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    Financial Strategy and

    Planning

    By, Ashok Bantwa

    Chapter1

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    Strategic Approach to Financial

    Management

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    Strategic Approach to Financial

    Management

    Strategic Planning

    Economic environment of business

    Strategic financial management

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    Thinking Strategically:

    The Three Big Strategic Questions

    1.Whats the companys present situation?

    2. Where does the company need to go from here?

    3. How should it get there?

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    Strategy

    A strategy is Managements action planto

    Grow the business

    Attract and please customers

    Compete successfully

    Conduct operations

    Achieve target levels of organizational performance

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    Strategic Planning

    The main objective of strategic planning is to

    create a viable link between the organizations

    objectives and resources and its environmental

    opportunities

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    Strategic Planning

    Five competitive forces for formulating and

    implementing business strategy

    Threat of new entrants

    Threat of substitute products or services

    Bargaining power of buyers

    Bargaining power of supplier

    Rivalry among the competitors

    l

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    Strategic Planning Process

    Define Mission

    Set Objectives

    Analyze Exiting Strategies

    Define Strategic Issues

    Define new and Revised

    Strategies

    Determine Critical Successfactors

    Prepare Plans

    Implement Plans

    Internal

    Appraisal

    (Strength andWeakness)

    External

    Appraisal

    (Opportunities

    and Threats )

    Monitor

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    Economic Environment of Business

    The factors that influence the economic

    environment of business are studied under the

    following three heads,

    International Factors

    Factors influencing at national level

    Factors influencing at organization level

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    Strategic Financial Management

    Strategic financial planning involves financial

    planning, financial forecasting, provision of

    finance and formulation of finance policies which

    should lead the firms survival and success.

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    Strategic Financial Management

    Strategic financial planning involves financial

    planning, financial forecasting, provision of

    finance and formulation of finance policies which

    should lead the firms survival and success.

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    Strategic Financial Management

    Strategic financial planning should enable thefirm to,

    Judicious allocation of funds

    Capitalization of relative strengths

    Mitigations of weaknesses

    Reduction in financing costs

    Effective use of funds Timely estimation of fund requirements

    Identification of business and financial risk etc.

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    Strategic Financial Management

    Five main objectives of finance function:

    1. Forecasting

    Demand and sales volume

    Cash flows

    Prices

    Inflation rates

    Labor union behavior

    Technology changes

    Inventory requirements

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    Strategic Financial Management

    Five main objectives of finance function:

    2. Organizing

    Financial relation

    Liaison with financial institutions and clients

    3. Planning

    Investment planning

    Manpower planning

    Development planning

    Marketing Strategies

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    Strategic Financial Management

    Five main objectives of finance function:

    4. Coordination

    Linking finance function with other areas

    Linking with national budget and five year plans

    Linking with labor union policies Liaison with media

    5. Control

    Financial charges Achievement of desired objectives

    Overall monitoring of the system

    Equilibrium in the capital

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    Financial Forecasting

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    Financial Forecasting

    Meaning of forecast

    Meaning and techniques of forecasting

    Benefits of financial forecasting

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    Meaning of Forecast

    A forecast is a prediction of what is going to

    happen as a result of given set of circumstances.

    Forecasting is essential for planning

    Forecasting is needed to prepare the budget

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    Meaning of Forecast While forecasting both micro and macro

    economic factors (like inflation, monsoon, price,

    competition, technology etc.) should be taken

    into consideration

    Forecasting aims at reducing the area of

    uncertainty that surround management

    decisions related to costs, profit, pricing, capital

    investment and so forth

    While forecasting about future, the past data

    must be analyzed.

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    Meaning and techniques of financial

    forecasting

    In financial forecasting future estimates are madethrough the preparation of statements like

    projected income statement, projected balance

    sheet , projected cash flow statement, cashbudget etc.

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    Techniques of financial forecasting

    Days sales method: Used to forecast the sales by calculating number of

    days sales and establishing its relation with balancesheet items to arrive at forecasted balance sheet

    Percentage of sales method:

    based on the premise that most Balance Sheet andIncome Statement Accounts vary with sales

    Financial requirement is forecasted on the basis offorecast of sales

    Balance sheet items are forecasted as specificpercentage of sale

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    Techniques of financial forecasting

    Simple linear regression method:

    Forecast is made by identifying one variable as an

    independent variable (Sales) and other variables

    (Balance sheet items ) as dependent variables.

    Multiple linear regression method:

    This method is applicable when behavior of one

    variable is dependent on more than one factor.

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    Techniques of financial forecasting

    Projected fund flow statement:

    It is statement of sources and application of funds

    analyzing the changes taking place between two

    balance sheet dates. Projected cash flow statement:

    Projected cash flow statement focus on the cash

    inflows and outflows of various items represented in

    income statement and balance sheet.

    Projected income statement and balance sheet

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    Benefits of Financial Forecasting

    Provides basic information for setting up of

    objectives of the firm and for preparation of its

    financial plan

    Acts as a control device for firms financial discipline

    Provides necessary information for decision making

    of all functions in an organization

    Monitors the optimum utilization of firms financial

    resources

    It projects funds requirement and utilization in

    advance

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    Financial Forecasting techniques

    External Fund Requirement (EFR)

    Where

    A/S = Total Assets (Fixed+Current) / Sales

    L/S = Current Liabilities and provisions / Sales

    S = Sales of current year

    S1 = Projected sales of the next year

    S = Expected increase in sales over the current year

    M = Net profit margin

    D = Dividend pay out ratio

    )1(1

    DMSSS

    L

    S

    AEFR

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    Financial Forecasting techniques

    Internal Growth Rate (IGR)

    Internal growth rate is the maximum growth rate afirm can achieve without going for external financing.

    Where

    ROA = Return on Assets (PAT / Total Assets)

    b = Retention Ratio (1 Dividend Payout Ratio)

    )(1 bROA

    bROAIGR

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    Financial Forecasting techniques

    Sustainable Growth Rate (SGR)

    Sustainable growth rate is the maximum growth ratethat can be achieved by using internal accruals as well

    as external debt without increasing financial leverage.

    q

    q

    ED

    SNPb

    SA

    E

    D

    S

    NPb

    SGR

    1

    1

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    Financial Forecasting techniques

    Sustainable Growth Rate (SGR)

    Where :

    b = Retention Ratio

    NP/S = Net Profit Margin

    D/Eq = Debt to Equity Ratio

    A/S = Assets to sales Ratio

    S = Annual Sales

    q

    q

    E

    D

    S

    NPb

    S

    A

    E

    D

    S

    NPb

    SGR

    1

    1

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    Financial Planning Process

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    Steps Financial Planning Process

    Clearly Define Mission and Goal:

    Top management should decide organizations

    mission, goal and objectives

    Determination of financial objectives:

    While determining financial objectives firm must

    consider its mission, goal and objectives

    Classified as short term and long term objectives

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    Steps Financial Planning Process

    Formulation of financial policies: A company can frame following financial policies to

    achieve its financial objectives

    To decide the standard level of debt equity ratioand current asset ratio

    Level of minimum cash balance to be maintained

    Minimum and maximum level of inventory

    Equity to be raised by issue of equity shares

    Divisions in which profitability center is to be

    implemented

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    Steps Financial Planning Process

    Designing financial procedures: Helps financial manager in day to day functioning by

    following predetermined procedures.

    Search for opportunities: Search for opportunities which are compatible with

    firms objectives

    Identifying possible course of action: Identify the possible course of action which are

    needed to achieve the objectives

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    Steps Financial Planning Process

    Screening of alternatives: Each alternative need to b screened with respect to

    resources required, expected return and risk involved

    Assembling of information: The cost benefit trade off must be kept in view while

    gathering the information

    Evaluation of alternatives and reaching decision

    Implementation monitoring and control

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    Decision Making and Problem SolvingProcess

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    Recognize

    Problem

    Collect

    Information

    Identify

    Causes

    Specify

    Problem

    Allocate

    priorities

    State Aims

    Examine

    Resources

    Search For

    Alternative

    Course of

    Action

    Evaluate

    Alternative

    Courses of

    Actions

    Access

    possible

    adverse

    consequenc

    es

    Select Best

    Course of

    Action

    Control

    Results

    Implement

    Decision

    Problem Analysis

    Decision Making

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    Financial Sector Reforms

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    Financial Sector Reforms

    Framing guiding policies in structuring financialsystem of country

    Framing policies, rules and regulations for having

    thorough check on financial intermediaries andtheir liquidity

    Framing policies and check points for primary and

    secondary securities market Maintaining the solvency and liquidity of financial

    intermediaries by fixing SLR and CRR

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    Financial Sector Reforms

    Liking the growth of financial sector and growthof economy

    Development of financial instruments the need of

    economy Regulating the foreign exchange market

    Fixation of roles and responsibilities of apex

    bodies like RBI, SEBI, IRDA etc.

    Development of screen based trading of

    securities etc.

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    Agency Theory of Employment

    Agency theory models a situation in whichprincipal (Owner) delegates the decision making

    authority to an agent (Managers) who receives

    reward in return for performing some activities ofprincipal.

    Conflict between the interest of owners and

    managers results in agency problem. Shareholders can maximize their wealth by giving

    appropriate incentives to the managers and by

    proper monitoring of managers

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    Agency Theory of Employment

    Agency Costs: Management is considered as an agent of

    shareholders and if it does not act in the best interest

    of shareholders it leads to following agency costs Expenditure to structure the organization in such a

    way so as to minimize the dishonesty of managers

    Expenditure to monitor the managers actions by

    doing internal audits

    Expenditure to protect the owners from the

    mischief of managers

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    Agency Theory of Employment

    Constituents of agency theory: Value maximization

    Shareholders seek to maximize their wealth , whereas

    management put its own interest above that ofprincipal

    Management risk

    Managements errors in decision making give rise to

    management risk

    Monitoring

    Control mechanism designed by the principal to

    monitor the actions of agent

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    Agency Theory of Employment

    Constituents of agency theory:

    Motivation through incentives

    Appropriate incentive contracts can motivate

    mangers to act in best interest of shareholders

    For e.g. performance based payment

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    Limited Liability Partnership (LLP)

    Limited Liability Partnership

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    Limited Liability Partnership

    Limited liability is the key attribute of limited

    company incorporated under companies act1956.

    The LLP is a separate legal person liable to third

    parties independent of other partners Combines the features of company and

    partnership firm

    It is a body corporate incorporated under the LLPact

    Law relating to partnership is generally notapplicable to LLP

    Li it d Li bilit P t hi

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    Limited Liability Partnership Change in partners does not affect the existence,

    rights and liabilities of LLP

    A written agreement is entered into between the

    partners of LLP

    Partners are not liable for the acts of LLP / Liability of

    partners is limited

    LLP can own and hold the property, employ people

    and enter into contract in its own name

    An LLP has members but no directors and

    shareholders

    Has complete flexibility as to its internal structure

    Li it d Li bilit P t hi

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    Limited Liability Partnership

    Benefits of LLP

    No limit on the maximum number of members

    Boon to the members of professions which do not

    allow formation of limited company

    Partners get the benefits of limited liability Its existence is not affected by the entry and exit of

    members

    Flexibility in terms of internal structure Less formal requirement than a company

    No double taxation as in case of companies

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    Corporate Governance

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    Corporate Governance

    Corporate governance is a set of systems orprocesses to ensure that a company is managed

    to suit the best interest of all of its stakeholders

    Concerned with maintaining high level oftransparency while running the business

    It is system of making the management

    accountable to the shareholders for effectivemanagement of company

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    Corporate Governance

    Good corporate governance means, Maximizing long term shareholders value

    Making the managers accountable to the owners

    High level of transparency Compliance with all rules and regulation and

    guidelines