-10
University
• Primary Inputs– High school graduates
• Resources– Professors, staff, drugs, classrooms
1-11
University
• Primary Inputs– High school graduates
• Resources– Professors, staff, computers,
classrooms
• Primary Transformation Function– Imparting knowledge and skills
• Desired Output– Educated individuals
1-12
What is a Service and What is a Good?
• “If you drop it on your foot, it won’t hurt you.” (Good or service?)
• “Services never include goods and goods never include services.” (True or false?)
1-13
The Goods-Services Continuum
1-14
Current Issues in OM
• Coordinate the relationships between mutually supportive but separate organizations.
• Optimizing global supplier, production, and distribution networks.
• Increased co-production of goods and services
1-15
Current Issues in OM (cont’d)
• Managing the customers experience during the service encounter
• Raising the awareness of operations as a significant competitive weapon
1-16
Question Bowl
A major objective of this book is to show
how smart managers can do which of the
following?
a. Improve efficiency by lowering costs
b. Improve effectiveness by creating value
c. Increasing value by reducing prices
d. Serving customers well
e. All of the above
Answer: e. All of the above
1-17
Question Bowl
In the Input-Transformation-Output Relationship, a typical “input” for a Department Store is which of the following?
a. Displaysb. Stocks of goodsc. Sales clerksd. All of the abovee. None of the above
Answer: e. None of the above (The above are considered “Resources” of a department store. The correct answer is “Shoppers”.)
1-18
End of Chapter 1
1-19