chapter 1. intro to case study - wordpress.com · 2019. 1. 21. · chapter 1. intro to case study...
TRANSCRIPT
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CHAPTER 1. INTRO TO CASE STUDY
TECH TO GO | LUIS G. SISON, PHD
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WHY DO STARTUPS FAIL?
• “…failing to involve customers and their feedback from literally the first day of the startup’s life…”
• “get out of the building and talk to the only folks who matter – your customers.”
- Steve Blank, technopreneur and author of “ The Startup Owners Manual”
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VALUE CREATION WITH INNOVATION
TECHNICAL
CAPABILITIES
CUSTOMER
NEEDS
InnovationTechnology
ProcessProductServices
“There is no value until customer needs
and technical capabilities
intersect”
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ACTIVITY: TECHNOPRENEUR PROFILES
• What was the first venture attempt? What was the result?
• What did the cofounders do differently? How did they adjust?
• What strategic changes worked?
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WATERFALL VERSUS AGILE PROCESS
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WATERFALL VERSUS AGILE PROCESS
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AGILE REDUCES RISK WHILE CAPTURING VALUE EARLIER AND MORE FREQUENTLY
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AGILE REDUCES RISK WHILE CAPTURING VALUE EARLIER AND MORE FREQUENTLY
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• The Learn, Build, Measure cycle ensures that the decision to allocate significant resources is based on facts, rather than on unproven assumptions treated as facts.
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AGILE METHOD AND MINIMUM VIABLE PRODUCT
Planning
Analysis & Design
Testing
Evaluation
Requirements
MINIMUM VIABLE PRODUCT
DEVELOPMENT
CUSTOMER FEEDBACK
Planning
Analysis & Design
Testing
Evaluation
Requirements
MINIMUM VIABLE PRODUCT
DEVELOPMENT
CUSTOMER FEEDBACK
Planning
Analysis & Design
Testing
Evaluation
Requirements
MINIMUM VIABLE PRODUCT
DEVELOPMENT
CUSTOMER FEEDBACK
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LAB COURSE FOR STARTUPS
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CLASS WORKFLOWM
1 -Opportunity identification
- One-day Validation
- Team Formation
- First Pitch
M2 - Problem/User
Story
- Validation
-Design Sprint
-LoFi MVP
Validation
M3 -IP, Tech transfer
-Channels, sales
- Production, cost
- Hifi MVP
M4 - Validation
- Venture planning
Demo day
Main Goal:Market validation (customers, investors, or sponsors) not just product development