1.

2. Overview

Social media applications inform, educate, and entertain people through online media

A social networking application allows users to create profiles for sharing information about themselves and designate as friends or contacts users with whom they share a common interest

• Facebook

• LinkedIn

• MySpace

• Twitter

Chapter 5: Connecting People 3. Overview Chapter 5: Connecting People 4. Common Features of Social Networking Applications

Status messages display a current location, activity, or thought

Friends and contacts are those with whom you share a common interest

• Second-level contacts

• Extended contacts

Your profile contains personal information

• Name, E-mail address, Gender, Age, Location, Photograph

Chapter 5: Connecting People 5. Common Features of Social Networking Applications Chapter 5: Connecting People 6. Common Features of Social Networking Applications

Social networking sites can access your e-mail address book and find people who you already know

Facebook and LinkedIn can suggest people whom you might know because you share common friends or profile information

You can search for certain groups of people

Chapter 5: Connecting People 7. Connecting with Friends on Facebook

In December 2009, Facebook reported that more than 30 million people had signed up

• The number of Facebook users has more than doubled in 2009

Your profile on Facebook contains a variety of pages and tabs where you can share information with your friends

Chapter 5: Connecting People 8. Connecting with Friends on Facebook Chapter 5: Connecting People 9. Connecting with Friends on Facebook

Facebooks Wall tab displays a blog-style page on which you can update your status message

Other tabs include Photos, Boxes, and Notes

Your News Feed is a log of several actions you might take

Chapter 5: Connecting People 10. Connecting with Friends on Facebook

Facebook has thousands of applications that are available to users

Facebook partnered with third-party developers to develop applications

Chapter 5: Connecting People 11. Connecting with Friends on Facebook

The Application Directory page displays featured applications, applications organized by category, recommended applications, and information about applications

Chapter 5: Connecting People 12. Connecting with Friends on Facebook Chapter 5: Connecting People 13. Connecting with Friends on Facebook

Social networks have a privacy policy that describes how they will use your personal information

Facebook allows you to specify privacy settings for your personal information

Applications can gather information from your profile

Profiles can be indexed so that they are searchable

Chapter 5: Connecting People 14. Connecting with Friends on Facebook

An effective way to organize your friends and control what they can access is to create a Friend List

• Group friends based on relationship

• You can assign specific privacy policies to each list

Chapter 5: Connecting People 15. Connecting with Friends on Facebook Chapter 5: Connecting People 16. Connecting with Friends on Facebook Chapter 5: Connecting People 17. Business and Professional Networking with LinkedIn

LinedIn connects people with professional colleagues

More than 33 million members in 2009

LinkedIn profiles display:

• Current and previous work experience

• Education

• Web site or blog

• Recommendations

• Interests

• Honors and awards

Chapter 5: Connecting People 18. Business and Professional Networking with LinkedIn Chapter 5: Connecting People 19. Business and Professional Networking with LinkedIn

Professional networks on LinkedIn can be helpful when you are seeking employment

You can search for ajob using the Jobs link on the top navigation bar and entering your search terms

Search results display your contacts that know the person who posted the job

Chapter 5: Connecting People 20. Business and Professional Networking with LinkedIn Chapter 5: Connecting People 21. Business and Professional Networking with LinkedIn

LinkedIns people search capability also helps you to identify people who share the same professional interests

You can contact people of interest with InMail, LinkedIns e-mail service

Most companies use LinkedIn as a recruiting tool for finding prospective employees

• Companies can review an applicants credentials and reviews prior to a job interview

Chapter 5: Connecting People 22. Business and Professional Networking with LinkedIn

Most social networks are free, but some charge a fee for additional services

Chapter 5: Connecting People 23. Connecting People with Special Interests

Special-purpose social networks connect targeted groups of people with similar interests or situations

• People who enjoy similar activities

• People who support the same charitable causes or organizations

• People who share the same common goals

Bloggers and Web site owners can build an online community around their Web sites

• Go2Web20

Chapter 5: Connecting People 24. Connecting People with Special Interests Chapter 5: Connecting People 25. Connecting People with Special Interests

Using Meetup, people can find nearby activity partners who share common interests

Displays listings of happenings around the world

Users first create a profile, and then browse, join, or create groups

Chapter 5: Connecting People 26. Connecting People with Special Interests

On the PatientsLikeMe Web site, patients with life-changing conditions reach out to other in similar situations

• Seek support

Chapter 5: Connecting People 27. Connecting People with Special Interests

SlideShare is an online community and repository for people to share PowerPoint presentations and other documents

• Great source of information for topics of interest

Chapter 5: Connecting People 28. Connecting People with Special Interests

Social activists and nonprofit organizations have found the value in social networking for increasing awareness

Facebooks Causes application provides members who support a cause with tools to share information

Chapter 5: Connecting People 29. Connecting People with Special Interests Chapter 5: Connecting People 30. Connecting People with Special Interests

Social networking sites for charities

• Network for Good

Chapter 5: Connecting People 31. Connecting People with Special Interests

Ning is a Web-based application allowing members to create custom social networks for online communities for niche markets

• Provides technology infrastructure

• Offers blogs, wikis, event calendars, and RSS feeds

• More than 6 million frequent visitors

• More than 240,000 active social networks

Chapter 5: Connecting People 32. Connecting People with Special Interests Chapter 5: Connecting People 33. Social Networks Created by the Ning Platform Chapter 5: Connecting People 34. Connecting People with Special Interests

The Long Tail can be applied to the social networking world

• Most popular communities interest the most people

Chapter 5: Connecting People 35. Twitter

Twitter allows people to keep in touch with each other by exchanging short messages of 140 characters or less

Online application for creating a social network

Tweeting is the process of sending a message on Twitter

Retweets are forwards of a message that you sent

Shortened URLs point users to a Web site containing more than 140 characters

Chapter 5: Connecting People 36. Twitter Chapter 5: Connecting People 37. Twitter Chapter 5: Connecting People 38. Twitter Chapter 5: Connecting People 39. Twitter

TweetDeck is a Twitter client application that organizes tweets into columns based on who sent them, the type of tweet, or the results of a keyword or hashtag

Chapter 5: Connecting People 40. Twitter

WeFollow is one of several directories of Twitter users

Add yourself to WeFollow if you want to be found on Twitter more easily

Twitter network can be a beneficial source of information

Chapter 5: Connecting People 41. Twitter Applications Chapter 5: Connecting People 42. Twitter

URL shorteners are Web applications that encode a long URL in order to create a shorter, equivalent URL

• Shortening service

• Often with 18 to 25 characters

• Requires a visit to an intermediate Web server

• • Service may track statistics

• Beneficial when you do not want to include a long URL

Chapter 5: Connecting People 43. Twitter Chapter 5: Connecting People 44. Twitter Chapter 5: Connecting People 45. Twitter

Many Twitter clients and phone applications include image-posting capabilities

Chapter 5: Connecting People 46. Business Uses of Social Networking

The Conversation Prism shows the vast choices available in social media and their applications to business

Chapter 5: Connecting People 47. Business Uses of Social Networking Chapter 5: Connecting People 48. Business Uses of Social Networking

Fan pages on Facebook are marketing tools with which companies can:

• Share information

• Promote products

• Offer special deals or coupons to customers

Chapter 5: Connecting People 49. Business Uses of Social Networking Chapter 5: Connecting People 50. Business Uses of Social Networking

Companies can create social networking sites to build relationships with employees and customers

• IBM employees use the Blue Pages network

• My Starbucks Idea

Customer Relationship Management (CRM) describes a set of tools that companies employ to manage customers

• Social CRM is an extension allowing organizations to monitor conversations on various social networks

Chapter 5: Connecting People 51. Business Uses of Social Networking Chapter 5: Connecting People 52. Business Uses of Social Networking Chapter 5: Connecting People 53. Summary

Social networks provide tools for connecting people both personally and professionally

• Facebook

• LinkedIn

Ning enables people with specific interests to share information

Businesses can use social networks within their organizations

Social CRM software assists in finding, tracking, and responding to issues that arise from social networking sites such as Facebook or Twitter

Chapter 5: Connecting People 54. Chapter 5 Complete